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The Comms Exchange: a Podcast by 30|90 Marketing
Rachel Ledet
13 episodes
37 minutes ago
The Comms Exchange is a podcast by 30|90 Marketing, a strategic marketing and communications firm dedicated to shaping communities, amplifying voices, and building visibility for projects and people. Hosted by Rachel Ledet, founder of 30|90, and Communications Director, Christianne Brunini, the show explores how communications drives strategy, builds trust, and creates momentum across the worlds of commercial real estate, economic development, and community-building. Each episode dives into the stories, strategies, and tactics that power successful projects. From conversations with industry leaders to behind-the-scenes insights from our own team, The Comms Exchange uncovers how the right message at the right time can change perceptions, spark investment, and inspire action. We believe that communications isn’t an afterthought; it’s the foundation of every successful endeavor. Whether it’s bringing a new development to market, launching a culture initiative within a company, or shifting public opinion to support bold community projects, communication is the common thread that determines success. This podcast explores those moments where strategy meets storytelling, where creativity intersects with execution, and where communities are built brick by brick. Listeners will gain insight into: -Strategic marketing frameworks — How to align communications with organizational goals. -Brand storytelling — Turning values, culture, and mission into messages that resonate. -Commercial real estate and development marketing — Tools and tactics that bring visibility to projects and engage stakeholders. -Economic development communications — Approaches that build trust, attract investment, and showcase impact. -Case studies and lessons learned — Real stories from our clients, our team, and industry peers about what works and what doesn’t. -Core values in practice — How values shape who you work with, how you operate, and how success is defined. At 30|90 Marketing, we know that every project, every partnership, and every breakthrough begins the same way: with a conversation. That belief is at the heart of The Comms Exchange.
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Marketing
Business
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All content for The Comms Exchange: a Podcast by 30|90 Marketing is the property of Rachel Ledet and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Comms Exchange is a podcast by 30|90 Marketing, a strategic marketing and communications firm dedicated to shaping communities, amplifying voices, and building visibility for projects and people. Hosted by Rachel Ledet, founder of 30|90, and Communications Director, Christianne Brunini, the show explores how communications drives strategy, builds trust, and creates momentum across the worlds of commercial real estate, economic development, and community-building. Each episode dives into the stories, strategies, and tactics that power successful projects. From conversations with industry leaders to behind-the-scenes insights from our own team, The Comms Exchange uncovers how the right message at the right time can change perceptions, spark investment, and inspire action. We believe that communications isn’t an afterthought; it’s the foundation of every successful endeavor. Whether it’s bringing a new development to market, launching a culture initiative within a company, or shifting public opinion to support bold community projects, communication is the common thread that determines success. This podcast explores those moments where strategy meets storytelling, where creativity intersects with execution, and where communities are built brick by brick. Listeners will gain insight into: -Strategic marketing frameworks — How to align communications with organizational goals. -Brand storytelling — Turning values, culture, and mission into messages that resonate. -Commercial real estate and development marketing — Tools and tactics that bring visibility to projects and engage stakeholders. -Economic development communications — Approaches that build trust, attract investment, and showcase impact. -Case studies and lessons learned — Real stories from our clients, our team, and industry peers about what works and what doesn’t. -Core values in practice — How values shape who you work with, how you operate, and how success is defined. At 30|90 Marketing, we know that every project, every partnership, and every breakthrough begins the same way: with a conversation. That belief is at the heart of The Comms Exchange.
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Marketing
Business
Episodes (13/13)
The Comms Exchange: a Podcast by 30|90 Marketing
Risk, Restoration, and Resilience: The Story of The Josephine with Mimi Spiehler

In this episode of The Comms Exchange, developer and designer Mimi Spiehler shares how she (and her brother David Fuselier) transformed a 1925 Spanish Colonial Revival church in Uptown New Orleans into The Josephine, an immersive cultural venue that blends historic preservation, digital projection mapping, and community-centered programming. Mimi opens up about what it means to be a woman leading large-scale projects in construction and real estate development, navigating gender dynamics on the job site, and building workplace confidence in male-dominated spaces. She and hosts Rachel Ledet and Christianne Brunini explore how women’s perspectives, attention to detail, and communication styles shape better outcomes—for projects, teams, and communities.

If you care about women’s roles in the construction industry, empowerment, professional growth, and how design, storytelling, and courage can revive sacred spaces, this conversation is for you.

Key Takeaways

  • Women’s empowerment in construction: Mimi shares how she built confidence as one of the few women in her construction management classes and on job sites, and how she’s learned to hold her ground in male-dominated rooms.
  • Gender dynamics & leadership: The episode explores how women are often conditioned to “be agreeable,” and how recognizing those patterns helps women navigate power dynamics and advocate for their ideas.
  • Workplace confidence grows with experience: Mimi explains how knowledge, repetition, and learning from mistakes over nearly two decades in the industry have strengthened her voice and leadership style.
  • Women bring a different lens to projects: From communication to detail orientation, Mimi highlights the unique insights women bring to design, development, and client relationships.
  • Reviving The Josephine as a community hub: Listeners get a behind-the-scenes look at the structural challenges, design decisions, and risk-taking involved in turning a decaying church into a vibrant cultural venue for weddings, concerts, yoga, theater, and neighborhood gatherings.
  • Innovation meets heritage: The team discusses how digital projection mapping, thoughtful naming, and storytelling allow The Josephine to honor its sacred history while offering a modern, immersive experience.
  • Balancing motherhood and entrepreneurship: Mimi talks candidly about being a mom of three while running complex projects, and how trusting her instincts has guided her professional growth.
  • Courage to keep going: From sleepless nights to unexpected construction surprises, Mimi’s story underscores that big visions require resilience, partnership, and the belief that “if it’s not okay, it’s not the end.”

You can learn more about The Josephine, visit online https://www.thejosephinenola.com/  

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2 days ago
21 minutes

The Comms Exchange: a Podcast by 30|90 Marketing
When Architecture Works: Les Maisons de Bayou Lafourche and the Future of Resilient Housing

In this episode of The Comms Exchange, architect Steve Rome, partner at VergesRome Architects, joins host Rachel Ledet and co-host Christianne Brunini to explore what resilient design really looks like on the Gulf Coast. Steve walks through the story of Les Maisons de Bayou Lafourche, a $9.5M affordable housing community in Lockport, Louisiana, designed with Fortified Gold, Enterprise Green, and Energy Star certifications—and then tested in real time by Hurricane Ida.

While surrounding neighborhoods suffered catastrophic damage, Les Maisons de Bayou Lafourche experienced minimal impact, proving how intentional architecture, rigorous quality control, and sustainable building practices can transform hurricane preparedness and community resilience.

The conversation covers how empathy, equity, and foresight inform good design, why certifications should be more than a box-checking exercise, and how travel, reading, and continuous learning keep architects sharp. If you care about architecture, resilient communities, affordable housing, or climate-smart design, this episode offers a powerful case study and practical insight.

Key Takeaways

  • Resilience as a design mandate: Les Maisons de Bayou Lafourche was intentionally designed for major storm events, showing how architecture can change outcomes in disaster-prone regions.
  • Fortified Gold as a process, not a plaque: Fortified Gold, Enterprise Green, and Energy Star demanded strict documentation, construction oversight, and quality control from foundation to roof.
  • Beauty and strength can coexist: Vernacular Gulf Coast design, front porches, and neighborhood-friendly aesthetics can align with high-performance, hurricane-ready construction.
  • Collaboration is essential: Close partnership among architect, developer, and contractor kept the project on budget while honoring resilience goals.
  • Community resilience starts with buildings: Housing that can be quickly reoccupied after a storm helps preserve jobs, social networks, and neighborhood stability.
  • Quality control pays off: Careful detailing on roof decking, structural connections, and systems resulted in less than $4,000 in storm-related damage on a roughly $9.5M project.
  • Lifelong learning matters: Steve credits reading, travel, and curiosity with expanding his perspective as a designer—and encourages young architects to do the same.

Steve Rome’s Reading List:

No Compromise: The Work of Florence Knoll

https://a.co/d/b9xwEcu

If Walls Could Speak: My Life in Architecture

https://a.co/d/apskVS5

The Pillars of the Earth (Kingsbridge)

https://a.co/d/bkkOWL6

You Say to Brick: The Life of Louis Kahn

https://a.co/d/3pgYQ2f

 

You can learn more about VergesRome Architects at www.vergesrome.com

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5 days ago
25 minutes 15 seconds

The Comms Exchange: a Podcast by 30|90 Marketing
From Policy to People: Emily Cadik on the Low-Income Housing Tax Credit

Affordable housing, housing policy, and the Low-Income Housing Tax Credit (LIHTC) take center stage in this episode of The Comms Exchange. Hosts Rachel Ledet and Christianne Brunini sit down with Emily Cadik, Executive Director of the Affordable Housing Tax Credit Coalition, to unpack why LIHTC has never been stronger politically and what that means for developers, advocates, and communities.

Emily shares her journey from HUD to leading a national coalition, explains how LIHTC became a rare bipartisan success story in Washington, and breaks down what really resonates with lawmakers—from data and economic impact to on-the-ground site visits and resident stories. She also talks candidly about navigating a male-dominated space, the importance of mentorship, and why diversity in advocacy makes the movement more effective.

Whether you’re a developer, housing authority, policy advocate, or communicator, this conversation offers practical insight into how to pair strong policy with strong storytelling and why local voices and marketing budgets should be part of every affordable housing pro forma.

Key Takeaways (for show notes / description)

  • LIHTC has unprecedented bipartisan support. After years of playing defense, the Low-Income Housing Tax Credit is now recognized on both sides of the aisle as a core engine for housing production and economic growth.
  • Policy is about people, not just programs. Personal stories from residents and families in affordable housing (like the handwritten “binder of stories” Emily describes) are essential for humanizing housing policy.
  • Site visits change minds. Bringing members of Congress and their staff to walk properties, meet residents, and see transformed schools and neighborhoods is one of the most effective advocacy tools for LIHTC.
  • Local advocacy is not optional. National coalitions can’t replace the impact of constituents. Developers, owners, and local partners need to invite elected officials out, say “thank you,” and show what LIHTC has delivered in their district.
  • Marketing and storytelling belong in the pro forma. Community outreach, education, and events that bring policymakers and neighbors into the process can reduce friction and build long-term support for affordable housing.
  • Women are reshaping a male-dominated field. Emily’s path highlights the importance of mentorship, visible female leadership, and greater diversity across development, tax policy, and real estate finance.
  • Data still matters. Impact stats: how much LIHTC units save residents compared to market rent. These help counter myths that only developers and investors benefit from the program.
  • Expectation-setting is key in advocacy. Major wins on Capitol Hill require significant political capital; advocates must be strategic and patient about what they push for next.

You can learn more at https://www.taxcreditcoalition.org/

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6 days ago
30 minutes

The Comms Exchange: a Podcast by 30|90 Marketing
From Designer to Deal Maker: How Brandi Bailey Leads Business Development at Snyder Construction

In this episode of The Comms Exchange, hosts Rachel Ledet and Christianne Brunini sit down with Brandi Bailey, VP of Strategic Development at Snyder Construction Group. Brandi shares how she moved from commercial interior design into construction business development and what she has learned about communication, leadership, and growth along the way.

Together, they dig into how creativity shows up in business development, why authenticity and company values matter so much in construction, and how Brandi helps Snyder strengthen relationships with clients, partners, and communities. Brandi also talks about her focus on affordable housing, her time working in China, and how risk, empathy, and service shape the way she shows up as a leader.

If you are in construction, real estate, community development, or simply curious about how strategic partnerships and communication can fuel growth, this conversation is full of practical insight and heart.

Key Takeaways

  • How Brandi transitioned from commercial interior design to construction business development and strategic leadership.
  • Why creativity is a powerful tool in construction marketing, networking, and brand building.
  • How authenticity and clear values help Snyder Construction Group grow while staying true to its roots.
  • What working in China taught Brandi about risk-taking, nonverbal communication, and trusting your instincts.
  • How Snyder builds a differentiated construction brand in a price driven market.
  • Why affordable housing and LIHTC projects are a major focus for Snyder and how they impact communities.
  • How relationship building, feedback, and empathy drive Brandi’s approach to business development.
  • Why giving back through community service and nonprofit leadership keeps Brandi grounded and aligned with her work.
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1 week ago
37 minutes 5 seconds

The Comms Exchange: a Podcast by 30|90 Marketing
The Power of Advocacy: Building the Fastest-Growing in Economic Development Chapter in the Country

In this episode of The Comms Exchange, hosts Rachel Ledet and Christianne Brunini sit down with Melissa Warren, Senior Advisor and Market Leader with Stirling Properties, long-time industry advocate, and the driving force behind the NAIOP Gulf Coast Chapter’s rapid rise.

Melissa shares her journey from political consulting to commercial real estate, the mentors who shaped her path, and the pivotal moment she realized advocacy and collaboration were essential to strengthening the Gulf Coast’s economic future. Together, they break down how NAIOP Gulf Coast grew to 100 members in its first year, why policy work matters at the municipal, state, and federal levels, and how diverse leadership teams drive better outcomes for both industry and community.

Listeners will hear how commercial real estate connects to broader economic development — from infrastructure and permitting to port expansion, energy policy, and insurance challenges — and how NAIOP is convening the right partners to tackle these issues with a regional mindset.

In this conversation, we explore:

  • How NAIOP Gulf Coast became one of the fastest-growing chapters in the nation
  • Why advocacy, policy alignment, and regional collaboration matter for long-term growth
  • The role of mentorship — and allies — in building careers in commercial real estate
  • How diverse teams and cross-sector partnerships strengthen economic development
  • The future of the Gulf Coast market and where Melissa sees the greatest opportunities ahead
  • What patience, confidence, and showing up in the right rooms can do for your career

This episode reveals how leadership rooted in passion, persistence, and partnership can transform an industry — and a region.

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1 week ago
33 minutes 33 seconds

The Comms Exchange: a Podcast by 30|90 Marketing
Transforming New Orleans: How the Super Bowl Became a Catalyst for Change

In this episode of The Comms Exchange, Rachel Ledet and Christianne Brunini sit down with Michael Hecht, President and CEO of Greater New Orleans, Inc. and State Coordinator for Infrastructure and Economic Development for Super Bowl LIX. Together, they unpack how a single sporting event became a forcing function for cleaner streets, brighter public spaces, new public art, and a renewed sense of pride in New Orleans.

Michael shares how more than 500 projects across multiple agencies came together on a tight timeline, why expectation setting with local businesses matters, and how the “real win” of the Super Bowl lives in global perception, repeat visitors, and future conventions rather than one weekend of sales.

You will hear how “small moves” like graffiti removal, murals, lighting, and sidewalk repairs can shift a city’s image, create shared accountability, and raise expectations for what is possible long after the cameras leave.

In this conversation, we explore:

  • How major events can catalyze long-term infrastructure and quality of life improvements
  • The leadership and communication tactics behind coordinating hundreds of partners for maximum efficiency
  • Why storytelling, visuals, and clear expectations are essential for public buy-in
  • What other cities can learn from New Orleans about using deadlines to drive real change

You can learn more about GNO, Inc at https://gnoinc.org/.

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3 weeks ago
24 minutes 29 seconds

The Comms Exchange: a Podcast by 30|90 Marketing
Progress, Not Perfection: Inside the TBS Way at T. Baker Smith

Summary

Chief Growth Officer Brian Moldaner takes us inside T. Baker Smith’s culture-first playbook, where EOS becomes “the TBS Way” and heart, knowledge, and grit guide how teams work and grow. We unpack how a shared language and an internal communications hub align eight offices, why immersive office environments and authentic project photography deepen pride and connection, and how culture fuels recruiting, retention, and business development. Brian shares practical lessons from building a field-ready culture book, translating it into dashboards, video updates, and on-site visuals, and leading growth through clear frameworks people can use every day. The result is a firm focused on progress over perfection, with strategy and storytelling working together to build lasting impact.

Key Takeaways:

 

  • Culture is foundational for how we do what we do.
  • The TBS Way is a unique interpretation of EOS.
  • We want our individual offices to have their own identity.
  • The TBS Way book serves as a tool for integration.
  • Internal communication is critical for building trust.
  • Creating an immersive environment reflects our culture.
  • Authentic photography enhances our marketing efforts.
  • Growth is about progress, not perfection.
  • We aim to make our culture personal and relatable.
  • Building a lasting culture is essential for future success.

You can find T. Baker Smith online at www.tbsmith.com

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1 month ago
28 minutes 49 seconds

The Comms Exchange: a Podcast by 30|90 Marketing
From Red Tape to Green Lights: Permits, Politics, and Progress in New Orleans

In this episode, land use expert Zach Smith breaks down how permitting and zoning really work in New Orleans and why policy and politics so often slow good projects. Drawing on years inside City Hall, he explains the ripple effect of delays on small businesses and neighborhood investment, why “time kills deals,” and how clearer rules and faster processes would lower costs and unlock growth. We dig into ADUs as a practical step to expand housing supply, the need for early zoning checks before leases and build-outs, and how collaboration among homeowners, developers, advocates, and policymakers can turn community engagement into real change. The takeaway is simple: simplify the rules, shorten the timeline, and let small businesses and housing solutions thrive.

 

 

Key Takeaways

 

  • Zach Smith emphasizes the importance of understanding the permitting process.
  • City Hall experience provides valuable insights into navigating land use.
  • Policy and politics are major impediments to development.
  • Delays in permits can lead to increased costs for businesses.
  • Accessory Dwelling Units (ADUs) could alleviate housing shortages.
  • Collaboration among stakeholders is essential for progress.
  • Small businesses are crucial to the local economy.
  • Time delays in permits can kill deals and opportunities.
  • Community engagement is necessary for effective policy change.
  • Zach advocates for simplifying the permitting process.

You can find Zach Smith at www.zachsmithconsulting.cm

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1 month ago
35 minutes 7 seconds

The Comms Exchange: a Podcast by 30|90 Marketing
Elevate Your Brand: The Power of Personal Image

In this episode, Rachel Ledet and Christianne Brunini host a discussion with Jillian Carruth and Emily Pourciau about the importance of personal branding, color analysis, and photography in presenting oneself authentically and confidently. They explore how colors and styles can enhance personal branding, the significance of first impressions, and the role of confidence in front of the camera. The conversation also touches on the psychology of colors in branding, the balance between authenticity and aspiration, and practical tips for looking and feeling your best in professional settings.

 

Key Takeaways:

  • Personal branding is about embodying your business's image.
  • Understanding your colors can enhance your confidence.
  • First impressions are crucial in professional settings.
  • Confidence in front of the camera can be cultivated.
  • Color psychology plays a significant role in branding.
  • Styling should reflect both authenticity and aspiration.
  • Posture and presence are key in photography.
  • Investing in personal branding resources is essential.
  • Details in styling can elevate your appearance.
  • Mindset impacts how you present yourself.

Find can find our guests at www.jmpnola.com and https://www.houseofcolour.com/stylists/emily-pourciau-east-baton-rouge-louisiana

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1 month ago
29 minutes 8 seconds

The Comms Exchange: a Podcast by 30|90 Marketing
Harnessing AI in Real Estate: A New Era

In this conversation, Rachel Ledet and Christianne Brunini discuss the transformative impact of AI in the real estate sector with Jake Heller, founder of AI for CRE Collective. They explore the origins of the collective, its mission to create a community around AI and technology in real estate, and the various use cases of AI in underwriting, lead generation, and property management. The discussion emphasizes the importance of collaboration, sharing knowledge, and the future of AI in real estate education.

 

 

Key Takeaways:

  • AI is a game changer in the real estate industry.
  • Building a community around AI fosters collaboration and innovation.
  • Underwriting processes can be significantly expedited with AI tools.
  • The importance of sharing knowledge and resources in the community.
  • AI can lower barriers to entry for minority and women-owned developers.
  • A structured learning academy is being developed for community members.
  • Members are encouraged to share their pain points and solutions.
  • The future of AI in real estate is focused on implementation and education.
  • Being uncomfortable can lead to personal and professional growth.
  • Continuous learning and adaptation are essential in the evolving tech landscape.
  • Learn more: https://aiforcrecollective.com/
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2 months ago
25 minutes 32 seconds

The Comms Exchange: a Podcast by 30|90 Marketing
From Practice to Presence: The Art of Brand-Building in Law

In this conversation, Rachel Ledet and Christianne Brunini engage with Kelly Longwell, an attorney and leader in affordable housing, discussing her journey in building the Longwell Riess law firm. They explore themes of thought leadership, community engagement, and the importance of networking in the legal field. Kelly shares insights on establishing a brand, the significance of affordable housing, and the strategies for effective community involvement. The discussion also highlights the value of personal connections and the future growth plans for Longwell Reese.

Key Takeaways:

  • Building a brand requires a clear vision and identity.
  • Community engagement is essential for establishing a professional presence.
  • Start small and create opportunities for visibility.
  • Networking events can foster valuable relationships.
  • Investing time in clients can lead to long-term loyalty.
  • Understanding the client's overall goals enhances service delivery.
  • Creating a supportive team environment is crucial for growth.
  • Strategic growth should focus on maintaining service quality.
  • Highlighting team members can enhance the firm's brand.
  • Consistency in marketing and presence is key to success.
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2 months ago
25 minutes 44 seconds

The Comms Exchange: a Podcast by 30|90 Marketing
Reviving Community: The Louisiana Firehouse Project

In this episode of the Comms Exchange, Rachel Ledet and Christianne Brunini engage with Oji Alexander, CEO of People's Housing Plus, to discuss the organization's mission in affordable housing and community development in New Orleans. They delve into the significance of the Louisiana Firehouse Project, which aims to restore a historic firehouse into a mixed-use space that includes affordable housing and an early childhood education center. The conversation highlights the importance of storytelling in community projects, the impact of the recently passed housing trust fund, and reflections on the ongoing challenges and opportunities in New Orleans post-Katrina.

Key Takeaways:

  • People's Housing Plus was formed through a merger of three nonprofits.
  • The Louisiana Firehouse Project will provide affordable housing and childcare.
  • Storytelling is crucial for community engagement and funding.
  • The housing trust fund will provide dedicated resources for affordable housing.
  • Community partnerships are essential for successful development projects.
  • The project aims to address blight and provide economic opportunities.
  • Affordable housing can create pathways to generational wealth.
  • The importance of financial literacy in homeownership.
  • New Orleans still faces significant challenges in housing and blight.
  • Collaboration among various stakeholders is key to community development.
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2 months ago
31 minutes 18 seconds

The Comms Exchange: a Podcast by 30|90 Marketing
Core Values and Strategy as the Starting Point

Episode 1: Strategy as the Starting Point

In our very first episode of The Comms Exchange, Rachel and Christianne talk about why strategy is the foundation of every successful project. We share how years of client work and the creation of culture books for organizations led us to build our own EOS-inspired framework. You will hear the story of our team retreat where we defined our core values, how those values now guide our daily decisions, and why they are central to the way we market, communicate, and grow. We also introduce our Strategic Intensive program, where core values and identity form Module 1. Join us for a conversation about how strategy shapes success.

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2 months ago
24 minutes 16 seconds

The Comms Exchange: a Podcast by 30|90 Marketing
The Comms Exchange is a podcast by 30|90 Marketing, a strategic marketing and communications firm dedicated to shaping communities, amplifying voices, and building visibility for projects and people. Hosted by Rachel Ledet, founder of 30|90, and Communications Director, Christianne Brunini, the show explores how communications drives strategy, builds trust, and creates momentum across the worlds of commercial real estate, economic development, and community-building. Each episode dives into the stories, strategies, and tactics that power successful projects. From conversations with industry leaders to behind-the-scenes insights from our own team, The Comms Exchange uncovers how the right message at the right time can change perceptions, spark investment, and inspire action. We believe that communications isn’t an afterthought; it’s the foundation of every successful endeavor. Whether it’s bringing a new development to market, launching a culture initiative within a company, or shifting public opinion to support bold community projects, communication is the common thread that determines success. This podcast explores those moments where strategy meets storytelling, where creativity intersects with execution, and where communities are built brick by brick. Listeners will gain insight into: -Strategic marketing frameworks — How to align communications with organizational goals. -Brand storytelling — Turning values, culture, and mission into messages that resonate. -Commercial real estate and development marketing — Tools and tactics that bring visibility to projects and engage stakeholders. -Economic development communications — Approaches that build trust, attract investment, and showcase impact. -Case studies and lessons learned — Real stories from our clients, our team, and industry peers about what works and what doesn’t. -Core values in practice — How values shape who you work with, how you operate, and how success is defined. At 30|90 Marketing, we know that every project, every partnership, and every breakthrough begins the same way: with a conversation. That belief is at the heart of The Comms Exchange.