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The Commerce Collective Podcast
Flywheel Digital
140 episodes
1 hour ago
Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way. *Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, & APAC!
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Business
Education,
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All content for The Commerce Collective Podcast is the property of Flywheel Digital and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way. *Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, & APAC!
Show more...
Business
Education,
Technology
Episodes (20/140)
The Commerce Collective Podcast
Behind the Metrics: A Framework for Measuring Advertising Effectiveness with the Amazon Ads' Analytics & Insights Team
1 week ago
29 minutes 1 second

The Commerce Collective Podcast
Live from Amazon unBoxed 2025: What's New In Measurement, AI, and Reporting with Amazon Ads' Paula Despins
2 weeks ago
19 minutes 54 seconds

The Commerce Collective Podcast
Live From Amazon unBoxed 2025: AI, Full Funnel, & Where Retail Media Is Headed w/ Mike Feldman
2 weeks ago
22 minutes 24 seconds

The Commerce Collective Podcast
Flywheel's Return on Consumer Dashboard: A breakthrough in consumer-centric measurement for brands
4 weeks ago
17 minutes 26 seconds

The Commerce Collective Podcast
This Month Above the Fold w/ Patrick Miller - Amazon Earnings, “Help Me Decide,” Walmart Buys a Mall, and the CPG Manufacturer of the Future
1 month ago
17 minutes 57 seconds

The Commerce Collective Podcast
Rethinking Shopper Media: Connecting Data, Strategy, and the Full Consumer Journey
1 month ago
23 minutes

The Commerce Collective Podcast
Putting Members First: How Value Guides Costco’s Retail Media Vision
1 month ago
29 minutes 11 seconds

The Commerce Collective Podcast
This Month Above the Fold w/ Patrick Miller - ChatGPT's New Commerce Capabilities, the Streaming Landscape, & News from Amazon Accelerate
2 months ago
17 minutes 21 seconds

The Commerce Collective Podcast
Live from Amazon Accelerate 2025: AMC Accessibility w/ Alan Lewis of Amazon Ads
2 months ago
23 minutes 29 seconds

The Commerce Collective Podcast
AI is reshaping the PDP - but which elements actually drive results? Featuring Russ Dieringer of Stratably
2 months ago
24 minutes 15 seconds

The Commerce Collective Podcast
Reinventing the Organization for Omnichannel Success w/ Lauren Livak Gilbert of The Digital Shelf Institute
2 months ago
27 minutes 4 seconds

The Commerce Collective Podcast
This Month Above the Fold w/ Patrick Miller – Walmart x The Trade Desk, The end of the De Minimis Tax Exemption, & Agentic AI
2 months ago
18 minutes 58 seconds

The Commerce Collective Podcast
Understanding AWS: What Every Retail & Consumer Goods Leader Needs to Know
3 months ago
20 minutes 11 seconds

The Commerce Collective Podcast
This Month Above the Fold w/ Patrick Miller - Prime Day, Amazon AI + The New York Times, & Amazon Pulling Out of Google Shopping Ads
4 months ago
18 minutes 42 seconds

The Commerce Collective Podcast
Understanding Your Consumer with AMC: A Guide to LTV, NTB, and POME
4 months ago
21 minutes 59 seconds

The Commerce Collective Podcast
This Month Above the Fold w/ Patrick Miller - The Big Shift - Redefining ROI with Return on Consumer
5 months ago
19 minutes 18 seconds

The Commerce Collective Podcast
Navigating What’s Next: Key Insights from Flywheel’s Future Retail Disruption Report
5 months ago
26 minutes 59 seconds

The Commerce Collective Podcast
This Month Above the Fold w/ Patrick Miller - Flywheel's CLTV Dashboard, LUMA's State of Digital 2025, & Ben Evans' 2025 Presentation
6 months ago
21 minutes 5 seconds

The Commerce Collective Podcast
Connecting Offsite Media to Retail Results with Ampd
6 months ago
25 minutes 23 seconds

The Commerce Collective Podcast
This Month Above the Fold w/ Patrick Miller - The "need to know" on tariffs & GenAI's disruption of the funnel
7 months ago
20 minutes 47 seconds

The Commerce Collective Podcast
Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way. *Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, & APAC!