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The CEO Shift with Leanne Meiser
Leanne Meiser
110 episodes
4 hours ago
The CEO Shift is your weekly dose of strategy, mindset, and momentum to grow a service-based business that supports your life. Hosted by Leanne Meiser, MBA, CPA, and business coach; this podcast helps solopreneur moms simplify, scale, and lead like the CEO they’re meant to be.
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All content for The CEO Shift with Leanne Meiser is the property of Leanne Meiser and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The CEO Shift is your weekly dose of strategy, mindset, and momentum to grow a service-based business that supports your life. Hosted by Leanne Meiser, MBA, CPA, and business coach; this podcast helps solopreneur moms simplify, scale, and lead like the CEO they’re meant to be.
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Entrepreneurship
Business
Episodes (20/110)
The CEO Shift with Leanne Meiser
110. The 3 Tiers of Marketing Every CEO Must Master to Create Demand

Most entrepreneurs think they have a marketing problem, but what they really have is a tier problem.


  • They’re doing everything…
  • Posting everywhere…
  • Trying every idea…

But not mastering any of it.

And then they wonder why their business won’t grow.

In this week’s episode, Leanne breaks down the EXACT exercise she used to clean up her own marketing for 2026... a method you can replicate today.
You’ll learn how to move from scattered, overwhelming activity to a strategic 3-tier marketing system that builds demand and multiplies revenue.

Inside this episode, you’ll discover:

✨ The 3 marketing tiers (and why your business stalls when one is missing)
✨ How to reverse-engineer your sales process from the conversion point
✨ Why most women rely too heavily on referrals and get stuck
✨ What’s actually in your control when it comes to demand and revenue
✨ How to choose ONE discovery engine, ONE nurture system, and ONE conversion event
✨ Why you need to let go of platforms and methods that don’t move your revenue
✨ How to decide your 2026 focus based on data, simplicity, and leverage
✨ The mindset shift from “content creator” → strategic marketer

You’ll walk away knowing exactly:

  • what’s working,

  • what’s not,

  • what to eliminate,

  • and where your attention MUST go in 2026 to grow.

No more winging it.
No more trying to be everywhere.
No more hoping referrals magically carry you.

This is the CEO-level clarity you’ve been craving.

🎧 Listen now to “The 3 Tiers of Marketing Every CEO Must Master to Create Demand.”

If this episode made you realize your marketing has gaps, or that you’ve been trying to scale without a structured system…That’s exactly what we solve inside the CEO Shift Business Review.

In 45 minutes, we’ll:
✔ Map your 3 marketing tiers
✔ Identify the exact gaps keeping your revenue stuck
✔ Choose your 2026 focus areas
✔ Build a simple plan you can trust — and actually execute
✔ Set you up so your 2026 goal becomes inevitable

If you want to stop guessing and start scaling, book your Business Review today.
Your next level requires structure, not more effort.

💼 Ready to Simplify Your Marketing and Multiply Your Results?

Show more...
1 day ago
25 minutes 10 seconds

The CEO Shift with Leanne Meiser
109. Your 2026 Goal Is Already Decided. Now Believe It.

If you’ve set your 2026 goal but still feel a little shaky, unsure, or secretly “hopeful” instead of certain, this episode is the one you need.
Because the hard truth is this: your 2026 results are already decided the moment you choose to believe.

And most women never fully decide.

In this vulnerable, coaching-driven episode, Leanne shares the exact realization that shifted her own belief and walks you through the identity, mindset, and emotional patterns that determine whether your 2026 goal becomes inevitable… or gets quietly abandoned by spring.

Inside, you’ll learn:

✨ Why belief is not optional if you want a breakthrough
✨ How your brain creates escape routes (and how to shut them down)
✨ Why your nervous system always chooses comfort over growth
✨ How to stop choosing “relief” over results — and build emotional endurance
✨ What’s actually in your control (and what isn’t)
✨ How to remove the backup plan sabotaging your momentum
✨ Why “deciding” changes your marketing, sales, energy, and consistency
✨ The 5-step belief-building exercise to cement your 2026 goal
✨ How to act like the woman who already hit her number

You don’t need more strategy.
You need to eliminate doubt, choose one belief, and follow the plan you built.

Your 2026 goal isn’t just possible, it’s yours if you decide it’s done.
This episode will show you how to believe it deeply enough to execute.

🎧 Listen now to “Your 2026 Goal Is Already Decided. Now Believe It.”

If you don’t want to spend another year “hoping,” spiraling in doubt, or quitting when it gets uncomfortable… you need support. You need clarity. You need structure.
You need someone who can help you see what you can’t yet see in yourself.

That’s exactly what we do inside the CEO Shift Business Review.

In one powerful session, you’ll:
✔ Get clear on your exact 2026 plan
✔ Identify the patterns making you hesitate
✔ Build belief into your strategy
✔ Create the behaviors and habits that make your goal inevitable
✔ Eliminate escape routes and strengthen your CEO identity

If you want 2026 to be the year you stop trying and start deciding,
Book your Business Review today.


Ready to Build the Plan, and the Belief, to Hit Your 2026 Goal?

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1 week ago
34 minutes 44 seconds

The CEO Shift with Leanne Meiser
108. Build Your 2026 Marketing & Sales Plan: The CEO-Level Strategy Your Business Needs

If you want 2026 to feel focused, profitable, and grounded instead of chaotic, rushed, and reactive, this episode is your blueprint.

Today, we’re going deeper than “set a goal and hope for the best.”
This is a CEO-level planning session designed to help you create a 2026 sales and marketing plan you can actually believe in and execute, even when life gets messy.

Inside the episode, you’ll learn how to:

  • Choose a revenue goal you can stand behind with full belief
  • Understand your true capacity... time, energy, and client volume
  • Design a sales model (open enrollment or open/close) that matches your life and season
  • Evaluate what you’re scrapping, refining, scaling, or adding in 2026
  • Build a marketing process that supports consistent demand, not constant hustle
  • Structure each strategy so it aligns with your energy, your identity, and your buyer
  • Create a realistic plan that accounts for real life (kids, unexpected weeks, low-energy days)
  • Do a gut-check: “Do I actually believe this plan is inevitable?”

This episode guides you step-by-step through the real CEO work; the thinking, the decision-making, and the belief required to create your highest-income year yet.

If you’re tired of setting goals in January only to abandon them by February, this is your reset.
If you want next year to feel intentional, with a marketing plan that supports you instead of drains you , this conversation is the starting line.

🎧 Listen now to “Build Your 2026 Marketing & Sales Plan: The CEO-Level Strategy Your Business Needs.”

Your 2026 results won’t come from a prettier spreadsheet, they’ll come from clarity, structure, and belief.
That’s exactly what we build together inside the CEO Shift Business Review.

In one powerful session, you'll:
✔ Audit your 2025 efforts
✔ Identify what to scrap, refine, scale, or add
✔ Choose the right sales model for your life and energy
✔ Map out a 2026 plan that feels achievable, aligned, and exciting
✔ Get clear recommendations for your next best steps

If you want your 2026 plan to work and you’re done winging it, book your Business Review today.
Let’s build the year you’ve been trying to create on your own.

👉 Book your Business Review using the link in the show notes.

💼 Ready to Build a Plan You Actually Believe In?

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2 weeks ago
36 minutes 45 seconds

The CEO Shift with Leanne Meiser
107. The Marketing You Forgot About: Taking Inventory of Your Efforts (and Your Energy)

Before you start mapping out your 2026 goals, pause.
There’s gold sitting in your 2025 plan, and this episode will help you find it.

In this hands-on coaching session, Leanne walks you through a guided business debrief to uncover what worked, what didn’t, and what needs to shift before you plan your next year. Whether you hit your numbers or fell short, this process will help you evaluate your business like a CEO, without judgment, guilt, or confusion.

You’ll learn:
✨ How to review your 2025 sales and marketing plan step-by-step
✨ What questions to ask about your goals, execution, and belief behind them
✨ How to identify what’s missing, what flopped, and what to keep or tweak
✨ The mindset required to evaluate results without emotion
✨ How to extract the lessons that will make your 2026 plan more strategic, simple, and profitable

By the end, you’ll see exactly where your business is working, where it needs clarity, and how to plan from calm confidence, not pressure.

🎧 Tune in now to turn reflection into momentum and get ready to build your most intentional year yet.

Mentioned in this episode:

  • The CEO Shift Business Review — book your private audit session to evaluate your 2025 plan and design your 2026 strategy with Leanne’s guidance.

  • Connect on Instagram @leannemeiser for more calm-marketing and strategic CEO content.


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3 weeks ago
40 minutes 3 seconds

The CEO Shift with Leanne Meiser
106. The Marketing You Forgot About: Taking Inventory of Your Efforts (and Your Energy)

Ever built something for your business that you were so excited about only to forget it existed a few months later?

Same.

In this episode, Leanne shares the true story of a quiz she poured weeks of time, energy, and over $1,000 into… and then completely forgot about.
Not because it didn’t work, but because she lost momentum, shifted focus, and moved on.

If you’ve ever done the same, this episode is your reality check and reset.

You’ll learn:
✨ Why so many smart, motivated women lose track of their best marketing ideas
✨ How to take honest inventory of your marketing efforts (active, inactive, or forgotten)
✨ The mindset shifts needed to stop chasing “new” and start refining what already works
✨ The reflection questions to ask before you rebuild anything
✨ Why your marketing probably isn’t broken, it’s just buried


This is your moment to pause, reflect, and remember: you’ve already built more than enough to scale. You just need to bring it back into focus.

Listen to “The Marketing You Forgot About: Taking Inventory of Your Efforts (and Your Energy)” to rediscover what you’ve already created and turn forgotten efforts into next-level growth.

Your next big win isn’t something new, it’s probably something you already built.
Inside the CEO Shift Business Review, we’ll audit your existing marketing, uncover what’s worth reviving, and build a plan to make it work better this time.

Book your Business Review today and let’s turn what you’ve already created into consistent results.

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4 weeks ago
18 minutes 20 seconds

The CEO Shift with Leanne Meiser
105. How to Handle Objections in Your Marketing (and Close the Buying Gap)

There’s a quiet moment between when someone first hears about your offer and when they decide to buy.
That’s what I call the buying gap. And your job as a CEO is to close it.


In this episode, I’m showing you exactly how to do that by addressing objections before they ever come up.


We’ll talk about:
✨ How to identify the objections your Highest Self Buyer is actually thinking (not the fears you project)
✨ How to “clean up” your own thoughts about objections like time, money, and readiness so you can sell with calm confidence
✨ Why every objection you hear in conversation is marketing gold
✨ How to write posts that dissolve doubt and build belief in your process
✨ The difference between reacting from pressure vs. marketing from belief


By the end, you’ll know how to lead your audience through their hesitations, help them feel safe buying, and close the gap between interest and investment, without pressure .


If your audience is saying “not right now,” it’s not because they don’t want what you sell, it’s because your marketing isn’t addressing what’s holding them back.


That’s exactly what we fix inside the CEO Shift Business Review.
In 45 minutes, we’ll pinpoint the objections keeping your people from saying yes, and I’ll help you reframe them into messaging that builds trust and drives conversions, calmly, clearly, and confidently.

Book your Business Review today and start turning objections into sales you can count on.

💼 Ready to Turn Objections into Sales?

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1 month ago
26 minutes 51 seconds

The CEO Shift with Leanne Meiser
104. How to Create Your Highest Self Buyer: The Psychology Behind Messaging That Converts

If your “ideal client avatar” exercise left you with a fictional woman named Mindy who loves Starbucks and Lululemon that still isn’t buying from you… this episode is your wake-up call.

It’s time to evolve beyond demographics and start building messaging from psychology, not personality traits.

In this episode, Leanne shows you how to create your Highest Self Buyer, the version of your client who’s ready to invest and how to use that insight to craft content that truly converts.

You’ll learn:

  • Why the basic avatar exercise fails (and what to do instead)
  • The difference between your buyer’s Current Self and Highest Self
  • How to uncover the thoughts, behaviors, and beliefs keeping her stuck
  • How to identify the mindset, emotions, and identity that move her forward
  • The “plug-and-play” message formula: Her Current Reality + Your Process = Her Desired Vision
  • Journal prompts to bridge the gap between psychology and copy


By the end, you’ll know how to stop writing surface-level content and start communicating like a strategist... one who speaks directly to the woman your client is becoming.

🎧 Listen now to learn how to turn deep buyer insight into messaging that builds instant connection and long-term demand.

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1 month ago
31 minutes 8 seconds

The CEO Shift with Leanne Meiser
103. How to Build Your Content Encyclopedia (and Never Start from Scratch Again)

If you’ve ever opened your laptop for “marketing time” and instantly felt stuck? This episode will change everything.

Leanne walks you through the process of creating your own Content Encyclopedia - a system that captures your best ideas, frameworks, stories, and client lessons so you never have to stare at a blank screen again.

This is how you stop reinventing the wheel, get out of reactive marketing, and start creating calm, consistent content that builds demand on repeat.

You’ll learn:
✨ Why scrolling for “inspiration” actually kills your creativity
✨ How to define your foundation: who you serve, their core problem, and how you solve it
✨ The four pillars that keep your message clear and on brand
✨ What to include inside your encyclopedia- frameworks, stories, and belief shifts
✨ How to turn your encyclopedia into endless posts, emails, and podcast ideas

By the end, you’ll know exactly how to organize your ideas so marketing becomes faster, easier, and more fun. And, you’ll understand why Leanne’s clients build their entire marketing system around this process.

🎧 Listen now to learn how to create the library that fuels every piece of your content and never start from zero again.

  • The Business Review - book your audit to simplify your marketing system and build your Content Encyclopedia with Leanne’s support.

  • Follow Leanne on Instagram @leannemeiser for more calm marketing strategies.


  • Show more...
    1 month ago
    35 minutes 42 seconds

    The CEO Shift with Leanne Meiser
    102. Writing Content When You Don’t Feel Like Marketing: The Belief-First Writing Process

    Ever sit down for your “marketing hour” and… nothing comes out?
    You open your notes, stare at the screen, check your stats, and suddenly cleaning the kitchen feels easier than writing a post.

    If that’s you, this episode is your reset.

    In today’s conversation, I’m walking you through my exact process for writing powerful marketing content even when you’re not in the mood ... the same one I use to create podcast episodes, emails, and posts that actually connect and convert.

    You’ll learn:

    • Why “marketing time” feels so uncomfortable (and how to get your brain back on board)

    • The simple 4-step writing routine that eliminates mental drama and builds belief before you create

    • How to coach yourself through doubt using the belief triad - belief in yourself, your offer, and your buyer

    • Why your energy, not your calendar, determines the tone of your content

    • How I use my own Marketing Curriculum and tools like ChatGPT to deepen ideas and make content creation easier and faster

    By the end, you’ll have a repeatable system to get your message out , even on the days you’d rather do laundry.

    DM me on Instagram (@leannemeiser) with “MARKETING HOUR” if this episode hit home and you’re ready to make your marketing time productive again.

    Show more...
    1 month ago
    20 minutes 46 seconds

    The CEO Shift with Leanne Meiser
    101. From Crickets to Clients: How to Make Your Message Convert

    You’re showing up, posting consistently, and doing all the marketing things, but the sales just aren’t matching your effort.
    It’s not your strategy. It’s your messaging.

    In this episode, we break down exactly why your audience isn’t buying yet and how to fix it by shifting how you communicate. You’ll learn how to move your buyer from unsure and doubtful to confident, certain, and excited to invest, without changing your offer.

    You’ll discover:

    • The four things your messaging must demonstrate to build buyer confidence

    • Why your audience fills in the gaps when you don’t show enough of your process

    • How to use your client’s real thoughts and words to create “Are you in my head?” content

    • The emotional shift every buyer must experience before saying “yes”

    If you’re ready to stop posting and start converting, this episode will show you exactly where your message is missing the mark and how to fix it fast.

    🎧 Listen now and learn how to make your words do the selling.
    👉 Ready to identify your specific messaging gap? Book your Business Review at leanneMeiser.com

    Show more...
    2 months ago
    16 minutes 24 seconds

    The CEO Shift with Leanne Meiser
    100. Your Numbers Don’t Lie: How to Find the Leak That’s Keeping You Stuck

    Are you avoiding your numbers because they feel discouraging? The truth is, numbers aren’t criticism, they’re clarity.

    In this episode, I’ll show you how your results reveal exactly where your business is leaking: strategy, messaging, mindset, or habits. You’ll walk away with the questions to diagnose what’s really holding you back so you can stop guessing, start adjusting, and finally grow with confidence.

    If you’re tired of throwing spaghetti at the wall, this conversation will help you evaluate your business like a CEO and take control of your next level of income.

    Book your Business Review now!

    Show more...
    2 months ago
    14 minutes 26 seconds

    The CEO Shift with Leanne Meiser
    99. Why Your Current Marketing Strategy Has Hit a Ceiling

    The strategy that got you to this income level won’t take you to the next.

    In this episode of The CEO Shift, I break down why selling yourself, your time, your hustle, your personality, keeps your business capped, and how to make the critical shift to selling a proven system instead.

    You’ll learn:

    • why your current marketing feels heavy
    • the five types of buyers you need to consider,
    • how to reposition your offer around transformation, not features.


    I’ll also give you three journaling prompts to help you start marketing your process instead of relying on relationships or hustle. If you’re ready to step fully into your CEO role and build demand that scales, this episode is your roadmap.

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    2 months ago
    21 minutes 53 seconds

    The CEO Shift with Leanne Meiser
    98. Marketing Isn’t a To-Do List. It’s a Demand Strategy

    If you’re beating yourself up because you didn’t check off everything on your to-do list this week, especially your marketing tasks, this episode is for you.

    Here’s the truth: You don’t have a discipline problem. You have a strategy you don’t believe in.

    In this episode, I’ll show you how to reframe your marketing from “I need to post more” to “this is how I drive demand.” We’ll talk about:

    • Why posting inconsistently isn’t about time, it’s about belief

    • How to identify your Tier 1 strategy that actually grows your business

    • What it looks like to commit to a 90-day plan and why that changes everything

    • How to coach through resistance so you don’t default to busywork

    Whether your strategy is a podcast, email, or events, this episode will help you stop relying on grit and start leading like the CEO you are.

    🎯 Ready to get strategic? Book your CEO Shift Business Review and let’s figure out the real next step to grow your income.



    Show more...
    2 months ago
    26 minutes 33 seconds

    The CEO Shift with Leanne Meiser
    97. When Your Goal No Longer Feels Good: How to Reset Without Quitting

    In this heart-to-heart solo episode, I’m pulling back the curtain on a coaching session that changed everything for me last week.

    I was chasing a goal that no longer felt aligned and I finally gave myself permission to pause, question it, and reset. Not because I was giving up. But because I realized… I didn’t want it in that way anymore. And that clarity? It gave me my momentum back.

    If you’ve been forcing a goal that feels heavy…
    If you’re caught in the cycle of overwhelm and pressure…
    If your business feels more like a burden than the freedom you started it for…

    This episode is your invitation to take a breath, re-evaluate, and build a goal that actually fits your current season.

    We’ll talk:

    • The power of journaling to uncover what you really want

    • How to check your belief, not just in your goal, but in your capacity

    • The difference between discomfort that grows you and misalignment that drains you

    Plus, I’ll walk you through the exact journaling prompt I used to reset and reignite my energy for the rest of the year.

    🎧 Let this episode be your reset button.

    —

    ✅ Want help getting re-aligned with your goals and business strategy?
    Book a CEO Shift Business Review and let’s simplify your growth plan together.
    (Or DM me “REVIEW” on Instagram @leannemeiser)

    Show more...
    3 months ago
    23 minutes 26 seconds

    The CEO Shift with Leanne Meiser
    96. From Overthinking to Overdelivering: How CEOs Decide

    You don’t need more time.
    You need to decide.

    In this episode, we’re talking about one of the biggest things keeping women stuck in their business: indecision. Not deciding feels safer, but it’s draining your time, your energy, and your potential income.

    You’ll learn:

    • Why your inability to decide isn’t a strategy problem, it’s a belief problem

    • The 3 beliefs every CEO must adopt to make fast, clean decisions

    • A simple framework to move from doubt to momentum: Decide → Act → Evaluate

    • How to stop waiting for the “perfect” choice and start making confident ones now

    If you’ve been spinning on what to do next, this episode will give you the mindset and method to finally move forward.

    Let’s stop overthinking and start deciding. Your next level depends on it.


    1. Find me over on IG and share with me 1 decision that you're making.

    2. Book your Business Review so we can take your business to the next level!

    Show more...
    3 months ago
    18 minutes 37 seconds

    The CEO Shift with Leanne Meiser
    95. Your 2026 Business Starts Now: Set the Goal, Build the Plan, Commit to the Process

    If you're setting big goals without a crystal-clear strategy. or worse, setting goals that don’t actually align with your vision, you’re already behind.


    In this final episode of the August Vision Series, I’m walking you through a powerful, process-driven way to set your 3-year and 1-year business goals starting now.


    This isn’t about SMART goals. It’s about building the systems that make your vision inevitable and deciding now what you’ll say yes and no to for the next 16 months.


    We’ll reverse-engineer the strategy, ditch the distractions, and talk about what it really takes to commit to your plan like a CEO. No fluff. No excuses. Just a framework you can use today.

    Ready to stop spinning and start building toward your next level? Book your CEO Shift Business Review and let’s create the plan together.

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    3 months ago
    32 minutes 20 seconds

    The CEO Shift with Leanne Meiser
    94. The Ripple Effect of your Success

    You didn’t start your business just for the money, but you do dream of making more. So why does it still feel hard to fully own that desire?

    In this episode, we take you beyond the spreadsheets and into the real why behind growing your business. From the transformation your clients experience, to the legacy you're building for your family, to the lives of future employees and even your wider community, you’ll see just how far your success reaches.

    Because when you win, so many others do, too.

    You’ll walk away with a new perspective on your impact and the mindset shift you need to believe in bigger income and bigger change.

    ✨ This is your invitation to dream again, but bigger… and with purpose.

    🎧 Press play if:

    • You’re craving clarity on why your business matters beyond the dollars

    • You’ve been shrinking your goals out of fear of judgment
    • You’re ready to reconnect with your real vision so you can step into your next level


    Ready to turn this vision into a strategy?
    Book your CEO Shift Business Review and let’s map out the next best moves for your ripple effect.


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    3 months ago
    30 minutes 7 seconds

    The CEO Shift with Leanne Meiser
    93. How to Create a Vision for Your Business (Even If You Feel Stuck)

    Do you ever feel like you should have a vision for your business and life, but when you sit down to dream, all you see is a blank wall?

    You’re not alone. In this episode, I share how to move past that stuck feeling and start creating a vision that excites you and aligns with the life you actually want to live.

    You’ll hear how I’ve built a vision that guides every decision in my business, why feelings matter more than numbers, and the simple steps you can take today to design your future with intention.

    🎯 Inside, you’ll discover:

    • How to start your vision with feelings instead of numbers

    • The small daily observations that help you shape a bigger dream

    • Journal prompts to bring clarity to what you really want

    If you’ve been craving more direction but don’t know where to start, this episode is your roadmap to finally creating a vision you can see and believe in.

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    4 months ago
    39 minutes 49 seconds

    The CEO Shift with Leanne Meiser
    92. Scaling Starts in Your Head, Not Your Calendar

    If your brain says “to make more, I have to do more,” this episode will change everything.

    We’ll talk about:

    • why chaos keeps you stuck
    • how to set a calm and clear vision
    • and the CEO-level thinking that actually scales your income without adding hours.


    To begin this work to scale, book your Business Review now.

    Show more...
    4 months ago
    28 minutes 19 seconds

    The CEO Shift with Leanne Meiser
    91. The CEO Shift: How to Step Into Your Next-Level Vision This August

    August is here, and with it, a fresh chance to step into the CEO you’re meant to be. In this kickoff to my Vision Series, I’m sharing how to clear the clutter, create calm, and make the bold decisions that will take your business to its next income level.

    You’ll hear :

    • the behind-the-scenes of my own business reset
    • why overwhelm is really just too many decisions without direction, and
    • how you can simplify your marketing, sales, and mindset to scale with confidence.


    If you’re ready to grow without adding more to your plate, this is the episode for you.

    And... if you're ready to start working on the next level, it's time to schedule The CEO Shift: Business Review!

    Schedule here - detailed version or CliffsNotes version

    Show more...
    4 months ago
    30 minutes 1 second

    The CEO Shift with Leanne Meiser
    The CEO Shift is your weekly dose of strategy, mindset, and momentum to grow a service-based business that supports your life. Hosted by Leanne Meiser, MBA, CPA, and business coach; this podcast helps solopreneur moms simplify, scale, and lead like the CEO they’re meant to be.