This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade.
https://arkenacoffee.com/
https://www.instagram.com/arkenacoffee/
Email: hello@arkenacoffee.com
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This is the first episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.
Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).
In this series, we're exploring the question, "What is real innovation in coffee?"
The 5 episodes in this series are:
1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr0
2. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I4
3. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO4
4. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw
5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mg
In this episode of the podcast series, Lee and Samo deep dive into the complexities of good and bad science in the coffee industry.
They discuss the importance of proper interpretation of scientific results, the challenges of managing variables in coffee production, and the difference between correlation and causation.
Additionally, the episode highlights the role of research in driving innovation and quality control in both specialty and commercial coffee sectors.
Tune in to understand why true scientific rigor is crucial in the evolving world of coffee.
Connect with Samo Smrke and ZHAW here:
https://www.instagram.com/samosmrke/
https://www.instagram.com/zhaw.coffee.excellence.center/
https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
All content for The Daily Coffee Pro Podcast by MAP IT FORWARD is the property of MAP IT FORWARD and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade.
https://arkenacoffee.com/
https://www.instagram.com/arkenacoffee/
Email: hello@arkenacoffee.com
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This is the first episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.
Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).
In this series, we're exploring the question, "What is real innovation in coffee?"
The 5 episodes in this series are:
1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr0
2. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I4
3. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO4
4. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw
5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mg
In this episode of the podcast series, Lee and Samo deep dive into the complexities of good and bad science in the coffee industry.
They discuss the importance of proper interpretation of scientific results, the challenges of managing variables in coffee production, and the difference between correlation and causation.
Additionally, the episode highlights the role of research in driving innovation and quality control in both specialty and commercial coffee sectors.
Tune in to understand why true scientific rigor is crucial in the evolving world of coffee.
Connect with Samo Smrke and ZHAW here:
https://www.instagram.com/samosmrke/
https://www.instagram.com/zhaw.coffee.excellence.center/
https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
EP 1474 Marianella Baez Jost - Barriers to Direct Trade - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar
The Daily Coffee Pro Podcast by MAP IT FORWARD
18 minutes 45 seconds
3 weeks ago
EP 1474 Marianella Baez Jost - Barriers to Direct Trade - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar
Looking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/
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This is the 4th episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.
Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.
This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.
The 5 episodes in this series are:
1. Coffee Farming In Costa Rica in 2025 - https://youtu.be/3tHVKj65yho
2. Coffee Farmers Are Adapting to the Coffee Crisis - https://youtu.be/QGUewElgLeA
3. Not a Short-Term Coffee Crisis - https://youtu.be/arhcrRBWGEU
4. Barriers to Direct Trade - https://youtu.be/dM75gWt1y7s
5. Mitigating Risk with Direct Trade Coffee - https://youtu.be/DX0tpHrXFw0
In this episode of the podcast series, Lee and Marianella discuss the complex topic of coffee market volatility and dive into what truly defines direct trade, explore the challenges and benefits of developing direct relationships in the coffee industry, and analyze the emerging access issues as we move towards 2026.
Join the conversation to better understand the future of the coffee industry and the importance of building strong, responsible business relationships.
Connect with Marianella Baez Jost and The Farmers Project here:
https://www.linkedin.com/in/marianella-baez-jost-00a529166/
https://www.farmersproject-cr.com/
https://www.instagram.com/cafeconamor.cr/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
The Daily Coffee Pro Podcast by MAP IT FORWARD
This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade.
https://arkenacoffee.com/
https://www.instagram.com/arkenacoffee/
Email: hello@arkenacoffee.com
••••••••••••••••••••••••••••••••
This is the first episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.
Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).
In this series, we're exploring the question, "What is real innovation in coffee?"
The 5 episodes in this series are:
1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr0
2. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I4
3. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO4
4. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw
5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mg
In this episode of the podcast series, Lee and Samo deep dive into the complexities of good and bad science in the coffee industry.
They discuss the importance of proper interpretation of scientific results, the challenges of managing variables in coffee production, and the difference between correlation and causation.
Additionally, the episode highlights the role of research in driving innovation and quality control in both specialty and commercial coffee sectors.
Tune in to understand why true scientific rigor is crucial in the evolving world of coffee.
Connect with Samo Smrke and ZHAW here:
https://www.instagram.com/samosmrke/
https://www.instagram.com/zhaw.coffee.excellence.center/
https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
