In this conversation, leadership coach and purpose expert, Alaina Love shares her journey from a research scientist in the pharmaceutical industry to a leader in HR and personal development. She discusses the importance of understanding one's passions and purpose in unlocking their true potential both professionally and personally. Alaina introduces her book 'Permission to Be You', which aims to help individuals navigate pivotal moments in their lives by understanding their values and passions. She also explains the concept of the Passion Profiler, a tool designed to help people identify their top passions and how these influence their lives and work. Other insights include: Alaina Love transitioned from pharmaceutical research to HR to understand therapy development. She emphasizes the importance of aligning passion with purpose in one's career. Alaina's decision to resign from a high-level position stemmed from a lack of passion. She identifies three career phases: exploring, awakening, and expression. How the awakening phase often leads to questioning previous career aspirations. Don't miss this episode as we discover why understanding one's passions is crucial for personal and professional fulfillment. Follow and subscribe for new updates weekly.