S3EP5 | How Pineapple Insurance Is Flipping the Industry on Its Head (Marnus van Heerden)

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The Corner Office

Galetti Corporate Real Estate

46 episodes

2 weeks ago

In this dynamic podcast series brought to you by Galetti Corporate Real Estate, listeners will have the opportunity to stay ahead of the curve in the world of South African business. Tune in to the latest news and trends affecting the business landscape; insightful analysis and interviews featuring top industry leaders; and exclusive insights that will keep you informed and competitive.

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S3EP5 | How Pineapple Insurance Is Flipping the Industry on Its Head (Marnus van Heerden)

The Corner Office

41 minutes 50 seconds

6 months ago

S3EP5 | How Pineapple Insurance Is Flipping the Industry on Its Head (Marnus van Heerden)

In this episode of The Corner Office, John Jack sits down with Pineapple Insurance co-founder and CEO Marnus van Heerden to explore how humour, transparency, and modern tech are disrupting one of the world’s most outdated industries. From branding with self-awareness to reengineering the customer experience through APIs and automation, Marnus shares how Pineapple is reshaping insurance in South Africa - and why being different is no longer optional.We dive into:• The real reason people resent insurers• Why Pineapple embraces the “jester” archetype in branding• How startup culture and radical candour shape their internal team• And what it really takes to build InsurTech from scratch00:00 - Why Being Different Still Wins01:14 - Why “Pineapple”? A Fruitful Metaphor for Insurance03:24 - Falling in Love with the Problem, Not the Solution08:11 - The Real Innovation: Customer Experience, Not Product20:11 - Culture, Candour & TikTok ComplianceFollow us on socials and stay tuned for the next episode!Facebook: / galetti-corporate-real-estate-576007559483474 Instagram: https://www.instagram.com/galetti_sa/...LinkedIn: / admin