In this episode of The Creator Passport Podcast, we’re sitting down with Nicole, a solo travel creator who went from visiting Iceland “by accident” to moving abroad for love, starting over from scratch, and building a thriving personal brand as an American living in Iceland.
After navigating immigration hurdles, leaving behind a traditional career path, and realizing she couldn’t legally work a normal job, Nicole turned to content creation as her only option and transformed it into a sustainable business. Today, she’s grown to nearly 50,000 followers, landed consistent brand deals, built multiple income streams, and created a deeply loyal community by leaning into what made her story unreplicable.
If you’ve ever wondered whether you can grow as a creator outside the U.S., felt boxed into generic travel content, or struggled to stand out in an oversaturated niche, this conversation will completely shift how you think about personal branding, content strategy, and monetization.
We’re pulling back the curtain on what it really looks like to build a creator business from the ground up without a team, without shortcuts, and without waiting for permission.
We’re covering:
How a trip to Iceland turned into a full international move and a creator career
Why generic travel content stopped working (and what replaced it)
The mindset shift from “posting travel tips” to building a personal brand
How niching into your lived experience creates unreplicable content
What it’s really like being a creator outside the U.S.
Building community by sharing culture shock, humor, and real life
The systems that helped her stay consistent without burning out
How she monetizes through brand deals, affiliates, travel planning, and UGC
Why most creators fail before they ever give themselves a real chance
How messy action and adaptability lead to long-term growth
If you’re a creator who feels stuck copying what everyone else is doing, unsure how to stand out, or questioning whether content creation can actually replace a traditional job this episode will help you rethink your strategy, lean into your story, and build a creator business that’s both profitable and aligned.
LINKS & RESOURCES
Join the FREE $3K in 3 Months Workshop👉 https://checkout.theloverspassport.com/3k-3-months/?ref=ig-story
Join The Creator Passport 5.0 Waitlist👉 https://theloverspassport.myflodesk.com/r0le4nksrr
Follow Nicole on Instagram👉 https://www.instagram.com/nicoleiniceland/
Download Nicole’s Iceland Hidden Gems Guide👉 https://www.rexby.com/Nicole_in_Iceland/iceland