Ever read a company’s mission statement and felt… nothing? Or core values that just fall flat? Us too. That’s why this week, Abby and Ciara are here to help you come up with core values, mission, and vision statements that actually mean something – both to you and the people reading them.
What we yapped about:
Mission, vision, core values – what they are and why you need them.
How to write them, so they don't sound like corporate BS.
The best brand statements we’ve seen – and the absolute worst.
What to do with your values, mission & vision once they’re written.
Abby & Ciara’s personal mission statements
Honourable mentions:
Book recommendations: I Know My Name by C.J. Cooke
Ever thought about what it takes to create engaging content every day? Meet Laura Hand – a lover of puns and silly jokes with a passion for writing compelling copy. This week, Abby and Laura sit down to chat about how she went from working for a non-profit to jumping headfirst into the world of copywriting.
What we yapped about:
How she finds creativity when the inspiration well runs dry.
What a copywriter’s typical day looks like.
The books that sparked a lifelong love of reading and writing.
Life and work advice that we all need a reminder of.
Always dreamed of turning your passion for writing into a full-time gig? Or maybe you just want to get to know one of our amazing writers a little better? Either way, this episode is for you!
Honourable mentions:
Book recommendations: The Thursday Murder Club by Richard OsmanRoald Dahl collection
Want to know what it’s like to create awesome, engaging content every day? Get ready to meet Simone Smith – a certified word nerd with a serious talent for taking tricky topics and breaking them down so anyone can understand. In this episode, Abby chats with Simone about her journey from being a court reporter covering murder trials (yes, really!) to becoming a pro at turning complex ideas into compelling content.
What we yapped about:
What she loves about her day-to-day as a copywriter.
Her best tips for overcoming writer’s block (which may or may not involve dog cuddles).
Her favourite projects (which also may or may not involve dogs).
Some words of wisdom that everyone needs to hear.
Curious about how you can get into copywriting or just want to get to know another of our lovely writers? Then you won’t want to miss this episode!
Honourable mentions:
Book recommendations: Women Who Run With the Wolves by Clarissa Pinkola EstésFranny and Zooey by J.D. Salinger
Want to get a behind-the-scenes look at the life of an international copywriter? Meet Kelli Cleary—a Texas native with a knack for persuasive copywriting (and an impressive green thumb). In this episode, Abby and Kelli sit down to discuss how Kelli went from working in the non-profit world to crafting beautiful blogs and compelling copy.
What we yapped about:
Her creative tips to overcome writer's block.
Why children’s books should be on every adult’s reading list.
What an average day looks like, plus some of her fave projects so far.
Some solid life advice that we all need to hear.
Dreaming of how you can turn your passion for writing into a full-time career? Or maybe you just want to get to know one of our lovely writers? Then this episode’s for you!
Honourable mentions:
Book recommendations: Botany for Gardeners by Brian CaponCharlotte’s Web by E.B. WhiteEast of Eden by John Steinbeck