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In this video, you’ll learn exactly how to run an A/B test in Google Ads to compare two different landing pages and see which one converts better. You’ll learn how to set up experiments, track performance, and understand the data from your campaign dashboard. By the end, you’ll know how to confidently optimize your ads and landing pages to try and get better results.
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
Frequently Asked Questions:
What is an A/B test in Google Ads?
An A/B test compares two versions of an ad or landing page to see which performs better based on a specific metric, like conversions or click-through rate.
Why should I test landing pages separately from ads?
Because your landing page directly affects conversion rate. Testing landing pages separately helps isolate which page drives better results independent of ad copy.
How long should an A/B test run?
Generally 2 to 4 weeks, or until you have enough traffic to reach statistical significance, usually at least 100 conversions per variation.
Can I test more than two landing pages at once?
You can, but it’s best to start with just two variations to get clear results before moving to different landing page testing.
How do I know when I have a winner?
Use the conversion data in Google Ads or Google Analytics. When one version consistently outperforms the other version with at least 95% confidence, that is your winner.
Does running experiments cost extra?
No, you only spend your normal ad budget. The traffic is divided between versions, so the total cost remains the same.
Should both landing pages be identical except for one change?
Yes, only test one variable at a time to clearly see what caused performance differences.
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Location extensions in Google Ads help your business show up more prominently when potential customers search nearby. By linking your Google Business Profile, your ads can display your address, distance, and a clickable map pin right under your ad. This feature is essential for local businesses wanting to drive more foot traffic and in-person visits. Learn you'll learn exactly how to add location extensions in Google Ads. By the end, you’ll know how to connect your account correctly and make your ads stand out in local searches.
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
Frequently Asked Questions:
What are location extensions in Google Ads?
They allow your ads to show your business address, map location, and distance to potential customers.
Do I need a Google Business Profile to use location extensions?
Yes, you must have an active Google Business Profile connected to your Google Ads account.
Can I use multiple locations for one account?
Yes, if you manage several business locations, you can link a Business Manager account containing all of them.
Will location extensions increase my ad costs?
No, there’s no extra cost for adding location extensions to ads. Your normal ad charges still apply.
Where do location extensions appear?
They can show under your text ads on Google Search, Google Maps, and the Display Network.
Do location extensions work for service-area businesses?
Only if your Google Business Profile includes a verified service area, but physical addresses work best.
🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2In this video, you’ll learn exactly how to use Click Share in Google Ads to understand your ad performance compared to competitors. I’ll talk about what Click Share actually means, how it differs from Impression Share, and why it’s one of the best metrics for optimizing campaigns. You’ll see how to find Click Share in your dashboard, understand the percentage, and use it to guide budget and bid decisions. I’ll also show real examples of how improving Click Share can lead to more conversions without increasing ad spend.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What is Click Share in Google Ads?Click Share shows the percentage of total possible clicks your ads received compared to the total number of clicks you could have gotten if everything were optimal, such as bids, budget, and quality included.How is Click Share different from Impression Share?Impression Share measures how often your ads appeared, while Click Share measures how often people clicked compared to potential clicks, offering a better look at competitiveness and engagement.What is considered a good Click Share percentage?It depends on your industry and budget, but generally, a Click Share above 60% usually means strong performance and ad competitiveness.Why is my Click Share low?Low Click Share can be caused by low budgets, low ad rank, or irrelevant ad copy compared to competitors.Can I improve Click Share without increasing my budget?Yes, you can optimize ad relevance, adjust targeting, improve Quality Score, and use more engaging ad creatives to increase clicks without spending more.Does Click Share affect my ad rank or Quality Score?Not directly, but improving Click Share often correlates with better ad engagement and relevance, which can improve both over time.Is Click Share available for all campaign types?No, it’s mainly available for Search and Shopping campaigns, not for Display, Discovery, or Performance Max campaigns.How often should I check Click Share?It’s best to track it weekly or biweekly to identify trends, especially after major changes like budget shifts or ad testing.
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In this video, you’ll learn how to build a catch-all Performance Max campaign in Google Ads that efficiently targets multiple product categories or services without overcomplicating your structure. I’ll walk you through how to properly segment your assets, set up conversion tracking, and use audience signals to help Google’s AI find the right customers. Whether you’re managing an online store or a local service business, this setup can scale your results faster.
Catch-All Campaign article: https://support.google.com/google-ads/answer/10666008?hl=en&ref_topic=10011877
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
Frequently Asked Questions:
What is a catch-all Performance Max campaign?
A catch-all campaign is designed to target all of your products or services under one campaign, leveraging Google’s automation to identify which assets and audiences perform best.
When should I use a catch-all setup instead of multiple campaigns?
Use it when you want to simplify account management, test broad targeting, or don’t have enough data to justify splitting campaigns by product line or service type.
How do I structure asset groups in a catch-all Performance Max campaign?
Group assets by themes and make sure each group has tailored headlines, images, and videos for maximum relevance.
What kind of budget works best for a catch-all campaign?
Start with a consolidated budget large enough to give Google’s AI room to optimize, usually at least $50–$100 per day, depending on your goals.
Can I run a catch-all campaign alongside other Performance Max campaigns?
Yes, but make sure targeting and assets don’t overlap a lot to avoid internal competition for impressions.
How important are audience signals for Performance Max?
Very important. While Google’s automation can find audiences on its own, strong audience signals help it learn faster and optimize sooner.
Should I include all my products in one catch-all campaign?
Only if your products or services share similar margins and conversion goals. Otherwise, consider separating high-ticket or low profit margin items.
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Wondering how much of your website traffic is from AI tools like ChatGPT or Perplexity? In this video, you’ll learn how to track AI-generated visits using simple analytics tools and automation. We’ll cover how to identify common AI user agents, set up filters in Google Analytics, and log traffic using n8n workflows. This is especially useful if you’re getting unexpected spikes in traffic or want to understand how bots are interacting with your content. By the end, you’ll be able to separate real visitors from AI traffic, and use that data to make smarter decisions.
🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/
Frequently Asked Questions:
Can AI tools like ChatGPT actually visit my website?
Yes, many AI tools browse the web using their own crawlers or through user prompts that fetch live data.
Why would I want to track AI traffic?
To understand content scraping, measure organic interest from AI tools, or prevent skewed analytics.
Can AI bots trigger conversions or events on my site?
Usually no, most AI bots only crawl content and don’t interact with forms or buttons, but tracking clicks and scrolls can help confirm that.
Is AI traffic bad for my analytics?
It can be if left unfiltered, and it could increase page views or lower engagement metrics, making it harder to measure real user behavior.
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If you’re a local business owner trying to get more customers through your door or on the phone, Google Ads can be your most powerful tool. In this video, you’ll learn exactly how to set up a high-converting Google Ads campaign that targets people in your area who are actively searching for your services. We’ll cover the right campaign type, how to use location targeting, and how to write effective ad copy that gets clicks. Plus, we’ll show you how to track results so you know your ad spend is paying off. Whether you’re a dentist, contractor, or local gym, this video is your step-by-step guide to local ads that actually work.
Make sure to create call ads in addition to your responsive search ad.
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
Frequently Asked Questions:
What type of Google Ads campaign is best for a local business?Local businesses should start with Search campaigns or Performance Max with location extensions for best results.
How much should a local business spend on Google Ads?
Most local businesses can start with $10–$50 per day depending on their competition and goals.
Can I target people only in my city or service area?Yes. Use location targeting in your campaign settings to show ads only to users in your desired geographic area.
How do I make sure I’m not wasting money on bad clicks?
Add negative keywords, such as the word free, and monitor your search terms report regularly.
How do I track if my ads are working?
Set up conversion tracking for calls, form fills, or bookings through Google Ads and Google Analytics.
How long does it take to see results from Google Ads?
You can start seeing results within hours, but optimized performance typically takes 1to 2 weeks of optimization.
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Google Ads attribution explains how credit for conversions is assigned across the different ads, clicks, and keywords in a customer’s journey. Understanding attribution is critical because it shows you which campaigns are actually driving results, not just clicks. In this video, we’ll break down the main attribution models, from last-click to data-driven, and explain how each one impacts your reporting. You’ll also learn how attribution affects optimization decisions, budget allocation, and overall campaign strategy. By the end, you’ll know how to choose the right model for your business and use it to make smarter advertising decisions.
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
Frequently Asked Questions:
What is attribution in Google Ads?
Attribution is the process of assigning credit for a conversion to specific ads, clicks, or keywords that influenced the customer’s journey.
Why does attribution matter in Google Ads?
It matters because different attribution models can drastically change how performance data looks, which impacts where you allocate budget and how you optimize campaigns.
What are the main types of attribution models?
The common models include Last Click, First Click, Linear, Time Decay, Position-Based, and Data-Driven.
What is the default attribution model in Google Ads?
By default, Google Ads uses the “Data-Driven” model (if there’s enough data). If not, it defaults to Last Click.
What’s the advantage of Data-Driven attribution?
It uses machine learning to assign credit based on how different touchpoints contribute to conversions, offering the most accurate picture of performance.
Can I change attribution models in Google Ads?
Yes, you can change attribution models in your conversion settings, but it may alter historical performance comparisons.
Does attribution affect automated bidding?
Yes. Attribution models directly impact how automated bidding strategies allocate budget and prioritize clicks.
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Performance Max campaigns in Google Ads now include Search Themes, a powerful feature that lets you guide Google’s AI toward the most relevant searches for your business. In this video, you’ll learn exactly what Search Themes are, how they are different from keywords, and why they matter for improving ad performance. I’ll walk you through how to set them up step by step, highlight best practices, and show you where advertisers often go wrong. Whether you’re new to Performance Max or just want to sharpen your targeting, this tutorial makes it simple and actionable. By the end, you’ll know how to use Search Themes to increase traffic quality and get more conversions from your ads.
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
Frequently Asked Questions:
What are Search Themes in Performance Max?
Search Themes are signals you provide to Google that suggest the types of search queries you want your Performance Max campaigns to show up for. They’re not traditional keywords but guide the AI in targeting.
How are Search Themes different from regular keywords?
Keywords directly control bidding and matching in Search campaigns, while Search Themes are softer signals that help Google’s algorithm understand your desired audience intent in Performance Max.
Do I still need keywords if I’m using Search Themes?
Yes, if you’re running dedicated Search campaigns. Performance Max uses Search Themes in addition to your assets and audience signals, but it doesn’t replace keyword targeting in standard Search.
How many Search Themes should I add?
Start with 5 to 15 related themes that describe your business and target customers. Too many can dilute Google’s learning.
Can I change or update Search Themes later?
Yes, you can add, remove, or refine them at any time, and Google’s algorithm will adapt as it gathers new performance data.
Do Search Themes affect all channels in Performance Max?
They primarily change Search inventory within Performance Max, but they also help Google better understand your audience signals across other placements.
How long does it take to see results after adding Search Themes?
It usually takes 1 to 2 weeks for Google’s machine learning to optimize around new inputs, so allow some time before judging performance.
Do Search Themes cost extra to use?
No, there’s no additional fee. They simply influence how your existing budget is spent more effectively.
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Tracking button clicks on a website is an important step for understanding user behavior and improving conversions. This video walks through the process of setting up click tracking so you can see exactly which buttons visitors interact with. By learning this, you’ll gain insights into how effective your calls-to-action are and where users may be dropping off. Tracking clicks also helps measure the performance of campaigns, landing pages, and design changes. Whether you run a personal site or a business page, this guide will show you how to start monitoring button interactions effectively.
🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/
Frequently Asked Questions:
What does tracking button clicks mean?
Tracking button clicks means recording when visitors click specific buttons on your website to measure engagement and user behavior.
Why should I track button clicks?
It helps you understand which calls-to-action work, optimize conversion rates, and evaluate the success of your website design or marketing campaigns.
Do I need coding knowledge to track button clicks?
Not always. Many softwares let you set this up without writing code, though coding can provide more customization.
Can button click tracking show me where users come from?
Yes, when combined with analytics tools, you can see both the traffic source and the specific button clicks.
Is tracking button clicks the same as tracking page views?
No, page views show visits to entire pages, while button click tracking focuses on interactions with specific elements.
Will tracking button clicks slow down my website?
If implemented correctly with reliable tools, it should have little to no impact on site speed.
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Enhanced Conversions in Google Ads help you track more accurate sales and leads by securely sending hashed customer data. In this video, I’ll walk you step-by-step through how to set up Enhanced Conversions for your account. You’ll see how to implement it directly in Google Ads and make sure your conversions are properly verified. I’ll also cover common mistakes that cause data to be lost or misattributed. By the end, you’ll have a complete setup that improves your tracking and boosts campaign performance.
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
Frequently Asked Questions:
What are Enhanced Conversions in Google Ads?
Enhanced Conversions securely use hashed customer data (like email or phone) to improve tracking accuracy for sales and leads.
Do I need Google Tag Manager to set this up?
No, you can set up Enhanced Conversions directly in Google Ads or through Tag Manager.
Will Enhanced Conversions improve my campaign performance?
It won’t directly lower costs, but it gives Google better data, which leads to smarter bidding and more accurate reporting.
What types of conversions can use Enhanced Conversions?
It works with web conversions like purchases, sign-ups, and form fills where customer information is received.
Do Enhanced Conversions replace regular conversion tracking?
No, they enhance your existing setup by sending additional, more accurate data.
Is Enhanced Conversions worth setting up for small businesses?
Absolutely. Better tracking means you understand your ad spend return on investment more clearly, which is critical at any budget.
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In this video, you’ll learn how to convert Return on Ad Spend (ROAS) into your own currency inside Google Ads. Many advertisers see percentages or ratios but aren’t sure how to translate those numbers into actual revenue impact. I’ll walk you through the formula step by step so you can clearly understand how much money each ad dollar is bringing back. By the end, you’ll be able to apply this to any campaign and compare results across accounts or regions. This is a simple but powerful way to connect ROAS directly to your business goals.
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
Frequently Asked Questions:
What does ROAS mean in Google Ads?
ROAS stands for Return on Ad Spend, which measures how much revenue you earn for every dollar spent on advertising.
How is ROAS usually calculated?
ROAS is calculated by dividing the total conversion value (revenue) by the total ad spend.
Why should I convert ROAS into my currency?
Converting into your currency makes it easier to see the real-world financial impact of your campaigns and compare them to your business targets.
Is ROAS the same as ROI?
No, ROAS only looks at revenue vs. ad spend, while ROI includes all costs (like overhead, product costs, or employee expenses).
Can I use ROAS to optimize my campaigns?
Yes, you can adjust bids, budgets, or targeting strategies to increase ROAS and focus on the most profitable areas.
Can Google Ads automatically show ROAS in my currency?
Yes, Google Ads will display conversion values in the currency you set for your account, but you need to ensure your conversion tracking is configured properly.
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Excluding certain age ranges in Google Ads Performance Max can save you from wasted spend and irrelevant clicks. In this video, I’ll show you exactly how to remove ages 18–65+ from your campaigns step by step. You’ll see where to find the audience signal and demographic exclusions inside Performance Max, since it works differently than Search or Display campaigns. By setting up these exclusions correctly, you can focus only on the age groups that matter to your business. This quick tutorial makes it simple to avoid common mistakes and keep your ad budget efficient.
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
Frequently Asked Questions:
Can I exclude all ages in Performance Max?
No, you must leave at least one age group included. Excluding all ages would prevent your ads from serving.
Where do I find the option to exclude ages in Performance Max?
You can adjust demographic exclusions in the campaign settings under “Audiences.”
Can I exclude ages after my campaign is already running?
Yes, you can update demographic exclusions anytime, and changes take effect quickly.
Does excluding ages affect my budget or bidding strategy?
Your daily budget stays the same, but Google will focus ad spend only on the allowed age ranges.
Can I exclude ages at the ad group level in Performance Max?
No, exclusions are set at the campaign level for Performance Max.
How do I know if I should exclude certain ages?
Review your audience and conversion data in Google Ads reports to see which ages drive results and which waste spend.
Does excluding ages improve conversion rates?
It often can, since you’re removing unqualified searches and focusing your budget on better converting age groups.
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Want to know how many clicks it actually takes to get a conversion in your Google Ads campaigns? In this video, you’ll learn exactly where to find the Clicks per Conversion metric inside your account. This KPI is essential for understanding the real efficiency of your campaigns, especially when optimizing for ROAS or lead quality.
Formula: Clicks / Conversions
Tells you the number of clicks you burn through to get a sale or lead
Example: If you average 25 clicks per conversion and each click costs $2, you can already predict that conversions will cost around $50.
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
Frequently Asked Questions:
What is Clicks per Conversion in Google Ads?It’s the average number of ad clicks it takes to generate one conversion.
Where can I find this metric in Google Ads?
You can add it as a column in the Campaigns, Ad Groups, or Keywords view by customizing your columns.
Why is this metric important?It tells you how efficient your campaign is at converting traffic — a lower number usually indicates better performance.
Is Clicks per Conversion available by default?No, you’ll need to manually add it through the “Modify Columns” menu in your reporting view.
What’s a good benchmark for Clicks per Conversion?It varies by industry, but a lower number generally means more effective targeting and ad copy.
What affects this metric the most?
Your ad relevance and landing page experience can all change this metric.
How can I reduce my Clicks per Conversion?
Improve your ad quality score, use negative keywords, and test stronger call to actions and landing pages.
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In this video, you’ll learn the basics of setting up a conversion funnel for tracking key actions on your website or business. We’ll cover why funnel tracking is important and how it helps you understand customer behavior. You’ll also see how each stage of a funnel gives insight into where potential customers drop off. By the end, you’ll have a clear idea of how to monitor your funnel and improve performance over time. This is a beginner-friendly walkthrough designed to help you get started quickly.
Check out Site Behaviour here: https://www.sitebehaviour.com/
🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/
Frequently Asked Questions:
What is a conversion funnel?
A conversion funnel is a step-by-step path that shows how visitors move from interest to taking a desired action, such as making a purchase or signing up.
Why should I track my conversion funnel?
Tracking helps you see where people drop off in the process so you can fix issues and improve overall results.
Do I need special software to set up funnel tracking?
Most analytics tools have funnel tracking features, so you can use whichever one fits your needs.
Can funnel tracking work for both websites and apps?
Yes, the concept applies to both websites and apps, as long as you define the key steps users take.
What’s an example of a funnel step?
Examples include visiting a product page, adding an item to a cart, or completing checkout.
How many steps should I include in a funnel?
It depends on your business, but usually 3–5 key steps is a good starting point.
How long does it take to set up a funnel?
It can take anywhere from a few minutes to a few hours depending on your tool and complexity.
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Learn exactly where to find and read your Google Ads Demographics so you can see performance by age, gender, parental status, and (where available) household income. I’ll show you the quickest path to the Demographics view in the Audiences section and how to add the right columns to spot the best ads. You’ll learn when to exclude a segment vs. simply monitor it, plus how bid adjustments work in campaign types that support them. We’ll cover common pitfalls like the large “Unknown” bucket (and why you shouldn’t auto-exclude it). Finally, you’ll get a simple workflow to test changes safely and protect scale.
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
Frequently Asked Questions:
Where do I find the Demographics report?In Google Ads, go to the Campaigns icon → Audiences, keywords, and content → Audiences, then open the Demographics module (account, campaign, or ad-group view).
Which demographic categories are available?Age, Gender, Parental status, and (in eligible countries) Household income—each with an “Unknown” bucket.
Can I apply bid adjustments to demographics?
In many campaign types (and especially with manual bidding), you can set bid adjustments for certain demographic groups; otherwise rely on exclusions and creative/copy strategy.
What’s the difference between basic Demographics and “Detailed demographics”?
Basic Demographics are age/gender/parental status/income; Detailed demographics (like homeowner or education) are in the Audience segments and are separate from the Demographics tabs.
Best practices to avoid hurting scale?
Start with reporting-only analysis, test changes in a limited set of campaigns, and avoid blanket exclusions.
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Are you struggling to figure out if your Google Ads budget is holding back your campaign results? In this video, we’ll break down the key signs to see if your budget is too low and not giving you enough data to optimize your ads. You’ll learn how to spot limited-by-budget campaigns, what metrics to check inside Google Ads, and how your daily budget ties into your overall goals. I’ll also share practical tips to increase efficiency even if you can’t raise your ad spend right away. By the end, you’ll know exactly whether your budget is enough, and what to do if it isn’t.
Formula: Budget Usage % = Cost ÷ (Daily Budget × 30.4)
This percentage shows how much of your monthly budget you’ve spent so far.
90% or more: You’ve almost used up the full monthly budget. The remaining money may be too low to enter new auctions, so increase the budget if the campaign is performing well.
Under 70%: You’ve only spent part of the monthly budget. This could mean your ad rank is too low (so raise bids or improve ads/landing pages), or there isn’t enough search volume (so expand keywords or locations).
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
Frequently Asked Questions:
How do I know if my Google Ads budget is too low?
If your campaign often shows “Limited by budget,” runs out of spend early in the day, or isn’t generating enough clicks/impressions to optimize, your budget is likely too low.
What’s the main risk of having too small a budget?
You don’t gather enough data for Google’s algorithm to optimize properly, which can lead to poor performance and wasted spend.
Is there a minimum daily budget for Google Ads?
There’s no official minimum, but for meaningful testing and optimization, many campaigns need at least $10–$20/day depending on your industry’s cost per click.
Can I still succeed with a low budget?
Yes, but you’ll need to narrow targeting, focus on high-intent keywords, or use smart bidding strategies to maximize efficiency.
What metrics should I check to decide if my budget is too low?
Look at impression share, budget-limited status, average cost per click vs. daily budget, and whether you’re consistently missing out on auctions.
Why does my campaign stop showing ads midday?
That usually means your budget is being exhausted too quickly, a strong sign that it’s too low relative to competition.
Does increasing budget always improve performance?
Not always. If targeting or ads are poorly set up, higher spend can just waste money.
🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
In this video, we walk you step by step through how to set up an AI Max campaign in Google Ads so you can maximize reach and performance. You’ll learn the key settings, targeting options, and bidding strategies that make this campaign type unique. We also cover best practices for creative assets and budget allocation to help Google’s AI optimize effectively. By the end, you’ll know how to launch your campaign with confidence and avoid common mistakes. Whether you’re new to Google Ads or looking to upgrade your campaigns, this guide will help you get the most out of AI automation.
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
Frequently Asked Questions:
What is an AI Max campaign in Google Ads?
AI Max campaigns use Google’s machine learning to automatically optimize targeting, bidding, and placements across Google’s entire network for maximum performance.
Do I need conversion tracking to run AI Max campaigns?
Yes. Conversion tracking is important because Google’s AI relies on those signals to optimize your ads effectively.
Can I choose where my ads appear in AI Max campaigns?
No, placement control is limited. AI Max campaigns run across Search, Display, YouTube, Discover, and more, letting Google decide where ads perform best.
What kind of budget should I start with?
A daily budget that allows at least 10–15 conversions per week is recommended so the algorithm has enough data to optimize.
How long does it take for AI Max campaigns to optimize?
Typically 2–4 weeks. During this “learning phase,” performance may fluctuate as Google tests different combinations.
Do I need a lot of ad creatives for AI Max campaigns?
More variety is better. Providing multiple headlines, descriptions, images, and videos gives the AI more assets to test and learn from.
Can small businesses use AI Max effectively?
Yes, If you have a clear conversion goal and consistent traffic, AI Max can work well even with smaller budgets.
What’s the biggest mistake to avoid with AI Max campaigns?
Making changes too quickly. Allow time for the AI to learn, and avoid resetting the learning phase with constant edits.
🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Negative keyword lists are one of the most effective ways to reduce wasted ad spend in Google Ads. By blocking irrelevant search terms, you ensure your ads only show up for searches that are truly valuable to your business. In this video, we break down how to create, organize, and apply negative keyword lists to maximize ROI. You’ll also learn common mistakes advertisers make with negative keywords and how to avoid them. By the end, you’ll know exactly how to set up a system that keeps your campaigns lean, focused, and profitable.
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
Frequently Asked Questions:
What are negative keyword lists in Google Ads?
Negative keyword lists are groups of keywords that prevent your ads from showing up for irrelevant or unwanted search terms.
Why should I use negative keyword lists?
They help reduce wasted ad spend, improve click-through rates, and ensure your ads only reach qualified customers.
Can I apply the same list to multiple campaigns?
Yes, you can create a shared negative keyword list and apply it across multiple campaigns for consistency and efficiency.
What’s the difference between negative keywords and regular keywords?
Regular keywords trigger your ads, while negative keywords prevent your ads from appearing for certain searches.
How do I know which keywords to add as negatives?
Check your Search Terms Report to see what users typed before clicking your ad. Add irrelevant or low-converting terms as negatives.
What are common mistakes with negative keyword lists?
Adding too many broad negatives (blocking valuable traffic), forgetting to update the list, and not reviewing search terms regularly.
How often should I update my negative keyword lists?
At least once a month, but ideally weekly, especially if you’re running new campaigns or scaling ad spend quickly.
🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
If you’re running Google Ads, your campaigns may be wasting money on Search Partners without you even realizing it. By default, Google Ads shows your ads on partner sites in addition to Google Search, and these placements often deliver lower-quality traffic. In this video, you’ll learn exactly how to turn off Search Partners so your budget stays focused on the searches that matter most. I’ll walk you through the step-by-step settings inside Google Ads, explain what happens when you disable them, and share when it might make sense to leave them on. By the end, you’ll have more control over your ad spend and improved campaign efficiency.
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
Frequently Asked Questions:
What are Google Search Partners?
Search Partners are non-Google websites, apps, and smaller search engines that display Google Ads alongside their own search results.
Why should I turn off Search Partners?
They often bring in less qualified traffic, lower click-through rates (CTR), and higher costs per conversion compared to Google Search itself.
Can I turn them off for just one campaign?
Yes. The setting is campaign-specific, so you’ll need to adjust it in each campaign where you don’t want Search Partners.
Does turning off Search Partners save money?
It doesn’t lower your budget, but it reallocates your spend to only Google Search, often improving efficiency.
Will I lose impressions if I disable them?
Yes, but usually from lower-quality traffic sources that don’t convert as well.
🔥 This is the fastest way to turn Google Ads and SEO into your #1 revenue maker:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Choosing the wrong conversion goals in Google Ads can quietly drain your budget and cost you thousands of dollars. In this video, I’ll break down exactly how Google’s conversion goal system works and where most advertisers go wrong. You’ll learn the difference between primary and secondary goals, how to align them with your business objectives, and which settings to avoid. I’ll also share real examples of advertisers losing $10,000+ simply by tracking the wrong goals. By the end, you’ll know how to set up conversion goals that actually drive profit—not wasted ad spend.
🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/
Frequently Asked Questions:
What are Google Ads conversion goals?
Conversion goals are specific actions you want users to take, like purchases, forms, or calls, that Google uses to optimize your campaigns.
Why is picking the wrong goal dangerous?
If you optimize for the wrong goal, Google will drive traffic toward cheap but low-value actions, wasting ad spend and lowering ROI.
What’s the difference between primary and secondary conversion goals?
Primary goals are the ones Google optimizes bidding for, while secondary goals are tracked but not used for bidding optimization.
Can I track multiple goals in one campaign?
Yes, but you must carefully choose which ones are primary, otherwise Google might optimize for vanity metrics instead of sales.
How do I know if my current goals are set up correctly?
Check if your primary goal directly aligns with revenue—such as purchases or qualified leads—not micro-actions like page views.
What’s an example of a bad conversion goal?
Optimizing for “add to cart” or “page visit” can be misleading, since these don’t guarantee revenue and inflate performance metrics.
How do I switch a goal from secondary to primary?
In Google Ads, go to the conversion settings, edit the action, and toggle it between “Primary” and “Secondary.”
What’s the most common mistake advertisers make with conversion goals?
Treating every action as a conversion, instead of focusing on the one or two actions that actually generate business results.