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The Chelsea Peitz Podcast
Chelsea Peitz
173 episodes
9 months ago
Kara Conway Love, a business lawyer and social media strategist, is at the intersection of law and social media where she helps creators and entrepreneurs stay out of legal trouble, protect their brands, and make more money.https://www.karaconwaylove.com/Topics covered: The difference between "influencers" and "creators"How to determine your value for brandsHow to prove your brand value if you're new Most common types of brand dealsUsage rights FTC and platform legal guidelines...
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Marketing
Education,
Business,
How To
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All content for The Chelsea Peitz Podcast is the property of Chelsea Peitz and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Kara Conway Love, a business lawyer and social media strategist, is at the intersection of law and social media where she helps creators and entrepreneurs stay out of legal trouble, protect their brands, and make more money.https://www.karaconwaylove.com/Topics covered: The difference between "influencers" and "creators"How to determine your value for brandsHow to prove your brand value if you're new Most common types of brand dealsUsage rights FTC and platform legal guidelines...
Show more...
Marketing
Education,
Business,
How To
Episodes (20/173)
The Chelsea Peitz Podcast
Ep 173: How to Legally Leverage Your Online Influence & Monetize Your Content with Kara Conway Love, Esq
Kara Conway Love, a business lawyer and social media strategist, is at the intersection of law and social media where she helps creators and entrepreneurs stay out of legal trouble, protect their brands, and make more money.https://www.karaconwaylove.com/Topics covered: The difference between "influencers" and "creators"How to determine your value for brandsHow to prove your brand value if you're new Most common types of brand dealsUsage rights FTC and platform legal guidelines...
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1 year ago
55 minutes

The Chelsea Peitz Podcast
Ep 172: How to Get Your Website Seen. Simple SEO Tips from Barb Davids
Do your eyes cross when you hear the letters SEO?!Me too, which is why I brought in my friend Barb Davids to explain SEO in plain language and the tips we can implement today to start getting visible online.Learn:- What to add to your website to rank on Google- What you should include in your blogs- Google updates you should know about- How Google My Business worksGrab your notebook friend and let's dive in!Connect with Barb:Email: barb@compassdigitalstrategies.comWebsite: https://compassdigi...
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1 year ago
28 minutes

The Chelsea Peitz Podcast
Ep 171: How Instagram's Algorithm Changes Will Impact Your Reach and Growth in 2024
If you've noticed your reach and Instagram feed acting a little strange lately, you're not alone.Instagram's Algorithm is going through a big change and in this episode, I'll cover what this means for you as you create content for your business.Listen in to hear:How Instagram is shifting to a discovery platform, emphasizing content that users share with othersWhy shares becoming MORE importantHow to create content that Posts that users find relatable and relevant to their lives.Why experiment...
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1 year ago
15 minutes

The Chelsea Peitz Podcast
Ep 170: Understanding the New Instagram Algorithm Updates
I'm sure you've heard the latest Instagram news, so let's talk about it. In this episode, you'll learn about what the latest algorithm update means for you and some tips to help you move forward. Key takeaways:What the algorithm will begin prioritizingWhat this means for larger and smaller accountsWhat aggregator accounts areThe difference between original content and repostsChapters:00:00Why is this happening? What's changing?01:27Prioritizing Original and Emerging Creators10:45Replacing Rep...
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1 year ago
16 minutes

The Chelsea Peitz Podcast
Ep. 169: How to Reduce Content Stress with Content Concepts
Have you heard about my newest FREE Resource?! I'm giving you 40 Content Concepts to help you create the type of content that is working right now on Instagram.It's filled with specific examples, format and editing instructions and more, did I mention it's 50 pages!! It's everything you need to create S.H.A.R.E.worthy content.In this episode, you'll hear about:The strategies I use to reduce stress and maximize productivityThe importance of creating diverse content formats from a single ...
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1 year ago
17 minutes

The Chelsea Peitz Podcast
Ep 168: In a Content Rut? 17 Questions to Unlock Content Ideas.
Feeling overwhelmed or running out of content ideas?I've been there but in this episode, I'm going to break down one of the ways that I break through a content rut.Not only will I take you through my "17 Questions" exercise but you'll also learn:How to look within and draw from personal experiences to create original content.How to repurpose content to reach different audiences and reinforce key messages.Revisit and repurpose content to reach new followers and reinforce important topics.How t...
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1 year ago
14 minutes

The Chelsea Peitz Podcast
Ep 167: How to Protect Your Instagram Account Using Back-up Codes
You get to learn from my nightmare about keeping your Instagram account safe & secure.Time and time again, accounts are getting hacked or duplicated but there are things that you can do to help protect your account.In this quick episode you'll learn:How to regain access to her account using backup codes and two-factor authenticationWhy you should use a third-party authenticator app for added security How to do security checkups on social media platforms and ensure backup emails are u...
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1 year ago
11 minutes

The Chelsea Peitz Podcast
Episode 166: Rethinking Reels - Where they've been and where they're going.
Feeling the Reel fatigue? Me too friend.Wondering what Reels are actually working? Should Reels be less than 30 seconds? Or do longer Reels perform better?What's the deal with "faceless Reels?" And should you hop onto this trend?How important are trending audios anyway?Should you test different types of Reels?You've probably asked these questions a lot lately, right? In this episode, I'll unpack the latest on what she sees working for Reels right now and share my own personal Reels...
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1 year ago
17 minutes

The Chelsea Peitz Podcast
Episode 165: How to turn posts into profits. Inside my Social Media Marketing World presentation.
How do you create content that not only gets engagement but converts? That is the million-dollar question, isn't it?I had an amazing opportunity to speak at Social Media Marketing World in February about this topic and I just had to come into your earbuds to share the strategies that can help you get the most out of your content.Inside this episode, I'll teach you my T.R.U.S.T. Method a framework designed to elevate your content strategy and build unwavering trust with your audience.Learn how...
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1 year ago
15 minutes

The Chelsea Peitz Podcast
Ep 164: How to Create Content & Truly Connect With Your Audience without F.E.A.R.
Do you ever feel that you're too boring? Not young enough? Not old enough? Not special? That your message has already been said time and time again?These are limiting beliefs that do not allow you to show up in your business and on social media to your fullest potential. The truth is that YOU are enough and your message is needed.In this special episode, I'm sharing how to overcome F.E.A.R. so that you can serve your audience the content that they love and make real relationships.We'll c...
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2 years ago
16 minutes

The Chelsea Peitz Podcast
EP 163: My Simple 2-Step Strategy for Growth & Conversion using Instagram Stories + Reels
Does the word strategy stress you out?Have you wondered what an Instagram strategy really is? And how do you implement one?Well, then you're going to love this episode where I pull back the curtain on my 2-step strategy for Instagram growth and conversion.This is a strategy that uses two of my favorite Instagram features, Reels & Stories.Many times, people have gotten confused about what makes Reels & stories different and wonder which format to use.I'll talk you through the benefits ...
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2 years ago
14 minutes

The Chelsea Peitz Podcast
Ep 162: 5 Step Formula to Create SHAREworthy Content
The ultimate compliment you could get from a follower, sharing your content.Not only does a share give your content a boost from the algorithm but it shows you're connecting with your ideal client.What kind of content makes people hit share?The types of posts that make people:Think, "Wow, she's speaking right to me."Say, "I feel like I already know you."Shifts their perspectiveLaugh or feel inspired In this episode, I'm going to share my S.H.A.R.E. formula for creating content that gets ...
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2 years ago
15 minutes

The Chelsea Peitz Podcast
Ep 161: My Top Video Tips to Help You Reduce Content Stress
Confession: I used to despise creating videos. Yup, it's true, just like so many people, I dreaded watching or hearing myself. Through the years I've fought through limiting beliefs that would at times cripple me BUT I continued to record anyway and I'm so happy that I did.So take it from me when I say, I get it. I understand first-hand the things that are holding you back from showing up on camera.That's why in this episode, I'm going to cover some of the biggest questions regarding vi...
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2 years ago
24 minutes

The Chelsea Peitz Podcast
Ep 160: Mastering the Gram: Your Burning Instagram FAQs Answered!
Ever feel like your head is spinning trying to find an Instagram strategy that doesn't leave you feeling burnt out or confused?In this episode, I'm going to help you decode Instagram and we're going to keep things SIMPLE! I'm going to answer some of the most popular questions that I get during my trainings & events.If you've ever asked:What types of content should you be posting?What format should I use?How do I convert leads into clients?How often should I post personal content?Shou...
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2 years ago
21 minutes

The Chelsea Peitz Podcast
Ep 159: How to Create a Swipeable Post & 3 Things Instagram Loves to See
Serious about growing your Instagram but still not loving creating video content? Then you're going to love this episode where I'll break down the 3 key things that Instagram prioritizes AND one of the most engaging types of posts (hint, it isn't Reels). Key takeaways:3 of Instagram's biggest goals when it comes to content and user experienceWhy Swipeable Posts aka Carousel posts perform so wellHow to Create a Swipeable Post: what they should include, how to make them visually appe...
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2 years ago
20 minutes

The Chelsea Peitz Podcast
Ep 158: Going Beyond Content Pillars. 3 Questions to Turn Followers Into Clients.
While I love content pillars there are 3 other things to consider to help you dig deeper when creating content.Your content should be aiming to convert your followers into clients by answering these questions:Can they learn about you? Can they learn from you? Can they learn with you?In this episode, we'll talk more about these questions and how you can effectively create content that hits all the marks. 💛 Connect with Me + Resources Follow me on Instagram Grab your FREE 40 Content C...
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2 years ago
12 minutes

The Chelsea Peitz Podcast
Ep 157: 7 Surprising Reasons Your Video Content Isn't Building Your Business & Brand
Have you been making videos for social media and not seeing the results you'd hoped for?I'm here to help! While there are a variety of factors that may be hurting your views and engagement, I've found that there are 7 key pieces that business owners face when it comes to video content.In this episode, we'll cover these issues, here's just a peek of what you'll hear:what is hindering your authenticitythe importance of contextwhy memorization could be hurting your recordings and what to do inst...
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2 years ago
20 minutes

The Chelsea Peitz Podcast
Ep 156: Building a Social Media Community w/ Maris Callahan
It’s been a while since I’ve had a guest with me and I’m so happy to be welcoming my friend Maris Callahan aka The Social Broker on for a very important conversation about relationship building.In this episode, you’ll hear us chat about:The importance of building a community on social mediaTips to help you build relationships through common interests Why Maris is so passionate about her communityThe key to consistency and what consistency means for your business How to keep your fol...
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2 years ago
21 minutes

The Chelsea Peitz Podcast
Ep 155: What it's like to build an online course. Spilling all of my secrets.
If you've been thinking about creating & launching an online course, then this episode is for you! I've created 2 online courses and have learned a lot along the way. While I'm no expert, I can tell you about my experience and share the wisdom I've learned along the wayThings like:where to startmy process to keep me from getting overwhelmeddeciding on what to includehow to choose a platform + the tools I lovehow to organize leads & clients in your CRM/Email Marketing systemw...
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2 years ago
21 minutes

The Chelsea Peitz Podcast
Ep 154: Confessions of a Rule Breaker
I'm not your average social media coach...I break a lot of the "rules" and cringe at about 90% of the strategies that I see circulating on social.In this episode, you'll hear why I've decided to break away from the pack and my unique approach to showing up on social media.You'll hear me speak about:the importance of being self-awarewhy posting on my feed every day isn't for me and what I do insteadhow relevancy is a game changer why I choose not to batch contentmy approach to metricshow ...
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2 years ago
19 minutes

The Chelsea Peitz Podcast
Kara Conway Love, a business lawyer and social media strategist, is at the intersection of law and social media where she helps creators and entrepreneurs stay out of legal trouble, protect their brands, and make more money.https://www.karaconwaylove.com/Topics covered: The difference between "influencers" and "creators"How to determine your value for brandsHow to prove your brand value if you're new Most common types of brand dealsUsage rights FTC and platform legal guidelines...