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The Dave Bess Show
David Bess
2 episodes
1 day ago
I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
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Entrepreneurship
Business,
Health & Fitness,
Fitness
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All content for The Dave Bess Show is the property of David Bess and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
Show more...
Entrepreneurship
Business,
Health & Fitness,
Fitness
Episodes (2/2)
The Dave Bess Show
The Hormozi Method That Packs Gyms... With Wrong Clients
I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...
Show more...
2 months ago
13 minutes

The Dave Bess Show
This Gym Has to SLOW DOWN Growth (Here's Why) with Special Guest: Carter Lay
I drive 45 minutes twice a week to Fitlab AZ. Most gym owners beg for leads - Carter and Brandon's are trying to pump the brakes because they don't want to grow too fast.... Since January, FitLab AZ has 3x their membership through zero paid ads. They raised prices to slow growth because they're obsessed with one thing: serving their person better than anyone else in Arizona. While other gyms chase anyone with a credit card, Carter and Brandon built a movement around 25-50 year old professiona...
Show more...
3 months ago
44 minutes

The Dave Bess Show
I read Alex Hormozi's new book and felt physically sick. Not because the book is bad - it's brilliant. Not because Alex isn't a master - he absolutely is. But because of one strategy that's burning out every good gym owner I know: the "win your money back" attraction offer. After 13 years in this industry and mentoring hundreds of gym owners, I've watched this exact approach drain the soul out of amazing coaches. The ones who should be thriving? They're throwing in the towel instead. Here's w...