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With 47 years in the game, Bond shares all his best kept secrets he absorbed growing up in the Halbert household; from writing ads at the kitchen table to learning the psychology behind persuasion, and understanding how world-class copy is actually created.

If you’re a copywriter, marketer, or student of persuasion, this is a masterclass you’ll return to for years.

Go check out Bond Halbert!:https://bondhalbert.com/

00:00 - Growing Up Halbert

02:15 - Learning Copy as a Kid

06:30 - How World-Class Copywriting Actually Happens

10:45 - Attention, Editing & the Reality of Modern Readers

15:20 - Walking in the Prospect’s Shoes & Mining Real Insights

20:10 - The Boron Letters, Amazon Strategy & Smart Marketing Moves

26:40 - Psychology-Driven Headlines, Curiosity & Writing Systems

32:50 - Understanding Buyers, Risk, and the Hidden Forces Behind Decisions

38:05 - Great Conversations - Great Copy: Pattern Recognition & Ideas

44:40 - The Future of Copy, AI, and What Will Always Win

50:10 - Swipe Files, Models, and Thinking Independently as a Marketer

56:00 - Timeless Lessons for Copywriters Who Want Longevity

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And when you're ready to take your business to the next level…

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