Social media algorithms have been created to keep users engaged on social media platforms. From creators being shadowbanned on Tik Tok to bias against people of colour, this episode unpacks the truth about social media platforms and what this means for creatives looking to monetize and build their careers off of these platforms. 

As a former executive producer at Buzzfeed Ladylike and Digital Strategist at NBC, Devin Lytle talks about her personal experiences with being shadowbanned on Tik Tok and how creatives can better leverage the data received on social media platforms to tailor their content and improve their marketing or brand exposure. Check out Devin's channel on Youtube! https://www.youtube.com/channel/UCkqU_7_CmVJ0xKViT9rnHEA