Katelyn Bourgoin has lived the entrepreneur’s rollercoaster — from the thrill of launching big ideas to the heartbreak of closing the doors on a business she poured herself into. Along the way, she’s faced failure, debt, and burnout, but also found resilience, clarity, and a renewed sense of purpose. In this candid conversation, Katelyn shares the pivotal moments that shaped her journey, from building her early ventures to creating Why We Buy, where she helps marketers understand the psycholo...
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