The Comms Exchange is a podcast by 30|90 Marketing, a strategic marketing and communications firm dedicated to shaping communities, amplifying voices, and building visibility for projects and people. Hosted by Rachel Ledet, founder of 30|90, and Communications Director, Christianne Brunini, the show explores how communications drives strategy, builds trust, and creates momentum across the worlds of commercial real estate, economic development, and community-building. Each episode dives into the stories, strategies, and tactics that power successful projects. From conversations with industry leaders to behind-the-scenes insights from our own team, The Comms Exchange uncovers how the right message at the right time can change perceptions, spark investment, and inspire action. We believe that communications isn’t an afterthought; it’s the foundation of every successful endeavor. Whether it’s bringing a new development to market, launching a culture initiative within a company, or shifting public opinion to support bold community projects, communication is the common thread that determines success. This podcast explores those moments where strategy meets storytelling, where creativity intersects with execution, and where communities are built brick by brick. Listeners will gain insight into: -Strategic marketing frameworks — How to align communications with organizational goals. -Brand storytelling — Turning values, culture, and mission into messages that resonate. -Commercial real estate and development marketing — Tools and tactics that bring visibility to projects and engage stakeholders. -Economic development communications — Approaches that build trust, attract investment, and showcase impact. -Case studies and lessons learned — Real stories from our clients, our team, and industry peers about what works and what doesn’t. -Core values in practice — How values shape who you work with, how you operate, and how success is defined. At 30|90 Marketing, we know that every project, every partnership, and every breakthrough begins the same way: with a conversation. That belief is at the heart of The Comms Exchange.