The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

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The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

Em Connors

49 episodes

6 days ago

Chasing an invisible revenue target and feeling like you're never making enough? Here's the truth: bigger isn't always better. In this episode of The Creative Bodega, I'm sharing my full 2025 year-end recap—the real numbers, what I stopped doing, and the one question that completely changed my business (and my nervous system). You'll learn how to define "enough" for your business, audit what's actually working, and build a business that fits your life—not the other way around. If you're ready...

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Chasing an invisible revenue target and feeling like you're never making enough? Here's the truth: bigger isn't always better. In this episode of The Creative Bodega, I'm sharing my full 2025 year-end recap—the real numbers, what I stopped doing, and the one question that completely changed my business (and my nervous system). You'll learn how to define "enough" for your business, audit what's actually working, and build a business that fits your life—not the other way around. If you're ready...

Show more...

Episodes (20/49)

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

47: How My Community Carried Me Through a 20-Minute Zoom Blackout

My worst live event nightmare came true—and I'm sharing the raw, unfiltered story while it's still fresh. I got kicked off my own Zoom workshop four times in front of 300 people during a live event for Canva World Tour. We're talking audio failures, connection drops, and me literally sweating through my clothes while 1600+ registrants watched the chaos unfold. But here's what happened next: my community held me together, I made three tiny pivots that saved the workshop, and I learned how to l...

4 days ago

19 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

46: My Secret To Staying Consistent AF Even When Life Is Lifing

If you've ever told yourself "I just need to be more disciplined" when it comes to showing up consistently online—I need you to hear this: It's not about willpower. It's about systems. In this episode of The Creative Bodega, I'm breaking down the exact content systems I use to stay consistent across my podcast, newsletter, and Instagram—even when life is absolutely chaotic (because honestly, when is it not?). You'll learn how I batch my content, the plug-and-play frameworks that keep me on tr...

1 week ago

17 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

45: Should You Start a Membership? The 4 Green Flags You're Actually Ready

"Should I start a membership?" If you've ever asked yourself this, this episode is your permission slip to pause and get real before diving in. Today, I'm sharing the unfiltered truth about running a paid community—what works, what doesn't, and the one thing I believe no one is talking about: your membership has to benefit YOU too. Click here for the full blog/show notes! Inside this episode: Why I refused to start a membership until it felt sustainableThe exact moment I knew I was readyWhat ...

2 weeks ago

19 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

44: Botox, Burnout & the Real Reason No One Was Engaging With My Content

Ever feel like fixing your face (or your feed, or your strategy) will magically fix your engagement? Yeah… I tried that. Spoiler alert: it didn't work. In this episode of The Creative Bodega, I'm sharing a story I honestly never thought I'd tell on the internet—about Botox, burnout, and what really happens when you try to control your appearance instead of addressing what's actually broken in your business. If you've been in that place where your engagement tanked, your confidence is sh...

3 weeks ago

21 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

43: The 30-Minute Email Newsletter System Every Solopreneur Needs to Grow (Without Funnels or Fancy Tech)

‼️TIME-SENSITIVE Resources & Links: 50% OFF Flodesk Unlimited Pricing - Lock in unlimited pricing for life at 50% off your first year ($19/month) with code THECREATIVEBODEGA before November 28th at midnight (affiliate link in show notes)$200 OFF Start and Grow Your Email List from Scratch - My self-paced program with 4 modules and bite-sized lessons taking you from freebie to weekly newsletter, now $200 off at $297 until 12/1/25!What if Instagram vanished tomorrow—would you still be able ...

1 month ago

21 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

42: The Visuals-First Canva Workflow That Cuts My Content Time in Half (For Solopreneurs)

Spending hours in Canva every time you need to post? You're not alone! In this episode of The Creative Bodega, I'm breaking down my exact visuals-first system that cuts content creation time to about twenty minutes per post—without sacrificing brand recognition. You'll learn why your visuals should speak before your caption does, how to build a simple brand system that works on your busiest days, and the exact templates + workflow that keep you consistent without the overwhelm. If you're tire...

1 month ago

30 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

41: The #1 Instagram ICK in 2026: Why THIS Type of Content Is Killing Your Engagement

The number one ick on Instagram right now? Perfect expert vibes. Perfect tips, perfect tone, perfect designs—and honestly, it's all perfectly forgettable. If you've been feeling like your polished content isn't landing the way you hoped, this episode is exactly what you need. I'm sharing why connection is beating perfection in 2026, how to lean into messy authenticity without losing your brand vibe, and the exact headline formulas that are getting me 400+ likes and 140+ comments per post. Plu...

1 month ago

31 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

40: The 4-Post Strategy That Grows Your Audience AND Converts (For Solopreneurs)

Posting and wondering "Is this even doing anything? Is anyone even seeing this? Am I getting any results?" If you've been feeling like your content is just... existing without actually working for your business, this episode is exactly what you need. I'm sharing the simple 4-bucket system I use to make sure every single post I create has a job to do. No more posting just for the hell of it! You'll learn the exact rhythm I rotate through every week so your content grows your audience, builds y...

1 month ago

27 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

39: Simple Black Friday Sale Ideas: 6 Low-Lift Ideas for Solopreneurs & Coaches

Do I need to do a Black Friday promo? Is my audience expecting it? And if I do, what on earth should I offer that won't burn me out? If these questions have been floating around your brain (like they have mine), this episode is exactly what you need! I'm sharing my Black Friday brainstorming ideas - six simple, adaptable sale ideas that work whether you're a coach, creator, or somewhere in between. Plus, I'm pulling back the curtain on my own Black Friday strategy, including the exact 5-email...

2 months ago

22 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

38: 4 Steps to Uncovering What Makes Your Personal Brand Unforgettable

If you've ever wondered why someone should hire YOU instead of the 47 other people who do what you do, this episode is for you. In this episode of The Creative Bodega, I'm breaking down the exact 4-step framework I use to help solopreneurs uncover their unique selling proposition (or as I like to call it - what makes you unforgettable). You'll learn how to stop blending in, own your transformation story, and confidently answer "why should someone choose me?" Plus, I'm sharing my own USP break...

2 months ago

18 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

37: 13 Things I Did to Sell Out My Program in 24 Hours — Without a Funnel or Paid Ads

f you’ve ever wondered how some entrepreneurs launch effortlessly while juggling all the things—this episode is for you. I didn’t have a funnel. I didn’t run ads. I barely posted on launch day. But I still sold out my program in 26 hours and made over $41K. Inside this episode, I’m breaking down the real reason it worked—and it has everything to do with consistent content, a warm email list, and showing up before the pitch. To read the full show notes, [CLICK HERE]. Here’s what we cover: &nbs...

2 months ago

23 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

36: My Launch Day Playbook: How I Used Ethical Urgency to Sell 50% of My Course in 6 Hours

Ever wondered how to build real momentum before your launch goes live? In this episode, I’m breaking down how I grew a 450-person waitlist in 2 weeks, converted 50% of those sales within 6 hours—and did it all during back-to-school chaos and my husband’s birthday. If you’re launching soon and want it to feel exciting, not exhausting, this episode is your behind-the-scenes blueprint. To read the full show notes, CLICK HERE. Things I cover inside the episode: ✨ How I warmed up my waitlist...

2 months ago

23 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

35: Mom Guilt + Launching a Live Program: My Unfiltered, Messy BTS Reality

If you’ve ever launched something and felt like your personal life caught on fire at the exact same time… this episode is for you. Let’s be real — launching a program isn’t just spreadsheets and sales pages. It’s emotional. It’s chaotic. And if you’re a mom or solopreneur (or both), it will absolutely spill over into your everyday life. In this episode, I’m pulling back the curtain and sharing what really went down the week before my launch — the messy mom moments, the anxiety spirals, and th...

2 months ago

23 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

34: The Backend Systems That Made My 5-Figure Live Program Launch Run Smoothly (For Solopreneurs)

Feeling overwhelmed by everything that needs to happen before your launch? In this episode of The Creative Bodega, I’m breaking down the exact systems, tools, and workflows I use to prep behind the scenes of a live program. From folder structure to Flodesk workflows and automating with Zapier, I’m giving you a real look at how I keep things organized, simple, and stress-free—even when I’m building from scratch. Whether you're launching your first offer or your fifth, you’ll walk away with act...

3 months ago

18 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

33: How I Built and Launched My Online Program Using ChatGPT (Plus My Exact Waitlist Strategy)

Feeling the urge to launch something new—but have no idea where to start? In this episode of The Creative Bodega, I’m walking you through my exact pre-launch process, from choosing the offer to nailing the name, crafting the structure, building the sales page (twice 😅), and rallying a waitlist—all without burning out. Whether you’re planning your next program or just curious about what goes into a live launch, you’ll get a real, behind-the-scenes look at what works. To read the full show note...

3 months ago

24 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

32: The Crucial Missing Piece Between Clear Messaging & Real Engagement for Personal Brands on Instagram

📣 UPDATE: THE MESSAGING EDIT SOLD OUT IN 26 HOURS! BE SURE TO JOIN THE WAITLIST FOR THE NEXT ROUND! We're still keeping all the info about the current round in this blog post for your reference 😉 Struggling to find the perfect message before you show up online? In this episode of The Creative Bodega, I’m sharing why clarity comes from action—not overthinking—and how you can start showing up with confidence today. I’ll walk you through the mindset shift that helped me (and my clients) ditch pe...

3 months ago

15 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

31: The M.A.G.N.E.T Method: My 5-Step Framework for Messaging That Connects and Converts

Feeling the pressure to “do it all” with your content—and still make sales? You’re not alone. On The Creative Bodega, Em Connors shares unfiltered truths and tangible strategies to help you build a brand that connects, create content that actually converts, and grow your business on Instagram—without burnout. Whether you’re doubting your messaging or tired of posting with no traction, this podcast will help you show up confidently, simplify your strategy, and finally feel proud of your onlin...

3 months ago

20 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

30: Why Your Ideal Clients Aren’t Connecting With Your Messaging—And How to Fix It

Are you showing up consistently on social media… but still hearing crickets? You’re not alone — and this episode is for you. This is Part 1 of a 3-part series ALL ABOUT MESSAGING & BRAND CLARITY! Today, Em dives into one of the most common (and frustrating) problems solopreneurs face: your content is out there, but your dream clients just aren’t biting. The real issue? It’s probably not your niche, your offer, or even your consistency. It’s your messaging. For the full show notes, CLICK H...

4 months ago

15 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

29: Should You Jump on That New Platform? 3 Questions to Ask Before You Add More to Your Plate

Feeling the pull to jump on the “next big platform” because you saw someone go viral or an expert swears by it? Before you stretch yourself thinner, this episode of The Creative Bodega will help you pause and get strategic. I’m walking you through three key questions to ask before adding any new platform to your plate—so you can avoid burnout, keep your systems solid, and make moves that actually grow your business. If you’ve been tempted by Threads, YouTube, LinkedIn, or Pinterest, this one ...

4 months ago

18 minutes

The Creative Bodega | Content Marketing and Instagram Growth for Solopreneurs

28: 5 Prompts I Use to Get Better ChatGPT Results (That Most People Don’t Know)

If you’ve ever typed something into ChatGPT like “Write a caption about mindset” and instantly regretted it… this episode is for you. Let’s be real — ChatGPT isn’t a mind reader. But she can be your smartest, fastest content assistant if you know how to treat her like a creative partner (not just a robot in a browser tab). In this episode, I’m breaking down 5 very specific ways I’m using ChatGPT to get better, faster, way more aligned content — from emails and captions to podcast outlines and...

4 months ago

18 minutes