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Hosted on Acast. See acast.com/privacy for more information.
Why do 76% of patients never even start physical therapy after getting a referral, and why do most who do start drop out early?
Today, we unpack the uncomfortable truth: this isn’t a motivation problem; it’s a friction problem. From confusing intake processes and insurance ambiguity to outdated referral workflows, we break down where patients fall out of the funnel and what PT clinic owners can actually do about it. If you’ve ever blamed “non-compliance,” this conversation might change how you see your business.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:00] — Building Rapport
[01:19] — The Shocking Statistic: 76% of Patients Don't Start PT
[01:32] — The Identity Crisis in the PT Profession
[03:14] — The Importance of Effective Marketing
[05:32] — Patient Motivation vs. Friction
[05:59] — The Referral Model and Its Flaws
[07:25] — The Role of Digital Presence in PT
[08:41] — Consumer Perception of Physical Therapy
[11:12] — The Importance of Simplifying the Patient Experience
[12:28] — The Impact of Physician Referrals
[14:46] — Strategies to Improve Patient Conversion
[20:29] — The Role of Social Media in Patient Referrals
[22:17] — Simplifying the Patient Intake Process
[26:17] — Challenges with Insurance and Referrals
[28:07] — The Importance of Reducing Friction
[29:39] — Final Thoughts on Improving Patient Experience
[31:50] — The Value of C Minuses
[33:01] — The Reality of Fax Machines in Healthcare
[33:33] — Balancing Friction in Patient Referrals
[34:02] — Qualified Leads in Physical Therapy
[35:28] — High-End Restaurants and Friction
[38:02] — Raising Rates and Client Expectations
[40:47] — Concierge Services and Client Needs
[44:11] — The Role of Companionship in Therapy
[45:36] — Home Safety and Client Services
[48:32] — Handling Chargebacks and Payment Issues
[54:01] — Compliance Coffee and Marketing Insights
[56:47] — Mailbag Questions and Career Advice
[01:01:06] — Parting Shots
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
What would you do if you had to make $5,000 in new revenue this weekend with no ads, no evals?
In this jam packed episode, we dig into scrappy business tactics for PTs, live selling, warm leads, and what to do when your back’s against the wall. From in-clinic product sales and drop-shipping to partnering with local coaches and building B2B offers, we cover it all. Plus, the risks PTs avoid and why they shouldn’t. Whether you're a clinic owner or just getting started, this one’s a masterclass in creative monetization.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:05] — Cold Calling and Messaging Tips
[00:57] — Real-Life Example: Bike Shop Visit
[01:52] — The Importance of Selling More Than Just Services
[02:24] — Understanding Drop Shipping for PT Clinics
[03:15] — The Risk-Averse Nature of Physical Therapy
[04:01] — The Reality of Inventory Management in clinics
[06:17] — Live Selling and Amazon Affiliates
[06:51] — The Evolution of Retail and Online Sales
[07:51] — Affiliate Programs and why
[08:40] — The Potential of Retail in PT Clinics
[10:22] — The Importance of High-Ticket Items
[11:13] — The Value of Different Service Tiers
[11:25] — The Peter Attia Model
[12:26] — The Future of Physical Therapy Business Models
[13:01] — Training Non-Licensed Staff
[14:12] — Mailbag: Generating Revenue Quickly
[15:34] — Cold Messaging Strategy
[15:58] — Value Stacking Offers
[18:14] — Partnering with Local Sports Teams
[20:06] — Showcases and Co-Promotion
[20:28] — CEUtopia
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Would YOU trust a $10/hr stranger with your parents' care? This episode might change how you see value and where PT fits in.
Dave Kittle, Tony Maritato, and Jimmy McKay get into the growing trend of live selling and what it could mean for physical therapists, healthcare entrepreneurs, and anyone trying to build trust and monetize attention.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:00] — The Problem with Low Wages
[01:22] — Defining Live Selling
[01:43] — Opportunities in Live Selling
[02:02] — Live Selling in Healthcare
[02:54] — Educational Approach to Live Selling
[03:28] — Virtual CI and Equipment Use
[04:27] — Technical Difficulties and Live Selling
[06:32] — The Eight Minute Rule
[08:01] — Live Selling Strategies and Ideas
[13:12] — Targeting Different Audiences
[14:43] — Combining Channels and Algorithms
[15:44] — Experimentation and Innovation in Live Selling
[17:29] — The Power of Communication
[17:49] — Testing the Waters: Does It Work?
[18:02] — Gary V's Picks and NFTs
[18:23] — First Mover Advantage
[18:29] — Introducing Dave's Topic
[18:39] — Challenges in Home Healthcare
[19:07] — Political and Economic Factors
[19:28] — Insurance and Medicare
[20:07] — Staffing and Wage Issues
[23:54] — The Importance of Trust and Reliability
[26:32] — Financial Realities of Home Healthcare
[27:41] — The Role of Non-Licensed Professionals
[28:18] — The Future of Home Healthcare
[36:01] — Sponsorship and Lighthearted Moments
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Is your clinic running on outdated ideas?
Dave Kittle, Tony Maritato, and Jimmy McKay go lightning-round style on what’s overrated and underrated in the physical therapy business, from online booking and patient reviews to pricing strategy and content creation. Fast takes, smart insights, and no fluff.
Whether you’re a clinic owner, mobile PT, or cash-based solo practitioner, you’ll walk away rethinking how you spend your time and money.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:00] — Patient Happiness
[00:59] — Physical Therapy Facebook Group Discussion
[01:18] — Martha's Clinic Policy Controversy
[03:20] — Legal and Ethical Considerations
[03:45] — Marketing Hacks for Physical Therapy Clinics
[04:48] — Dry Needling for Animals
[05:50] — Medicare and Membership Models
[11:54] — The Uber Rideshare Experience
[13:04] — Mailbag: Financial Struggles of a Cash-Based PT
[15:37] — Growing Through Leverage vs. Hiring
[15:42] — Understanding Leverage in Clinics
[16:16] — Leveraging Technology for Efficiency
[16:49] — Maximizing Profitability with Telehealth
[17:36] — Innovative Leverage Strategies
[19:17] — Examples of Leverage in Action
[19:44] — Leveraging Media and Content Creation
[20:46] — Discussion on Online Tools and AI
[22:43] — Mailbag Segment
[23:46] — Overrated or Underrated: Lightning Round
[28:51] — Live Selling and Future Trends
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Most physical therapy job postings sound exactly the same and that’s the problem.
Dave Kittle, Tony Maritato, and Jimmy McKay break down why traditional PT recruiting fails, and how “anti job postings” and short-form video can attract better-fit clinicians faster.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:00] — Why would someone apply to work in New York?
[01:29] — Entrepreneurial Spirit and Tinkering
[02:25] — Innovative Job Posting Strategies
[04:16] — Recruitment Insights and Strategies
[04:38] — Challenges in Hiring Clinicians
[05:36] — Using Video for Recruitment
[06:55] — Crafting Effective Job Postings
[09:59] — The Three C's of Employee Retention
[11:40] — Understanding Employee Motivations
[12:52] — Adapting to Business Phases
[13:26] — Reflecting on a Busy Period
[14:49] — Systems Breaking Down
[15:06] — Shifting Patient Expectations
[15:33] — Clinic Culture and Patient Fit
[15:56] — Handling Specific Patient Needs
[16:20] — Advice on Patient Management
[16:32] — Hiring and Clinic Culture
[17:33] — Effective Content Strategies
[19:09] — Viral Marketing Examples
[22:54] — Understanding Social Media Algorithms
[24:06] — Effective Job Listings
[24:30] — Instagram Strategy
[25:26] — Project Management
[27:20] — Concluding Thoughts
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
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What if your PT clinic ran on attention instead of insurance?
Dave Kittle and Jimmy McKay break down the future of healthcare marketing, from content-driven growth to patient storytelling, and why Gen Z might not be your biggest spenders (yet). We unpack creative media plays, critique the APTA’s messaging, and explore how practices like Dave Kittle's Concierge Pain Relief are building a media first model in NYC. Whether you're a clinic owner or just PT curious, this episode will challenge how you see value in the attention economy.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:00] — McKinsey's Research
[01:09] — Dave's Late-Night LinkedIn Activity
[02:15] — Concierge Pain Relief's Unique Selling Points
[03:42] — The Power of Storytelling in Patient Transformation
[06:27] — LinkedIn Engagement and Comments
[10:58] — The Role of Content in Modern Marketing
[12:38] — APTA Membership and Value Discussion
[19:14] — Proposed Changes to APTA's Membership Model
[22:49] — Membership Models and Revenue
[24:45] — The Value of Belonging in Professional Organizations
[28:29] — Communication and Engagement Strategies
[30:04] — The Power of In-Person Conferences
[30:32] — Launching Digital Content with Limited Budget
[30:39] — Securing Sponsorships for Year-Round Exposure
[31:57] — Decision-Making in Private Practices vs. Committees
[32:56] — Dave's YouTube Channels and Long-Term Goals
[33:21] — Short Play vs. Long Play
[35:27] — Health and Wellness Trends
[35:35] — Membership is Personal
[36:34] — Health and Wellness in Gyms
[38:48] — Boomers' Approach to Wellness
[40:12] — Fish in a Barrel Scenario at Gyms
[42:38] — Recovery Zone Concept
[43:03] — Resolve Physical Therapy's Strategy
[59:13] — Parting Shots
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
What is a physical therapist’s attention actually worth?
Dave Kittle, Tony Maritato, and Jimmy McKay break down why PTs consistently undervalue their authority, audience, and influence and how the creator economy is changing the game. From pricing sponsorships and live reads to applying creator leverage inside patient care, this conversation will challenge how you think about value, pricing, and power in physical therapy.
If you’ve ever felt underpaid, under-leveraged, or unsure what your voice is worth then start here.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:00] — The Value of Real Products
[01:15] — Coaching High-Earning Clients
[03:02] — Screening Processes and Client Selection
[04:28] — Social Media Influence and Transformation Stories
[05:39] — The Power of Emotional Advertising
[06:21] — Fundraising Campaigns
[07:28] — Monetizing Social Media Content
[09:40] — Negotiating Fair Rates for Sponsored Content
[15:36] — Balancing Quality, Speed, and Cost in Freelancing
[15:49] — Valuable Insights from Tony
[16:26] — Jamie Brindle's Freelancer Advice
[17:20] — Applying Freelance Tactics to Patient Care
[17:36] — Offering Options to Patients
[18:06] — Formulating Service Packages
[19:20] — Handling Product Reviews and Licensing
[21:18] — Snowplowing and Patient Care Analogies
[24:03] — Live Streaming and Sponsorship Ideas
[28:14] — Gratitude and Reflections
[30:13] — Future Plans and Experiments
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
What if you never billed insurance again… and still built a thriving physical therapy clinic powered purely by attention?
Dave Kittle, Tony Maritato, and Jimmy McKay debate the idea of running a PT practice with zero copays, zero membership fees, and 100% monetized attention.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:00] — Distrust in Major Platforms
[01:09] — The Future of Clinics: Attention Economy Model
[02:34] — Reality TV and Physical Therapy
[02:54] — Challenges and Storytelling in Content
[03:38] — Free Evaluations and Patient Success
[04:05] — Corporate Challenges and Social Media Influence
[04:24] — Mr. Beast's Approach to Business
[05:01] — Reality TV vs. Patient Results
[06:46] — Jesse Cole and the Savannah Bananas Model
[07:54] — Creating an Engaging Clinic Experience
[08:19] — The Power of Clickbait for Good
[08:49] — Sponsorships and Brand Collaborations
[09:28] — Charity Donations as a Marketing Strategy
[10:59] — The Importance of Audience Engagement
[12:38] — The Attention Economy: A Growing Trend
[12:51] — Content Studios: The New Marketing Frontier
[14:42] — The Role of Social Media in Business Growth
[15:57] — Outsourcing Content Creation
[20:36] — The Future of Content Creation
[24:43] — Challenges in Hiring and Patient Demand
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Most physical therapists think six figures is out of reach… but what if I told you it’s not only possible, it’s expected?
If you're a PT, OT, or PTA in New York City who's burnt out from mill clinics or overwhelmed schedules, this video is for you.
⏱️ EPISODE BREAKDOWN
[00:00] — A transparent salary breakdown
[02:17] — Who This Opportunity is For
[02:35] — Our Unique Approach
[03:12] — Earning Potential for Therapists
[04:19] — Work-Life Balance
[04:43] — Clientele and Work Environment
[05:23] — Schedule and Freedom
[05:30] — Quality Over Quantity
[05:51] — Hybrid Care Model
[06:58] — Compensation Breakdown
[07:25] — Onboarding and Training
[08:01] — Performance-Based Pay
[09:16] — Risk and Reward
[11:05] — Client Expectations
[13:14] — Professional Growth Path
[13:34] — Diagnostic Ultrasound Training
[14:52] — Concierge Experience
[15:17] — Culture and Core Values
[16:37] — Supportive Team Culture
[16:52] — Application Process
[19:39] — Conclusion and Contact Information
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
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Most physical therapists think their job is to treat. But if the patient doesn’t buy into the plan of care, there are no follow-up visits, no outcomes… and no income.
In this real coaching call, Dave Kittle works with Poras Mehta on how to present the plan of care in a way that gets buy-in, keeps patients engaged, and helps them complete treatment, especially with chronic pain or neuro clients.
⏱️ EPISODE BREAKDOWN
[00:00] — Value Disconnect
[00:59] — Importance of Plan of Care
[01:23] — Role of Physical Therapists
[01:48] — Patient Buy-In and Follow-Up
[02:14] — Collaborative Review of Plan of Care
[02:56] — Understanding Patient Motivation and Goals
[03:24] — Training New Therapists
[04:32] — Challenges in Patient Commitment
[06:02] — Setting Realistic Expectations
[08:36] — Addressing Chronic Pain and Complex Cases
[09:20] — Defining Patient Goals
[10:22] — Breaking Down the Plan of Care
[11:54] — Case Study: Cardiac History Patient
[14:38] — Addressing Patient Concerns
[18:38] — Financial Commitment and Packages
[22:50] — Reframing Patient Mindset
[27:19] — Final Thoughts and Next Steps
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Would you trust a PT cruise for Parkinson’s patients? And why does everyone think their clinic is worth more but not the profession as a whole?
Dave Kittle, Tony Maritato, and Jimmy McKay debate everything from Parkinson's themed cruises and patient value perception to what PTs really think about reimbursement and worth.
Whether you’re a clinic owner, PT student, or just curious about the future of healthcare delivery, this one goes deep and makes you think.
💬 Drop your thoughts in the comments. What do YOU think PT is worth?
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:00] — The Value of Small Class Sizes
[01:15] — Parkinson's Cruise: A Unique Event
[01:37] — Cruise Pricing and Offerings
[03:22] — Cruise Ships for Rent: A Business Opportunity
[03:50] — Planning a PT Cruise
[04:23] — CEUs on a Cruise: A Win-Win
[05:43] — Cruise Experience and Personal Stories
[06:36] — The Value of Physical Therapy
[10:10] — Personal Experiences in PT Settings
[13:45] — Public vs. Private School Analogy
[15:43] — The Role of Technology in PT
[17:34] — Consumer Behavior and PT
[19:36] — Personal Anecdotes: The Value of Expertise
[20:54] — Starting a Business: Logo Design
[23:19] — The Difference Between Worth and Value
[23:43] — Starbucks Strike: Job Worth vs. Human Worth
[24:29] — Organizing a PT Strike
[25:16] — Evolving Perceptions of Worth and Value
[25:46] — Parting Shots
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
You know what Peloton got right… that every EMR still gets wrong?
If you’re trying to grow a PT clinic, motivate your patients, or create media that actually connects this episode is packed with insight.
Dave, Tony, and Jimmy riff on behavior change, badge systems, social proof, and why “Get The Message Out” might be the new marketing mantra.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:00] — Digital Badges
[00:52] — New Audit Component for Organizations
[01:47] — The Ever-Evolving Nature of Social Media
[03:34] — Naming and Branding Challenges
[04:03] — The Birth of GTMO
[06:00] — Graphic Design Inspiration
[06:59] — The Importance of Content and Distribution
[07:55] — Going Rogue with Audits
[11:37] — Communications Audit Strategy
[13:36] — Peloton Bike and Marketplace Adventures
[13:51] — Peloton Tread and Badge System
[14:37] — The Genius of Physical Badges
[15:19] — Digital Badges and Motivation
[16:40] — Motivation and Streaks
[17:27] — Apple Watch and Digital Badges
[18:17] — Recognition and Motivation
[20:30] — Funny Merit Badges
[22:12] — EMRs and Patient Motivation
[23:07] — Creative Badge Ideas
[29:17] — Surprise and Delight with Badges
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Clinic owners: would you refund this patient… or fight back?
Dave Kittle, Tony Maritato, and Jimmy McKay tackle real clinic drama, broken PT education, and next-level content creation. From a patient threatening legal action over a $350 late-cancel fee… to Kim Kardashian flunking the bar… to recording 26 episodes in 48 hours it’s chaos, strategy, and insight packed into one wild ride.
If you’re a PT, clinic owner, or content creator, you’ll walk away sharper, and probably laughing.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[00:59] — Patient Cancellation and Threats
[01:33] — Kim Kardashian and the California Bar Exam
[02:58] — Debate on Education and Professional Training
[11:01] — Manual Therapy and Professional Associations
[12:43] — Content Creation Blitz
[15:30] — Evergreen Content Strategy
[18:45] — Pitching Ignite Lab
[22:53] — Final Thoughts and Future Plans
[29:01] — Unexpected Booth Opportunity
[29:36] — Challenges with Big Organizations
[30:15] — Marketing and Communication Strategies
[30:55] — Payment Preferences and Methods
[31:32] — Long Game vs. Quick Wins
[33:14] — Clinic vs. Association Marketing
[34:35] — Content Creation and Distribution
[43:15] — Client Dispute and Cancellation Policy
[50:13] — Handling Threats and Legal Concerns
[56:21] — Parting Shots
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Physical therapy clinics that understand this are turning GLP-1 into a revenue goldmine. Here’s how.
Dave and Tony talk about one of the biggest trends in healthcare marketing today: the rise of GLP-1 medications like Ozempic, Wegovy, and Mounjaro and how physical therapy clinics can intelligently position themselves within this wave.
From Kroger’s bold “GLP-1 Balanced Meals” marketing to real conversations about patient psychology, activity vs passivity in weight loss, and building muscle after TKR this episode offers practical, honest takes.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[01:03] — Brainstorming Session: Kroger's GLP-1 Ad
[02:14] — Understanding GLP-1 and Weight Loss
[03:15] — Creating a Muscle Protective Program
[04:21] — Analyzing the Kroger GLP-1 Ad
[05:30] — Chat GPT's Ad Analysis
[06:30] — Marketing to the Total Knee Replacement Community
[06:57] — Active vs Passive Weight Loss Approaches
[08:00] — Challenges in Weight Loss and Muscle Protection
[08:48] — Marketing to the GLP-1 Audience
[10:41] — Creating Effective Marketing Content
[12:39] — Chat GPT's Facebook Post for GLP-1 Audience
[15:04] — Feedback on Chat GPT's Post
[16:59] — Effective Video Content Strategies
[18:14] — Manual Therapy Video Feedback
[21:35] — Recording and Improving Video Content
[24:20] — Using Organic Content and Paid Ads
[25:46] — Creating Effective Social Media Posts
[26:52] — TikTok Style Videos vs Original Content
[30:01] — HIMSS Ad Strategy Discussion
[34:06] — Parting Shots
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Are you tired of the burnout, the Medicare red tape, and the broken traditional PT model?
In this episode, we get deep into the problems plaguing outpatient physical therapy and, more importantly, we reveal what’s actually working right now for practice owners who want freedom, cash flow, and a future-proof clinic. We are seeing real results using a cash membership model. If you’re a PT owner stuck in the grind or looking to escape insurance chaos, this episode is for you.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:03] — Healthcare Comparison: US vs Europe
[01:21] — Concierge Fees and Patient Visits
[01:34] — Celebrating Success in Healthcare
[02:14] — AI in Occupational Therapy
[03:17] — Embracing AI in Healthcare
[04:59] — Medical Transportation and AI
[06:57] — AI in Rural and Urban Settings
[07:33] — Therapists and Self-Driving Cars
[09:46] — Automation in Daily Life
[13:14] — Healthcare Costs and Reimbursement
[15:38] — Selling Premium Healthcare Products
[18:02] — Future of Physical Therapy Practices
[23:05] — Changing Healthcare Models
[27:39] — The Future of Seamless Payment Experiences
[27:53] — Real-Time Transparency in Services
[28:22] — The Need for Technological Advancements in Healthcare
[29:00] — Comparing Industries: Education vs. Healthcare
[30:15] — The Fear of Liability in Healthcare
[30:42] — Promoting Strength and Independence in Geriatrics
[31:59] — Concierge Medicine: A Premium Healthcare Model
[34:37] — DirectPay Model: A Solution for Slow Innovation?
[34:58] — The Economics of Healthcare and Housing
[36:10] — The Role of Private Funding in Innovation
[36:41] — Digital Health Solutions: Hinge and Sword
[38:35] — Listener Feedback on Sword Health
[43:00] — The Future of Physical Therapy
[45:36] — Overutilization of Surgeries in the US
[51:06] — Embracing New Technologies in Healthcare
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Medicare just paused payments, and most PT owners are panicking. But you don’t have to.
In this episode, we break down how to offer cash-based programs that patients actually want, like the “Return to Restaurant” and “Legacy Memory” packages. Learn how to boost income, reduce insurance dependency, and recession-proof your clinic now.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:49] — Medicare Payment Holds
[01:29] — Business Resilience: Handling Payment Delays
[02:01] — Personal Financial Strategies
[02:48] — Cash Reserves: How Much is Enough?
[04:48] — Diversifying Income Sources
[05:37] — Concierge Membership: A New Revenue Stream
[06:28] — Handling Refunds and Client Satisfaction
[07:09] — Creating Value in Services
[08:03] — Effective Communication with Clients
[08:32] — Naming Strategies: Avoiding the Word 'Fee'
[09:01] — Creating Specific Programs for Patients
[10:23] — The Importance of Program Naming
[12:24] — Leveraging Self-Pay Services
[13:07] — Innovative Service Ideas: Beyond Traditional Settings
[15:09] — Return to Restaurant Program: A Case Study
[16:32] — Logistics of Outings with Clients
[19:30] — Packaging and Pricing Programs
[21:00] — Creative Solutions for Cash Flow Issues
[21:34] — Family Chronicles: Combining Therapy with Memories
[24:12] — Implementing Memory Programs in Therapy
[24:35] — Pricing and Value of Services
[28:00] — Exploring Service Options for Memory Programs
[28:30] — Testing and Pre-Selling New Services
[31:23] — Final Thoughts and Parting Shots
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Is your healthcare provider more credible than your favorite fitness influencer?
In this episode, Dave Kittle, Tony Maritato, and Jimmy McKay dive into the growing tension between real medical credentials and viral social media fitness influencers.
The crew also explores how habit-building strategies like “streak psychology” and community tactics (think therapy dogs & Panera subscriptions) can improve patient compliance and what healthcare can learn from consumer brands like Amazon and Peloton.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:00] — Medical Credentials vs. Social Media Fitness Influencers
[00:55] — The Importance of Consistency in Business
[01:07] — Tucker the Therapy Dog: Boosting Patient Compliance
[01:40] — Building Community and Streaks in Clinics
[02:43] — Panera Bread's Unlimited Coffee Strategy
[03:37] — Leveraging Relationships in Healthcare
[04:59] — The Power of Relationships in Healthcare
[05:12] — The Amazon Prime Effect
[06:25] — The Importance of Professional Connections
[07:54] — Social Media Credentialing in healthcare: A New Trend
[08:25] — Healthcare Providers vs. Social Media Influencers
[10:29] — The Rise of Healthcare Professionals on Social Media
[11:10] — The Wild West of Health Information Online
[13:17] — The Role of Licensure and Accountability
[13:37] — The Future of Social Media in Healthcare
[14:33] — The Role of Media Companies in Healthcare
[23:16] — The Power of Consistency in Content Creation
[24:23] — The Hesitation to Publish: Risk vs. Reward
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
PT students are burning out before Day 1… and no one’s talking about it. We went through it. We lived it. But is it getting worse? And is the system broken before the career even starts?
Dave Kittle, Tony Maritato, and Jimmy McKay dive into why PT students are burning out before they graduate. Is the DPT model broken? We share our own school stories, discuss the hidden pressures, and how certain personality traits predict success in the clinic.
Whether you're a PT student, a clinic owner, or thinking about physical therapy as a career, this episode will make you rethink the education-to-employment pipeline.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:34] — Challenges in PT School
[02:06] — PT School Experiences
[02:26] — Dave's Unique PT School Journey
[04:18] — Balancing Academics and Athletics
[05:40] — Tony's PT School Decision
[06:35] — The Importance of Program Culture
[07:26] — Jimmy's Journey to PT School
[09:15] — Stress and Burnout in DPT Programs
[11:40] — The Importance of Challenges in Education
[13:45] — The Concept of Burnout
[14:18] — The Necessity of Academic Challenges
[16:32] — Perception vs. Reality in PT Workload
[19:52] — Psychological Factors in PT Workload
[21:26] — The Planning Fallacy
[24:28] — Crafting the Employee Experience
[26:33] — Hiring the Right Personality
[29:19] — Innovative Strategies for PT Clinics
[31:15] — The Power of Group Cohesion
[33:00] — Entrepreneurship in Physical Therapy
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Could your clinic borrow ideas from boutique gyms and group fitness models like The Athletic Club?
Dave Kittle and Jimmy McKay break down what makes this COVID-born fitness brand so sticky and what physical therapy owners can learn from it. From social accountability to pricing strategy, this is part business breakdown, part brainstorm, and part therapy for the industry.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:00] — The Gym Membership Trap
[01:09] — Exploring The Athletic Club's Unique Model
[01:38] — The Power of Group Fitness
[02:28] — Building Memberships that stick
[03:00] — The Role of Accountability in Fitness
[03:35] — Comparing Gym Experiences
[04:42] — The Business Model of Athletic Clubs
[05:12] — Potential for Group Physical Therapy
[06:41] — Success Stories in Group Fitness
[13:14] — Challenges in Implementing Group Therapy
[15:35] — The Role of Community in Fitness
[17:00] — Pilates and Yoga with a PT Perspective
[21:25] — Creating a Sticky Fitness Community
[22:58] — The Challenge of Motivating for Fitness
[23:17] — Fundraising and Fitness: A Winning Combination
[23:57] — Exploring Membership Details and Comparisons
[24:51] — Website Usability and Features
[25:46] — Benefits vs. Features
[27:34] — Implementing Fitness Programs in PT Clinics
[29:35] — Revenue Sharing and Staff Involvement
[33:53] — Building Community and Connection is key
[35:37] — Creating a Successful Run Club
[38:01] — Parting Shots
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.
Would you choose a guaranteed $90K salary or roll the dice for a potential $177K in performance bonuses?
Dave Kittle, Tony Maritato, and Jimmy McKay tackle a real-world question from PT clinic owner Dr. Eric Broadworth: Should therapists get paid for downtime or only for completed visits?
They break down salary vs. per-visit pay, the risks and rewards of each, and why most PTs choose stability over upside. Dave shares his hybrid compensation model that blends base pay with performance bonuses. The crew also debates whether PTs are too risk averse or just being realistic.
We wrap up with a powerful framework: Are you motivated by Craft, Cause, or Community? And what does that mean for hiring and retention?
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[01:21] — Compensation and Staffing in Physical Therapy
[02:11] — Paying Therapists for Downtime?
[02:43] — Handling Cancellations and No-Shows
[03:15] — Charging Patients and Managing Packages
[05:44] — Designing a Profitable Business Model
[08:05] — Salary vs. Pay-Per-Visit: Therapist Preferences
[11:26] — Understanding Therapist Motivations
[14:47] — Potential Solutions for Compensation Models
[21:18] — Craft, Cause, and Community: Retaining Therapists
[32:01] — Dish Washing Theory and Job Rewards
[32:43] — Importance of the Interview Process
[33:31] — Drivers: Craft, Cause, or Community?
[34:37] — Therapists' Motivations and Clientele
[36:52] — Evolving Priorities in Career
[39:37] — New York Running Boom
[41:31] — Physical Therapy and Community Events
[43:18] — VC Funding and Business Growth
[56:22] — Benefits vs. Features in Marketing
[58:45] — Parting Shots
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
Hosted on Acast. See acast.com/privacy for more information.