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The CEO Shift with Leanne Meiser
Leanne Meiser
110 episodes
9 hours ago
The CEO Shift is your weekly dose of strategy, mindset, and momentum to grow a service-based business that supports your life. Hosted by Leanne Meiser, MBA, CPA, and business coach; this podcast helps solopreneur moms simplify, scale, and lead like the CEO they’re meant to be.
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Entrepreneurship
Business
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All content for The CEO Shift with Leanne Meiser is the property of Leanne Meiser and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The CEO Shift is your weekly dose of strategy, mindset, and momentum to grow a service-based business that supports your life. Hosted by Leanne Meiser, MBA, CPA, and business coach; this podcast helps solopreneur moms simplify, scale, and lead like the CEO they’re meant to be.
Show more...
Entrepreneurship
Business
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98. Marketing Isn’t a To-Do List. It’s a Demand Strategy
The CEO Shift with Leanne Meiser
26 minutes 33 seconds
2 months ago
98. Marketing Isn’t a To-Do List. It’s a Demand Strategy

If you’re beating yourself up because you didn’t check off everything on your to-do list this week, especially your marketing tasks, this episode is for you.

Here’s the truth: You don’t have a discipline problem. You have a strategy you don’t believe in.

In this episode, I’ll show you how to reframe your marketing from “I need to post more” to “this is how I drive demand.” We’ll talk about:

  • Why posting inconsistently isn’t about time, it’s about belief

  • How to identify your Tier 1 strategy that actually grows your business

  • What it looks like to commit to a 90-day plan and why that changes everything

  • How to coach through resistance so you don’t default to busywork

Whether your strategy is a podcast, email, or events, this episode will help you stop relying on grit and start leading like the CEO you are.

🎯 Ready to get strategic? Book your CEO Shift Business Review and let’s figure out the real next step to grow your income.



The CEO Shift with Leanne Meiser
The CEO Shift is your weekly dose of strategy, mindset, and momentum to grow a service-based business that supports your life. Hosted by Leanne Meiser, MBA, CPA, and business coach; this podcast helps solopreneur moms simplify, scale, and lead like the CEO they’re meant to be.