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In this conversation, Matt and I explore what it actually takes to build mastery over years, not months, and why most creators, copywriters, and marketers quietly sabotage themselves by optimizing for short-term validation.
If you’re serious about building skills, audience, and leverage that compound for decades, this interview will challenge how you think about progress.
Check him out: @mattvsjapan
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When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.EmailDojo.com
Join my private email newsletter: https://list.copywriting.org
In this conversation, Andrew breaks down the realities of becoming a high-earning copywriter, from going beyond “just writing words,” to understanding audiences, offers, research, and the full ecosystem businesses operate in.
Once you hear how Andrew diagnoses businesses like a doctore, you’ll understand exactly why some copywriters become indispensable and others stay stuck writing commodity-level copy.
If you want to evolve from a writer into a revenue-driving strategic partner, this is the interview to study.
--------------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.EmailDojo.com
Join Copy Systems and level up your copywriting skills:
https://www.skool.com/copysystems
What happens when one of the most respected copywriting minds on the planet sits down and explains how he actually thinks?
In this conversation, David Deutsch opens the hood on creativity, research depth, idea generation, and what separates copywriters who plateau, from the ones who become masters of the craft.
You’ll hear David unpack the hidden skills behind great copy, the mental models, the questions, the frameworks, and the perspectives that most writers never develop.
And you’ll see Matthew pull out insights David has NEVER shared publicly in this way before.
If you’re serious about becoming a world-class copywriter, this is one of those interviews you’ll want to watch more than once.
00:00 - Opening & How Great Copywriters Think03:00 - Curiosity & Asking Better Questions10:00 - Understanding the Product18:00 - Story, Emotion & Holding Attention26:00 - Generating Big Ideas & Creative Breakthroughs34:00 - Developing Taste: Editing, Rewriting & Discernment42:00 - Coaching, Collaboration & External Feedback50:00 - The Craft of Rewriting58:00 - AI & Creativity01:07 - Psychology, Persuasion & Why People Buy01:16 - Career Longevity: Becoming a Timeless Copywriter01:28 - Final Reflections & Where to Learn More01:42 - End
------------------------------
And when you're ready to take your business to the next level…
Join my private email newsletter:
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Join my private email newsletter: https://list.copywriting.org
With 47 years in the game, Bond shares all his best kept secrets he absorbed growing up in the Halbert household; from writing ads at the kitchen table to learning the psychology behind persuasion, and understanding how world-class copy is actually created.
If you’re a copywriter, marketer, or student of persuasion, this is a masterclass you’ll return to for years.
Go check out Bond Halbert!:https://bondhalbert.com/
00:00 - Growing Up Halbert
02:15 - Learning Copy as a Kid
06:30 - How World-Class Copywriting Actually Happens
10:45 - Attention, Editing & the Reality of Modern Readers
15:20 - Walking in the Prospect’s Shoes & Mining Real Insights
20:10 - The Boron Letters, Amazon Strategy & Smart Marketing Moves
26:40 - Psychology-Driven Headlines, Curiosity & Writing Systems
32:50 - Understanding Buyers, Risk, and the Hidden Forces Behind Decisions
38:05 - Great Conversations - Great Copy: Pattern Recognition & Ideas
44:40 - The Future of Copy, AI, and What Will Always Win
50:10 - Swipe Files, Models, and Thinking Independently as a Marketer
56:00 - Timeless Lessons for Copywriters Who Want Longevity
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And when you're ready to take your business to the next level…
Join Copy Systems and level up your copywriting skills:https://www.skool.com/copysystems
Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com
Level up your copy skills now:https://www.skool.com/copysystems
In this episode we dive deep into the philosophy, creativity, and unconventional psychology behind Daniel’s writing. From why his emails feel “alive”… to how he creates characters, tension, and story worlds that keep readers addicted.
One of my favorite parts of this interview is what Daniel revealed about the real source of originality and why most writers never tap into it.
👉 If you want to write emails people can’t stop reading, watch this one end-to-end.
00:00 – Intro03:10 – Fiction, Characters & Worldbuilding07:45 – Email as Entertainment12:20 – Psychology, Curiosity & Story Loops17:00 – Why Most Writers Sound the Same22:15 – Originality & Creative Identity28:40 – Writing Fast vs Writing Well34:20 – Handling Criticism & Polarity40:10 – The “Daniel Throssell Effect”46:30 – Storytelling as Differentiation52:00 – Creativity & AI58:45 – Final Thoughts
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And when you're ready to take your business to the next level
Join my private email newsletter: https://list.copywriting.org
Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com
Join the challenge here:https://vip.seanferres.com/bf-challenge?affiliate_id=4317337
In this conversation with Sean Ferres we dive into the data behind why Q4 is secretly the best season to land clients and how to use timing, psychology, and AI to your advantage.
One of my favorite parts of this interview is what Sean reveals about how you can turn your inbox into a client-signing machine, especially when everyone else thinks it’s a “slow season.”
If you want to learn how to close higher-value clients faster (and stay relevant in 2026), watch this one all the way through.
00:00 – Intro03:20 – Why Q4 Is Client-Signing Season07:00 – The Meta & AI Shift10:20 – Black-Friday Deliverability Chaos15:20 – The Reverse Outreach System20:40 – Hyper-Targeted Outreach24:00 – December Dynamics28:00 – Copywriter to Creative Strategist32:00 – The Rise of AI Ads37:30 – Deep Market Research with AI41:00 – The First-Mover Advantage44:30 – Becoming a Growth Partner47:10 – The 5-Day Challenge49:20 – Closing Thoughts
In this conversation with Tobias Allen we unpack what separates average marketers from great marketers. And how you can significantly increase your marketing skills to sell more of anything to anyone.
Contact Tobias: linkedin.com/in/tobias-allen-33230314a
------------------------------
And when you're ready to take your business to the next level…
Join my private email newsletter:
https://list.copywriting.org
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.CopyDojo.com
In this conversation with David, we break down what happens after you “make it” as a copywriter, and the shifts that you need to make in order to go from freelancer to business owner.
One of my favourite parts of this interview is what David revealed about how to make your work (and life) sustainable.
If you’ve ever hit a ceiling and wondered how to take your copywriting career to the next level, watch this interview all the way through.
Check out David's channel: @davidgarfinkel2787
00:00 – Intro: The Truth About “Copywriting Freedom”02:10 – When Success Feels Like a Ceiling05:40 – Balancing Creative Ambition with Business Reality08:20 – Systems, Discipline, and Buying Back Time12:10 – Lessons From Managing Teams and Scaling Work16:45 – Money, Clarity, and the Psychology of Growth21:10 – The Future of Copywriting in the Age of AI24:30 – Final Thoughts: Direction Over Hustle
------------------------------
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Join my private email newsletter: https://list.copywriting.org
Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com
What are the chances you get to interview THE Sean MacIntyre right here in Osaka, Japan.
Watch as he breaks down all the things he wishes he could’ve done differently at the beginning of his copywriting journey.
Check out Sean and the CopyThat crew: @CopyThat
Check out Sean's interview with Matthew on CopyThat:https://www.youtube.com/watch?v=gh5iM_3USbA
---------------------------------------------------------------
When you're ready for the next level…
Join my private email newsletter: https://list.copywriting.org
Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com
Join the Copywriting Launchpad Here: https://www.skool.com/copywriting-launchpad
In this interview with Nabeel Azeez, we talk about the highest paying copywriting projects, how you can close them, and what to do to launch your copywriting career.
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Chapters:00:00 – Intro01:58 – What clients actually pay for in 202604:19 – The state of email copywriting09:12 – High-ticket projects16:10 – The industries quietly paying top dollar19:30 – AI-proof work23:17 – Why most writers plateau26:17 – How to position yourself for high-value clients29:39 – What “big-picture” copywriting actually looks like33:26 – Building trust and long-term client relationships37:59 – High paying projects42:46 – Copywriting Launchpad53:09 – High paying projects continued01:06:49 - Final thoughts and wrap-up
--------------------------------------
When you're ready for the next level…
Join my private email newsletter: https://list.copywriting.org
Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com
In this interview with Sean Macintyre (Copy That), we pull back the curtain on the different copywriting "bizops" out there and what actually makes a difference in your income.
Sean made me laugh a lot, I know you're going to enjoy it.
Sean's details:https://www.copythatshow.com/https://www.youtube.com/@CopyThat
------------------------------
And when you're ready to take your business to the next level…
Join my private email newsletter: https://list.copywriting.org
Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com
In this episode, I sit down with Hernan Vázquez who’s managed over $150M in ad spend for some of the biggest names in the world: Lionel Messi, Grant Cardone, Tony Robbins, and many more.
From breaking into Agora-level networks to building authority with personal brands, Hernan shares his full playbook for how marketers and copywriters can start closing top 1 % clients.
------------------------------
And when you're ready to take your business to the next level…
Join my private email newsletter: https://list.copywriting.org
Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com
In this interview Vasilis and I go deep into what it takes to become a master copywriter.
We cover the trap of “Almost good” copy, the hard truth about why most never reach mastery, and the 6S System that Vasilis relies on to write copy.
Wherever you are in your copywriting journey, if you want to learn how to become an elite copywriter, watch this interview and take notes.
-------------------------------
When you're ready to grow your copywriting business…
Join Copy Systems:https://www.skool.com/copysystems/about
Join my private email newsletter: https://list.copywriting.org
Apply to join the world's #1 copywriting mastermind (successful copywriters only):https://www.CopyDojo.com
AI won’t replace great copywriters, but it WILL expose the ones who don’t understand how to play the game.
In this conversation, I sit down with Raf Marabut, founder of Copywriting Dojo Philippines and mentor to thousands of copywriters, to break down:
- The copywriting skill that makes AI 10x more powerful.
- Why most copywriters never close premium clients (and how to change that).
- How to raise your rates without losing clients, and escape the $3K/month ceiling.
- The shift that turns freelancing into a business.
👉 If you’re serious about building a lasting copywriting career, you don’t want to miss this one.
------------------------------
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Join my private email newsletter:
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
From writing copy for the “Wolf of Wallstreet” Jordan Belfort all the way to writing copy with Alex Jones…
Nick Verge has dominated the copywriting industry and has turned copywriting and marketing into a repeatable system for his business.
In this interview, we go deep on the strategies that the top 1% use.
From psychology, to marketing strategy, to copywriting… we cover everything.
We also talk about how to close clients and KEEP THEM.
You don’t want to miss this one.
--------------------
When you're ready for the next level...
Join my private email newsletter: https://list.copywriting.org
Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.EmailDojo.com
I just interviewed one of the top marketers (and former copywriter) in the world, Stefan Georgi.
In this interview, we discuss how to make more as a copywriter, how to stand out from other writers, and how Stefan is scaling to 9-figures.Stefan has coached hundreds of copywriters and many are now the most successful active copywriters in the game. Enjoy it.
—------------------------------
When you're ready for the next level...Join my private email newsletter:
https://list.copywriting.org
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply to join the world's #1 copywriting mastermind here (successful copywriters only):
https://www.CopyDojo.com
Join my private email newsletter:
https://list.copywriting.org
In this interview, I sit down with branding expert Sky Stack, a marketing strategist who has helped hundreds of business owners build a world-class personal brand.
---------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.EmailDojo.com
Join my private email newsletter:
https://list.copywriting.org
I sit down today with legendary copywriter Andrew Gould, a 16-year veteran who has generated over $100 million in client results and built a massive following on X. In this interview we dive deep into what the future of copywriting will be like, and how you can be a massive part of it and earn what you deserve.
You'll learn:
✅ Andrew's unconventional journey into copywriting and how he landed his first clients without cold outreach.
✅ Why relying on referrals and organic networking is the best way to scale a service business like copywriting.
✅ How Andrew built a 37,000+ follower presence on X by focusing on value and engaging authentically, not vanity metrics.
✅ The critical difference between vanity metrics and "second order analytics" for long-term brand integrity and profit.
✅ Why understanding your audience's deepest motivations is more important than surface-level demographics for emotional selling.
✅ The "Demographic Timeline" secret to writing highly resonant copy that speaks directly to your ideal prospect's world.
✅ Why true mastery of copywriting requires deep product and market research, not just prompt engineering with AI.
✅ The massive opportunity for skilled copywriters to deliver explosive results for businesses by focusing on core principles and high-leverage work.
Andrew also shares his perspective on the current state of the industry, the rise of "get rich quick" schemes, and where top copywriters should focus their energy in 2025 and beyond.
---------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.EmailDojo.com
Join my private email newsletter:
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Most copywriters spend their careers chasing the next gig.
Michelle Estévez did the opposite — and built a copywriting business that runs on trust, referrals, and repeat business.
In this interview, she shares how she escaped the project-to-project hustle, built a 10K/month retainer-based business, and keeps her clients so happy… they never want to leave.
You’ll learn:
✅ Why over-delivering beats contracts
✅ The real reason copywriters burn out at 3K/month
✅ How Michelle turns passions into premium gigs
✅ The “Forever Client” system that keeps cashflow consistent
✅ Why alignment, integrity, and lifestyle matter more than you think
✅ How to build a client network that grows without cold outreach
---------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):
https://www.EmailDojo.com
Join my private email newsletter:
https://list.copywriting.org
Most copywriters get fired before they ever get good.
In this episode, Matthew sits down with Peter Lu — copy chief for some of the biggest personal brands online — to unpack the biggest mistakes even “talented” writers make.
You’ll learn:
✅ Why most “7-figure copywriters” actually get fired
✅ How to build trust with clients (without just writing control-beating copy)
✅ What separates $10K/month freelancers from indispensable “growth partners”
✅ How to AI-proof your copy career
✅ Reputation, referrals, and staying relevant
✅ Why ego destroys careers
-----------------------
When you're ready for the next level...
Get my proven copywriting systems (that have generated hundreds of millions) here:
https://www.skool.com/copysystems/about
Apply for the world's #1 copywriting mastermind here (successful copywriters only):