In our final episode of 2025, Liat Scheffer Ben Yakov, Founder of Masters Academy and the CEO of Masters Creation Group LTD, shares the key elements of her Masters of Creation Method including examining the 4 realms, addressing our life purpose, embracing our core values and setting daily intentions that allow us to live our life as the Masters that we are. The perfect guide for evaluating our current path while looking ahead to the New Year! Highlights The body / mind connection ...

In this episode, Michael Herren, Director, Global Customer Engagement Program at Illumina, shares strategies to deepen partnerships with sales teams and create strong evangelists. He advises to understand sales structures, motivations and pain points, then prioritize the desired outcomes of the partnership. Whether it’s the guidance you provide, tools you offer or ‘rules-of-engagement’ you define, make working with your team as frictionless as possible. Sales engagement must be earned! Highli...

In our latest episode, Emre Ozbek, Executive Managing Director at BICEP Solutions, shares how customer-facing programs can build repeatable, intelligent systems that free up their best talent to focus on what truly matters: creativity, strategy, and connection. He digs deeper into his ‘touch it once philosophy’ and the ‘lazy approach’, a principle of profound efficiency rooted in automation. Emre advises teams to avoid ‘managing what you measure’, and instead ask ‘why’ to ‘eliminate’ un...

In our latest episode, Bryan Hobbs, Executive Briefing Manager at Zoom, provides lessons learned from his years of designing and implementing technical demonstrations for industry leading companies like Cisco, Symantec, Google Cloud and Microsoft. From identifying viable spaces and deciding who to partner with, to confirming what products/services to showcase, it is important to build for the short term and plan for the long term. Bryan also shares best practices for overcoming the unique cha...

In our latest episode, John Morley, Principal of John Morley Co and CEP Innovation Coach with GoProBriefings.com, shares how EBCs/CEPs are the ultimate innovation engines within organizations, driving new value through fresh insights. From his years managing the EMC EBC Program and work in Design and Innovation, John outlines numerous ways to position and deliver EBC-as-a-Service, seen as a business and the complete value differentiator it is. Highlights Design Thinking - desirable, fea...

In our latest episode, Mary Stratton, Senior Manager of CXO Experiences at Rubrik, shares how she set her vision for her small program and through data-driven reporting solidified executive support and expanded her program. From setting clear parameters like requiring VP-level and above attendees, and requests be tied to SFDC Opportunities, to developing an all inclusive reporting dashboard to address executive level care-abouts, she has been laser focused on improving deal closure and drivin...

In our latest episode, Bram Jonker, Principal Evangelist at Miro challenges program teams to think differently and offers a number of new approaches for designing memorable experiences that allow customers to feel safe, heard, and want to build a long term relationship. From inviting external thought leaders to engage with customers and assigning specific roles to internal attendees, to employing an abundance mindset and implementing AI to support more effective facilitation, teams can truly ...

In our latest episode, Traylor Woodall, CEO and Founder of Fivestone Studios, shares how working in the film and TV world has informed unique approaches to working with clients in the briefing world and beyond. He ‘opens the kimono’ on how supporting creativity and collaboration helps to establish and maintain a unique culture that makes space for artists to grow and thrive - what he calls ‘Bad Math - the power of 1+1 = 3’. Traylor is very honest about the transition that he is making as CEO,...

In our first episode, post the GACEP Spring Conference, Pete Riddell, Executive Creative Director with Derse, shares his gift for human storytelling while offering key ways to stay connected and inspired in today’s noisy world. It’s no surprise that Pete’s moving LinkedIn posts were the ‘inspiration’ for this conversation. From helping us to be more mindful of where we focus our energy and creating opportunities for ‘conversational jazz’ with kindred spirits, to how we center ourselves and ta...

In this episode, Jack Griffin, CEO & Certified Coach, Light Up Ventures and Ellen Barnes-Pfiffner, Principal & Consultant, EBP Business Consulting highlight the power of Transformative Facilitation. Our conversation was rich with statistical data, step by step approaches, industry trends and real-life program examples that illustrate the art of facilitation and how it elevates ROI. Highlights Why Transformative Facilitation and How It Affects ROIAddressing Cognitive Overload&nbs...

In this episode, Chad Hutson, Chief Strategy Officer, and Tim Kail, Executive Creative Director, both of Dimensional Innovations, explore how experience-based destinations provide unique avenues for storytelling and creating memories that last. Employing ideas from these sources, managing budgets to achieve client objectives and testing future technologies are ways they encourage customer-facing programs to create well-rounded experiences for a variety of audiences. Highlights Museums: ...

Happy New Year! What a fantastic way to start 2025…with some amazing news! Elizabeth Simpson, President of the Global Association of Customer Engagement Professionals (GACEP, formerly ABPM), shares everything you want to know about why the decision was made to make this significant change after 30 years as the ABPM. We discussed this evolution including the ‘aha moments’ that the universe kept sending to confirm this was the right path. Elizabeth tells multiple s...

In our year-end episode, Sharon Gewirtzman, Founder of TheCreativebySharon, shares her insights and expertise for becoming a ‘Super Connector’ - a career path dedicated to facilitating valuable introductions. From her time managing Visitor Centers to building trust with customers within the Amdocs and Palo Alto Networks briefing programs, Sharon is following her lifelong passion for connecting people and offering tools to help others do the same. She reviews the principles of intentiona...

In this episode, Keeley Lundquist, Founder and Executive Consultant of Lime Group LLC, and Executive Briefing Center Expert/Transformation Leader, formerly of IBM, shares impactful approaches for effectively managing change within organizations. From her ‘Integrated Success Framework’ that focuses on people, processes and projects, to the power of design thinking, Keeley illustrates how briefing professionals can remain agile and address barrier points to drive continuous innovation and...

In this third episode of our mini-series related to ‘Mindset’, Naomi Price, SVP Global Accounts with Vantage Partners, offers insightful use cases and relevant stories along with step-by-step methodologies to shift our mindset for greater influence in our daily interactions. From coaching discussion leaders to engage at a deeper level with their customers, to preparing for powerful opportunities to speak with executive leadership, her guidance can support feeling more prepared, being more aut...

In this episode, Crissy Manwaring, New Business Development Manager with Robertson Marketing, calls on those crafting meaningful experiences to incorporate branded merchandise earlier in their strategic planning process and to recognize the impact that a well chosen artifact has far into the future. From defining more concrete goals to exploring new approaches for selection and delivery, we need to understand that the psychological elements of gifting and human engagement matters. Planning fo...

In our latest episode of the CX Live! Podcast, Jocelyn Domabyl, Strategic Program Manager & Global Discussion Leader Bureau Lead at Dell Technologies, and Kelly DeRoche, Speakers Bureau & Strategic Engagements Lead at Google Cloud, highlight the importance of building relationships with other customer facing programs teams. From account tiering and aligning with the sales cycle to leveraging stakeholder overlap, memorable touch points across the customer journey maintain consistent me...

In this, our diamond episode, Ellen Barnes Pfiffner, Consultant with EBP Consulting, examines a multitude of approaches for putting our programs on the path to achieving excellence. From identifying the key indicators for evaluating our programs, to the steps to follow and the tools to invest in, Ellen encourages us to work toward our greater vision. Setting quarterly team meetings to review our vision and goals as well as holding an annual team review of how we are aligned to the...

In this second episode of our mini-series exploring the power of a positive mindset, Shlomi Haster, Growth Mindset Expert, Speaker, Podcaster and Stress Management Specialist, shares his powerful techniques for recognizing and shifting our mindset related to stress. From challenging our default mindset and inner critic, to focusing our energy to harness stress for positive outcomes, Shlomi guides us to identify our own unique stress, our common predictable stressors and levels of our stress s...

In this episode, Kathy Sebuck, Founder & CEO of Marchitecture, shares perspectives for coping with stress, change and uncertainty to ensure our long term wellbeing. She provides compelling reasons and methods for examining our personal core values, implementing growth mindset tools, and employing positive intelligence tools among others to bring balance to our lives which is reflected in our personal and professional endeavors. Highlights The 4 Cs - Briefing World TakeawaysCommuni...