In this episode, I sit down with Paul Mort author, speaker, and all-round force of nature to talk about the realities behind building a powerful personal brand. We go deep into his journey through addiction, recovery, and business, and what happens when the rush of going viral starts to feel a lot like the high from drugs and alcohol. Paul opens up about ego, discipline, and what it actually takes to stay grounded when everyone’s watching.If you’ve ever chased numbers, followers, or validation online this conversation will hit home.