The Den Lennie Show

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The Den Lennie Show

Den Lennie

386 episodes

1 week ago

Send us a text Most video production companies are quietly bleeding money on storage. In this episode, Den breaks down the hidden costs of cloud storage, why keeping every client file destroys margins, and the simple system professionals use instead. You’ll learn: Why cloud storage is a long-term trapThe three-tier storage system that worksHow LTO tape protects data without subscriptionsA six-month archive policy for clientsHow to turn storage into recurring revenue Mentoring options : www.de...

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Entrepreneurship

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Send us a text Most video production companies are quietly bleeding money on storage. In this episode, Den breaks down the hidden costs of cloud storage, why keeping every client file destroys margins, and the simple system professionals use instead. You’ll learn: Why cloud storage is a long-term trapThe three-tier storage system that worksHow LTO tape protects data without subscriptionsA six-month archive policy for clientsHow to turn storage into recurring revenue Mentoring options : www.de...

Show more...

Entrepreneurship

Episodes (20/386)

The Den Lennie Show

$60K Dropbox Mistake EP #387

Send us a text Most video production companies are quietly bleeding money on storage. In this episode, Den breaks down the hidden costs of cloud storage, why keeping every client file destroys margins, and the simple system professionals use instead. You’ll learn: Why cloud storage is a long-term trapThe three-tier storage system that worksHow LTO tape protects data without subscriptionsA six-month archive policy for clientsHow to turn storage into recurring revenue Mentoring options : www.de...

1 week ago

12 minutes

The Den Lennie Show

Why Your Best Client Just Left (And The 3 Moves That Keep Them). EP #386

Send us a text Your biggest clients will always leave. The mistake most video business owners make is assuming loyalty lives with one person. In this episode, I break down a real client loss triggered by a resignation and show why this happens even when your work is strong. You will learn: Why client loss is structural, not personalThe three relationship layers that protect revenueHow champions leaving exposes hidden riskSimple moves to client-proof your businessIf you want clients that survi...

2 weeks ago

12 minutes

The Den Lennie Show

How to Fix Cash Flow Without Dropping Your Price. EP #385

Send us a text If your cash flow feels tight, the problem started months ago. Most video businesses only think about sales when things go quiet, and by then, it is already too late. In this episode, Den explains how the 90-day rule impacts your revenue, why most follow-ups fail, and how pricing based on hours keeps owners stuck. You will learn: Why your pipeline is the real problemThe follow-up line that revives stalled dealsHow isolation leads to underchargingWhy value pricing changes everyt...

4 weeks ago

8 minutes

The Den Lennie Show

Get Out of the Kindergarten Stage in Business

Send us a text Feeling lost as you try to grow your video business? You are not failing, you are transitioning. In this episode, Den breaks down the kindergarten stage, the uncomfortable but essential phase where skilled filmmakers learn how to think and act like business owners. In this episode: Why talent makes the transition harder The real problem behind overwhelm The impact of the 90 day lag What steps drive momentum How action builds confidence If you want to scale without burnout,...

1 month ago

9 minutes

The Den Lennie Show

The Hidden Lag Killing Your Profitability #383

Send us a text If you are broke right now, the cause is not this month. It is the result of what you did not sell 90 days ago. In this episode, we unpack the 90 day lag that runs your video business whether you know it or not. You will discover: The 3 phases of the 90 day lag Why busy seasons lead to future cash flow problems The real cost of inconsistent selling How to build a weekly rhythm that prevents feast and famine How to calculate your weekly sales targets If you want predictabl...

1 month ago

11 minutes

The Den Lennie Show

The 7 Systems Every Video Business Needs #382

Send us a text Most video business owners work long hours and still feel stuck. Projects rely on them, clients rely on them, and growth stalls because everything runs through one person. In this episode, I break down the seven systems that separate businesses capped at $100k from those scaling past $350k and beyond. |These systems give you clarity, control, and the freedom to grow without burning out. Here is what you will learn: How to create predictable client acquisitionThe project...

1 month ago

14 minutes

The Den Lennie Show

How to 10X Your Client Base in 90 Days. EP #381

Send us a text What if 10X growth wasn’t about doing more but doing less? In this episode, Den breaks down how video business owners can simplify their strategy and multiply their results with one lever of focus. You’ll discover: Why 2X thinking keeps you stuck in the grindHow to spot your most profitable nicheThe power of a single marketing channelA simple 90-day plan to rebuild your pipelineIf you’re ready to ditch the hustle and scale with clarity, this episode is your playbook. Mentoring...

1 month ago

14 minutes

The Den Lennie Show

Scale Shoots, Not Staff: How AI Is Transforming Video Production Workflows. EP #380

Send us a text Every production company hits that breaking point — too many shoots, not enough crew. The natural instinct is to hire more people, but that’s exactly what kills efficiency and profit. In this episode, Den reveals how smart video business owners are using AI to systemise their workflows, eliminate admin bottlenecks, and scale up without adding headcount. Here’s what you’ll discover: Why hiring more staff isn’t the solutionReal AI workflows that save hours every weekHow to automa...

2 months ago

13 minutes

The Den Lennie Show

Are You Making This Big Video Mistake? EP #379

Send us a text Most video businesses don’t fail because of talent. They fail because they try to be everything to everyone. If your positioning feels unclear, your website lists every service under the sun, and you find yourself chasing every type of client, you don’t have a sales problem. You have an identity problem. In this episode, Den breaks down exactly how to fix your muddy messaging so you can attract clients who instantly understand your value. He explains how to define your signatur...

2 months ago

12 minutes

The Den Lennie Show

Triple Revenue, Take Four Week Holidays. EP #378

Send us a text Working harder is not the fix. In this episode, I share the three systems that take a production company from 2 A.M. finishes to real freedom. We cover pipeline, operations, and positioning, plus the single mindset shift that unlocks scale. You will discover: How to create weekly demand without chasingThe Systems Stack that removes you as the bottleneckWhy specialists are the safe choice for premium buyersA 90-day rollout to scale without burnoutThe mindset shift from freelance...

2 months ago

10 minutes

The Den Lennie Show

The Simple Google Trick Making Video Production Companies Instantly Visible EP#377

Send us a text Are you losing clients to competitors who aren’t even as good as you? In this episode, I reveal a simple Google My Business strategy that helped one video production company boost inbound leads by 40%, without spending a dime on ads. Most agencies miss this, but it can instantly make you visible to clients actively searching for your services. Here’s what you’ll discover: Why your bare-bones GMB profile is costing you leadsHow to turn “services” into detailed “products” G...

3 months ago

7 minutes

The Den Lennie Show

Escaping the Perfectionism Trap at $250K and Beyond. Ep #376

Send us a text At $250,000 a year and beyond, perfectionism is no longer helping your production company grow. It is the very thing keeping you stuck. In this episode, I share how to flip perfectionism into your biggest growth lever, with real-world examples from companies that broke through revenue ceilings by reframing their approach. You’ll discover: Why perfectionism stalls growth at $250K+ revenueHow to calculate your true hourly rate and stop doing $15 tasksA simple framework to validat...

3 months ago

10 minutes

The Den Lennie Show

Fix Your Sales Pipeline, Unlock Predictable Growth Ep #375

Send us a text Are leads slipping through the cracks while you wait for proposals? After working with 178+ video production companies doing $250K and above, I’ve seen the same pattern hold 90% back from scaling. In this episode, I share the exact pipeline system that turns chaotic lead management into predictable revenue. Here’s what you’ll learn: The difference between inquiries, warm leads, and true opportunitiesWhy most companies confuse activity with pipeline healthHow to nurture prospect...

3 months ago

7 minutes

The Den Lennie Show

How to Scale Beyond $500K as a Production Company Owner Ep #374

Send us a text Most production companies hit a wall between $250K and $500K in revenue. They’re too established to compete on price but not big enough to win on reputation, stuck in what’s called the authority gap. The usual “hustle harder” approach of chasing leads and pitching only makes it worse. In this episode, we explore the four-part farming system that helps production companies break through the $500K ceiling and build predictable, sustainable growth. You’ll learn how to: Focus on th...

3 months ago

11 minutes

The Den Lennie Show

Clients Aren’t Buying Talent Anymore- Here’s What They Are Buying (And How to Sell It) EP #373

Send us a text In this no-fluff solo episode, Den dives deep into how AI is reshaping the video production landscape—and why boutique creatives risk being left behind if they keep relying on talent alone. The punchline? In today’s market, positioning beats talent. You’ll hear why clients are increasingly drawn to perceived certainty, scalable systems, and strategic partners—not just slick reels or cinematic flair. If you’re stuck between $100K–$500K in revenue and wondering why cheaper, less ...

6 months ago

12 minutes

The Den Lennie Show

Why Most Creatives Will Be Replaced by AI (and What the Smart Ones Are Doing Now) Ep #372

Send us a text “AI is coming for your job — and if you think it’s not, you’re kidding yourself. But here’s the thing… while most filmmakers are sipping piña coladas on the beach, pretending the sea’s calm, I’m telling you, there’s a tsunami coming. In today’s episode, I break down exactly where AI can’t replace you — and more importantly, how to start using it now to gain a massive competitive edge. If you want to be a first mover, not a casualty, this one’s for you.” (And i...

7 months ago

13 minutes

The Den Lennie Show

Did AI Just Take Over My Podcast? Let’s Talk About It… EP #371

Send us a text Den addresses the elephant in the room after posting an AI-generated episode that fooled most of his audience. He breaks down why AI will disrupt the video production industry but won't replace it entirely, using the analogy of synthesizers in music - powerful tools that still require expertise to master. Key insights covered: Why clients having AI tools doesn't threaten skilled videographersHow to get ahead of the curve instead of hiding from changeThe biggest opportunit...

7 months ago

11 minutes

The Den Lennie Show

Burnt Out & Underpaid? Why Most Videographers Stay Stuck (Until They Do This) EP #370

Send us a text You’re working 70-hour weeks, juggling clients, edits, marketing, wondering why it still feels like you're barely keeping your head above water. Sound familiar? In this deep dive with our new hosts, Kai Mercer and Blake Juno, we unpack exactly why so many talented videographers get trapped in the feast-or-famine cycle, and how you can break free without turning into a pushy salesman. If you’re an introvert or just tired of the hustle, this one’s for you. We’re...

7 months ago

9 minutes

The Den Lennie Show

He blew up the Death Star - And Taught Me This Life-Changing Business Lesson! EP #369

Send us a text This week's episode is a personal one. Den shares the incredible story of Bruce Logan ASC - the man behind the Death Star explosion in Star Wars — and the humbling lessons he learned from working with him. But it’s not just about nostalgia. Den also pulls no punches about the real state of the video industry in 2025: budget cuts, slower sales cycles, and why many creative businesses are quietly collapsing without realizing it. You'll learn why "good enough" might actually save ...

8 months ago

14 minutes

The Den Lennie Show

Why I’m Giving Away $10K of Training for Free EP#368

Send us a text After three decades behind the camera, I’ve made a big call… In this episode, I’m announcing something I’ve never done before: I’m releasing my entire archive of foundational training , shooting, lighting, camera operation, all for free on YouTube. These trainings once sold for thousands. Now, they’re yours to learn from, build on, and share. Whether you’re just starting out or you’ve been in the game a while, this is the kind of practical, real-world knowledge you won’t find o...

8 months ago

13 minutes