🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:
https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2
Running Google Ads after normal business hours can either waste budget or unlock hidden conversions, depending on how it’s set up. In this video, I break down when after-hours Google Ads actually make sense and when they don’t. I’ll also talk about common mistakes businesses make that cause missed leads or inflated costs overnight. By the end, you’ll know how to decide whether running ads after hours helps or hurts your results.
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Frequently Asked Questions:
Should I run Google Ads after business hours?
Only if your funnel is built to capture and respond to leads without a live salesperson. If calls go unanswered or follow-ups are slow, after-hours ads usually waste budget.
Are after-hours clicks lower quality?
Not always. Many users research at night, but conversion quality depends on whether your ads match intent and your landing page handles delayed follow-up properly.
Should I turn off call ads at night?
Yes, unless you have call routing, voicemail funnels, or a live answering service. Missed calls hurt quality scores and waste spend.
Do after-hours ads cost more per click?
They’re often cheaper due to lower competition, but cheaper clicks don’t matter if conversions don’t happen.
What campaigns are best to run after hours?
Lead-form campaigns and informational or high-intent search campaigns tend to perform best outside business hours.
Should local service businesses run ads 24/7?
Usually no. Unless they offer emergency services like plumbing or towing where after-hours intent is high.
What’s the biggest mistake with after-hours Google Ads?
Assuming more hours equals more revenue instead of measuring whether those hours produce real, qualified leads.