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The Champions of Purposeful Change Podcast
Bill Gullan, President of Finch Brands
177 episodes
4 hours ago
Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy. Each monthly episode features an interview with an inspiring business leader. For show notes and more, visit finchbrands.com/blog/topic/podcast/.
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All content for The Champions of Purposeful Change Podcast is the property of Bill Gullan, President of Finch Brands and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy. Each monthly episode features an interview with an inspiring business leader. For show notes and more, visit finchbrands.com/blog/topic/podcast/.
Show more...
Business
Careers,
News,
Business News
Episodes (20/177)
The Champions of Purposeful Change Podcast
Leading with Insights with Leslie Willis of DIRECTV
We sit down with Leslie Willis, Senior Lead of Insights and Competitive Intelligence at DIRECTV. Even as the fundamentals stay the same in an industry and a category that is rapidly shifting, Leslie’s experience on the supplier-side and in client-side roles has shaped her path and led her to where she is today. Join us […]
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4 months ago
31 minutes 16 seconds

The Champions of Purposeful Change Podcast
Channeling the Consumer Voice with Jordan Cusner
Jordan Cusner talks to us about his career journey – from music to law to the supplier side to insights leadership at big brands – and the unique wiring that enables researchers to be effective and fulfilled. Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You […]
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8 months ago
39 minutes 41 seconds

The Champions of Purposeful Change Podcast
Wired for Research with Jennifer Avery of NBC Universal Destinations and Experiences
Jennifer Avery takes us through her career journey and into her role as Senior Vice President of Strategy & Insights at Universal Destinations and Experiences. Jennifer shares her perspective on what it takes to thrive in insights, the difference between “smart” and “dumb” research, and her take on technology’s impact on insights. Join us to […]
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11 months ago
44 minutes 27 seconds

The Champions of Purposeful Change Podcast
A 2024 Roundtable Review with Fellow Finches John Ferreira and Lauren Collier
Join us for a special edition episode of the Champions of Purposeful Change podcast as we host a roundtable discussion between  President Bill Gullan, Chief Insights Officer John Ferreira, and Chief Experience Officer Lauren Collier. We consider the trends we’ve seen over the past year and the necessity of approaching research, and AI in particular, […]
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1 year ago
40 minutes 44 seconds

The Champions of Purposeful Change Podcast
Navigating Work Life Balance with Nina Kentsis of UBS Bank
Join us as Nina Kentsis takes us through her career journey on the supplier side, in the client world, and into her present role as Director of Client and Market Insights at UBS Bank, US. A modern-day Renaissance woman, along the way she also became an accomplished screenwriter! Join us to hear more! Download our […]
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1 year ago
48 minutes 31 seconds

The Champions of Purposeful Change Podcast
Data-Fluent Storytelling with Rebecca Farabaugh
Join us as Rebecca Farabaugh, from Allegheny Health Network in Pittsburgh, takes us through her career journey and into her present role. She’ll share her passion for insights and, importantly, how stories help bring data to life. Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You […]
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1 year ago
34 minutes 46 seconds

The Champions of Purposeful Change Podcast
Listen Up! Audio Insights with Idil Cakim of Audacy
Join us as Idil Cakim, SVP of Insights at Audacy, takes us through her career journey and into her present role – which blends the traditional resonance of audio with progressive formats such as podcasting. Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, please give us a rating! You can now […]
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1 year ago
30 minutes 49 seconds

The Champions of Purposeful Change Podcast
Using Insights to Help News Organizations Break Through – with Nicole Rocchio of Google
Join us as Nicole Rocchio, Global News Consumer Insights Lead at Google, takes us through her career and the unique initiative she leads – which helps news organizations use insights to connect with readers. With so much going on in the world, Nicole shares the thinking behind this initiative and how she works with leading […]
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1 year ago
34 minutes 28 seconds

The Champions of Purposeful Change Podcast
Taking a Global Approach with Sonny Sethi of Zip Co
Join us to hear from Sonny Sethi, Senior Director of Marketing Research at Zip Co in Australia. Sonny shares stories and philosophies from his career across categories and markets – and his thoughts on where the industry is going. We hope you enjoy the show! Download our 2024 Insights Community Benchmarking Guide here If you like […]
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1 year ago
34 minutes 13 seconds

The Champions of Purposeful Change Podcast
Insights for Impact with David Iudica of Citi
We catch up with David Iudica, SVP of Research and Insights for Retail and Wealth at Citi. Join us as David walks us through his fascinating career and discusses the tools and mindsets he finds most valuable. We hope you enjoy the show! Download our 2024 Insights Community Benchmarking Guide here If you like the podcast, […]
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1 year ago
36 minutes 53 seconds

The Champions of Purposeful Change Podcast
Putting Guests at the Center – with Elizabeth Oates of ULTA Beauty
On this episode, we catch up with Elizabeth Oates, Vice President of Consumer Insights and Guest Services at ULTA Beauty. Join us as Elizabeth walks us through her career and talks about her role driving customer centricity at the largest beauty retailer in the U.S.. We hope you enjoy the show! Download our 2024 Insights […]
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1 year ago
27 minutes 49 seconds

The Champions of Purposeful Change Podcast
Channeling the Voice of the Customer with Brittany Kennedy of SYSCO
On this episode, we catch up with Brittany Kennedy, Director of Research and Insights at SYSCO. Join us as Britt walks us through her career and talks about her role channeling the voice of the customer at the world’s global foodservice leader. We hope you enjoy the show! Download our 2024 Insights Community Benchmarking Guide here […]
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1 year ago
26 minutes 21 seconds

The Champions of Purposeful Change Podcast
Innovation Through Insights with Matt Thell of General Mills
On our first episode of Champions of Purposeful Change, Matt Thell of General Mills takes us through his career journey and shares stories from along the way. Matt is part of an internal strategic consultancy that helps General Mills pursue a range of innovation opportunities – and he’s passionate about putting insights at the center […]
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1 year ago
29 minutes 59 seconds

The Champions of Purposeful Change Podcast
Champions of Purposeful Change™ Trailer – New Podcast Coming Soon
We’re evolving our podcast from Real-World Branding with Bill Gullan and relaunching as Champions of Purposeful Change with Bill Gullan. The podcast will spotlight those who are making an impact – especially those making a difference in Insights roles. We started in 2014 and have over one hundred episodes on the books. What sparked this […]
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1 year ago

The Champions of Purposeful Change Podcast
Socializing Insights with Victoria Ng, Director Consumer Insights at Sodexo
On this week’s episode of Real World Branding with Bill Gullan, podcast host and President of Finch Brands, talks Socializing Insights with Victoria Ng, Director Consumer Insights at Sodexo. Finch Brands runs a brand tracker for Sodexo and they’ve been one of our more adventurous and forward-thinking clients, asking us to help them socialize the insights […]
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2 years ago
33 minutes 42 seconds

The Champions of Purposeful Change Podcast
Owning the Next 6 Weeks and M&A Brand Identity Decisions
In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022. He also covers, at length, how to handle brand identity choices in the wake of M&A Activity. Check out our Rebranding Strategies for M&A blog and Download […]
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3 years ago
24 minutes 29 seconds

The Champions of Purposeful Change Podcast
10 Signs it’s time to Upgrade Your Insights Community & Switch with Confidence RWB Podcast
As we frequently note, many companies have built an insights community to provide a continuous, on-demand flow of quantitative and qualitative input from customers and prospects. Yet – for a variety of reasons – these initiatives can sometimes fail to make the desired impact or can degrade over time. This blog dives into the 10 […]
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3 years ago
24 minutes 36 seconds

The Champions of Purposeful Change Podcast
From Data to Insight to Action with Kate Virzi SVP, Consumer Insights- Finch Brands
Research suppliers and clients alike are responsible for turning the data they collect into genuine insight with which to progress brands and businesses. In this episode of Real-World Branding, Finch Brands’ own Kate Virzi, discusses her career – brand side on the Subway marketing team and as a supplier at Nielsen’s BASES – and how […]
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3 years ago
39 minutes 34 seconds

The Champions of Purposeful Change Podcast
Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands
Today on Real-World Branding, we sat down with Gary Kopervas, SVP, Creative Strategy at Finch Brands. Take a listen as Gary dives into what Sprints are, how they work, and why more companies today are using sprints to accelerate key brand and business initiatives in the real-world.  If you like the podcast, please give us […]
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3 years ago
37 minutes 17 seconds

The Champions of Purposeful Change Podcast
Real-World Branding- Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg
Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roots in personal loans, recent expansion into credit, and more to come). Take a listen as Trish details the fundamental power of CX to transform businesses – internally and externally. If you like the podcast, […]
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3 years ago

The Champions of Purposeful Change Podcast
Champions of Purposeful Change spotlights those who are making an impact across insights, brand strategy, and design. It combines compelling career journeys with the big ideas that drive business and brand innovation in today's fast-paced economy. Each monthly episode features an interview with an inspiring business leader. For show notes and more, visit finchbrands.com/blog/topic/podcast/.