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The Creator Passport Podcast
Giselle and Stephen Jiroch
101 episodes
5 days ago
"All content creators and digital entrepreneurs want to know the secret to success. The Creator Passport by Giselle and Stephen Jiroch proves that success isn’t just about algorithms and trends—it’s about strategy over hustle, creativity over competition, and mindset over metrics. After scaling our social media to over 1 million followers, generating billions of views, and building a 7-figure business from content creation, we’re here to break down the biggest misconceptions in the creator economy. Tune in to what works (and what doesn’t) to grow and monetize—without burnout.
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All content for The Creator Passport Podcast is the property of Giselle and Stephen Jiroch and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
"All content creators and digital entrepreneurs want to know the secret to success. The Creator Passport by Giselle and Stephen Jiroch proves that success isn’t just about algorithms and trends—it’s about strategy over hustle, creativity over competition, and mindset over metrics. After scaling our social media to over 1 million followers, generating billions of views, and building a 7-figure business from content creation, we’re here to break down the biggest misconceptions in the creator economy. Tune in to what works (and what doesn’t) to grow and monetize—without burnout.
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Episodes (20/101)
The Creator Passport Podcast
Episode 99:What we would do if we had to start Instagram over again

In this episode of The Creator Passport Podcast, we’re breaking down exactly what we would do if we had to start all over again as travel creators in 2025, knowing everything we know now after growing The Lovers Passport to 1.3M+ followers and building a multi–seven-figure creator business.

If you’ve been feeling overwhelmed by where to start, how to stand out in a crowded niche, or whether you’re “too late,” this episode will give you the blueprint we wish we had on day one. Spoiler: It has never been easier to grow as a travel creator, if you focus on the right things.

We’re sharing the step-by-step strategy we’d use today to grow faster, monetize sooner, and avoid the biggest mistakes that cost creators years of progress.

We’re covering:

  • The first thing we’d do to identify our unique advantage (and why this matters more than your gear or how often you travel)

  • How to analyze your niche so you never run out of high-performing content ideas

  • The creator skills we’d invest in early and the ones we wouldn’t waste time on

  • What we’d audit on our own account before posting anything

  • The fastest path to building trust and an engaged audience from zero

  • When we’d start monetizing if we were beginners again (hint: way sooner than you think)

  • How to structure your content so you grow on autopilot without burning out

  • The mindset creators need to thrive in 2025’s algorithm landscape

If you’ve ever thought, “I want to become a travel creator, but I don’t know where to start,” or if you’ve been posting without traction, this episode will give you the clarity, confidence, and roadmap to finally make it happen.

✈️ LINKS & RESOURCES

  • Join our free Start From Scratch Mini Course: https://theloverspassport.myflodesk.com/start 

Follow us on Instagram: https://www.instagram.com/thecreatorpassport

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5 days ago
49 minutes 8 seconds

The Creator Passport Podcast
Episode 98:How to Prep for Holiday Brand Deals (Your Q4 Strategy)

In this episode of The Creator Passport Podcast, we’re diving into the ultimate creator playbook for Q4, the most profitable time of the year.

We’re breaking down exactly how we’ve made over $100,000 in one month during Q4, why 60–70% of our annual income as creators comes in this season, and what you can do right now to lock in your biggest brand deals before the year ends.

You’ll learn:

  • Why brands are spending billions in November and December and how to get your slice of the pie

  • How to update your media kit and case studies to impress brands fast

  • How to pitch strategically (and persistently) without burning out

  • The types of content that attract the biggest holiday campaigns

  • Why you should increase your rates and plan content around brand demand

  • The mindset shift that separates creators who hope for deals from those who close them

If you’ve ever wondered how full-time creators land massive Q4 campaigns this episode gives you the exact systems, examples, and strategies we use every single year.

🚨 LINKS & RESOURCES

Follow us on Instagram: https://www.instagram.com/thecreatorpassport/ 

Join The Creator Passport Newsletter: https://theloverspassport.myflodesk.com/a8paj3hqyq 

Join the TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/r0le4nksrr  

Grab your spot for our Instagram Masterclass: https://checkout.theloverspassport.com/4-years-reels-masterclass/?ref=story 


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1 week ago
48 minutes 19 seconds

The Creator Passport Podcast
Episode 97:The Follower Plateau: What To Do When You Stop Growing

Have you ever felt like you’re doing everything right, posting consistently, following trends, engaging daily, and yet your follower count hasn’t moved in weeks (or months)? You’re not alone. This is one of the most common frustrations creators face on the journey to growth.

In this episode, we’re unpacking why follower plateaus happen, how to push through them, and what to do to turn a stall into your next breakthrough, both strategically and mentally.

We’re diving into:

  • Understanding the Plateau: Why growth is cyclical, not linear, and how plateaus are actually signs you’re ready for a new skill level, not proof you’re failing.

  • Mindset Shifts: How to detach your self-worth from your analytics, reframe slow seasons as evolution, and see consistency as your superpower.

  • Strategic Audits: How to analyze your last 10 posts to find what’s working, refresh your hooks, and make data-driven pivots that reignite momentum.

  • Experimenting with Intention: Simple tweaks that make the biggest difference, testing new hooks, collaborating with peers, or leaning into content that sparks conversation.

  • Engagement Systems: How to build relationships that make the algorithm work for you, plus a daily 20-minute engagement routine to drive real growth.

  • Depth Over Width: The truth about nurturing the audience you already have, why conversations, saves, and shares matter more than vanity metrics.

Whether you’re stuck at 1,000 followers or 100K, this episode will help you transform frustration into focus and turn your plateau into your next breakthrough.

🚨 Links and ResourcesJoin our Reels Masterclass: https://checkout.theloverspassport.com/4-years-reels-masterclass/?ref=story

Follow us on Instagram: https://www.instagram.com/thecreatorpassport/

Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac


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2 weeks ago
48 minutes 49 seconds

The Creator Passport Podcast
Episode 96:How to Stay Creative When You Feel Like You’re Burned Out (What to Do When You’re Burnt Out But Still Need to Post)

In this episode, we’re sharing our exact strategies for staying creative even when your energy is running on empty, without sacrificing quality or burning out even more.

We’re diving into:

  • How to shift your mindset around burnout, why it’s not failure, it’s feedback, and how to prioritize restorative self-care instead of soothing distractions.

  • The practical systems that keep your content engine running, from batching 10–20 posts in a single flow to repurposing one podcast into an entire week of content.

  • How to protect your creative energy like a CEO, with outsourcing, boundaries, and smart automation that keep your business growing even while you rest.

  • Tactical creativity boosters for low-energy days, like intentional scrolling, B-roll filming, and easy repost strategies.

  • Energy management > time management, learn how to structure your week with “creator days” vs “CEO days” to protect your flow.

  • Future-proofing your brand by building scalable assets like evergreen funnels, digital products, and affiliate systems so your income doesn’t depend on constant posting.

Whether you’re just starting out or leading a six-figure brand, this episode will help you keep showing up with creativity, consistency, and strategy, even when burnout hits.

🚨 Links and ResourcesGrab our free 5-Day Instagram Success Training: https://theloverspassport.myflodesk.com/o6z5agw95f                                                           Follow us on Instagram: https://www.instagram.com/thecreatorpassport/ Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac                    Follow Assistynt on Instagram: https://www.instagram.com/assistynt/ 


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3 weeks ago
50 minutes 14 seconds

The Creator Passport Podcast
Episode 95: How to Use Trends Without Losing Your Brand Identity

In this episode of The Creator Passport Podcast, we’re tackling one of the trickiest balancing acts for creators: how to use trends without losing your brand identity.

Trends can feel like cheat codes for reach, skyrocketing your views and landing you in front of millions. But if you lean on them the wrong way, they can dilute your message, attract the wrong audience, and leave you feeling like just another face in the crowd.

We’re breaking down:

  • What actually counts as a “trend” (and the different types you need to know)

  • Why some creators blow up from trends while others flop using the same exact format

  • How to decide which trends are worth your time and which ones to skip

  • The sweet spot of blending original content with trends to build a loyal following

  • Tactical tips for spotting trends early and putting your own spin on them

  • What it really takes to become a trendsetter in 2025

Whether you’re just starting out or already pulling in millions of views, this episode will show you how to leverage trends for growth without sacrificing your unique voice or brand identity.

🚨 Links and ResourcesGrab our free 5-Day Instagram Success Training: https://theloverspassport.myflodesk.com/o6z5agw95f                                                           Follow us on Instagram: https://www.instagram.com/thecreatorpassport/ Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac                    Follow Assistynt on Instagram: https://www.instagram.com/assistynt/ 


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1 month ago
57 minutes 47 seconds

The Creator Passport Podcast
Episode 94:Creators: Stop Blaming the Algorithm. Here’s the Real Reason You’re Stuck

In this episode of The Creator Passport Podcast, we’re tackling one of the biggest unspoken challenges creators face: Why am I doing everything right but still not seeing results?

We brought back one of our most popular guests, mindset coach Brad Bizjack, to dig into the hidden forces that make or break success as a creator. Brad has trained over 75,000 people worldwide, and in this conversation he shares how your beliefs, energy, and intent directly impact your growth more than any strategy ever will.

We’re covering:

  • Why consistency alone isn’t enough if your mindset is holding you back

  • The 3-number “combination lock” of success every creator needs to unlock

  • How your beliefs subconsciously shape the results you get (for better or worse)

  • Why energy and intent can attract, or repel, opportunities and brand deals

  • The real reason complaining about the algorithm keeps you stuck

  • A simple mindset shift to overcome imposter syndrome and self-doubt

  • How to create a clear vision that pulls you toward your goals instead of keeping you stuck in excuses

If you’ve ever felt like you’re posting, pitching, and doing all the “right things” but your growth has stalled, this episode will give you the clarity and tools to finally shift what’s going on beneath the surface.

🚨 LINKS & RESOURCES Join Brad’s free 5-Day Success Accelerator Challenge: http://www.bradbizjack.com/a/2148154906/8jTKLM2q 

Success Accelerator VIP: http://www.bradbizjack.com/a/2148158666/8jTKLM2q  

What's Your Unique Success Archetype Quiz: http://www.bradbizjack.com/a/2148151333/8jTKLM2q 

Rewired Waitlist: http://www.bradbizjack.com/a/2148158243/8jTKLM2q   Follow us on Instagram: https://www.instagram.com/thecreatorpassport/ 


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1 month ago
55 minutes 46 seconds

The Creator Passport Podcast
Episode 93:The 80/20 Rule of Content Creation (Focus on What Actually Moves the Needle)

In this episode of The Creator Passport Podcast, we’re unpacking one of the most powerful principles for creators who feel stuck on the content treadmill: the 80/20 rule. If you’ve ever found yourself posting on every platform, juggling brand deals, and hustling nonstop, but not seeing the results you want, this conversation will change the way you run your business.

We’re diving into how the Pareto Principle (80% of results come from 20% of actions) applies directly to your growth, income, and daily workflow as a creator. From doubling down on the posts and platforms that actually move the needle, to letting go of busy work disguised as productivity, you’ll walk away with clarity on where to focus your limited time and energy.

We’re covering:

  • Why 20 reels generated nearly 1 million of our followers (and how to find your top performers)

  • The hidden busy work keeping creators stuck in the grind

  • How to identify your “semi-truck” income stream and scale it to six figures and beyond

  • What tasks to outsource so you can stay in your zone of genius

  • How to shift your mindset from hustling harder to scaling smarter

  • A practical 3-step audit to apply the 80/20 rule to your analytics, monetization, and workflow today

If you’re ready to stop hustling in every direction and start making quantum leaps in your business, this episode will show you exactly how to focus on the 20% that actually matters.

🚨 LINKS & RESOURCES 👉 Grab our free 5-Day Instagram Success Training: https://theloverspassport.myflodesk.com/o6z5agw95f 👉 Follow us on Instagram: https://www.instagram.com/thecreatorpassport/

Follow Assistynt on Instagram: https://www.instagram.com/assistynt/ 


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1 month ago
57 minutes 8 seconds

The Creator Passport Podcast
Episode 92:UGC vs. Influencer Marketing: What Really Makes More Money?

In this episode of The Creator Passport Podcast, we’re diving into one of the hottest debates in the creator economy: Should you lean into UGC (user-generated content) or build your career as an influencer? Both paths can lead to six figures and beyond, but the strategies, scalability, and lifestyle are very different.

We share our personal experiences working in both spaces, from our first $500 deodorant UGC gig that ran as an ad for a year, to building a seven-figure business as travel influencers. You’ll get an honest breakdown of the pros and cons of each path, plus insights on how to know which one is right for you depending on your goals.

We’re covering:

  • What UGC actually is (and why brands are obsessed with it right now)

  • Why influencer marketing is a long-term play but often more scalable

  • The ROI difference between one viral UGC ad vs. one sponsored influencer post

  • How to decide where to start if you’re brand new to content creation

  • Why storytelling and editing skills give you the biggest advantage

  • The financial ceiling of UGC compared to influencer partnerships

  • How to build a strong portfolio before pitching either path

If you’ve ever wondered which direction will get you to consistent $10k months faster, UGC or influencer content, this episode will give you the clarity to pick your lane and start monetizing with confidence.

🚨 LINKS & RESOURCES Download our Paid to Post Blueprint: https://theloverspassport.myflodesk.com/qaf4vkyxgu Follow us on Instagram: https://www.instagram.com/thecreatorpassport/ Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac


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1 month ago
45 minutes 25 seconds

The Creator Passport Podcast
Episode 91:The RIGHT Way to Expand Your Creator Brand As You (and Your Account) Change

In this episode of The Creator Passport Podcast, we’re tackling one of the biggest questions creators face: Should I pivot, rebrand, or even start a whole new account? As your life and interests evolve, your content inevitably changes too, but how do you bring your audience along for the ride without losing engagement or momentum?

We break down the shifts we’ve personally navigated (from California road trips to international adventures, from one brand to two), the mindset creators need when making big changes, and the strategies that make rebranding less scary and more successful.

We’re covering:

  • The difference between a subtle shift vs. a complete rebrand

  • How to “prime” your audience before introducing new content

  • The 80/20 rule for balancing old vs. new content pillars

  • When it makes sense to start an entirely new account

  • How trial reels can help you safely test new niches

  • Real creator case studies of pivots done right (and wrong)

  • Why storytelling is the secret ingredient in making any pivot stick

  • The professional pitfalls that cause most rebrands to flop

If you’ve ever felt stuck in your niche, nervous about changing direction, or unsure whether your audience will follow you into your next chapter, this episode will give you the clarity and confidence you need to evolve your brand with purpose.

🚨 LINKS & RESOURCES

Download our Paid to Post Blueprint: https://theloverspassport.myflodesk.com/qaf4vkyxgu 

Follow us on Instagram: https://www.instagram.com/thecreatorpassport/ 

Join The Creator Passport Newsletter: https://theloverspassport.myflodesk.com/a8paj3hqyq 

Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac


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2 months ago
50 minutes 59 seconds

The Creator Passport Podcast
Episode 90:The Real Reasons You’re Not Getting Brand Deals in 2025

In this episode of The Creator Passport Podcast, we’re diving into the real reasons you’re not getting brand deals in 2025. If you’ve been pitching nonstop, watching your inbox stay quiet, or wondering why this year feels tougher than ever, this conversation will give you the clarity (and action steps) you’ve been missing.

We break down the shifts we’re seeing on the brand side, the mistakes creators keep making, and the exact strategies we’ve used to land more inbound deals than ever, making this our biggest year for partnerships to date.

We’re covering:

  • The #1 industry shift in 2025 that’s changing how brands choose creators

  • Why ROI and proof of influence matter more than follower count

  • Audience alignment mistakes that kill your chances before you even pitch

  • The balance between growth content vs. brand-friendly content (and how to nail both)

  • Why generic ChatGPT pitches are backfiring and how to stand out instead

  • What to do if brands keep saying “we don’t have budget”

  • Negotiation mindsets that will help you close more paid deals

  • The professionalism gap most creators overlook—and how it’s costing them money

If you’ve ever thought, “Why am I not getting brand deals when everyone else seems to be?” this episode will help you reframe, reset, and start landing partnerships that actually pay.

🚨 LINKS & RESOURCES

Follow us on Instagram: https://www.instagram.com/thecreatorpassport/ 

Join The Creator Passport Newsletter: https://theloverspassport.myflodesk.com/a8paj3hqyq 

Join TCP 5.0 VIP Waitlist: https://theloverspassport.myflodesk.com/jzimjiudac


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2 months ago
46 minutes 13 seconds

The Creator Passport Podcast
Episode 89:The Financial Game Plan Every Content Creator Needs

In this episode of The Creator Passport Podcast, we’re sitting down with Mel Abraham, entrepreneur, author of Building Your Money Machine, and financial educator helping creators and business owners build wealth with intention.

If you’ve ever wondered how to balance the unpredictability of content creation with long-term financial security, this conversation will be a game-changer. Mel breaks down money myths that keep creators stuck, the systems to start building wealth (even if you’re living invoice to invoice), and how to make sure your financial life supports the lifestyle you actually want to live.

We’re covering:

  • The #1 money myth holding most creators back

  • Why time is your greatest wealth-building lever (and how to use it wisely)

  • The simple system to start saving and investing (even with inconsistent income)

  • How to set up “money dates” with your partner—or yourself—to reduce financial stress

  • When to know it’s safe to quit your 9–5 and go all in on content creation

  • The five types of income that make up a true “Money Machine”

  • Why creators can (and should) have retirement accounts, 401(k)s, and long-term wealth plans

  • How to avoid “shiny object syndrome” and build your financial life in your own lane

If you’ve ever thought, “I’ll figure out money later,” or felt overwhelmed by the financial side of running your business, this episode will show you how to start small, gain confidence, and build an unshakable foundation for your future.

💸 LINKS & RESOURCES

Join Mel’s free 10-Day Money Momentum Challenge: https://secure.melabraham.com/a/DE6FlxQqrz/5230 

Follow Mel on Instagram: https://www.instagram.com/melabraham9/ 

Grab Mel’s book Building Your Money Machine: https://amzn.to/4lQAM41 


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2 months ago
53 minutes 2 seconds

The Creator Passport Podcast
Episode 88: How to Grow a Family Travel Account Without Selling Your Soul or Your Schedule

In this episode of The Creator Passport Podcast, we’re sitting down with @thehendrixtribe, a family travel account that’s grown to over 50,000 followers in just one year, all while raising three young kids and living life completely off-script.

What started as a personal diary for family and friends evolved into a powerful platform that now reaches over 50 million people per month. And the best part? They’re doing it without compromising their values, chasing trends, or pretending to be anyone but their bold, unconventional selves.

We’re diving deep into how they built their brand around unschooling, authenticity, and value-driven storytelling—and how embracing their “weird” became their biggest asset.

We’re covering:

  • The storytelling shifts that helped them reach 50M+ views a month

  • Why their unschooling lifestyle made them more relatable, not less

  • How they handle trolls, judgment, and virality without losing sleepTheir slow-burn monetization strategy (and why they say no to 90% of paid deals)

  • The mindset shift that helped them finally go from “just sharing” to “creating value”

  • Their honest take on posting every day, balancing travel and parenthood, and staying grounded

  • How real estate, Disney rentals, and content creation now work together in their income ecosystem

  • What they’d tell their past selves before ever hitting publish

If you’ve ever felt like you were “too late,” “too different,” or that your life is too chaotic to build something online, this episode is proof that there’s space for you exactly as you are.

🎒 LINKS & RESOURCES Watch their content: https://www.instagram.com/thehendrixtribe/reels/ Join The Creator Passport 4.0:

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4 months ago
46 minutes 10 seconds

The Creator Passport Podcast
Episode 87: How This Couple Grew from 100 to 60K Followers While Working 9–5 Jobs

In this episode of The Creator Passport Podcast, we’re sitting down with Kristen and David, the travel-loving couple behind @upscaleadventurers, who grew from just 107 followers to nearly 60,000 in under a year, all while working full-time jobs.

They prove that you don’t need to quit your job, travel full-time, or be a Gen Z to become a successful creator. By leaning into their strengths (hello Type A systems!) and building a niche around upscale adventure travel, they’ve built a brand that converts with one Reel alone gaining 34,000 followers and over 18 million views.

We're diving deep into the strategies that helped them get traction fast, how they monetized their page before hitting 10K followers, and what mindset shifts helped them finally stop procrastinating and go all in.

We’re covering:

  • How Kristen and David grew from 107 to 60K+ followers in less than 12 months

  • Their viral Patagonia video that gained 34K followers overnight

  • How they built a monetization system with affiliate links (yes, even with under 10K)

  • The mindset blocks they had to overcome (and how a podcast episode changed everything)

  • Their exact weekly schedule for content creation while working 9-to-5

  • How being Type A and organized became their superpower

  • Why their niche pivot from points & miles to upscale hiking paid off

  • Their take on batching, repurposing content, and editing on desktop vs phone

  • What they wish they knew before starting as creators in their 30s

If you’ve ever thought, “It’s too late for me,” or “I don’t have enough time,” this episode will give you a real look at what’s actually possible with a plan and a little mindset magic.

🎒 LINKS & RESOURCES Free 4-Figure Creator Masterclass: https://upscaleadventurers--theloverspassport.thrivecart.com/4-figures-in-4-weeks-webinar/ Follow Kristen & David on Instagram: https://www.instagram.com/upscaleadventurers/ 


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5 months ago
54 minutes 48 seconds

The Creator Passport Podcast
Episode 86: How to Grow as a Creator Without Living in the U.S. or Traveling Full-Time Description:

In this episode of The Creator Passport Podcast, we’re sitting down with Liz and Leon, winners of our 2024 Breakthrough Creator of the Year award, who grew from just 6,000 to over 82,000 followers while working full-time jobs and living in the UK.

They’re proving that you don’t need to live in the U.S., be in your 20s, or travel full-time to become a successful content creator. In fact, they built a thriving page by leaning into everything they once thought disqualified them, from repurposing old safari footage to owning their UK-based lifestyle and turning it into a pillar of their brand.

In this conversation, we’re diving deep into how they’ve stood out in the saturated travel niche, balanced content creation as a couple, and restructured their lives to avoid burnout while still posting every day.

We’re covering:

  • How Liz and Leon grew from 6K to 82K followers while working 9-to-5s

  • What finally gave them the confidence to start after years of excuses

  • How they landed on a safari niche (without constantly traveling abroad)

  • Their unique system for repurposing content without annoying their audience

  • Tips for working together as a couple without burning out your relationship

  • The mindset shifts that helped them go all-in, even in their 30s

  • How they manage energy and time when their “vacation” is now work

If you’ve ever thought, “I’m too old for this,” or “I don’t live somewhere exciting enough,” or “My partner’s not on board,” this episode is going to change the way you see what’s possible.


🎒 LINKS & RESOURCES

Free 4-Figure Creator Masterclass: https://mrandmrsdadventures--theloverspassport.thrivecart.com/4-figures-in-4-weeks-webinar/ 


Follow Liz and Leon on Instagram:https://www.instagram.com/mrandmrsd.adventures/ 

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5 months ago
58 minutes 25 seconds

The Creator Passport Podcast
Episode 85:The Most Common Struggles as a New Creator (and How to Overcome Them)

In this episode of The Creator Passport Podcast, we are going through all the BIGGEST problems that see with content creations and why they aren’t growing. We asked our Creator Passport Challenge Facebook page of over 2,000 content creators what their biggest problems were, and this is what they said they were struggling the most with. 

We’re covering:

  • Why so many creators struggle with Account Blindness 

  • How to increase your views on Videos 

  • Does trending Audio actually matter? 

  • How long it takes for you to start to see results from posting

  • Why you may not be gaining new followers daily 

  • How to increase your conversion data 

  • The difference between posting on Instagram and TikTok 

  • How to post consistently with a 9-5 job

  • Whether you should post old content or new content 

Whether you’re working full-time, feel stuck in your growth, or you’re just looking for a way to start getting more views on Instagram, this episode is for you. 

🎒 LINKS & RESOURCES

Join our Free Workshop: https://checkout.theloverspassport.com/4-figures-in-4-weeks-webinar/ 

Join TCP 4.0 Priority Waitlist:  https://theloverspassport.myflodesk.com/khtke8bt9o 


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5 months ago
53 minutes 26 seconds

The Creator Passport Podcast
Episode 84: "I Wish I Started in 2016" - What Finally Made Her Take the Leap

In this episode of The Creator Passport Podcast, we’re sitting down with LoriAnne, one of our most inspiring TCP students, who went from 40 to over 12,700 followers in just a few short months, while working a full-time 9-to-5 job.

We’re diving into how LoriAnne used her Type A travel planning skills and creative storytelling to carve out a unique niche in the saturated travel creator space. From being stuck in analysis paralysis for nearly a decade to finally taking the leap into content creation and growing fast, LoriAnne shares what finally pushed her to start, and how she’s built real momentum without quitting her day job or constantly hopping on a plane.

We’re covering:

  • How Laurieann grew from 40 to 12.7k+ followers in just 70 posts

  • Her simple system for planning high-converting, helpful travel content

  • How to stand out in a crowded niche without reinventing the wheel

  • The mindset shifts that helped her overcome fear and finally hit post

  • Her tips for balancing a 9-to-5 while building a personal brand

  • What to do when you feel like you’ve “missed the boat” or are starting too late

  • How she uses data (without getting overwhelmed) to create viral, authentic content

Whether you’re working full-time, feel stuck in your growth, or you’re just tired of waiting for the “perfect time” to start, this episode is your permission slip to stop overthinking and just start.

🎒 LINKS & RESOURCES

Free Creator Masterclass: https://theloverspassport.myflodesk.com/tcp 


Follow Laurieann on Instagram: https://www.instagram.com/wanderwithpassion/

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6 months ago
47 minutes 10 seconds

The Creator Passport Podcast
Episode 83: How One Reel Earned Her 49,000 Followers (And What She’d Do Again)

In this episode of The Creator Passport Podcast, we’re diving into one of the most heartwarming and viral success stories from our community, how a full-time teacher grew from 900 to over 80,000 followers by sharing her creative classroom adventures.

We’re joined by Trisha, an inspiring educator who combined her love of travel and teaching to build a unique content niche that’s now impacting classrooms around the world. From transforming her classroom into a full-blown flight to China, to building out an educational series that went massively viral (hello, 45 MILLION views!), this episode is packed with tangible lessons for anyone looking to grow while staying true to their purpose.

We’re covering:

  • How Trisha turned one classroom activity into a signature video series

  • The behind-the-scenes strategy that led to explosive growth (without burning out)

  • How to grow as a creator with a full-time job

  • Her best tips for storytelling, batching, and building community

  • How she handled the viral hate comments, and what kept her grounded

  • The mindset shift that changed everything for her content

  • Why consistency > perfection, and how it paid off

If you’re a creator juggling a 9-to-5, looking for inspiration to find your voice, or dreaming of launching a series that sticks, this episode is for you.

🎒 LINKS & RESOURCES

TCP Masterclass: https://theloverspassport.myflodesk.com/tcp 

Follow Trisha on Instagram: https://www.instagram.com/mrsdepasquale/ 

Check out her educational travel guides: www.mrsdepasquale.com 


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6 months ago
52 minutes 5 seconds

The Creator Passport Podcast
Episode 82: Why Your Niche Isn’t Working (and How to Fix It)

In this episode of The Creator Passport Podcast, we’re breaking down one of the most important (and most confusing) parts of growing as a content creator: nailing your niche.

Whether you’re a beginner who loves everything and doesn’t want to choose, an intermediate creator ready to pivot, or an advanced creator looking to expand your audience, we’re covering exactly how to figure out what niche makes sense for you and how to grow within (and beyond) it without confusing your audience or the algorithm.

We’re sharing:

  • Our own niche evolution from California road trips to international bucket list adventures

  • How to choose a niche you’ll actually enjoy long-term (without getting stuck or bored) 

  • Why a niche matters for building a loyal following and landing brand deals

  • The difference between a pivot and a U-turn, and when it’s time to start a new account

  • The biggest mistakes we see creators make when picking or changing niches

  • How to shift your content without losing your audience

  • Actionable exercises to help you narrow down (or refine) your niche today

If you’ve ever felt stuck posting the same thing, worried about changing directions, or overwhelmed by “niching down” advice, this episode is your roadmap to clarity.

✨ LINKS & RESOURCES

LINKS: https://theloverspassport.myflodesk.com/tcp 


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6 months ago
50 minutes 3 seconds

The Creator Passport Podcast
Episode:81: How Much It Really Costs to Become a Full-Time Content Creator in 2025

In this episode of The Creator Passport Podcast, we’re breaking down the real cost of becoming a full-time content creator, no fluff, no BS, just the actual numbers, tools, and sacrifices it takes to build a travel creator business from the ground up.

Whether you’re just starting out and bootstrapping your journey with $30 or scaling to a six- or seven-figure brand with employees, software, and taxes galore, we’re walking you through everything we’ve spent (and what we’d do differently) so you can budget smarter and grow faster.

We're diving into:

  • The true startup cost of becoming a travel content creator (spoiler: it can be under $50!)

  • The must-have gear to start creating high-quality content, with just your phone

  • Our go-to editing apps, photo tools, and where to save vs. splurge

  • A full breakdown of the software stack we use (and which are actually worth it)

  • How we reinvested early income to scale our business sustainably

  • Hidden costs most creators don’t talk about: taxes, insurance, employee benefits & more

  • The mental + physical toll of full-time travel and how to set healthy expectations

  • Our top advice for making travel content when you can’t afford to travel yet

  • How we turned a $20K honeymoon into thousands in blog & YouTube revenue

Plus, we’re sharing the time commitment it really takes to build a successful creator brand, and how to know when it’s time to invest in help or go full-time.

LINKSJoin the Creator Passport Priority Waitlist to get exclusive access: https://theloverspassport.myflodesk.com/tcp 

$30 Amazon Tripod: https://amzn.to/4iH8ibp 

ManyChat (free month): manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=TLP&utm_content=IG 


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6 months ago
43 minutes 56 seconds

The Creator Passport Podcast
Episode: 80: What no one teaches you about going viral on TikTok and Instagram

In this episode of The Creator Passport Podcast, we’re sharing everything no one tells you about what actually happens when your content goes viral on social media, whether it’s your first time or your tenth. From hitting millions of views overnight to navigating hate comments, crashing your inbox, and even landing in the Washington Post and Fox News, we’re breaking down the real-life aftermath of virality. More importantly, we’re giving you the exact strategies to prepare, capitalize, and protect your brand when your post takes off.

We’re diving into:

  • What “going viral” really means (and the 3 types of virality no one talks about)

  • How our first viral video gained us 30k+ followers in 24 hours

  • The biggest mistakes we made after going viral and how to avoid them

  • The power of timely CTA's, pinned posts, and optimizing your link in bio

  • Why having something to promote is essential BEFORE you go viral

  • How one viral Coachella video led to news interviews and thousands in sales

  • What to do when the wrong audience (or haters) starts showing up in droves

  • Why Manychat can both supercharge AND temporarily crash your account 

  • The viral video that nearly tanked someone’s niche and how to prevent that from happening to you

  • What to do when your analytics go haywire and brand deal demographics shift

  • How to mentally protect your peace as a creator when hate starts pouring in

Plus, we’re sharing a checklist of the 5 things you should set up TODAY to be ready for your next viral moment.

👉 BONUS: Want our viral-ready checklist and tools?

Grab our FREE Paid to Post Blueprint to start monetizing your content, even if you’re just starting out:

https://theloverspassport.myflodesk.com/tcp

🛠️ Tools & Resources Mentioned:

ManyChat (Get your first month free): manychat.com/creators?utm_source=influencer&utm_medium=cold&utm_campaign=TLP&utm_content=IG


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6 months ago
44 minutes 11 seconds

The Creator Passport Podcast
"All content creators and digital entrepreneurs want to know the secret to success. The Creator Passport by Giselle and Stephen Jiroch proves that success isn’t just about algorithms and trends—it’s about strategy over hustle, creativity over competition, and mindset over metrics. After scaling our social media to over 1 million followers, generating billions of views, and building a 7-figure business from content creation, we’re here to break down the biggest misconceptions in the creator economy. Tune in to what works (and what doesn’t) to grow and monetize—without burnout.