If you love what we do and want to support more of the work we do at Map It Forward, become a premium YouTube Subscriber or a paid Patreon backer here for perks: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward •••••••••••••••••••••••••••••••• This is the 5th of a five-part series on the Daily Coffee Pro Podcast by Map It Forward with Saeed Al Blooshi, the Emirati founder of El Matador Coffee Roasters and Lama Cafe, based in Abu Dhabi, UAE. This series first aired on the Map It Forward Middle podcast. In this series, host Lee Safar and Saeed explore the insights of what it is to build a coffee business in the UAE. The five episodes in this series are: 1. Changes in the UAE Coffee Industry - https://youtu.be/eJBQVwriJM8 2. The UAE and the Coffee Crisis - https://youtu.be/UztBP2Zk3gg 3. Business Owners and the Coffee Supply Chain - https://youtu.be/TgaNiik_GVc 4. Owners and Staff in the UAE - https://youtu.be/0la1XSMVKtk 5. Trends in UAE Cafes- https://youtu.be/FHXvgF1gcEQ In this final episode of the podcast series, Lee Safar and Saeed discuss the impact of trends on the coffee industry in the UAE, highlighting how social media-driven trends like hot chocolate, matcha, and Labubu toys can significantly boost business. Saeed shares insights on the challenges and opportunities in the evolving coffee market, and they explore future trends like infused coffees and cold brew. Subscribe to the podcast to hear inspiring stories from values-driven entrepreneurs in the Middle East. Connect with Saeed Al Blooshi, El Matador Coffee Roasters, and Lama Cafe here: https://elmatadorcoffee.com/our-story.php https://www.instagram.com/elmatador.ae/ https://www.instagram.com/lamacafe_ae/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

Looking to join an interesting monthly live coffee industry online meetup? - Exclusively for "Roasted Coffee" Patreon backers. https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• This is the 4th of a five-part series on the Daily Coffee Pro Podcast by Map It Forward with Saeed Al Blooshi, the Emirati founder of El Matador Coffee Roasters and Lama Cafe, based in Abu Dhabi, UAE. This series first aired on the Map It Forward Middle podcast. In this series, host Lee Safar and Saeed explore the insights of what it is to build a coffee business in the UAE. The five episodes in this series are: 1. Changes in the UAE Coffee Industry - https://youtu.be/eJBQVwriJM8 2. The UAE and the Coffee Crisis - https://youtu.be/UztBP2Zk3gg 3. Business Owners and the Coffee Supply Chain - https://youtu.be/TgaNiik_GVc 4. Owners and Staff in the UAE - https://youtu.be/0la1XSMVKtk 5. Trends in UAE Cafes- https://youtu.be/FHXvgF1gcEQ In this episode of the podcast series, Lee and Saeed discuss the disconnect between coffee shop owners and their staff in the UAE. Saeed shares stories about successful staff development, including the inspiring journey of Jerry from cleaner to barista. They also touch upon the importance of communication, vision, and investment in employee growth. Additionally, they discuss the unique staffing and cultural challenges in the UAE coffee industry and how fostering a good team culture can transform a business. The episode wraps up with a sneak peek into the final episode of this series, focusing on the role of trends in the coffee industry. Connect with Saeed Al Blooshi, El Matador Coffee Roasters, and Lama Cafe here: https://elmatadorcoffee.com/our-story.php https://www.instagram.com/elmatador.ae/ https://www.instagram.com/lamacafe_ae/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

Interested in our business advisory services for your small, medium, or large business across the coffee value chain? All services come with a 100% money-back guarantee. Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 3rd of a five-part series on the Daily Coffee Pro Podcast by Map It Forward with Saeed Al Blooshi, the Emirati founder of El Matador Coffee Roasters and Lama Cafe, based in Abu Dhabi, UAE. This series first aired on the Map It Forward Middle podcast. In this series, host Lee Safar and Saeed explore the insights of what it is to build a coffee business in the UAE. The five episodes in this series are: 1. Changes in the UAE Coffee Industry - https://youtu.be/eJBQVwriJM8 2. The UAE and the Coffee Crisis - https://youtu.be/UztBP2Zk3gg 3. Business Owners and the Coffee Supply Chain - https://youtu.be/TgaNiik_GVc 4. Owners and Staff in the UAE - https://youtu.be/0la1XSMVKtk 5. Trends in UAE Cafes- https://youtu.be/FHXvgF1gcEQ In this episode of the podcast series, Lee and Saeed discuss the challenges faced by cafe owners in the UAE's coffee industry. They explore the lack of involvement from owners in their businesses, issues arising from poor supply chain understanding, and the impact of inconsistent sourcing decisions. The episode highlights the importance of understanding the coffee supply chain, building strong relationships with suppliers, and involving staff in the business for long-term success. Tune in to learn more about the complexities of managing a coffee business in the UAE. Connect with Saeed Al Blooshi, El Matador Coffee Roasters, and Lama Cafe here: https://elmatadorcoffee.com/our-story.php https://www.instagram.com/elmatador.ae/ https://www.instagram.com/lamacafe_ae/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

"Future-Proofing Your Coffee Business: Planning for 2026 and Beyond" - A Map It Forward Live Workshop for Small to Medium Business Owners Across the Coffee Supply Chain with Lee Safar https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• This is the 2nd of a five-part series on the Daily Coffee Pro Podcast by Map It Forward with Saeed Al Blooshi, the Emirati founder of El Matador Coffee Roasters and Lama Cafe, based in Abu Dhabi, UAE. This series first aired on the Map It Forward Middle podcast. In this series, host Lee Safar and Saeed explore the insights of what it is to build a coffee business in the UAE. The five episodes in this series are: 1. Changes in the UAE Coffee Industry - https://youtu.be/eJBQVwriJM8 2. The UAE and the Coffee Crisis - https://youtu.be/UztBP2Zk3gg 3. Business Owners and the Coffee Supply Chain - https://youtu.be/TgaNiik_GVc 4. Owners and Staff in the UAE - https://youtu.be/0la1XSMVKtk 5. Trends in UAE Cafes- https://youtu.be/FHXvgF1gcEQ In this episode of the podcast series, Lee and Saeed discuss the coffee crisis in the UAE. They explore the booming demand for quality coffee and the intense competition in the market. Saeed shares insights on starting and growing a coffee business, the importance of clear identity and long-term vision, and the challenges around staffing and green coffee supply. Connect with Saeed Al Blooshi, El Matador Coffee Roasters, and Lama Cafe here: https://elmatadorcoffee.com/our-story.php https://www.instagram.com/elmatador.ae/ https://www.instagram.com/lamacafe_ae/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade. https://arkenacoffee.com/ https://www.instagram.com/arkenacoffee/ Email: hello@arkenacoffee.com •••••••••••••••••••••••••••••••• This is the first of a five-part series on the Daily Coffee Pro Podcast by Map It Forward with Saeed Al Blooshi, the Emirati founder of El Matador Coffee Roasters and Lama Cafe, based in Abu Dhabi, UAE. This series first aired on the Map It Forward Middle podcast. In this series, host Lee Safar and Saeed explore the insights of what it is to build a coffee business in the UAE. The five episodes in this series are: 1. Changes in the UAE Coffee Industry - https://youtu.be/eJBQVwriJM8 2. The UAE and the Coffee Crisis - https://youtu.be/UztBP2Zk3gg 3. Business Owners and the Coffee Supply Chain - https://youtu.be/TgaNiik_GVc 4. Owners and Staff in the UAE - https://youtu.be/0la1XSMVKtk 5. Trends in UAE Cafes- https://youtu.be/FHXvgF1gcEQ In this episode of the podcast series, Lee and Saeed discuss the evolution of the coffee industry in the UAE, emphasizing the shift from commercial to specialty coffee cultures, the rise of local roasters, and the increasing consumer knowledge and expectations. Saeed shares his journey, from starting with a small coffee roasting setup to operating successful cafes and a roastery. They also set the stage for future episodes in the series by hinting at upcoming discussions on the coffee crisis in the UAE. Join us for an insightful look into the craft of coffee and the challenges of building a coffee business in the UAE. Connect with Saeed Al Blooshi, El Matador Coffee Roasters, and Lama Cafe here: https://elmatadorcoffee.com/our-story.php https://www.instagram.com/elmatador.ae/ https://www.instagram.com/lamacafe_ae/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do and want to support more of the work we do at Map It Forward, become a premium YouTube Subscriber or a paid Patreon backer here for perks: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward •••••••••••••••••••••••••••••••• This is the 5th episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE). The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment. The five episodes in this series are: 1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w 2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw 3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c 4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk 5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBY In this episode of the podcast series, Lee and Susie discuss the various challenges faced by the Cup of Excellence program and the coffee industry. They delve into issues like innovation in coffee processing, maintaining coffee quality, logistical problems, and the impact of tariffs. They also highlight the importance of industry support and membership for sustaining and growing the program. Learn about the complexities and mission of Cup of Excellence, and the pivotal role it plays in the specialty coffee industry. Connect with the Ace and Cup of Excellence teams here: https://cupofexcellence.org/ https://allianceforcoffeeexcellence.org/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

Interested in our business advisory services for your small, medium, or large business across the coffee value chain? All services come with a 100% money-back guarantee. Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 4th episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE). The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment. The five episodes in this series are: 1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w 2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw 3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c 4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk 5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBY In this episode of the podcast series, Lee and Susie discuss George Howell's experience with discovering an exceptional coffee in Peru and the broader challenges faced in the coffee industry, including the complexities in connecting extraordinary coffees with consumers. They explore the historical and current obstacles faced by both coffee farmers and buyers. The conversation highlights the importance of infrastructure, politics, and consistent quality in transforming the coffee industry. Connect with the Ace and Cup of Excellence teams here: https://cupofexcellence.org/ https://allianceforcoffeeexcellence.org/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

Interested in our business advisory services for your small, medium, or large business across the coffee value chain? All services come with a 100% money-back guarantee. Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 3rd episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE). The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment. The five episodes in this series are: 1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w 2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw 3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c 4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk 5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBY In this episode of the podcast series, Lee and Susie discuss the significant impact CoE has had on the coffee industry, particularly for coffee roasters. They discuss how rewarding farmers for high-quality coffee leads to a better consumer experience and loyal customers. The episode also highlights the importance of roasters telling the story behind the coffee, fostering genuine connections within the supply chain, and the role of CoE in advancing specialty coffee and bringing people together. Tune in for an insightful conversation about how CoE has shaped the coffee landscape over the decades. Connect with the Ace and Cup of Excellence teams here: https://cupofexcellence.org/ https://allianceforcoffeeexcellence.org/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

"Future-Proofing Your Coffee Business: Planning for 2026 and Beyond" - A Map It Forward Live Workshop for Small to Medium Business Owners Across the Coffee Supply Chain with Lee Safar https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• This is the 2nd episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE). The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment. The five episodes in this series are: 1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w 2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw 3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c 4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk 5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBY In this episode of the podcast series, Lee talks with Susie about the significant impact the Cup of Excellence has had on coffee farmers at origin. They discuss the transition from blended coffees to recognizing high-quality individual lots, how CoE competitions lead to increased premiums and long-term relationships between farmers and roasters, and the indirect benefits that have revolutionized local coffee industries. They also touch on CoE's rigorous, blind-judged process and the inner workings of national and international juries. Learn more about how innovative practices in farming are rewarded and how CoE has contributed to substantial economic development in coffee-producing regions. Connect with the Ace and Cup of Excellence teams here: https://cupofexcellence.org/ https://allianceforcoffeeexcellence.org/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade. https://arkenacoffee.com/ https://www.instagram.com/arkenacoffee/ Email: hello@arkenacoffee.com •••••••••••••••••••••••••••••••• This is the first episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE). The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment. The five episodes in this series are: 1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w 2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw 3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c 4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk 5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBY In this episode of the podcast series, Lee and Susie discuss the CoE program's inception and its transformative impact on the specialty coffee industry. Susie shares fascinating insights into the early days of CoE, including the initial competitions, challenges overcome, and how the platform helped discover unknown high-quality coffees. The conversation also delves into how CoE fostered transparency and direct trade between coffee farmers and global roasters, offering unprecedented recognition and premiums to small-scale farmers. Connect with the Ace and Cup of Excellence teams here: https://cupofexcellence.org/ https://allianceforcoffeeexcellence.org/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

Interested in our business advisory services for your small, medium, or large business across the coffee value chain? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 5th episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe. George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA. Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway. In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee. The five episodes in this series are: 1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo 2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE 3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g 4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE 5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JI In this episode of the podcast series, Lee wraps up a captivating series with Marianella as they delve into the challenges of coffee market volatility from the perspective of small holder producers, the impact of middlemen and low-priced future contracts, and the struggles and hopes of co-ops and farmers seeking just relationships through direct trade. The discussion highlights the emergence of new direct trade models, geopolitical shifts in coffee trading, and the vital connections between small farmers and roasters. Marianella also shares the inspiring success of the Coffee Camp and encourages collaboration for a thriving coffee community. Learn more about sustainable, ethical coffee practices and how you can support these efforts. Connect with George Howell here: https://georgehowellcoffee.com/ https://www.instagram.com/ghowellcoffee https://www.linkedin.com/in/george-howell-95646b2/ Connect with Tim Wendelboe Here: https://timwendelboe.no/ https://www.instagram.com/timwendelboe/ https://www.youtube.com/@TimWendelboeCoffee •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

Looking to join an interesting monthly live coffee industry online meetup? - Exclusively for "Roasted Coffee" Patreon backers. https://www.patreon.com/mapitforward •••••••••••••••••••••••••••••••• This is the 4th episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe. George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA. Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Copenhagen, Denmark. In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee. The five episodes in this series are: 1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo 2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE 3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g 4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE 5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JI In this episode of the podcast series, Lee, George, and Tim discuss the various forces impacting the coffee value chain beyond climate change. They explore trends such as the shift from agricultural to manufactured coffee products, the importance of black coffee, and labeling strategies. The conversation delves into the complexities of the coffee crisis, defining quality in coffee, and the challenges faced by new coffee businesses in today’s market. They also touch upon the roles of flavored coffees, the concept of specialty coffee, and the influence of market forces like inflation and the rise of matcha in cafes. Connect with George Howell here: https://georgehowellcoffee.com/ https://www.instagram.com/ghowellcoffee https://www.linkedin.com/in/george-howell-95646b2/ Connect with Tim Wendelboe Here: https://timwendelboe.no/ https://www.instagram.com/timwendelboe/ https://www.youtube.com/@TimWendelboeCoffee •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

Interested in our business advisory services for your small, medium, or large business across the coffee value chain? All services come with a 100% money-back guarantee. Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 3rd episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe. George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA. Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Copenhagen, Denmark. In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee. The five episodes in this series are: 1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo 2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE 3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g 4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE 5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JI In this episode of the podcast series, Lee, George, and Tim to discuss how climate change is affecting coffee farming communities. They delve into challenges such as labor shortages, the impact on coffee quality, and the need for sustainable and resilient farming practices. The conversation highlights specific experiences from Kenya, Guatemala, and Colombia, emphasizing the importance of community-driven approaches to farming sustainability. Additionally, they discuss the evolving landscape of the global coffee industry and what the future holds. Join us for a detailed insight into these pressing issues. Connect with George Howell here: https://georgehowellcoffee.com/ https://www.instagram.com/ghowellcoffee https://www.linkedin.com/in/george-howell-95646b2/ Connect with Tim Wendelboe Here: https://timwendelboe.no/ https://www.instagram.com/timwendelboe/ https://www.youtube.com/@TimWendelboeCoffee •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

"Future-Proofing Your Coffee Business: Planning for 2026 and Beyond" - A Map It Forward Live Workshop for Small to Medium Business Owners Across the Coffee Supply Chain with Lee Safar https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• This is the 2nd episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe. George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA. Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Copenhagen, Denmark. In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee. The five episodes in this series are: 1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo 2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE 3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g 4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE 5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JI In this episode of the podcast series, we continue the insightful discussion with George and Tim about the profound impact of the climate crisis on coffee value chains. Tim shares firsthand experiences of the adverse effects on coffee harvests, ranging from disease pressure to unpredictable weather patterns. George and Lee highlight the urgency for innovative solutions, including regenerative farming and the potential role of technology. Additionally, the episode delves into the future of coffee farming and the crucial need for adaptation to ensure sustainability. Tune in to explore how the coffee industry can navigate these pressing challenges leading up to 2026 and beyond. Connect with George Howell here: https://georgehowellcoffee.com/ https://www.instagram.com/ghowellcoffee https://www.linkedin.com/in/george-howell-95646b2/ Connect with Tim Wendelboe Here: https://timwendelboe.no/ https://www.instagram.com/timwendelboe/ https://www.youtube.com/@TimWendelboeCoffee •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade. https://arkenacoffee.com/ https://www.instagram.com/arkenacoffee/ Email: hello@arkenacoffee.com •••••••••••••••••••••••••••••••• This is the first episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe. George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA. Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Copenhagen, Denmark. In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee. The five episodes in this series are: 1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo 2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE 3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g 4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE 5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JI In this episode of the podcast series, Lee, George, and Tim delve into the critical issue of climate change and its impact on the coffee industry. The discussion spans from historical farming practices to current challenges at the origin, and the evolving role of barista competitions. The conversation emphasizes the urgency for sustainable farming methods and the need for strategic industry shifts to counteract the adverse effects of climate change. Tune in for a comprehensive exploration of how climate variability is reshaping coffee cultivation and the broader value chain. Connect with George Howell here: https://georgehowellcoffee.com/ https://www.instagram.com/ghowellcoffee https://www.linkedin.com/in/george-howell-95646b2/ Connect with Tim Wendelboe Here: https://timwendelboe.no/ https://www.instagram.com/timwendelboe/ https://www.youtube.com/@TimWendelboeCoffee •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

If you love what we do and want to support more of the work we do at Map It Forward, become a premium YouTube Subscriber or a paid Patreon backer here for perks: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward •••••••••••••••••••••••••••••••• This is the 5th episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost. Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project. This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica. The 5 episodes in this series are: 1. Coffee Farming In Costa Rica in 2025 - https://youtu.be/3tHVKj65yho 2. Coffee Farmers Are Adapting to the Coffee Crisis - https://youtu.be/QGUewElgLeA 3. Not a Short-Term Coffee Crisis - https://youtu.be/arhcrRBWGEU 4. Barriers to Direct Trade - https://youtu.be/dM75gWt1y7s 5. Mitigating Risk with Direct Trade Coffee - https://youtu.be/DX0tpHrXFw0 In this episode of the podcast series, Lee wraps up a captivating series with Marianella as they delve into the challenges of coffee market volatility from the perspective of small holder producers, the impact of middlemen and low-priced future contracts, and the struggles and hopes of co-ops and farmers seeking just relationships through direct trade. The discussion highlights the emergence of new direct trade models, geopolitical shifts in coffee trading, and the vital connections between small farmers and roasters. Marianella also shares the inspiring success of the Coffee Camp and encourages collaboration for a thriving coffee community. Learn more about sustainable, ethical coffee practices and how you can support these efforts. Connect with Marianella Baez Jost and The Farmers Project here: https://www.linkedin.com/in/marianella-baez-jost-00a529166/ https://www.farmersproject-cr.com/ https://www.instagram.com/cafeconamor.cr/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

Looking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/ •••••••••••••••••••••••••••••••• This is the 4th episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost. Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project. This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica. The 5 episodes in this series are: 1. Coffee Farming In Costa Rica in 2025 - https://youtu.be/3tHVKj65yho 2. Coffee Farmers Are Adapting to the Coffee Crisis - https://youtu.be/QGUewElgLeA 3. Not a Short-Term Coffee Crisis - https://youtu.be/arhcrRBWGEU 4. Barriers to Direct Trade - https://youtu.be/dM75gWt1y7s 5. Mitigating Risk with Direct Trade Coffee - https://youtu.be/DX0tpHrXFw0 In this episode of the podcast series, Lee and Marianella discuss the complex topic of coffee market volatility and dive into what truly defines direct trade, explore the challenges and benefits of developing direct relationships in the coffee industry, and analyze the emerging access issues as we move towards 2026. Join the conversation to better understand the future of the coffee industry and the importance of building strong, responsible business relationships. Connect with Marianella Baez Jost and The Farmers Project here: https://www.linkedin.com/in/marianella-baez-jost-00a529166/ https://www.farmersproject-cr.com/ https://www.instagram.com/cafeconamor.cr/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

Interested in our business advisory services for your small, medium, or large business across the coffee value chain? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 3rd episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost. Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project. This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica. The 5 episodes in this series are: 1. Coffee Farming In Costa Rica in 2025 - https://youtu.be/3tHVKj65yho 2. Coffee Farmers Are Adapting to the Coffee Crisis - https://youtu.be/QGUewElgLeA 3. Not a Short-Term Coffee Crisis - https://youtu.be/arhcrRBWGEU 4. Barriers to Direct Trade - https://youtu.be/dM75gWt1y7s 5. Mitigating Risk with Direct Trade Coffee - https://youtu.be/DX0tpHrXFw0 In this episode of the podcast series, Lee and Marianella discuss coffee market volatility and delve into the challenges faced by smallholder farmers, the importance of forecasting and long-term planning, the impact of tariffs, and the evolving roles within the coffee supply chain. The conversation highlights the imperative of proactive communication and diversification for sustained success in the coffee industry. Connect with Marianella Baez Jost and The Farmers Project here: https://www.linkedin.com/in/marianella-baez-jost-00a529166/ https://www.farmersproject-cr.com/ https://www.instagram.com/cafeconamor.cr/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

"Future-Proofing Your Coffee Business: Planning for 2026 and Beyond" - A Map It Forward Live Workshop for Small to Medium Business Owners Across the Coffee Supply Chain with Lee Safar https://mapitforward.coffee/workshops •••••••••••••••••••••••••••••••• This is the 2nd episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost. Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project. This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica. The 5 episodes in this series are: 1. Coffee Farming In Costa Rica in 2025 - https://youtu.be/3tHVKj65yho 2. Coffee Farmers Are Adapting to the Coffee Crisis - https://youtu.be/QGUewElgLeA 3. Not a Short-Term Coffee Crisis - https://youtu.be/arhcrRBWGEU 4. Barriers to Direct Trade - https://youtu.be/dM75gWt1y7s 5. Mitigating Risk with Direct Trade Coffee - https://youtu.be/DX0tpHrXFw0 In this episode of the podcast series, Lee and Marianella talk about the volatility in the coffee market from the perspective of smallholder farmers. They discuss how market demands influence farming practices, the impact of climate change and labor issues, and the importance of adapting to consumer trends. They also highlight the significance of direct trade relationships and the upcoming challenges and opportunities for the coffee industry as it approaches a defining year in 2026. Connect with Marianella Baez Jost and The Farmers Project here: https://www.linkedin.com/in/marianella-baez-jost-00a529166/ https://www.farmersproject-cr.com/ https://www.instagram.com/cafeconamor.cr/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar

This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade. https://arkenacoffee.com/ https://www.instagram.com/arkenacoffee/ Email: hello@arkenacoffee.com •••••••••••••••••••••••••••••••• This is the first episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost. Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project. This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica. The 5 episodes in this series are: 1. Coffee Farming In Costa Rica in 2025 - https://youtu.be/3tHVKj65yho 2. Coffee Farmers Are Adapting to the Coffee Crisis - https://youtu.be/QGUewElgLeA 3. Not a Short-Term Coffee Crisis - https://youtu.be/arhcrRBWGEU 4. Barriers to Direct Trade - https://youtu.be/dM75gWt1y7s 5. Mitigating Risk with Direct Trade Coffee - https://youtu.be/DX0tpHrXFw0 In this episode of the podcast series, Lee and Marianella discuss the unique challenges and opportunities in the coffee market in 2025, including the shift to a seller's market, price volatility, and the impact of tariffs on direct trade. Marianella shares her journey into coffee farming, the disparities in income between different roles in the coffee supply chain, and her optimistic yet realist view on the future. Tune in to gain invaluable insights and learn how you can support sustainable coffee farming. Connect with Marianella Baez Jost and The Farmers Project here: https://www.linkedin.com/in/marianella-baez-jost-00a529166/ https://www.farmersproject-cr.com/ https://www.instagram.com/cafeconamor.cr/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar