How to Run a Google Ads A/B Test for Landing Pages (Fast 5-Minute Guide)

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The Conversion Clinic

Josiah Roche

86 episodes

6 days ago

Welcome to The Conversion Clinic with Josiah Roche, founder of JRR Marketing. On this podcast, you’ll learn how to get more leads, increase sales, and boost your conversion rates. Josiah shares the exact steps he’s used to help brands make over $73 million online. You’ll also hear about the mistakes and lessons he’s learned along the way. If you’re struggling with Google Ads, SEO, or your website, you’ll learn how to fix it and grow your business faster than you ever thought possible.

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How to Run a Google Ads A/B Test for Landing Pages (Fast 5-Minute Guide)

The Conversion Clinic

5 minutes

6 days ago

How to Run a Google Ads A/B Test for Landing Pages (Fast 5-Minute Guide)

🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

In this video, you’ll learn exactly how to run an A/B test in Google Ads to compare two different landing pages and see which one converts better. You’ll learn how to set up experiments, track performance, and understand the data from your campaign dashboard. By the end, you’ll know how to confidently optimize your ads and landing pages to try and get better results.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

Frequently Asked Questions:

What is an A/B test in Google Ads?

An A/B test compares two versions of an ad or landing page to see which performs better based on a specific metric, like conversions or click-through rate.

Why should I test landing pages separately from ads?

Because your landing page directly affects conversion rate. Testing landing pages separately helps isolate which page drives better results independent of ad copy.

How long should an A/B test run?

Generally 2 to 4 weeks, or until you have enough traffic to reach statistical significance, usually at least 100 conversions per variation.

Can I test more than two landing pages at once?

You can, but it’s best to start with just two variations to get clear results before moving to different landing page testing.

How do I know when I have a winner?

Use the conversion data in Google Ads or Google Analytics. When one version consistently outperforms the other version with at least 95% confidence, that is your winner.

Does running experiments cost extra?

No, you only spend your normal ad budget. The traffic is divided between versions, so the total cost remains the same.
Should both landing pages be identical except for one change?

Yes, only test one variable at a time to clearly see what caused performance differences.