In this episode, I sit down with Sacha to look back at where it all started.Between us we’ve racked up over 20,000 coaching hours, built a business called The Strong Programme back in 2014, and started online coaching at a time when hardly anyone knew what it even was. We talk about what makes a truly great coach, what it actually takes to build a sustainable fitness business, and where we think the industry is heading next. If you’re a coach who wants longevity, clarity and a better understanding of how to grow in this industry — this one’s worth your time.