Send us a text Today on The Cellar Door Podcast, I’m joined by someone whose work shapes how Australia understands its own wine: Katrina Butler, Head of Tasting at the Halliday Wine Companion. Katrina arrives at a busy moment, preparing the next edition of the Companion, fresh off the latest awards season, and deep in the yearly cycle of tasting thousands of wines from across the country. In this episode, she lifts the lid on how the Companion is actually put together: blind tastings, regiona...
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Send us a text Today on The Cellar Door Podcast, I’m joined by someone whose work shapes how Australia understands its own wine: Katrina Butler, Head of Tasting at the Halliday Wine Companion. Katrina arrives at a busy moment, preparing the next edition of the Companion, fresh off the latest awards season, and deep in the yearly cycle of tasting thousands of wines from across the country. In this episode, she lifts the lid on how the Companion is actually put together: blind tastings, regiona...
A Problem of Scale: Technology, Intimacy, and the Future of Wine Sales with Adam Coward
The Cellar Door Podcast
54 minutes
2 months ago
A Problem of Scale: Technology, Intimacy, and the Future of Wine Sales with Adam Coward
Send us a text Today’s guest is Adam Coward, someone who’s worn a lot of hats across his career, from tourism in the Top End, to retail and fast-moving consumer goods, and now, to helping wineries unlock growth through Vin Creative and Uno Vino. Adam’s journey is fascinating because he’s not from a wine background originally, yet he’s bringing in ideas and lessons from other industries that could reshape how wineries think about sales, marketing, and customer experience. We talk about the tou...
The Cellar Door Podcast
Send us a text Today on The Cellar Door Podcast, I’m joined by someone whose work shapes how Australia understands its own wine: Katrina Butler, Head of Tasting at the Halliday Wine Companion. Katrina arrives at a busy moment, preparing the next edition of the Companion, fresh off the latest awards season, and deep in the yearly cycle of tasting thousands of wines from across the country. In this episode, she lifts the lid on how the Companion is actually put together: blind tastings, regiona...
