If you love what we do and want to support more of the work we do at Map It Forward, become a premium YouTube Subscriber or a paid Patreon backer here for perks: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward •••••••••••••••••••••••••••••••• This is episode five of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar, featuring first-time guest Greg Oddo. Greg is a weather strategist who specialises in coffee for Sucafina. In this series, Lee and Greg discuss the role that weather is playing in the coffee market. The 5 episodes in this series are: 1. The Impact of Weather on the Coffee Industry - https://youtu.be/psIRwab0jTo 2. Connecting The Price of Coffee to the Weather - https://youtu.be/uHUduEMnnXI 3. Coffee Industry Adapting to Changing Weather - https://youtu.be/1Tiktg6lenM 4. Open Sourced Weather Data for Coffee - https://youtu.be/zAaLHDjNScs 5. Challenges Ahead for Coffee and Weather - https://youtu.be/mFsN_Vleq3I In this episode of the podcast series, Lee and Greg discuss challenges such as extremely wet or dry seasons, the effects of warming climates on coffee crops, and the heightened market volatility influenced by these weather conditions. The episode delves into potential solutions for mitigating these impacts, including increasing coffee supply and adopting sustainable practices. They also touch on how computer algorithms play a role in market trading. As the year 2025 wraps up, both Lee and Greg reflect on the past year's challenges in the coffee industry and offer insights into what 2026 might hold. Map It Forward wishes you all a wonderful holiday season and a successful 2026 ahead. We'll see you back for the first episode of the podcast after a few weeks break on Monday, Jan 12th, 2026! Connect with Greg Oddo and Sucafina here: https://www.linkedin.com/in/greg-oddo-3b252a34/ https://sucafina.com/ https://www.instagram.com/sucafina_northamerica/ Find weather data about Brazil here: https://bdmep.inmet.gov.br/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar