Marketing GLP-1 Rehab the Right Way for Physical Therapy Practices

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The Dave Kittle Show

Dave Kittle

377 episodes

1 day ago

Have you considered selling some or all of your healthcare business? Do you have an exit strategy or succession plan? Do you need a broker? Do you want to know how you can sell your business for top dollar? This show will give you the answers.Hi I’m Dave Kittle, Doctor of Physical Therapy and Owner of Concierge Pain Relief - Home Physical Therapy in Brooklyn, NY. Welcome to The Dave Kittle Show. Each week we talk to leading experts in healthcare mergers and acquisitions, and physical therapy private practice owners. This show will also give you proven strategies, actionable insights, and essential skills to buy or sell your physical therapy practice. And, if you like what you hear from the host, Dave Kittle, then it's possible that he and his team, The Fieldmaker Group, may be interested in acquiring some or all of your physical therapy practice. Connect with him on LinkedIn: https://www.linkedin.com/in/davekittle

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Hosted on Acast. See acast.com/privacy for more information.

Marketing GLP-1 Rehab the Right Way for Physical Therapy Practices

The Dave Kittle Show

34 minutes 48 seconds

1 day ago

Marketing GLP-1 Rehab the Right Way for Physical Therapy Practices

Physical therapy clinics that understand this are turning GLP-1 into a revenue goldmine. Here’s how.

Dave and Tony talk about one of the biggest trends in healthcare marketing today: the rise of GLP-1 medications like Ozempic, Wegovy, and Mounjaro and how physical therapy clinics can intelligently position themselves within this wave.

From Kroger’s bold “GLP-1 Balanced Meals” marketing to real conversations about patient psychology, activity vs passivity in weight loss, and building muscle after TKR this episode offers practical, honest takes.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[01:03] — Brainstorming Session: Kroger's GLP-1 Ad

[02:14] — Understanding GLP-1 and Weight Loss

[03:15] — Creating a Muscle Protective Program

[04:21] — Analyzing the Kroger GLP-1 Ad

[05:30] — Chat GPT's Ad Analysis

[06:30] — Marketing to the Total Knee Replacement Community

[06:57] — Active vs Passive Weight Loss Approaches

[08:00] — Challenges in Weight Loss and Muscle Protection

[08:48] — Marketing to the GLP-1 Audience

[10:41] — Creating Effective Marketing Content

[12:39] — Chat GPT's Facebook Post for GLP-1 Audience

[15:04] — Feedback on Chat GPT's Post

[16:59] — Effective Video Content Strategies

[18:14] — Manual Therapy Video Feedback

[21:35] — Recording and Improving Video Content

[24:20] — Using Organic Content and Paid Ads

[25:46] — Creating Effective Social Media Posts

[26:52] — TikTok Style Videos vs Original Content

[30:01] — HIMSS Ad Strategy Discussion

[34:06] — Parting Shots

Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: Dave@Conciergepainrelief.com

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.