The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

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The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

Em Connors

43 episodes

2 days ago

Spending hours in Canva every time you need to post? You're not alone! In this episode of The Creative Bodega, I'm breaking down my exact visuals-first system that cuts content creation time to about twenty minutes per post—without sacrificing brand recognition. You'll learn why your visuals should speak before your caption does, how to build a simple brand system that works on your busiest days, and the exact templates + workflow that keep you consistent without the overwhelm. If you're tire...

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Spending hours in Canva every time you need to post? You're not alone! In this episode of The Creative Bodega, I'm breaking down my exact visuals-first system that cuts content creation time to about twenty minutes per post—without sacrificing brand recognition. You'll learn why your visuals should speak before your caption does, how to build a simple brand system that works on your busiest days, and the exact templates + workflow that keep you consistent without the overwhelm. If you're tire...

Show more...

Episodes (20/43)

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

42: The Visuals-First Canva Workflow That Cuts My Content Time in Half (For Solopreneurs)

Spending hours in Canva every time you need to post? You're not alone! In this episode of The Creative Bodega, I'm breaking down my exact visuals-first system that cuts content creation time to about twenty minutes per post—without sacrificing brand recognition. You'll learn why your visuals should speak before your caption does, how to build a simple brand system that works on your busiest days, and the exact templates + workflow that keep you consistent without the overwhelm. If you're tire...

2 days ago

30 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

41: The #1 Instagram ICK in 2026: Why THIS Type of Content Is Killing Your Engagement

The number one ick on Instagram right now? Perfect expert vibes. Perfect tips, perfect tone, perfect designs—and honestly, it's all perfectly forgettable. If you've been feeling like your polished content isn't landing the way you hoped, this episode is exactly what you need. I'm sharing why connection is beating perfection in 2026, how to lean into messy authenticity without losing your brand vibe, and the exact headline formulas that are getting me 400+ likes and 140+ comments per post. Plu...

1 week ago

31 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

40: The 4-Post Strategy That Grows Your Audience AND Converts (For Solopreneurs)

Posting and wondering "Is this even doing anything? Is anyone even seeing this? Am I getting any results?" If you've been feeling like your content is just... existing without actually working for your business, this episode is exactly what you need. I'm sharing the simple 4-bucket system I use to make sure every single post I create has a job to do. No more posting just for the hell of it! You'll learn the exact rhythm I rotate through every week so your content grows your audience, builds y...

2 weeks ago

27 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

39: Simple Black Friday Sale Ideas: 6 Low-Lift Ideas for Solopreneurs & Coaches

Do I need to do a Black Friday promo? Is my audience expecting it? And if I do, what on earth should I offer that won't burn me out? If these questions have been floating around your brain (like they have mine), this episode is exactly what you need! I'm sharing my Black Friday brainstorming ideas - six simple, adaptable sale ideas that work whether you're a coach, creator, or somewhere in between. Plus, I'm pulling back the curtain on my own Black Friday strategy, including the exact 5-email...

3 weeks ago

22 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

38: 4 Steps to Uncovering What Makes Your Personal Brand Unforgettable

If you've ever wondered why someone should hire YOU instead of the 47 other people who do what you do, this episode is for you. In this episode of The Creative Bodega, I'm breaking down the exact 4-step framework I use to help solopreneurs uncover their unique selling proposition (or as I like to call it - what makes you unforgettable). You'll learn how to stop blending in, own your transformation story, and confidently answer "why should someone choose me?" Plus, I'm sharing my own USP break...

1 month ago

18 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

37: 13 Things I Did to Sell Out My Program in 24 Hours — Without a Funnel or Paid Ads

f you’ve ever wondered how some entrepreneurs launch effortlessly while juggling all the things—this episode is for you. I didn’t have a funnel. I didn’t run ads. I barely posted on launch day. But I still sold out my program in 26 hours and made over $41K. Inside this episode, I’m breaking down the real reason it worked—and it has everything to do with consistent content, a warm email list, and showing up before the pitch. To read the full show notes, [CLICK HERE]. Here’s what we cover: &nbs...

1 month ago

23 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

36: My Launch Day Playbook: How I Used Ethical Urgency to Sell 50% of My Course in 6 Hours

Ever wondered how to build real momentum before your launch goes live? In this episode, I’m breaking down how I grew a 450-person waitlist in 2 weeks, converted 50% of those sales within 6 hours—and did it all during back-to-school chaos and my husband’s birthday. If you’re launching soon and want it to feel exciting, not exhausting, this episode is your behind-the-scenes blueprint. To read the full show notes, CLICK HERE. Things I cover inside the episode: ✨ How I warmed up my waitlist...

1 month ago

23 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

35: Mom Guilt + Launching a Live Program: My Unfiltered, Messy BTS Reality

If you’ve ever launched something and felt like your personal life caught on fire at the exact same time… this episode is for you. Let’s be real — launching a program isn’t just spreadsheets and sales pages. It’s emotional. It’s chaotic. And if you’re a mom or solopreneur (or both), it will absolutely spill over into your everyday life. In this episode, I’m pulling back the curtain and sharing what really went down the week before my launch — the messy mom moments, the anxiety spirals, and th...

1 month ago

23 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

34: The Backend Systems That Made My 5-Figure Live Program Launch Run Smoothly (For Solopreneurs)

Feeling overwhelmed by everything that needs to happen before your launch? In this episode of The Creative Bodega, I’m breaking down the exact systems, tools, and workflows I use to prep behind the scenes of a live program. From folder structure to Flodesk workflows and automating with Zapier, I’m giving you a real look at how I keep things organized, simple, and stress-free—even when I’m building from scratch. Whether you're launching your first offer or your fifth, you’ll walk away with act...

1 month ago

18 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

33: How I Built and Launched My Online Program Using ChatGPT (Plus My Exact Waitlist Strategy)

Feeling the urge to launch something new—but have no idea where to start? In this episode of The Creative Bodega, I’m walking you through my exact pre-launch process, from choosing the offer to nailing the name, crafting the structure, building the sales page (twice 😅), and rallying a waitlist—all without burning out. Whether you’re planning your next program or just curious about what goes into a live launch, you’ll get a real, behind-the-scenes look at what works. To read the full show note...

2 months ago

24 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

32: The Crucial Missing Piece Between Clear Messaging & Real Engagement for Personal Brands on Instagram

📣 UPDATE: THE MESSAGING EDIT SOLD OUT IN 26 HOURS! BE SURE TO JOIN THE WAITLIST FOR THE NEXT ROUND! We're still keeping all the info about the current round in this blog post for your reference 😉 Struggling to find the perfect message before you show up online? In this episode of The Creative Bodega, I’m sharing why clarity comes from action—not overthinking—and how you can start showing up with confidence today. I’ll walk you through the mindset shift that helped me (and my clients) ditch pe...

2 months ago

15 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

31: The M.A.G.N.E.T Method: My 5-Step Framework for Messaging That Connects and Converts

Feeling the pressure to “do it all” with your content—and still make sales? You’re not alone. On The Creative Bodega, Em Connors shares unfiltered truths and tangible strategies to help you build a brand that connects, create content that actually converts, and grow your business on Instagram—without burnout. Whether you’re doubting your messaging or tired of posting with no traction, this podcast will help you show up confidently, simplify your strategy, and finally feel proud of your onlin...

2 months ago

20 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

30: Why Your Ideal Clients Aren’t Connecting With Your Messaging—And How to Fix It

Are you showing up consistently on social media… but still hearing crickets? You’re not alone — and this episode is for you. This is Part 1 of a 3-part series ALL ABOUT MESSAGING & BRAND CLARITY! Today, Em dives into one of the most common (and frustrating) problems solopreneurs face: your content is out there, but your dream clients just aren’t biting. The real issue? It’s probably not your niche, your offer, or even your consistency. It’s your messaging. For the full show notes, CLICK H...

2 months ago

15 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

29: Should You Jump on That New Platform? 3 Questions to Ask Before You Add More to Your Plate

Feeling the pull to jump on the “next big platform” because you saw someone go viral or an expert swears by it? Before you stretch yourself thinner, this episode of The Creative Bodega will help you pause and get strategic. I’m walking you through three key questions to ask before adding any new platform to your plate—so you can avoid burnout, keep your systems solid, and make moves that actually grow your business. If you’ve been tempted by Threads, YouTube, LinkedIn, or Pinterest, this one ...

3 months ago

18 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

28: 5 Prompts I Use to Get Better ChatGPT Results (That Most People Don’t Know)

If you’ve ever typed something into ChatGPT like “Write a caption about mindset” and instantly regretted it… this episode is for you. Let’s be real — ChatGPT isn’t a mind reader. But she can be your smartest, fastest content assistant if you know how to treat her like a creative partner (not just a robot in a browser tab). In this episode, I’m breaking down 5 very specific ways I’m using ChatGPT to get better, faster, way more aligned content — from emails and captions to podcast outlines and...

3 months ago

18 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

27: How I Grew My Brand Without Just Picking ONE Niche (And You Can, Too)

Feeling boxed in by the pressure to “niche down” when you’re multi-passionate? You’re not alone. In this episode of The Creative Bodega, we’re busting one of the biggest myths in online business: that you have to pick one super-specific niche to grow. Spoiler alert—you don’t. Instead, I’m sharing how I built a cohesive, profitable brand around multiple passions and how you can do the same. If you’ve ever felt uninspired or creatively stifled by niche advice, this episode is your permission sl...

3 months ago

19 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

26: Real Talk: How Divorce, Miscarriage & a Toxic Relationship Changed My Life Forever

Feeling like you’re behind or broken because life didn’t go the way you planned? You’re not alone. In this episode of The Creative Bodega, I’m sharing some of the most pivotal (and painful) personal moments that shaped who I am today—as a business owner, creator, mom, and human. From childhood perfectionism to divorce and finding love again, this raw episode is a reminder that nothing you’ve lived through is wasted. If you’re in a messy middle, I hope this gives you peace and perspective. The...

3 months ago

26 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

25: How I Refresh, Repurpose, and Repost My Instagram Content to Save Time as a Solopreneur

Feel like you have to create fresh content every week just to stay relevant? You’re not alone. In this episode of The Creative Bodega, I’m sharing the exact way I refresh, repurpose, and repost content so I can stay consistent on Instagram—without spending hours in Canva. You’ll learn how to reuse your best-performing posts with confidence, save time, and actually enjoy your summer without going MIA. If your schedule is packed and your creativity is low, this episode is your permission slip t...

4 months ago

21 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

24: 3 Unexpected Strategies That Rapidly Grew My Email List (Without Paid Ads)

Feeling stuck in email list slow-growth mode? You’re not alone! In this episode of The Creative Bodega, Em shares 3 unexpected (but wildly effective) ways she’s grown her list to over 15K—without funnels, ads, or burnout. These are quick-win strategies you can test this week to finally get momentum: from spontaneous freebies and smart Reels to newsletters people actually love reading. If you’re ready to grow a list of dream clients who want what you offer, this one’s for you. 👉 Check out the ...

4 months ago

17 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

23: The Solopreneur’s Guide to Authentic Storytelling That Grows Your Brand

Feeling like you need to post more educational tips to grow on Instagram? Think again. In this episode of The Creative Bodega, I’m breaking down the real reason your audience connects—and it’s not your perfectly curated content. It’s your storytelling. You’ll learn how to show up like a human (not just a business), say the things your audience is thinking but not saying, and repurpose your content without burning out. If you’re ready to create content that actually connects and converts, this...

4 months ago

20 minutes