In this episode I sit down with Mike Chadwick  coach, author, military veteran and the man behind Red On.We dig into his career in the forces, the transition into civilian life, and how those lessons shaped the way he now coaches, leads, and builds high-performing communities. We talk about the rise of Hyrox, why it’s exploded the way it has, and how Mike applies military standards to everyday athletes without overcomplicating the basics.This one is packed with perspective, structure and honesty — easily one of the most interesting conversations I’ve had on the podcast so far. If you’re into coaching, leadership, military mindset or Hyrox, you’ll get a lot from this episode.

In this episode, I sit down with Sacha to look back at where it all started.Between us we’ve racked up over 20,000 coaching hours, built a business called The Strong Programme back in 2014, and started online coaching at a time when hardly anyone knew what it even was. We talk about what makes a truly great coach, what it actually takes to build a sustainable fitness business, and where we think the industry is heading next. If you’re a coach who wants longevity, clarity and a better understanding of how to grow in this industry — this one’s worth your time.

In this episode, I sit down with Ben Coomber coach, creator, speaker, and founder of Awesome Supplements  to talk about the real journey behind one of the UK’s most recognised names in fitness. We dive into how he first got into the industry, what online coaching looked like back in the early days, and how he built Awesome Supps from the ground up.Ben opens up about how becoming a dad changed his outlook, his battle with long Covid, and the personal transformation that led to “Ben v2.” It’s raw, honest, and packed with lessons for any coach or creator trying to build a business and a life that actually fits.

Just a short introduction to the podcast, what it's about and why I started it. 

In this episode, I sit down with Paul Mort author, speaker, and all-round force of nature to talk about the realities behind building a powerful personal brand. We go deep into his journey through addiction, recovery, and business, and what happens when the rush of going viral starts to feel a lot like the high from drugs and alcohol. Paul opens up about ego, discipline, and what it actually takes to stay grounded when everyone’s watching.If you’ve ever chased numbers, followers, or validation online this conversation will hit home.

In this first episode, Lewis flips the script and interviews me digging into how it all started. We go back to the early days of MSN, Bebo, and Facebook, and trace the path that led me into content creation and building a brand online today. We talk about what’s changed (and what hasn’t), how social media shaped my career, and why creating content now is less about going viral and more about showing up authentically. If you’ve ever looked at your feed and wondered where to start  this one’s for you.