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The Comms Exchange: a Podcast by 30|90 Marketing
Rachel Ledet
13 episodes
19 hours ago
The Comms Exchange is a podcast by 30|90 Marketing, a strategic marketing and communications firm dedicated to shaping communities, amplifying voices, and building visibility for projects and people. Hosted by Rachel Ledet, founder of 30|90, and Communications Director, Christianne Brunini, the show explores how communications drives strategy, builds trust, and creates momentum across the worlds of commercial real estate, economic development, and community-building. Each episode dives into the stories, strategies, and tactics that power successful projects. From conversations with industry leaders to behind-the-scenes insights from our own team, The Comms Exchange uncovers how the right message at the right time can change perceptions, spark investment, and inspire action. We believe that communications isn’t an afterthought; it’s the foundation of every successful endeavor. Whether it’s bringing a new development to market, launching a culture initiative within a company, or shifting public opinion to support bold community projects, communication is the common thread that determines success. This podcast explores those moments where strategy meets storytelling, where creativity intersects with execution, and where communities are built brick by brick. Listeners will gain insight into: -Strategic marketing frameworks — How to align communications with organizational goals. -Brand storytelling — Turning values, culture, and mission into messages that resonate. -Commercial real estate and development marketing — Tools and tactics that bring visibility to projects and engage stakeholders. -Economic development communications — Approaches that build trust, attract investment, and showcase impact. -Case studies and lessons learned — Real stories from our clients, our team, and industry peers about what works and what doesn’t. -Core values in practice — How values shape who you work with, how you operate, and how success is defined. At 30|90 Marketing, we know that every project, every partnership, and every breakthrough begins the same way: with a conversation. That belief is at the heart of The Comms Exchange.
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Marketing
Business
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All content for The Comms Exchange: a Podcast by 30|90 Marketing is the property of Rachel Ledet and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Comms Exchange is a podcast by 30|90 Marketing, a strategic marketing and communications firm dedicated to shaping communities, amplifying voices, and building visibility for projects and people. Hosted by Rachel Ledet, founder of 30|90, and Communications Director, Christianne Brunini, the show explores how communications drives strategy, builds trust, and creates momentum across the worlds of commercial real estate, economic development, and community-building. Each episode dives into the stories, strategies, and tactics that power successful projects. From conversations with industry leaders to behind-the-scenes insights from our own team, The Comms Exchange uncovers how the right message at the right time can change perceptions, spark investment, and inspire action. We believe that communications isn’t an afterthought; it’s the foundation of every successful endeavor. Whether it’s bringing a new development to market, launching a culture initiative within a company, or shifting public opinion to support bold community projects, communication is the common thread that determines success. This podcast explores those moments where strategy meets storytelling, where creativity intersects with execution, and where communities are built brick by brick. Listeners will gain insight into: -Strategic marketing frameworks — How to align communications with organizational goals. -Brand storytelling — Turning values, culture, and mission into messages that resonate. -Commercial real estate and development marketing — Tools and tactics that bring visibility to projects and engage stakeholders. -Economic development communications — Approaches that build trust, attract investment, and showcase impact. -Case studies and lessons learned — Real stories from our clients, our team, and industry peers about what works and what doesn’t. -Core values in practice — How values shape who you work with, how you operate, and how success is defined. At 30|90 Marketing, we know that every project, every partnership, and every breakthrough begins the same way: with a conversation. That belief is at the heart of The Comms Exchange.
Show more...
Marketing
Business
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Risk, Restoration, and Resilience: The Story of The Josephine with Mimi Spiehler
The Comms Exchange: a Podcast by 30|90 Marketing
21 minutes
3 weeks ago
Risk, Restoration, and Resilience: The Story of The Josephine with Mimi Spiehler

In this episode of The Comms Exchange, developer and designer Mimi Spiehler shares how she (and her brother David Fuselier) transformed a 1925 Spanish Colonial Revival church in Uptown New Orleans into The Josephine, an immersive cultural venue that blends historic preservation, digital projection mapping, and community-centered programming. Mimi opens up about what it means to be a woman leading large-scale projects in construction and real estate development, navigating gender dynamics on the job site, and building workplace confidence in male-dominated spaces. She and hosts Rachel Ledet and Christianne Brunini explore how women’s perspectives, attention to detail, and communication styles shape better outcomes—for projects, teams, and communities.

If you care about women’s roles in the construction industry, empowerment, professional growth, and how design, storytelling, and courage can revive sacred spaces, this conversation is for you.

Key Takeaways

  • Women’s empowerment in construction: Mimi shares how she built confidence as one of the few women in her construction management classes and on job sites, and how she’s learned to hold her ground in male-dominated rooms.
  • Gender dynamics & leadership: The episode explores how women are often conditioned to “be agreeable,” and how recognizing those patterns helps women navigate power dynamics and advocate for their ideas.
  • Workplace confidence grows with experience: Mimi explains how knowledge, repetition, and learning from mistakes over nearly two decades in the industry have strengthened her voice and leadership style.
  • Women bring a different lens to projects: From communication to detail orientation, Mimi highlights the unique insights women bring to design, development, and client relationships.
  • Reviving The Josephine as a community hub: Listeners get a behind-the-scenes look at the structural challenges, design decisions, and risk-taking involved in turning a decaying church into a vibrant cultural venue for weddings, concerts, yoga, theater, and neighborhood gatherings.
  • Innovation meets heritage: The team discusses how digital projection mapping, thoughtful naming, and storytelling allow The Josephine to honor its sacred history while offering a modern, immersive experience.
  • Balancing motherhood and entrepreneurship: Mimi talks candidly about being a mom of three while running complex projects, and how trusting her instincts has guided her professional growth.
  • Courage to keep going: From sleepless nights to unexpected construction surprises, Mimi’s story underscores that big visions require resilience, partnership, and the belief that “if it’s not okay, it’s not the end.”

You can learn more about The Josephine, visit online https://www.thejosephinenola.com/  

The Comms Exchange: a Podcast by 30|90 Marketing
The Comms Exchange is a podcast by 30|90 Marketing, a strategic marketing and communications firm dedicated to shaping communities, amplifying voices, and building visibility for projects and people. Hosted by Rachel Ledet, founder of 30|90, and Communications Director, Christianne Brunini, the show explores how communications drives strategy, builds trust, and creates momentum across the worlds of commercial real estate, economic development, and community-building. Each episode dives into the stories, strategies, and tactics that power successful projects. From conversations with industry leaders to behind-the-scenes insights from our own team, The Comms Exchange uncovers how the right message at the right time can change perceptions, spark investment, and inspire action. We believe that communications isn’t an afterthought; it’s the foundation of every successful endeavor. Whether it’s bringing a new development to market, launching a culture initiative within a company, or shifting public opinion to support bold community projects, communication is the common thread that determines success. This podcast explores those moments where strategy meets storytelling, where creativity intersects with execution, and where communities are built brick by brick. Listeners will gain insight into: -Strategic marketing frameworks — How to align communications with organizational goals. -Brand storytelling — Turning values, culture, and mission into messages that resonate. -Commercial real estate and development marketing — Tools and tactics that bring visibility to projects and engage stakeholders. -Economic development communications — Approaches that build trust, attract investment, and showcase impact. -Case studies and lessons learned — Real stories from our clients, our team, and industry peers about what works and what doesn’t. -Core values in practice — How values shape who you work with, how you operate, and how success is defined. At 30|90 Marketing, we know that every project, every partnership, and every breakthrough begins the same way: with a conversation. That belief is at the heart of The Comms Exchange.