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The Creator Passport Podcast
Giselle and Stephen Jiroch
102 episodes
1 day ago
"All content creators and digital entrepreneurs want to know the secret to success. The Creator Passport by Giselle and Stephen Jiroch proves that success isn’t just about algorithms and trends—it’s about strategy over hustle, creativity over competition, and mindset over metrics. After scaling our social media to over 1 million followers, generating billions of views, and building a 7-figure business from content creation, we’re here to break down the biggest misconceptions in the creator economy. Tune in to what works (and what doesn’t) to grow and monetize—without burnout.
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All content for The Creator Passport Podcast is the property of Giselle and Stephen Jiroch and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
"All content creators and digital entrepreneurs want to know the secret to success. The Creator Passport by Giselle and Stephen Jiroch proves that success isn’t just about algorithms and trends—it’s about strategy over hustle, creativity over competition, and mindset over metrics. After scaling our social media to over 1 million followers, generating billions of views, and building a 7-figure business from content creation, we’re here to break down the biggest misconceptions in the creator economy. Tune in to what works (and what doesn’t) to grow and monetize—without burnout.
Show more...
Places & Travel
Society & Culture
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Episode 82: Why Your Niche Isn’t Working (and How to Fix It)
The Creator Passport Podcast
50 minutes 3 seconds
6 months ago
Episode 82: Why Your Niche Isn’t Working (and How to Fix It)

In this episode of The Creator Passport Podcast, we’re breaking down one of the most important (and most confusing) parts of growing as a content creator: nailing your niche.

Whether you’re a beginner who loves everything and doesn’t want to choose, an intermediate creator ready to pivot, or an advanced creator looking to expand your audience, we’re covering exactly how to figure out what niche makes sense for you and how to grow within (and beyond) it without confusing your audience or the algorithm.

We’re sharing:

  • Our own niche evolution from California road trips to international bucket list adventures

  • How to choose a niche you’ll actually enjoy long-term (without getting stuck or bored) 

  • Why a niche matters for building a loyal following and landing brand deals

  • The difference between a pivot and a U-turn, and when it’s time to start a new account

  • The biggest mistakes we see creators make when picking or changing niches

  • How to shift your content without losing your audience

  • Actionable exercises to help you narrow down (or refine) your niche today

If you’ve ever felt stuck posting the same thing, worried about changing directions, or overwhelmed by “niching down” advice, this episode is your roadmap to clarity.

✨ LINKS & RESOURCES

LINKS: https://theloverspassport.myflodesk.com/tcp 


The Creator Passport Podcast
"All content creators and digital entrepreneurs want to know the secret to success. The Creator Passport by Giselle and Stephen Jiroch proves that success isn’t just about algorithms and trends—it’s about strategy over hustle, creativity over competition, and mindset over metrics. After scaling our social media to over 1 million followers, generating billions of views, and building a 7-figure business from content creation, we’re here to break down the biggest misconceptions in the creator economy. Tune in to what works (and what doesn’t) to grow and monetize—without burnout.