#305 Influencer Marketing | This episode is a live session from Drive 2025 with Brianna Doe, where she breaks down why influence is now shaping every step of the buying journey, how smart B2B brands are borrowing plays from B2C, and what it really takes to build a creator program that doesn’t flame out on day one. She gets into the messy reality of picking the right creators and measuring impact without deluding yourself with vanity numbers.
Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.
Timestamps
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.