If your “ideal client avatar” exercise left you with a fictional woman named Mindy who loves Starbucks and Lululemon that still isn’t buying from you… this episode is your wake-up call.

It’s time to evolve beyond demographics and start building messaging from psychology, not personality traits.

In this episode, Leanne shows you how to create your Highest Self Buyer, the version of your client who’s ready to invest and how to use that insight to craft content that truly converts.

You’ll learn:

• Why the basic avatar exercise fails (and what to do instead)
• The difference between your buyer’s Current Self and Highest Self
• How to uncover the thoughts, behaviors, and beliefs keeping her stuck
• How to identify the mindset, emotions, and identity that move her forward
• The “plug-and-play” message formula: Her Current Reality + Your Process = Her Desired Vision
• Journal prompts to bridge the gap between psychology and copy

By the end, you’ll know how to stop writing surface-level content and start communicating like a strategist... one who speaks directly to the woman your client is becoming.

🎧 Listen now to learn how to turn deep buyer insight into messaging that builds instant connection and long-term demand.