What makes a brand stick in the minds (and carts) of consumers? In this episode, The CPG Co-Op breaks down what it really means to build a strong brand identity — and why it's about so much more than fonts and colors.Whether you’re launching your first product or thinking about a rebrand, this episode is packed with practical insights for building a brand that connects and lasts

Raising capital as an emerging brand is rarely straightforward — and never one-size-fits-all. In this episode, The CPG Co-Op team dives into the real-world strategies founders are using to fund their growth in today’s unpredictable market.Whether you're bootstrapping, fundraising, or somewhere in between, this episode gives you the inside edge from people who’ve done it (and seen what doesn’t work, too).

Tariffs, shifting regulations, and global instability have created a supply chain minefield for CPG brands — especially those importing ingredients, packaging, or finished goods. In this episode, The CPG Co-Op team breaks down what founders and operators need to know now to protect their margins and keep product moving.While the challenges are real, there are a few small silver linings — if you know where to look. From building local supplier relationships to rethinking packaging or lead times, some brands are coming out stronger on the other side.Whether you’re facing delays at the port or rising costs on your POs, this episode gives you the tools to stay scrappy, strategic, and resilient.

We’re diving headfirst into the world of “healthified nostalgia” — think grown-up Dunkaroos, organic Pop-Tart dupes, and better-for-you spins on childhood favorites like Magic Spoon, Glonuts, Mid Day Squares, and Poppi. Why are these reboots resonating? It’s comfort meets clean labels — and it’s changing the CPG game. In a lively roundtable, our guests reveal their favorite throwback snacks making a comeback before we shift gears into **The Brainstrust**: how to scale your brand from kitchen passion project to shelf-ready success. Emily breaks down why scaling isn’t just chasing volume — it’s about building systems that grow without breaking you. Ryan widens the playing field beyond Whole Foods and DTC, reminding us that shelves come in many forms, from farmers markets to Amazon. Chi and Wayne bring real founder stories of early wins, hard lessons, and the pivotal moments that define when you're truly ready to level up. **If you’ve ever dreamed of seeing your brand in lights—or at least on shelves—this episode’s for you.**