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In this video, you’ll learn how to build a catch-all Performance Max campaign in Google Ads that efficiently targets multiple product categories or services without overcomplicating your structure. I’ll walk you through how to properly segment your assets, set up conversion tracking, and use audience signals to help Google’s AI find the right customers. Whether you’re managing an online store or a local service business, this setup can scale your results faster.
Catch-All Campaign article: https://support.google.com/google-ads/answer/10666008?hl=en&ref_topic=10011877
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Frequently Asked Questions:
What is a catch-all Performance Max campaign?
A catch-all campaign is designed to target all of your products or services under one campaign, leveraging Google’s automation to identify which assets and audiences perform best.
When should I use a catch-all setup instead of multiple campaigns?
Use it when you want to simplify account management, test broad targeting, or don’t have enough data to justify splitting campaigns by product line or service type.
How do I structure asset groups in a catch-all Performance Max campaign?
Group assets by themes and make sure each group has tailored headlines, images, and videos for maximum relevance.
What kind of budget works best for a catch-all campaign?
Start with a consolidated budget large enough to give Google’s AI room to optimize, usually at least $50–$100 per day, depending on your goals.
Can I run a catch-all campaign alongside other Performance Max campaigns?
Yes, but make sure targeting and assets don’t overlap a lot to avoid internal competition for impressions.
How important are audience signals for Performance Max?
Very important. While Google’s automation can find audiences on its own, strong audience signals help it learn faster and optimize sooner.
Should I include all my products in one catch-all campaign?
Only if your products or services share similar margins and conversion goals. Otherwise, consider separating high-ticket or low profit margin items.