Join me as I sit down with Cole Kosco to uncover the gritty reality of pivoting from influencer to tech founder, revealing how he scaled Menu Fit to over 200,000 downloads despite facing 25 App Store rejections. We discuss his "signal to noise" leadership philosophy and the insane engagement metrics that prove his "overnight success" was actually years of relentless work in the making. You won't want to miss this raw look at the resilience and "no plan B" mindset required to turn a simple idea into a top-ranking health app. Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Cole Kosco Website: https://bit.ly/3GYBZrS YouTube: https://bit.ly/46L0YJv Instagram: https://bit.ly/3UV3Egl TikTok: https://bit.ly/3HnDzDA Facebook: https://bit.ly/41tSbIk LinkedIn: https://bit.ly/4m3R9en Timestamps 00:00 Intro 00:51 Milestones & Growth 01:43 Career Transition 02:54 Learning the Technical Side 04:32 Hiring with AI Tools 08:03 Team Building Signals 11:05 Equity & Incentives 14:33 Financial Planning 18:03 Focus vs. Noise 21:36 Avoiding Complacency 24:13 Product Launch & Ads 27:11 Taking Big Risks 31:09 Relentless Mindset 34:10 App Store Setbacks 38:57 User-First Strategy 41:36 Paywall Optimization 43:49 Finding Advisors 51:55 Long-Term Grind 54:31 Optimizing Your Environment 01:00:15 Where to Find Menu Fit Watch the “The CryoCON Podcast: Business of Wellness” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

True physical resilience is built in the stabilizer muscles, the "unsung heroes" that protect the body during high-impact activities like skiing and mountain climbing. Janeen McCormick explains the unique "time under tension" philosophy of Btone Fitness, a workout designed to push beyond the "glass ceiling" of traditional Pilates. She highlights why functional movement is the ultimate cross-training tool for athletes and beginners alike. Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Janeen McCormick Website: https://bit.ly/3MSEnTt Instagram: https://bit.ly/49qsTzf   https://bit.ly/4qtZlGW Facebook:  https://bit.ly/44GPZPu  https://bit.ly/4qsMpB5 TikTok:https://bit.ly/49r4AkL X: https://bit.ly/4qotDKU LinkedIn: https://bit.ly/3MSw2z5 Timestamps 00:00 Intro 00:53 Early influences and entrepreneurial roots 02:46 Ivy League debate and alternative success paths 03:54 Youth sports, horses, and discipline 06:21 College choices and nursing pivot 08:21 ICU nursing to medical sales 09:26 Corporate life vs startups 11:15 Fitness, cycling, and lifestyle change 13:05 Btone Pilates origins and science 15:00 Importance of stabilizer muscles 18:15 Moving to Utah and studio location 20:43 Scaling the Btone franchise 22:00 Construction, SBA loans, and launch 24:06 Building community and studio culture 28:15 Hiring instructors and fitness careers 31:40 Balancing corporate work and entrepreneurship 33:32 Sobriety, health, and clarity 41:48 Market awareness and branding lessons 45:34 Vision for growth and expansion 48:08 Local partnerships and community impact 51:17 Connect with Janeen McCormick Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

Only 8% of the population gets the minimum effective dose of exercise, and the fitness industry’s response has been to make workouts more fun rather than more effective. Rob Darnbrough argues this approach is broken; we’ve embraced technology in every aspect of life except how we train our bodies, still using dumbbells and barbells that would look perfectly familiar to someone from the 1960s. With this, he and his son Connor built the Smart Fit Method technology with a radical premise that exercise should be treated like medicine, with testing, personalized dosing, and measurable outcomes. Why are we still measuring fitness by hours spent instead of biological age reversed? Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Rob Darnbrough Website: https://bit.ly/4anSMAK YouTube: https://bit.ly/3KRDv0Q Instagram: https://bit.ly/490JXdM Facebook: https://bit.ly/4qfK9Np LinkedIn: https://bit.ly/4pOLNpm Timestamps 00:00 Intro of Show 00:35 Rob Darnbrough’s Back Story 10:01 Choosing Entrepreneurship over Professional Athleticism 16:29 Learning Humility from Martial Arts 16:57 Perspective on Identity and Value Creation 21:06 Health Challenges after Business Exit 28:09 Effects after Using Vasper & ARX Machines 40:04 Creating the Smart Fit Method Technology 50:52 Efficiency of Workouts in the Smart Fit Method 1:10:22 Analyzing Health Metrics  1:16:01 Longevity with the Smart Fit Method 1:18:21 What do you want your sons to say to you in the future? 1:19:17 What’s Next for Rob? 1:23:13 Connect with Rob Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

A near-fatal car accident at 38 forced Jenn Drummond to confront an uncomfortable question: How many dreams had she pushed to “someday” that might never come? What emerged was a complete reorientation around choosing how to live rather than defaulting to external expectations, ultimately leading her to become the first woman to summit the second highest peak on every continent. Her journey reveals that significant achievements aren’t about removing fear, they’re about finding challenges scary enough to reveal our truest selves.  Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Get Jenn Drummond’s book, “BreakProof: 7 Strategies to Build Resilience and Achieve Your Life Goals“ here: https://bit.ly/48xpL4r   Listen to "Seek Your Summit with Jenn" on all your favorite platforms! YouTube: https://bit.ly/3KSCc1y Spotify: https://bit.ly/4puC9YG  Apple Podcasts: https://bit.ly/3MwRLMO Connect with Jenn Drummond Website: https://bit.ly/44P2IQ8 YouTube: https://bit.ly/4oJlzU1 Instagram: https://bit.ly/3MtgMZm TikTok: https://bit.ly/4rNvZEC Facebook: https://bit.ly/44HEZl5 X.com: https://bit.ly/3MFlaV7 LinkedIn: https://bit.ly/4oQW6YG Timestamps 00:00 Intro of Show 01:03 Jenn Drummond’s Back Story 05:48 Being a Mom of 7 10:15 Risks of Mountain Climbing 14:05 Finding Purpose in Mountaineering 18:06 Risk Management in Finance and in the Mountains 23:01 Financing and Sponsorships 24:55 Jenn’s Next Frontier 26:15 Ego and Humility 30:24 Balancing Her Life while Having 7 Children 33:48 Duration of the Mountain Expeditions 37:10 Public Speaking Events 39:33 Seven Different Parenting Styles 46:18 Exploring Various Educational Systems  50:10 Connect with Jenn Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

What would it mean for your life if you could compress an hour-and-a-half workout into 12 minutes while actually improving your results? The traditional fitness equation of more hours = better outcomes is broken, and Connor Darnbrough has spent four years proving it with technology that adapts to your strength curve in milliseconds, eliminating the wasted motion and injury risk inherently in conventional lifting. If reclaiming your time without sacrificing your health is the goal, this conversation delivers the blueprint.  Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Connor Darnbrough Website: https://bit.ly/48wp4XL YouTube: https://bit.ly/44sih0b Instagram: https://bit.ly/3KlkbZz TikTok: https://bit.ly/4pI3Tc3 Facebook: https://bit.ly/44aemoy X.com: https://bit.ly/3Me09Rf LinkedIn: https://bit.ly/48Lyos1 Timestamps 00:00 Intro of Show 01:11 Connor Darnbrough’s Entrepreneurial Journey 03:00 Connor’s Father’s Health Improving with the Smart Fit Method 07:12 Decision to Get into Entrepreneurship than Traditional Academics 14:03 Evolving of The Smart Fit Method 19:52 Clients’ Success Stories  27:21 Adaptive Technology of the Program and Equipment 30:39 The Smart Fit Method vs. Competitors 36:07 Safety of the Technology 40:06 Lifestyle Transformation along with Recovery Routine and Nutrition  41:56 Recommended Health Protocols 48:03 Lessons Learned in the Business 50:26 Work Ethics and Core Values 1:01:47 Connect with Connor Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

Every entrepreneur hits a ceiling, but many people never realise the ceiling isn’t in their business strategy, it’s in their nervous system capacity and unprocessed childhood experiences. Lachlan Mitchell shares why traditional therapy often perpetuates problems by retelling stories rather than resolving root causes, and how modalities like breath work, shadow work, and somatic processing create the internal space required for the next level of external success. What version of yourself are you protecting that’s preventing the version you’re becoming?   Connect with Lachlan Mitchell YouTube: https://bit.ly/4pbbOi4 Instagram: https://bit.ly/3K0iIYn Facebook: https://bit.ly/3LDE1PW LinkedIn: https://bit.ly/43oycMn Timestamps 00:00 Intro of Show 0:52 - Growing Up as Elite Gymnast 2:20 - Entrepreneurial Parents and Career Path 5:00 - Family History in Gymnastics 6:10 - Athletic Identity and Internal Pressure 7:03 - Dealing with Identity Loss 10:00 - Life-Changing Rite of Passage at 15 15:30 - Shadow Work and Self-Discovery 20:45 - Working in Tech Startup 25:15 - Toxic Workplace Culture 30:00 - Transition to Performance Coaching 35:20 - Defining Shadow Work 40:10 - Common Patterns in High Achievers 45:30 - Emotional Processing Techniques 50:15 - Breathwork and Somatic Practices 55:00 - Attachment vs Unconditional Love 1:00:20 - Relationships and Expectations 1:04:31 - Love and Parenting Philosophy 1:07:07 - Connect with Lachlan Mitchell Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

Three times in his life, Sean Patrick Maher heard what he describes as “the voice of God,” mystical experiences that shaped his entire entrepreneurial journey and led to the creation of breakthrough wellness technology. In this deeply personal conversation, he reveals the moment he decided to heal instead of self-destruct, how a heartbreak became a business vision, and why honoring his deceased brother’s memory meant choosing life over destruction. Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Sean Patrick Maher Website: https://bit.ly/43g5Fsp YouTube: https://bit.ly/47ZAm7C Instagram: https://bit.ly/47td89S Facebook: https://bit.ly/47YaMQy LinkedIn: https://bit.ly/3LhJ5th Timestamps 00:00 Intro of Show 0:52 - Childhood Trauma and Finding Music 2:05 - Life-Changing Sound Experience on Stage 4:50 - The Moment of Choosing Healing 7:17 - Sound Therapy Training and Mentorship 9:05 - Early Career and Paying the Bills 11:01 - Vision for the Z5 Device 13:43 - Building the Business 16:51 - Angel Investment Journey 18:27 - Manufacturing Challenges 19:23 - Partnerships with Major Brands 25:00 - Research and Nervous System Impact 26:00 - Session Protocols and Dosage 29:44 - How the Z5 Device Works 32:52 - The Science of Frequency Healing 37:57 - Pricing and Business Models 40:01 - Future Product Plans 42:05 - Transitioning to CEO Role 46:37 - Partnership Strategies 49:49 - Biohacking Influencer Opportunities 51:42 - Lessons Learned and Mistakes 55:18 - Financial Planning Insights 58:02 - Future of Wellness and Consciousness 1:02:17 Connect with Sean Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

When you’re $500,000 in debt with less than $10,000 in the bank, most people would panic; Sam Maxwell got creative. This episode chronicles one of the most dramatic turnaround stories in the wellness industry, from the edge of complete business failure to securing multi-million dollar funding through an unexpected connection with human biologist Gary Brecka. His insights on entrepreneurship, investor relations, and maintaining vision when everything’s collapsing make this essential viewing for anyone navigating the brutal reality of entrepreneurship.  Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Sam Maxwell Website: https://bit.ly/3X0MMWz  YouTube: https://bit.ly/3Jo18NO Instagram: https://bit.ly/47dUZwK  TikTok: https://bit.ly/4oeS4tJ Facebook: https://bit.ly/48U7bE3 X.com: https://bit.ly/43qHHL9  LinkedIn: https://bit.ly/47pTrzX   Timestamps 00:00 Intro of Show 01:05 Sam Maxwell’s Back Story 11:11 Entrepreneurial Journey and Going through Addiction 21:42 Cold Plunge Changing His Life 29:09 Business Partnership Journey 41:30 Partnership with Gary Brecka 49:35 Navigating Imposter Syndrome 53:54 Meeting His Romantic Partner 58:21 Pivoting to a New Product 1:03:47 What’s Next for Cold Life? 1:05:33 Piece of Advice for His Younger Self 1:12:47 Health and Wellness Habits 1:17:25 Connect with Sam Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

You’re wearing multiple fitness trackers, taking dozens of supplements, and still have no idea how it actually matters for your longevity? Dr. Richard Handley spent years experiencing this same frustration despite his extensive medical training, watching patients drown in health data while lacking the clinical expertise to make it actionable. Our conversation explores how artificial intelligence and composite health scores can finally distill thousands of biomarkers into simple metrics that actually drive decision-making, making personalized medicine accessible.  Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Listen to “Failing Up! With Dr. Rich" on all your favorite platforms! YouTube: https://bit.ly/47pbZyR Spotify: https://bit.ly/47p9qgp Apple Podcasts: https://bit.ly/4o6GIrE   Connect with Dr. Richard Handley Website: https://bit.ly/3L7J2jo Website: https://bit.ly/4qmptEb YouTube: https://bit.ly/4hn7cCB TikTok: https://bit.ly/4qoUcAC X.com: https://bit.ly/4qnhQNH LinkedIn: https://bit.ly/3WOWfQG Timestamps 00:00 Intro of Show 00:30 Dr. Richard Handley’s Background 04:58 Misinformation from the Medical Field 13:58 Benefits of Genetic Testing  18:10 How to Reverse Toxicity 25:05 Reducing the Risks of Cardiovascular Diseases 30:11 Simplifying Health Data 41:17 Using AI to Understand Our Health Data 45:03 Connect with Dr. Handley Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

What if you could achieve 100% strength gains in just 12 months while spending less time in the gym than ever before? Conner Ward, Co-owner and General Manager of The SmartFit Method, reveals how advanced technology like ARX machines and data-driven metabolic testing are transforming fitness from a time-consuming grind into a precise science. This is proof that with adaptive resistance and AI-powered responsiveness, you can achieve extraordinary outcomes while reducing injury risk and recovery time.  Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Get Conner Ward’s book, “Most Things Most of the Time“ here: https://bit.ly/4naD1zQ Connect with Conner Ward Website: https://bit.ly/3W9yanz YouTube: https://bit.ly/4olxnvG Instagram: https://bit.ly/3J6frGz TikTok: https://bit.ly/42JVaxb Facebook: https://bit.ly/42GCFd1 LinkedIn: https://bit.ly/478BeW5 Timestamps 00:00 Intro of Show 1:30 - Connor's Background and Journey into Fitness  4:10 - Smart Fit Equipment Evaluation and Selection  6:23 - Exercise Stimulus vs Recovery Balance  8:21 - Optimal Soreness and Workout Intensity  12:24 - Vesper Machine and Blood Flow Restriction Training  14:48 - Live O2 System vs Hyperbaric Chamber  16:14 - Muscle Mass and VO2 Max Importance  18:30 - Modern Health Crisis and Food Quality  22:34 - Recovery Strategies and Sleep Priority  25:21 - Dietary Approaches and Avoiding Dogmatism  27:44 - Supplementation Philosophy and Quality Control  32:07 - Testing Quality and Information Overload  34:22 - Sleep Importance and Recovery Cycles  37:02 - Creatine Benefits and Cognitive Function  41:24 - Wearable Technology and Data Analysis  45:50 - AI Integration and Personalized Health Guidance  47:41 - Success Stories and Strength Improvements  50:14 - Recovery Modalities: Sauna and Red Light Therapy  54:46 - Sun Exposure and Light Therapy Balance  56:45 - Asthma Management and Natural Support 1:00:38 Connect with Conner Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

Can you truly succeed if you don’t understand what unconsciously drives you? Business coach and wellness industry pioneer Lars Lofstrand estimates that 99% of people are operating on autopilot, chasing goals that don’t actually fulfill them because they’ve never examined their true motivations. This isn’t your typical business podcast; it’s a masterclass in self-awareness, psychological profiling, and building character through navigating failures.  Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Get Lars Lofstrand’s book, “Sticky Money: Turning Ballsy Ideas into Business“ here: https://www.amazon.com/Sticky-Money-Turning-Ballsy-Business/dp/1677452447 Connect with Lars Lofstrand: Website: https://bit.ly/3IQDnO8 Instagram: https://bit.ly/3L0MgVL TikTok: https://bit.ly/4oauXzR Facebook: https://bit.ly/3VWhcZO X.com: https://bit.ly/4nNHxFM LinkedIn: https://bit.ly/4o8o3Ls Timestamps 00:00 Intro of Show 01:10 Lars Lofstrand’s Back Story 07:29 Importance of Experiencing Hardship in Life 12:09 Understanding Your “Why” 14:15 Implementing the Concept of Personal Development on Parenting  16:01 Living Out the Journey of Success 20:51 Determining the Actual Truth 25:33 Wisdom vs. Knowledge 29:21 Business Model Types 35:51 Best Definition of Success 39:16 Being the Happiest through Minimalism 46:00 Tomorrow is Never Guaranteed 47:54 Lars’s Rolex Story 56:24 Creating CryCON (And What’s Next?) 1:05:12 Connect with Lars Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

Most group fitness classes waste your time with lengthy demonstrations and rigid schedules. SWEAT440 solved both problems with an innovative approach: classes starting every 10 minutes and TV monitors replacing instructor demonstrations. In this episode, co-founders Matt Miller and Cody Patrick share the ups and downs of their journeys in running their successful multi-state fitness empire! Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Matt Miller & Cody Patrick: Website: http://bit.ly/4gSJuOj YouTube: https://bit.ly/4nvpqnE Instagram: https://bit.ly/3IJXYn9 TikTok: https://bit.ly/46wUDAV Facebook: https://bit.ly/3IQAXyP X.com: https://bit.ly/3KvbY4L LinkedIn: https://bit.ly/475qEQI Timestamps 00:00 Intro of Show  2:24 - Founder Backgrounds and Origins  7:37 - Partnership Formation and Early Collaboration  10:15 - Business Concept Development  16:13 - Launch and Initial Success  22:04 - Growth and Fundraising Strategy  24:54 - Navigating the Pandemic  33:00 - Partnership and Leadership Dynamics  40:46 - Business Structure and Governance  48:03 - Workout Design and Programming  54:04 - Culture and Team Building  57:02 - Future Innovation and Expansion  1:04:07 - Key Lessons and Advice  1:08:36 - Vision and Long-Term Plans 1:11:03 Connect with Matt and Cody Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

What happens when two entrepreneurs with completely opposite strengths build a wellness empire together? Paul and Terri Hooten, CEOs of Ultra Cryo & Recovery, prove that the best business partnerships require zero skill overlap and 100% trust. From struggling gym owner to multi-location cryotherapy moguls, they share the secrets of successful business partnerships, marketing, and hiring strategies.  Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60 Click here to order your personalized poster!: https://bit.ly/46J08MS Connect with Paul & Terri Hooten: Website: https://bit.ly/46mwTj0 YouTube: https://bit.ly/48hOcDh Instagram: https://bit.ly/3W7VIJi Facebook: https://bit.ly/46DFlcz LinkedIn: https://bit.ly/3Kh5AxP Timestamps 00:00 Intro of Show 01:06 Paul & Terri’s Back Stories 03:50 Traditional Mindsets and Brainwashing 07:56 Building a Business with Your Partner 18:50 Utilising AI in Marketing  23:33 Keeping Up-to-Date with Marketing Strategies 26:39 Planning and Executing the 5-Year Business Plan 27:51 Future Exit Plans 33:57 Profit Sharing and Incentives 36:40 Empowering the Women in the Team 41:35 Leaders vs. Followers 46:15 Business Scope 50:25 Importance of Sales Skills in this Business 52:15 Managing the Right People in the Team 1:00:23 Faith and Business 1:10:51 Connect with Paul and Terri Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

What if I told you the most powerful marketing in your business isn't what you say about yourself, but what your customers say about you? I sit down with Steven Toole from Toole and Associates, who opened my eyes to why online reviews carry more weight than your entire marketing budget combined, and how most business owners are unknowingly breaking federal law when trying to get them. Connect with Steven Toole Website:https://bit.ly/4n6d05o  Instagram: https://bit.ly/46m1Geo  X.com: https://bit.ly/46kVcfL  LinkedIn: https://bit.ly/3K0p5L4  LinkedIn: https://bit.ly/3VUwJsU  Timestamps 00:00 Intro of Show 01:19 How Online Reviews Marketing Works 06:27 Yelp Reviews vs. Google Reviews 08:10 Life Cycle Review Service 11:42 Taking Down Negative Reviews 13:28 Steven Toole’s Entrepreneurial Journey 17:35 Impact of Reviews on Customer Conversion 21:53 Connect with Steven  Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

Two brothers sit down for one of the most honest conversations you’ll ever hear about transformation, accountability, and the profound impact of unconditional support. When Bill Guttman, David Guttman’s brother, decided to embark on a life-changing health journey, their relationship becomes the foundation for real change. This conversation reveals how authentic vulnerability between family members can unlock potential we never knew existed. Sometimes, the people who’ve known us the longest are exactly who we need to help us become who we’re meant to be.  Connect with Bill Guttman: Facebook: https://bit.ly/4nooRLZ  LinkedIn: https://bit.ly/4pi21HJ  X: https://bit.ly/466jqdu  Timestamps: 0:00 - Intro of Show 2:58 - Childhood Personality and Intelligence  7:00 - Education and Learning Philosophy  11:33 - Family Dynamics and Parenting  15:00 - Brother Relationship Evolution  19:24 - Working Together on Business Projects  24:43 - Athletic Identity and Career Transition  29:24 - Career Choices and Life Changes  33:20 - Health Journey and Weight Struggles  38:27 - Health Wake-Up Call and Motivation  43:31 - Current Fitness Strategy and Approach  48:04 - Major Challenges and Solutions  55:00 - Future Goals and Aspirations  57:58 - Closing and Commitment Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

The businesses that command premium valuations share one secret: employees who act like owners because they actually are owners. Serial entrepreneur David Guttman reveals why giving employees modest equity stakes often increases company value by far more than the percentage you give away, and how this strategy transforms your team’s approach to customer service, efficiency, and business growth. Learn how to structure equity deals that protect you while motivating your team, why vested interests eliminate employee anxiety during the sale process, and how quarterly board meetings with transparent financial reporting can make your business significantly more attractive to potential buyers.  Timestamps: 00:00 Intro of Show 07:40 Outline of the Webinar 09:37 How Are Businesses Valued? 15:42 Exit Considerations 23:05 Finding a Buyer 29:50 Negotiation and Due Diligence 45:04 Tax Implications 48:21 Legacy, Lessons, and What’s Next? 52:25 Q&A Session Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

Sometimes the universe aligns perfectly with preparation, but you have to be bold enough to act when inspiration strikes. Entrepreneur and inventor Zeynep Ekemen heard a friend complain about disgusting door handles in a coffee shop and immediately knew she’d found her invention. Two years of research and development later, she launched Silver Defender in January 2020 just as the world desperately needed self-cleaning nanotechnology. Learn how she navigated 18 competitors during the pandemic boom, why she bought out her partners to become the last woman standing in the industry, and how she’s strategically relaunching to build the next Purell-level brand while simultaneously running commercial real estate.    Connect with Zeynep Ekemen: Website: https://bit.ly/3JyIS3X  Instagram: https://bit.ly/47mmODD  TikTok: https://bit.ly/47Nzy67  Facebook: https://bit.ly/46bATT2  LinkedIn: https://bit.ly/4lTPLdz  Timestamps: 00:00 Intro of Show 00:51 Zeynep Ekemen’s Background 03:42 Following Your Own Intuition 05:19 Invention of Silver Defender 07:46 Silver Defender’s Technology 10:42 Launching, Scaling, and Re-Launching the Company 15:19 What’s Next for Silver Defender? 18:33 Time Management and Accomplishments 22:18 Mentoring Younger Women 25:19 Piece of Advice for Her Younger Self 27:48 Overcoming Challenges 31:35 Rebuilding after a Loss 33:55 Wellness and Biohacking Practices 35:22 Connect with Zeynep and Silver Defender Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

Most entrepreneurs think they understand what makes teams successful, but my experience coaching over 25 years tells me we're approaching this all wrong. Lars Lofty has built 27 companies and learned something crucial from the 11 that failed, attitude trumps skills every single time, by at least 2:1 according to Harvard research. We dive deep into the systems and frameworks that separate successful entrepreneurs from those who struggle, and honestly, Lars's insights about embracing adversity as your ally might change how you think about leadership forever. Connect with Lars Lofstrand Website: https://bit.ly/4mNV0fI  YouTube: https://bit.ly/3JoIB3j   Instagram: https://bit.ly/46WcNwC  Facebook: https://bit.ly/4oI3arA  https://bit.ly/4oYvBC7  TikTok: https://bit.ly/3HwspwA  LinkedIn: https://bit.ly/45FyLS8  Timestamps 00:00 ​Intro of Show 0:42 - Lars "Lofty" Nickname Origin Story  1:15 - Cadillac Confidential Video Series Discussion  2:08 - CryoCon Event Organization Process  2:52 - Serial Entrepreneur Background Overview  3:32 - Early Entrepreneurial Traits and Family Influence  4:07 - Team Building and Psychological Profiling Experience  5:00 - Job Happiness Statistics and Workplace Environment  6:33 - Creating Positive Work Environments  7:15 - Attitude vs Skills in Hiring Decisions  8:22 - Trust and Ability Matrix Discussion  10:20 - AI in Business Applications  14:05 - Understanding AI Capabilities and Fear  15:55 - Leadership Definition and Influence  16:55 - Great Leaders Throughout History  18:55 - Servant Leadership Philosophy  19:46 - Persuasion vs Manipulation vs Bribery  21:59 - Abundance vs Scarcity Mentality  22:36 - Future Plans and Business Focus  23:17 - Parenting Philosophy and Allowing Suffering  25:10 - Pain as Growth Catalyst  27:16 - Learning from Business Failures  28:30 - Talent vs Practice in Success  29:25 - Kobe Bryant Work Ethic Example  30:23 - Connect with Lars Lofstrand Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2

The most successful people I know aren’t the ones who grind 24/7, they’re the ones who understand that rest is a competitive advantage. Dr. Patrick Porter’s research with Microsoft and Google programmers revealed something that completely changed my perspective: when top performers took just 20 minutes for a “brain break” at 2 PM, they produced 26% more work and saw their sleep improve 47%, happiness increase 54%, and work-life balance improve over 80%. Now, I realize that our brains need deep delta sleep to clean themselves through the glial lymphatic system, and without it, we’re running on fumes while thinking we’re being productive.  Connect with Dr. Patrick Porter: Get Dr. Patrick Porter’s book, “BrainTap: Unlock the Secret to a Stress-Free Life in 3 Simple Steps“ here: https://bit.ly/4fBiVg7    Listen to "BrainFitness Podcast with Dr. Patrick Porter" on all your favorite platforms! YouTube: https://bit.ly/3Jgxvxy  Spotify: https://bit.ly/47suvI7  Apple Podcasts: https://apple.co/4fwPtYo    Connect with Dr. Patrick Porter: Website: https://bit.ly/46WzDnU  Website: https://bit.ly/3Jwo3pC  YouTube: https://bit.ly/45iA62y  Instagram: https://bit.ly/4fymUd7  TikTok: https://bit.ly/46WYdoK  Facebook: https://bit.ly/3HBfmtw  X.com: https://bit.ly/45yOItc  LinkedIn: https://bit.ly/46PRP2q  TIMESTAMPS: 00:00 Intro of Show 01:18 Dr. Patrick Porter’s Background 04:04 Is Grinding Healthy? 06:51 Synchronizing Universe 12:20 Going into Deep Delta Sleep 14:30 Targeting Level 4 Sleep 16:18 The Mission to Better a Billion Brains 20:31 Creating BrainTap Technologies 26:31 Increasing Heart Rate Variability with Brain Wave Flexibility 29:04 Using BrainTap on Children with Autism 31:59 Best Piece of Business Advice 33:33 What’s Next for BrainTap? 35:46 Dr. Porter’s Legacy 36:26 Connect with Dr. Porter Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “David Guttman Podcast” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzV Apple Podcasts: https://bit.ly/3VLzm0v

The hardest conversation I ever had was when a coach looked me in the eye and said, “You’re not good enough,” — but for Cole Kosco, former college athlete turned fitness influencer, that moment became his greatest gift. Despite having pro-athlete genetics (his grandfather replaced Mickey Mantle), Cole didn’t make it to the big leagues, yet he told me this was the best thing that ever happened to him. As he puts it, “The second you point your finger outward, you lose all power. Point at yourself, and you control the outcome.” His competitive drive didn’t disappear, it just found a new arena in content creation and entrepreneurship. Sometimes, our greatest setbacks are simply preparation for something better we couldn’t have imagined.  Connect with Cole Kosco: Website: https://bit.ly/3GYBZrS  YouTube: https://bit.ly/46L0YJv  Instagram: https://bit.ly/3UV3Egl  TikTok: https://bit.ly/3HnDzDA  Facebook: https://bit.ly/41tSbIk  LinkedIn: https://bit.ly/4m3R9en  TIMESTAMPS: 00:00 Intro 00:26 Cole Kosco’s Back Story 07:27 Transitioning from Sports to Entrepreneurship 09:13 Eating in Moderation (including Fast Food) 13:22 Launch and Objectives of His New App (Menufit) 16:39 Goal-Setting Philosophy 29:38 Mindfulness Practices 33:30 Cole’s Research-Based Social Media Content 40:17 Focusing on the Importance of Health  47:17 Benefits of Having Quality Sleep 51:23 Advice to His Younger Self 57:50 Staying Grounded 1:00:07 Connect with Cole Watch the “Cryocon: Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube:  https://bit.ly/3UAa5p4  Connect with David Guttman Website: https://bit.ly/4jclYvK Instagram: https://bit.ly/4iARMe9 TikTok: https://bit.ly/3P19NVm Facebook: https://bit.ly/49CQjQx X: https://bit.ly/4gH28aR LinkedIn: https://bit.ly/3Bx7Tc2 SUBSCRIBE TO: https://www.youtube.com/@OfficialDavidGuttman Download the “David Guttman Podcast” on all your favorite podcast platforms: Spotify: ​​https://spoti.fi/3VE3fzV Apple Podcasts: https://bit.ly/3VLzm0v