Interested in our business advisory services for your small, medium, or large business across the coffee value chain? Email us here: support@mapitforward.org •••••••••••••••••••••••••••••••• This is the 5th episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe. George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA. Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway. In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee. The five episodes in this series are: 1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo 2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE 3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g 4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE 5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JI In this episode of the podcast series, Lee wraps up a captivating series with Marianella as they delve into the challenges of coffee market volatility from the perspective of small holder producers, the impact of middlemen and low-priced future contracts, and the struggles and hopes of co-ops and farmers seeking just relationships through direct trade. The discussion highlights the emergence of new direct trade models, geopolitical shifts in coffee trading, and the vital connections between small farmers and roasters. Marianella also shares the inspiring success of the Coffee Camp and encourages collaboration for a thriving coffee community. Learn more about sustainable, ethical coffee practices and how you can support these efforts. Connect with George Howell here: https://georgehowellcoffee.com/ https://www.instagram.com/ghowellcoffee https://www.linkedin.com/in/george-howell-95646b2/ Connect with Tim Wendelboe Here: https://timwendelboe.no/ https://www.instagram.com/timwendelboe/ https://www.youtube.com/@TimWendelboeCoffee •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar