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The Coach Trap Podcast
The Coach Trap
41 episodes
3 days ago
86% of coaches quit in year one. Greg (coach → 7-figure brand) and Dan (marketing strategist) show you how to join the 10% who thrive. Learn to attract premium clients, create content that converts, and build a coaching business that actually makes money online. We’ve made the mistakes so you don’t have to—now get the playbook. 👉 Join the Skool community: skool.com/thecoachtrap 👉 Subscribe on Substack: substack.com/@coachtrap 👉 Don’t fall into the Coach Trap: www.coachtrap.co.uk
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Business
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All content for The Coach Trap Podcast is the property of The Coach Trap and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
86% of coaches quit in year one. Greg (coach → 7-figure brand) and Dan (marketing strategist) show you how to join the 10% who thrive. Learn to attract premium clients, create content that converts, and build a coaching business that actually makes money online. We’ve made the mistakes so you don’t have to—now get the playbook. 👉 Join the Skool community: skool.com/thecoachtrap 👉 Subscribe on Substack: substack.com/@coachtrap 👉 Don’t fall into the Coach Trap: www.coachtrap.co.uk
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Business
Episodes (20/41)
The Coach Trap Podcast
How to make money online with a dating business

🎙️ Treating Dating Like a Business: High-Value Dating Strategies with Rachel Mailer


Struggling to find meaningful connections? In this episode of The Coach Trap, dating expert Rachel Mailer breaks down how high-value women approach modern dating like a business—strategically, intentionally, and with self-worth front and center.


Rachel shares her journey from navigating dating apps in 2014 to coaching successful women on building lasting relationships. Learn the frameworks that separate time-wasters from true partners and how past patterns shape your current love life.


What You’ll Learn:

✅ The biggest mistakes women make on dating apps—and how to avoid them

✅ Why pacing and strategic boundaries are crucial early on

✅ How understanding attachment styles boosts dating success

✅ Spotting red flags before investing emotional energy

✅ The “prize” mindset that attracts high-quality partners

✅ How to leverage your social media presence to attract the right connections


Dating apps are just tools. Your mindset, self-work, and strategy are what really determine success.


👉 Don’t fall into the Coach Trap: www.coachtrap.co.uk


👉 Join our Skool community: skool.com/thecoachtrap


Connect with Rachel Mailer:

Instagram: https://www.instagram.com/rachelmailercoaching


LinkedIn: https://www.linkedin.com/in/rachel-mailer-588300262

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1 month ago
29 minutes 20 seconds

The Coach Trap Podcast
Find Your Coaching Voice

🎙️ Finding Your Own Unique Voice in Business | Cristopher Karl Knoll


In this episode of The Coach Trap, hosts Greg Styan and Dan Williams sit down with Cristopher Karl Knoll, Executive Mindset Strategist and Founder of Lead Yourself First, to explore how to find your authentic voice and approach in business.


Chris challenges the cookie-cutter strategies pushed by many creators and emphasizes that growth requires patience, consistency, and a strong foundation. Whether you’re just starting out or refining your coaching or business approach, this conversation provides actionable insights for building a sustainable and authentic path to success.


What You’ll Learn:

✅ How to find your own voice and unique approach

✅ Why patience is critical for long-term growth

✅ The importance of personal branding and foundational work

✅ Turning silent stress into sustainable performance

✅ How consistent effort compounds into real results


If you want to create a business that reflects who you truly are and avoids the “one-size-fits-all” trap, this episode is for you.


👉 Don’t fall into the Coach Trap: www.coachtrap.co.uk


👉 Join the Skool community and connect with other coaches: skool.com/thecoachtrap


Connect with Cristopher:

LinkedIn: https://www.linkedin.com/in/christophkarlknoll/


Website: https://leadyourselffirst.io/

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1 month ago
30 minutes 25 seconds

The Coach Trap Podcast
How to make money online coaching with life experiences

🎯 Rule Your Emotions and Master Your Moves | Kevin Crockrom on Legacy and Life Choices


How to make money online coaching with life experiences


What legacy are you building right now? In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Kevin Crockrom — life coach, motivational speaker, and corporate trainer — to explore how your daily choices shape the story you leave behind.


Kevin challenges coaches, parents, and professionals to reflect: Are your actions today aligned with the values and legacy you want for your family, clients, and future generations? This isn’t motivational fluff — it’s about self-mastery, intentional living, and emotional control.


We cover:

✅ How daily decisions write your life’s story

✅ Being present and intentional with family

✅ Aligning actions with core values

✅ Techniques to master your emotions

✅ Building a legacy that inspires and lasts


If you want to lead with purpose, live intentionally, and create impact that matters, this episode is for you.


👉 Don’t fall into the Coach Trap: www.coachtrap.co.uk


👉 Join the Skool community: www.skool.com/thecoachtrap


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2 months ago
27 minutes 48 seconds

The Coach Trap Podcast
Niche Down to make money online

Finding Your Niche: Leyla Holmes on Scaling a Coaching Practice | The Coach Trap Podcast


Most coaches struggle because they try to serve everyone. Leyla Holmes knows that pain—and the breakthrough that comes from narrowing your focus. In this episode, she sits down with Greg Styan to unpack how early-stage founders require a different coaching approach, and why defining your niche can transform your business.


We dive into:


Leveraging your past experiences as competitive advantages


Training social media algorithms through strategic, authentic engagement


Building a personal brand that connects, not just sells


Shifting from lead magnets to community building for sustainable client acquisition


Balancing intuition with strategy for smarter business decisions


Lessons from early mistakes that shaped a thriving practice


If you’re a coach struggling with positioning, audience growth, or narrowing your focus, this episode gives you an actionable framework to rethink your business strategy.


👉 Join the Skool community: skool.com/thecoachtrap

👉 Subscribe on Substack: substack.com/@coachtrap

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2 months ago
30 minutes 27 seconds

The Coach Trap Podcast
Why 90% of Coaches Fail (and How to Be the 10% That Make It)

Most coaches don’t fail because they’re bad at coaching they fail because they’re bad at marketing. In this episode, Coach Trap co-founders Greg Styan and Dan Williams share exactly how to become part of the 10% of coaches who make it.Learn how to make money online as a coach, build a simple funnel that works, and finally attract clients without wasting time or ad spend. 

Join the Coach Trap Community: skool.com/thecoachtrap

 Watch the full podcast on YouTube:

youtube.com/watch?v=Q9oAbeC5Rpc

Don't Fall into the coach trap

www.coachtrap.co.uk

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2 months ago
1 hour 15 minutes 55 seconds

The Coach Trap Podcast
Why 90% of Coaches Fail (and How to Be the 10% That Make It)

Most coaches don’t fail because they’re bad at coaching; they fail because they’re bad at marketing. In this episode, Coach Trap co-founders Greg Styan and Dan Williams share exactly how to become part of the 10% of coaches who make it.Learn how to make money online as a coach, build a simple funnel that works, and finally attract clients without wasting time or ad spend. Join the Coach Trap Community:

skool.com/thecoachtrap

Watch the full podcast on YouTube:

youtube.com/watch?v=Q9oAbeC5Rpc





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2 months ago
1 hour 15 minutes 55 seconds

The Coach Trap Podcast
Coaches Unlock Digital Freedom

Breaking the Coach Trap: Achieving Inner Peace with Eddie Truong

Personal Branding for Coaches | The Coach Trap Podcast


Struggling to get traction as a coach? Feeling stuck, overwhelmed, or unsure how to stand out? Eddie Truong joins Greg Styan and Dan Williams to reveal the personal and professional strategies that help coaches achieve peak performance without burning out.


We cover:


How digital wellness impacts coaching effectiveness and personal brand


Identity transformation as the key to attracting ideal clients


Building a personal brand that resonates in a crowded market


Strategies for new and high-performing coaches to grow visibility and credibility


Actionable marketing insights and systems that actually work


Whether you’re a life, business, or wellness coach, this episode gives you the framework to show up consistently, build trust, and scale your coaching business.


🎧 Listen now.


👉 Join the Skool community: skool.com/thecoachtrap

👉 Subscribe on Substack: substack.com/@coachtrap


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2 months ago
28 minutes 55 seconds

The Coach Trap Podcast
Making Money from Rugby

From Rugby to Business: Rhod Jones’ Journey

The Coach Trap Podcast


Most people think discipline is about waking up at 5am and grinding harder. Rhod Jones knows it’s about systems, setbacks, and storytelling.


From professional rugby to solopreneur, Rhod shares what sport really teaches about mental health, productivity, and building a business without burning out. This isn’t theory—it’s practical systems from someone who’s been at the top of one career and rebuilt in another.


We dive into:


How physical activity fuels clarity and mental health


Turning setbacks into comebacks like a pro athlete


Overcoming fear and embracing vulnerability to grow your business


Storytelling as the ultimate connection tool for your audience


Authenticity as your competitive edge in a crowded market


Integrating work, family, and productivity systems for sustainable success


Building community for support and accountability


If you’re a solopreneur or coach trying to show up consistently without burning out, this episode gives you the framework, not fluff.


🎧 Listen now.


👉 Join the Skool community: skool.com/thecoachtrap

👉 Subscribe on Substack: substack.com/@coachtrap


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3 months ago
29 minutes 4 seconds

The Coach Trap Podcast
How to make profit coaching

Healing Beyond Fatigue: Katie Dean’s Journey

The Coach Trap Podcast


Most coaches overlook the mind-body connection that drives transformation.


In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Katie Dean, a bioenergetic health coach who went from burned-out management consultant to helping others recover from chronic fatigue.


We dive into:


Katie’s journey from corporate burnout to coaching transformation


Understanding the impact of trauma on physical and mental health


The crucial mind-body link in healing and coaching


Marketing strategies that focus on results and transformation, not just process


Storytelling to build trust and authority with clients


Using technology to scale your coaching impact


Cultivating curiosity and openness for long-term growth


If you’re a coach, entrepreneur, or someone navigating chronic fatigue and transformation, this episode is packed with insights and actionable takeaways.


🎧 Listen now.


👉 Join the Skool community: skool.com/thecoachtrap

👉 Subscribe on Substack: substack.com/@coachtrap


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3 months ago
23 minutes 41 seconds

The Coach Trap Podcast
Make online money with NLP

Unleashing Potential: Angela Bennett’s Coaching Journey

The Coach Trap Podcast


Most coaches get stuck online because they focus on tactics, not impact.


In this episode of The Coach Trap, Angela Bennett shares her journey from equestrian coaching to specializing in NLP, hypnosis, personal branding, and women’s empowerment. She reveals how she helps women reconnect with their true selves while building a sustainable online presence.


We cover:


Empowering women to find their true voice


Social media strategies for visibility and authentic connection


Content creation that attracts and engages your audience


SEO and marketing strategies for coaches adapting to a digital world


Cultural insights and community lessons from Chiang Mai


How to build trust, authority, and lasting relationships online


If you want to stand out, connect deeply, and grow your coaching business, this episode is full of actionable insight.


🎧 Listen now.


👉 Join the Skool community: skool.com/thecoachtrap

👉 Subscribe on Substack: substack.com/@coachtrap


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3 months ago
20 minutes 53 seconds

The Coach Trap Podcast
Gym Owner to Coaching money

From Gym Owner to Coach: Olga’s Transformation
The Coach Trap Podcast

Most coaches get stuck because they chase the wrong dream or copy others instead of finding their true purpose.

In this episode of The Coach Trap, Daniel Williams sits down with Olga Lapushna, who transitioned from running a franchise gym to coaching ambitious women in business.

We cover:

  • How Olga discovered her passion and made the leap into coaching

  • Building strong client relationships that lead to real results

  • Using hooks, testimonials, and case studies to build trust

  • Organic marketing strategies that actually work for coaches

  • Why LinkedIn is a powerhouse for attracting clients

  • Aligning your coaching with personal values for sustainable success

If you want to turn expertise into impact and market your coaching authentically, this episode is packed with actionable insights.

🎧 Listen now.

👉 Join the Skool community: skool.com/thecoachtrap
👉 Subscribe on Substack: substack.com/@coachtrap


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3 months ago
26 minutes 3 seconds

The Coach Trap Podcast
Phil Adderley's How to be an alcohol free coach

Phil Adderley’s Journey to Becoming an Alcohol-Free Coach

The Coach Trap Podcast


Most coaches overlook the power of personal experience in creating impact.


In this episode of The Coach Trap, we sit down with Phil Adderley, an alcohol coach helping people — especially those over 40 — break free from the cycle of drinking.


We dive into:


The real impact of alcohol on health, careers, and relationships


Generational differences in drinking habits and why moderation often fails


How storytelling and personal experience build trust with clients


Marketing strategies that resonate without being pushy


Handling social pressures while maintaining an alcohol-free lifestyle


Practical insights for coaches on connecting deeply and inspiring transformation


If you’re interested in sobriety, alcohol-free coaching, or building meaningful client connections, this episode is packed with actionable takeaways.


🎧 Listen now.


👉 Join the Skool community: skool.com/thecoachtrap

👉 Subscribe on Substack: substack.com/@coachtrap

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3 months ago
25 minutes 55 seconds

The Coach Trap Podcast
Being the Coach Clients Want

What’s It Like to Be on the Receiving End of You?

The Coach Trap Podcast


Most coaches focus on what they do — not how they impact others.


In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Vicky O’Farrell, the Queen of Behaviours, to explore the ripple effect of our actions on clients, colleagues, and communities.


We dive into:


How personality, values, and behaviour shape client results


The art of professional speaking and building authority


Why authenticity beats flashy marketing every time


The hidden cost of limiting beliefs on coaches and leaders


How human connection outperforms metrics in building trust


Practical tips to stand out, connect, and grow as a coach


If you’re struggling to cut through the noise, market authentically, or connect deeply with clients, this episode will give you clarity — and actionable insight.


🎧 Listen now.


👉 Join the Skool community: skool.com/thecoachtrap

👉 Subscribe on Substack: substack.com/@coachtrap


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4 months ago
28 minutes 32 seconds

The Coach Trap Podcast
Storytelling That Sells

Autism, Coaching & Content Creation: The Power of Storytelling

The Coach Trap Podcast


What happens when coaching meets neurodiversity, marketing, and emotional storytelling?


In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Daniel Jones, founder of Living with Dan, to uncover how he turned his personal journey with autism into a movement that’s reshaping coaching and content creation.


We dive into:


How emotional storytelling builds trust and engagement


Using trial-and-error marketing to create real growth


Coaching formats that serve neurodiverse clients effectively


Community building as a foundation for support and impact


Why podcasts are a powerful tool for personal branding and lead nurturing


This isn’t just theory. It’s a masterclass in strategy, vulnerability, and creating a platform that genuinely helps people.


🎧 Listen now.


👉 Join the Skool community: skool.com/thecoachtrap

👉 Subscribe on Substack: substack.com/@coachtrap

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4 months ago
25 minutes 42 seconds

The Coach Trap Podcast
Why Coaches Lose Money

Why Most Coaches Fail (ft. Christopher Down)

The Coach Trap Podcast


Most coaches fail.


Not because they don’t care.

Not because they aren’t talented.

But because they’ve fallen into The Coach Trap.


In this episode, Daniel Williams sits down with Christopher Down, a coach who’s been in the trenches and found a way through the grind. If your calendar is empty, your content ignored, or coaching feels more like a side hustle than a business, this conversation will change how you think about growing your practice.


We cover:


Why most coaches chase clients the wrong way


The dangerous myths of the coaching industry nobody talks about


How to stand out in a feed flooded with advice


The uncomfortable truths you need to face to survive as a coach


Real, actionable strategies for turning effort into results


No fluff. No hype. Just raw, honest insight for coaches who want to stop spinning wheels and start building a real business.


🎧 Listen now.


👉 Join the Skool community: skool.com/thecoachtrap

👉 Subscribe on Substack: substack.com/@coachtrap

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4 months ago
25 minutes 29 seconds

The Coach Trap Podcast
Make cash coaching online

Unlocking Potential: Craig Drake’s Coaching Journey

The Coach Trap Podcast


Most coaches struggle not because they lack skill, but because they haven’t defined their audience, mastered storytelling, or built trust consistently.


In this episode of The Coach Trap, we sit down with Craig Drake, a coach with 20+ years in management and leadership, to unpack the strategies that turn experience into real client results.


We cover:


Overcoming limiting beliefs through self-awareness and action


Why targeting a specific audience is crucial for success


How vulnerability and storytelling build authentic trust with clients


Journaling and reflection as tools for growth and clarity


Practical tips for content consistency, marketing, and accountability


Balancing client work with marketing without burning out


If you want to unlock your potential as a coach and turn expertise into results, this episode gives you actionable insights to make it happen.


🎧 Listen now.


👉 Join the Skool community: skool.com/thecoachtrap


👉 Subscribe on Substack: substack.com/@coachtrap


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4 months ago
27 minutes 18 seconds

The Coach Trap Podcast
Mindsets That Make Money

Think Smart: Mastering Mindsets with Emrah Ikiok

The Coach Trap Podcast


Most people don’t fail because they lack talent.

They fail because they think in the wrong way.


In this episode of The Coach Trap, we sit down with Emrah Ikiok to explore how mindset shapes every decision — and why mastering your thinking is the ultimate unfair advantage in coaching and life.


We break down:


How to build a mental operating system that works under pressure


Why mindset beats motivation when it comes to results


How to overcome overthinking, procrastination, and self-doubt


The real-life lessons behind Emrah’s journey from industrial engineer to coach


How her course “Think Smart” upgrades thinking for ambitious professionals


If you’re stuck, spinning your wheels, or frustrated that your talent isn’t translating into results, this episode will show you why thinking smarter is step one.


🎧 Listen now.


👉 Join the Skool community: skool.com/thecoachtrap

👉 Subscribe on Substack: substack.com/@coachtrap


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4 months ago
28 minutes 15 seconds

The Coach Trap Podcast
Make money online anywhere

Take Your Coaching Business Anywhere—with Simon Cook

The Coach Trap Podcast


MAKE MONEY FROM ANYWHERE ONLINE.


HOW TO MAKE MONEY ANYWHERE ONLINE.


THIS IS HOW YOU MAKE ONLINE ANYWHERE.


Most coaches feel trapped by location.


In this episode of The Coach Trap, we show how to break free. Using Simon Cook as a case study — a coach who moved his business to the Cayman Islands and now runs it entirely online — we explore what it really takes to build a location-independent coaching brand.


We cover:


How Simon successfully moved his coaching business abroad


Common rookie mistakes in remote coaching


Managing time zones, tech, and client expectations


Why networking and niching are critical for remote success


How wellness trends, breathwork, and cultural adaptation fit into coaching


Balancing family, work, and freedom while living abroad


This isn’t a highlight reel. It’s the real blueprint for coaches who want to work from anywhere without sacrificing results or sanity.


🎧 Listen now.


👉 Join the Skool community: skool.com/thecoachtrap

👉 Subscribe on Substack: substack.com/@coachtrap

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4 months ago
28 minutes 44 seconds

The Coach Trap Podcast
Use Anxiety to make money online

What If Anxiety Was Your Greatest Teacher?

The Coach Trap Podcast


Most coaches see anxiety as the enemy.


In this episode of The Coach Trap, we flip the script. Using the story of Romi Mitchell, who turned crippling anxiety into a thriving coaching practice, we explore how fear can become fuel — not a barrier.


We dive into:


Mindset shifts that turn fear into action


Marketing strategies that cut through the noise without feeling sleazy


Why personal storytelling is the most underrated tool in coaching


Content creation tips that actually connect with your audience


How podcasts and social media can grow your reach and impact


Practical advice for managing mental health while building a coaching business


This episode is for coaches who want to build trust, grow authentically, and turn personal challenges into client results.


🎧 Listen now.


👉 Join the Skool community: skool.com/thecoachtrap

👉 Subscribe on Substack: substack.com/@coachtrap


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5 months ago
26 minutes 16 seconds

The Coach Trap Podcast
The Invisible Coach

From Magic to Marketing: Visibility, Branding & Getting Clients

The Coach Trap Podcast


Most coaches aren’t broke because they’re bad at coaching.

They’re broke because no one knows they exist.


In this episode of The Coach Trap, we break down why visibility is everything — and how to stop blending in with generic, forgettable content.


Using insights from Jimi Gibson, VP of Brand Communication at Thrive Agency and former professional magician, we explore:


Why 90% of coaches fail in year one


How to make your personal brand actually stand out


The role of TEDx talks and LinkedIn in building trust


The Five Finger Method for content clarity


How to stay consistent without burning out


Strategies to build long-term demand in a crowded coaching market


This isn’t another “post more” episode.

It’s about authority, visibility, and attracting clients that actually pay.


🎧 Listen now.


👉 Join the Skool community: skool.com/thecoachtrap

👉 Subscribe on Substack: substack.com/@coachtrap


Show more...
5 months ago
35 minutes 1 second

The Coach Trap Podcast
86% of coaches quit in year one. Greg (coach → 7-figure brand) and Dan (marketing strategist) show you how to join the 10% who thrive. Learn to attract premium clients, create content that converts, and build a coaching business that actually makes money online. We’ve made the mistakes so you don’t have to—now get the playbook. 👉 Join the Skool community: skool.com/thecoachtrap 👉 Subscribe on Substack: substack.com/@coachtrap 👉 Don’t fall into the Coach Trap: www.coachtrap.co.uk