We measure so much by numbers profit margins, client counts, turnover rates—but the truth is, numbers only tell part of the story. As a financial coach and bookkeeper, I see it every day: business owners chasing growth, retention, and loyalty, wondering why the numbers don’t reflect the effort. The answer isn’t more strategy or another spreadsheet. It’s connection. The number one human need whether we’re employees, consumers, or leaders is to feel seen, valued, and part of something bigger. W...
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