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The Difference Maker Revolution Podcast
The Difference Maker Revolution
158 episodes
5 days ago
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.
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All content for The Difference Maker Revolution Podcast is the property of The Difference Maker Revolution and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.
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Marketing
Business
Episodes (20/158)
The Difference Maker Revolution Podcast
Highlights of 2025 and Looking Forward to 2026

2025 was a year of transformation—and the Difference Maker Revolution team is sharing the highlights that shaped it. From AI breakthroughs to hands-on workshops and personal milestones, discover how photographers are embracing change, attracting ideal clients, and taking their studios to the next level.


In this episode, you’ll hear:


  • How AI is helping photographers connect with their ideal clients and grow their studios
  • Why “done-with-you” services are replacing traditional coaching for real implementation
  • Real success stories from members achieving measurable results
  • Personal milestones that reshaped business perspectives and marketing strategies
  • What’s coming in 2026—and how to stay ahead in an evolving industry


Join the Difference Maker Revolution!


The Difference Maker Revolution Podcast was created for photographers who want more than a business — they want impact, freedom, and fulfillment.


We believe photography has the power to change lives, and that profit and purpose aren’t opposites — they’re partners. When they align, photographers unlock not just income, but influence and independence.


Hosted by Steve Saporito, Ronan Ryle, Jonathan Ryle, and Jeanine McLeod, this show brings together decades of experience helping thousands of studios worldwide transform from surviving to thriving.


Each episode dives deep into what really drives growth — not gimmicks or hacks, but the mindset, strategy, and systems that turn creativity into consistency and purpose into profit.


You’ll hear real conversations with industry leaders, proven frameworks that work in any market, and honest stories from photographers who’ve built businesses that matter — without losing the heart that started it all.


If you’re ready to grow, to lead, and to prove that you can build a photography business that’s both profitable and purposeful — welcome home.
This is The Difference Maker Revolution

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1 week ago
27 minutes 19 seconds

The Difference Maker Revolution Podcast
Valentines Only Around the Corner

Valentine’s Day might be over on the calendar — but for smart photographers, it starts way earlier.


In this episode, we break down why most photographers miss easy bookings, how existing clients are your most underused growth lever, and why event-based marketing creates stress unless you know how to use it properly.


From client psychology and communication preferences to evergreen marketing, continuity, and even AI recommendations — this conversation challenges common assumptions and reframes how photographers should think about marketing, timing, and client relationships.

If you want more repeat clients, less pressure, and smarter growth, this episode is required listening.


Key Highlights

  • Why Valentine’s Day marketing starts months before February
  • The belief that’s quietly blocking photographers from repeat bookings
  • Why existing clients are easier, faster, and more profitable than new leads
  • The truth about event-based marketing vs evergreen offers
  • How communication preferences can make or break client conversations
  • Why photographers who deliver real experiences get clients coming back again and again
  • How continuity, recurring revenue, and AI recommendations are shaping the future of photography businesses


Join the Difference Maker Revolution!


Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.


The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

Generate highly targeted leads.

Increase conversions with ideal clients.

Build long-term client relationships.

Create consistent, predictable revenue.


This show is hosted by industry experts:

Steve Saporito: Serial portrait studio owner and photography educator.

Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Jonathan Ryle: Photography marketing funnel specialist.

Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.


Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.


Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Show more...
2 weeks ago
34 minutes 57 seconds

The Difference Maker Revolution Podcast
The Importance of Recharging and Connecting

In this special Christmas episode, Ronan, Janine, and Steve slow things down and talk about what this season really means—not just for their families, but for photographers everywhere. From Christmas Eve feasts and quirky traditions to childhood memories and the joy (and chaos) of shutting the studio doors for a few precious days, this episode is all about connection, nostalgia, and being present—everything photographers ask their clients to embrace, yet so often forget to give themselves.

It’s a cosy, funny, real conversation about recharging, making memories, being human in your business, and leaning into the magic your clients feel this time of year. If you need permission to switch off, breathe, and enjoy the people who matter most, this is the episode to curl up with.

Key Highlights

  • The one time of year the entire photography world finally slows down—and why it matters for your creativity and mental health.
  • How Janine shifted from “militant Christmas Eve commander” to intentional, slow, meaningful traditions… and why your clients crave the same energy.
  • Why the small rituals—hot cocoa bars, new ornaments, matching PJs—are the things your children remember for life.
  • Christmas around the world: Irish potatoes, Italian lasagna, Australian barbies, and flaming whiskey-soaked pudding.
  • Why showing the human behind the business in your content is more important than ever (especially during the holidays).
  • The honest truth: photographers give so much all year… but struggle to give themselves permission to rest.
  • A reminder every photographer needs to hear: “The hardest person to celebrate is yourself.”
  • Ronan, Steve, and Janine’s Christmas wish for every Difference Maker photographer—and a seasonal invitation to join the community.


Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.


The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.


This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
  • Jonathan Ryle: Photography marketing funnel specialist.
  • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.


Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.


Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Show more...
3 weeks ago
24 minutes 53 seconds

The Difference Maker Revolution Podcast
Marketing for AI Recommendation - Part 1

The world of photography marketing is shifting—fast. In this episode, Steve, Jeanine, and Ronan break down what may be the biggest change since Google itself arrived: the rise of AI recommendation marketing. As more people start asking ChatGPT for help—not Google—photographers who want to stay visible must adapt now.

You’ll hear how AI is replacing traditional searches with smart, conversational recommendations that match people based on values, purpose, and emotional alignment—not style, props, or keywords. And you’ll discover why Difference Maker photographers are uniquely positioned to thrive in this new era, where authentic purpose and transformational experiences matter more than ever.

If you’re a photographer who wants AI to recommend you first—to clients actively searching and to those who don’t even realize photography is the solution they need—this episode is your roadmap.

Key Highlights

  • Google is declining. AI search is skyrocketing. And the way clients find photographers will never be the same.
  • Why people trust AI recommendations more than Google—and sometimes more than themselves.
  • The new reality: AI won’t match clients by “style”… it matches them by values, purpose, and transformation.
  • How conversational websites and content can turn AI into your best referral source.
  • The return of “referral marketing”—but now the referrer is AI.
  • Why describing your purpose, your why, and your client’s transformation clearly is now more important than SEO.
  • A live example: how Jeanine planned an entire New York trip using AI—without touching Google once.
  • The painful truth: “photographer’s photographers” (focused on style, awards, and artistic ego) are the ones AI will leave behind.
  • The A.I.D.O. framework for preparing your business for AI recommendations:
  • A — Accuracy: perfect consistency across your digital footprint
  • I — Intent: clarity of purpose and transformation
  • D — Discoverability: emotional, conversational content AI can understand
  • O — Optimisation: aligning everything across your brand
  • How AI will soon recommend photographers to people who aren’t even looking for photography—just solutions like confidence, connection, celebration, healing, or belonging.
  • Why Difference Maker photographers, already trained in emotional storytelling and purpose-led marketing, are decades ahead of everyone else entering the AI era.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.


The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.


This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
  • Jonathan Ryle: Photography marketing funnel specialist.
  • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.


Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.


Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.



Show more...
4 weeks ago
34 minutes 7 seconds

The Difference Maker Revolution Podcast
Biggest "Aha Moments" from Effortless Sales

This episode pulls back the curtain on the most powerful breakthroughs from our recent Effortless Sales workshop in Glasgow—and trust us, photographers walked out seeing their work (and their clients) in a completely new way.

Steve, Ronan, and Jonathan break down the jaw-dropping moments that helped photographers realize why clients aren’t buying the photos they think matter…and what actually makes clients fall deeply in love with their images. From the emotional “why” behind every purchase to the overlooked details that turn a simple photo into a must-have piece of art, this conversation reveals the shifts that lead to consistent high-value sales without ever pushing or persuading.

If you’ve ever wondered why some images resonate instantly—and others fall flat—this episode is your roadmap to photographing for clients, not for judges, peers, or your own artistic ego. And it might just be the mindset reset your business has been missing.


Key Highlights

  • The #1 workshop moment that blew everyone’s mind: why clients don’t fall in love with photos… they fall in love with what those photos mean.
  • The “describe the photo” exercise that revealed why most photographers unknowingly present images clients can’t emotionally connect with.
  • Why clients reject a photo at first glance—but then choose it as their favorite once it’s emotionally interpreted.
  • The shocking truth about variety: photographers think it's outfit and backdrop changes… clients think it's emotional storytelling and meaning.
  • How photographing for clients (not awards, judges, or the industry) unlocks effortless, pressure-free sales.
  • Real examples from the workshop showing how most photographers accidentally create shoots with only 2–3 sellable images—without realizing it.
  • The difference between a “photographer’s photographer” and a Difference Maker—and why one of them will be wiped out by AI.
  • Why understanding a client’s deeper “why” and their unspoken emotional desires leads to consistent 4- and 5-figure orders.
  • The moment attendees realized how much they needed to unlearn—and how quickly their sales potential expanded once they did.
  • How photographing the subtle, meaningful elements (a squeeze, a glance, a gesture) can turn a simple portrait into a priceless memory worth thousands.


Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.


The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.


This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
  • Jonathan Ryle: Photography marketing funnel specialist.
  • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.


Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.


Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Show more...
1 month ago
23 minutes 55 seconds

The Difference Maker Revolution Podcast
The 'Chicken' or the 'Egg' in your 'AI Marketing'

In this lively, Guinness-fuelled conversation, the team dives into the biggest marketing shift photographers will face in the next 12–18 months: the death of Google search marketing—and the birth of AI recommendation marketing.

If you're still optimizing for SEO, you’re already behind. In this episode, Jonathan, Ronan, and Steve break down how tools like ChatGPT and the new Atlas browser are about to reshape how clients discover photographers… and why the photographers who adapt now will dominate their markets.

You’ll hear why your purpose, your “why,” and your client’s emotional motivations matter more than awards, gear, or artistic ego—and how AI will reward photographers who are clear, human, and compelling in ways Google never could.

This is an early look at the future of photography marketing—and the strategic edge only early adopters will have.


Key Highlights

  • “SEO is dying. AI recommendation marketing is here—and it changes everything.”
  • Why clients will soon stop Googling photographers and instead rely on conversational AI to make curated recommendations.
  • Real examples of how ChatGPT’s new Atlas browser can shortlist photographers—with portfolios, pros/cons, contact details, and tailored questions—in seconds.
  • The chicken or the egg dilemma of AI marketing: should photographers master the tools first, or clarify their purpose and client transformation first? (Hint: there’s only one right answer.)
  • Why awards, artistic ego, and “photographer-first” branding won’t help you in an AI-driven recommendation world.
  • The one thing AI needs to recommend your studio—and why most photographers haven’t prepared for it.
  • How early adopters are already using AI to purchase more confidently, refine decisions, and shortcut research… and why your clients will do exactly the same.
  • Why understanding your client’s secret desires and emotional drivers matters more now than at any time in photography marketing history.
  • The coming marketing divide: photographers who adapt to AI—and photographers who disappear.


Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.


The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.


This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
  • Jonathan Ryle: Photography marketing funnel specialist.
  • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.


Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.


Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Show more...
1 month ago
28 minutes 2 seconds

The Difference Maker Revolution Podcast
Planning 2026: The Difference Maker Revolution Secret Sauce

Ready to stop winging it and start winning it?

In this episode, Jonathan, Ronan, and Jeanine break down how professional photographers can plan smarter for 2026 without waiting until January, scrambling at PPA, or wasting weeks in “planning mode.”


You’ll learn why traditional year-long planning fails creatives, how the 12-Week Year gives you momentum, and how top studios use a clear why, revenue numbers, and simple weekly actions to stay profitable all year — even in months most photographers call “dead.”

If you’ve ever said, “I’ll plan next month,” this episode will shake you (nicely).


Key Highlights Photographers Will Want to Hear:

  • The #1 reason photographers get stuck: procrastination disguised as planning.
  • How the 12-Week Year keeps you focused, accountable, and profitable every quarter.
  • Why knowing your why changes your marketing, your pricing, and who you attract.
  • The business math (no fluff): How many clients you need, How many leads you need, How to tie revenue goals to daily actions
  • Jeanine’s studio secret: turning “slow season” into a revenue machine with repeatable yearly offers (like Baby Duck portraits!).
  • “Hope is not a strategy.” Stop relying on luck and start using a plan that works.
  • Why boring consistency beats creativity when it comes to business growth.


If you want 2026 to be your most profitable year — not another year of hustling and guessing — this episode gives you the framework.


Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.


The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.


This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
  • Jonathan Ryle: Photography marketing funnel specialist.
  • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.


Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.


Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Show more...
1 month ago
30 minutes 2 seconds

The Difference Maker Revolution Podcast
What Makes An Amazing Experience?

Every photographer wants raving clients and endless referrals — but what really creates an unforgettable client experience?

In this episode, Steve, Jeanine, and Jonathan pull back the curtain on what separates “just another photo session” from a truly transformational experience that keeps clients coming back — and talking about you to everyone they know.

You’ll learn how to think like the world’s best brands (yes, even Disney), anticipate your clients’ unspoken needs, and design every touchpoint — from your first ad to your follow-up email — with heart, purpose, and authenticity.

If you’ve ever wondered why some photographers seem to effortlessly create loyal fans while others struggle to stand out, this conversation is your blueprint to becoming unforgettable.

Key Highlights & Takeaways

  • The real meaning of “amazing experience” (hint: it’s not about taking 300 perfect photos).
  • Why your client experience starts long before they step in front of your camera.
  • The secret Disney uses to create emotional loyalty — and how to apply it to your studio.
  • How to design emails, texts, and ads that sound human — not “corporate generic garbage.”
  • The psychology behind identity shifts — and why the best photographers sell who clients become, not just what they buy.
  • Practical steps to create wow moments before, during, and after every session.
  • How to make your clients feel seen, valued, and part of something magical.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.

This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
  • Jonathan Ryle: Photography marketing funnel specialist.
  • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Show more...
1 month ago
32 minutes 12 seconds

The Difference Maker Revolution Podcast
The Dawn of AI Agent Opportunity at The Difference Maker Revolution

The world of photography marketing is about to change… again.

In this episode, the team reveals how AI agents (not just ChatGPT prompts) are becoming full-blown digital workers that can run tasks inside your business — from building ads to updating workflows to sending client emails — all without you clicking a single button.


But here’s the real kicker: AI is about to choose which photographers get recommended to clients.


Just like Google changed the industry years ago, AI is becoming the new search. Clients will stop Googling “family photographer in my area”… they’ll ask AI, and the AI will decide who shows up.


If you want to be on the list the AI recommends, this episode gives you the first steps. Perfect for photographers who:

  • Want more inquiries without spending hours on marketing
  • Want to stay ahead of industry shifts (instead of reacting too late)
  • Want more time shooting and less time on busywork

This isn’t hype — it’s happening right now.


Why You Need to Listen:

  • Search is dead. Conversational booking is here. Clients won’t browse websites… they’ll ask AI, and AI will choose who to hire.
  • Change your website language or get left behind. It’s not about SEO keywords anymore — it’s about matching what AI is being asked.
  • AI can now DO work inside your business. Build a funnel. Start a Facebook ad. Send the weekly update email. Fully automated.
  • Stop wasting hours on admin. AI agents handle repetitive tasks so you can focus on client experience and creativity.
  • Early adopters will win big.Those who prepare now will become the photographers AI recommends.


Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.


The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.


This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
  • Jonathan Ryle: Photography marketing funnel specialist.
  • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.


Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.


Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Show more...
2 months ago
27 minutes 51 seconds

The Difference Maker Revolution Podcast
Your Marketing Mix

If your bookings come in waves — busy one month, crickets the next — this episode is your wake-up call.

In this power-packed conversation, Jeanine McLeod, Steve Saporito, and Jonathan Ryle break down exactly what your marketing mix should look like as a professional photographer in 2025. From phone calls that lead to instant rebookings to the referral systems and social media strategies that actually drive revenue, this is your blueprint for consistent, sustainable bookings — without burning out or relying on just one source of leads.

Whether you’re shooting solo or running a full studio, this episode will help you fill your calendar, strengthen client loyalty, and finally end the feast-or-famine cycle.

Key Highlights

  • The #1 mistake photographers make that keeps them stuck in the “busy or broke” cycle.
  • How to build a marketing mix that doesn’t collapse when Facebook ads slow down.
  • Why loving on your existing clients will always outperform chasing new leads.
  • Jeanine’s daily 2-hour marketing routine that keeps her studio fully booked.
  • The real secret to referrals: how to create experiences clients want to share.
  • Steve’s easy win strategy for confident selling and quick rebookings.
  • How to balance organic and paid marketing for long-term success.
  • The mindset shift that transforms leads into loyal, high-value clients.

Listen if you want to...

  • Build a steady stream of clients without burnout.
  • Learn how to turn existing clients into repeat bookings and referral machines.
  • Create a marketing system that works even when you’re busy shooting.


Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.

This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
  • Jonathan Ryle: Photography marketing funnel specialist.
  • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.


Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Show more...
2 months ago
35 minutes 15 seconds

The Difference Maker Revolution Podcast
3 Ways To Get Bookings Quickly

Tired of scrambling for new leads every month? In this episode of The Difference Maker Revolution Podcast, Steve, Ronan, Jeanine, and Jonathan reveal practical, proven ways to fill your calendar fast — using the clients you already have.

From creating loyal “clients for life” to mastering the art of the personal phone call, this conversation is packed with real-world strategies to increase your bookings, strengthen relationships, and boost profits — all without spending a cent on ads.

If you’ve ever thought, “I need more clients,” this episode will make you think again.


Key Highlights

  • Why your best future clients are your past clients — and how to re-engage them authentically.
  • The one phone call that can turn an empty slot into a booked session (no awkward sales pitch required).
  • How to use birthdays, milestones, and “reasons to call” to drive repeat business.
  • What to say when you pick up the phone — Jeanine shares her exact conversation script.
  • Steve’s secret to filling cancellations fast with his simple “standby list” method.
  • Networking that actually works: how to connect with people who want to refer you (without sounding desperate).
  • Jonathan’s quick-fire ad strategy for photographers who need bookings this week.


Listen if you want to…

  • Stop chasing cold leads and start cultivating loyal clients.
  • Learn how to grow your studio from repeat and referral business.
  • Fill your calendar fast — even when cancellations hit.


Join the Difference Maker Revolution!


Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.


The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.


This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
  • Jonathan Ryle: Photography marketing funnel specialist.
  • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.


Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.


Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.


Show more...
2 months ago
31 minutes 37 seconds

The Difference Maker Revolution Podcast
Control the Controllables

Feeling overwhelmed by things you can’t change?

As photographers and business owners, it’s easy to spiral when ad costs rise, social media is noisy, or outside drama creeps in. But the truth is, success comes from focusing on what you can control.

In this episode of the Difference Maker Revolution Podcast, Jonathan, Ronan, and Jeanine share powerful strategies to protect your mindset, cut out distractions, and take responsibility for what really drives your photography business forward.

What You’ll Learn in Episode 145:

  • Why obsessing over the news, politics, or competitors is draining your energy and how to stop.
  • Simple systems to stay productive and avoid social media doom-scrolling.
  • How to shift from “woe is me” to problem-solving mode when challenges hit your business.
  • The role of mindset, gratitude, and meditation in staying grounded.
  • Why keeping an open mind is essential for growth in photography and beyond.
  • The one-liner that will change the way you approach your day: “You can control what you consume.”

If you’re ready to stop being pulled off course by things outside your control and start focusing on the actions that truly move your photography business forward, this episode is a must-listen.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.

This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
  • Jonathan Ryle: Photography marketing funnel specialist.
  • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.


Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Show more...
2 months ago
32 minutes 40 seconds

The Difference Maker Revolution Podcast
The Secret Sauce So You Can Define Your Success

Are you measuring your success by someone else’s numbers?

Too many photographers fall into the comparison trap: chasing averages, sales, and trends that don’t reflect what they actually want from their business. In this episode of the Difference Maker Revolution Podcast, Jonathan, Ronan, and Jeanine reveal the real “secret sauce” to defining success on your own terms.

If you’ve ever wondered why your business feels out of alignment or why chasing other photographers’ results leaves you frustrated, this conversation is for you.

Episode Highlights:

  • Why average sales numbers don’t tell the whole story (and what you should measure instead).
  • How to create a 5-year vision for your photography business that matches your lifestyle goals.
  • The crucial difference between your what, how, and WHY and why money alone isn’t enough to sustain success.
  • Practical steps to break big goals into achievable actions using the “12-week year” system.
  • The role of accountability and community in keeping you on track and motivated.

Whether you dream of scaling your studio or simply creating more freedom and fulfillment, this episode will help you redefine success and design a photography business that truly works for you.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.

This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
  • Jonathan Ryle: Photography marketing funnel specialist.
  • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.


Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Show more...
3 months ago
27 minutes 29 seconds

The Difference Maker Revolution Podcast
Are You a 'Photographer’s Photographer'? If You Are, AI is About to Eat Your Lunch

AI isn’t coming for photography—it’s already here. And if your business is built on impressing other photographers instead of serving clients, you could be in serious trouble. In this thought-provoking episode, Ronan, Steve, Jeanine, and Jonathan pull no punches as they explore why being a “photographer’s photographer” is no longer enough—and what you must do to survive and thrive in the age of AI.

What you’ll learn in this episode:

  • Why clients don’t care about your technical perfection—and what they do care about.
  • The story of Taylor Swift’s engagement photos and what it reveals about emotion vs. technique.
  • How photographers accidentally create emotional impact (and how to do it intentionally).
  • Why AI will replace technical photography—but can never replace human connection.
  • How to future-proof your business by delivering experiences, not just images.

If you’re relying on style, gear, or awards to set yourself apart, this episode is your wake-up call.

👉 Tune in now to discover how to stay relevant and build a business that truly matters.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.

This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
  • Jonathan Ryle: Photography marketing funnel specialist.
  • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Show more...
3 months ago
35 minutes 24 seconds

The Difference Maker Revolution Podcast
When Do You Reveal the Price to Your Client? – Most Get This WRONG!!!

Is hiding your prices killing your sales—and your reputation? In this episode, Ronan, Steve, Jeanine, and Jonathan tackle one of the trickiest (and most misunderstood) parts of running a photography business: when and how to talk about money with clients.

Spoiler: most photographers get this wrong—and it leaves clients feeling icky, burned, and never coming back.

What you’ll learn in this episode:

  • Why “bait and switch” pricing destroys trust (and how to avoid it).
  • The real reason clients experience sticker shock—and how to prevent it.
  • Why putting prices on your website can cost you dream clients.
  • How to align pricing conversations with value and emotion, not just numbers.
  • The simple shifts that turn awkward money talks into loyal, returning clients.

If you’ve ever struggled with when to reveal your prices—or worried about sounding too pushy—this episode will give you the clarity and confidence you need to sell with integrity (and without the ick).

👉 Tune in now to learn the right way to handle pricing conversations that build trust, loyalty, and sales.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.

This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
  • Jonathan Ryle: Photography marketing funnel specialist.
  • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.


Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Show more...
3 months ago
27 minutes 47 seconds

The Difference Maker Revolution Podcast
Why Are So Many Photographers 'Tight-Asses'?

Are you unknowingly holding your photography business back by cutting the wrong corners?

In this lively, no-nonsense conversation, Ronan, Steve, Jeanine, and Jonathan dig into why so many photographers sabotage their success by skimping on the very tools and investments that could transform their business.

This episode will challenge the way you think about money, mindset, and what really matters when running a profitable studio.

✨ What you’ll learn in this episode:

  • Why “saving” on software and tools is actually costing you thousands in lost sales.
  • The hidden cost of clinging to outdated gear, displays, and even business cards.
  • How scarcity mindset keeps photographers stuck—and what to do instead.
  • Why clients don’t care about your latest camera, but do care about their experience.
  • Smart ways to invest in what really grows your business (and what you can cut without guilt).


If you’ve ever hesitated to spend on your business—or wondered why some photographers thrive while others struggle—this episode will give you the wake-up call (and practical insights) you need.

👉 Tune in now and discover how to stop being “tight” and start thinking like a thriving business owner.


Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.

This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
  • Jonathan Ryle: Photography marketing funnel specialist.
  • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.


Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Show more...
3 months ago
28 minutes 54 seconds

The Difference Maker Revolution Podcast
How to Get Your MOJO Back

Every photographer hits a slump. The shoots feel flat, the bookings slow down, and the energy just isn’t there. But your mojo isn’t gone for good—you just need the right strategies to reignite it.

In this episode of the Difference Maker Revolution Podcast, Ronan, Steve, Jeanine, and Jonathan share practical, real-world ways to get your spark back in business and in life, so you can show up as your best self in the studio and with clients.

What you’ll discover in this episode:

  • Why your personal energy directly impacts your photography business success
  • Quick “power moves” to shake off a creative or business funk
  • How small daily actions (and easy wins) can rebuild confidence fast
  • The surprising role of gratitude, meditation, and movement in keeping your edge
  • Why surrounding yourself with the right people can make or break your momentum
  • How celebrating even the tiniest victories keeps you moving forward
  • Practical routines to protect your mindset and keep the bookings flowing

If you’ve ever felt stuck, drained, or uninspired behind the camera, this conversation is the reset button you’ve been waiting for.

👉 Hit play now and learn how to get your mojo back—and keep it firing every single day.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.

This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
  • Jonathan Ryle: Photography marketing funnel specialist.
  • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.


Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Show more...
3 months ago
26 minutes 54 seconds

The Difference Maker Revolution Podcast
Moving to a Brand New Location

Moving your studio to a brand-new city (or even across town) doesn’t have to mean starting from scratch. In this episode, the team unpacks how smart photographers turn relocation into a booking-boosting opportunity — instead of a slow, painful restart.

In this episode, you’ll discover:

  • The 6–8 week marketing window that can have you fully booked before you even unpack.
  • How to use Facebook ads and Google to build demand in your new market before you arrive.
  • Networking hacks to create instant alliances and referral streams.
  • Why being “well-known” might be overrated — and what actually drives bookings.
  • Smart ways to turn your current clients into your biggest cheerleaders (and referrers) in your new location.
  • Crucial zoning, permitting, and “Google listing” tips that can save you costly headaches.

If you’re a photographer facing a move — or just want a fresh injection of clients — this episode will change the way you think about relocation.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.


This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
  • Jonathan Ryle: Photography marketing funnel specialist.
  • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.


Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Show more...
4 months ago
25 minutes 19 seconds

The Difference Maker Revolution Podcast
The Good, The Bad & The Ugly Of A Studio Visit

What if you could triple your photography studio’s sales — without changing your pricing, products, or running a single sales training session? In this episode, Steve pulls back the curtain on a two-day studio visit that transformed a struggling team into a profit-making machine. From removing “sales killers” to reframing client conversations, this is a masterclass in simple shifts that deliver massive results.

Whether you’re a solo shooter or leading a team, these insights will help you book better clients, boost your averages, and fall back in love with your business.

Key Highlights:

  • The hidden “sales killers” on your studio walls — and what to put up instead to instantly raise perceived values.
  • Why your opening lines on calls could be costing you thousands (and the mindset tweak that changes everything).
  • The power of three daily goals — and why “more bookings” isn’t a real goal.
  • How a single model call generated €9K before the in-person training even began.
  • From everyone paddling in different directions to rowing together — how role clarity boosts revenue and morale.

🎧 Listen now to learn the practical, immediately-actionable strategies that will have you booking better clients and selling with ease.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.


This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.
  • Jonathan Ryle: Photography marketing funnel specialist.
  • Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.


Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.



Show more...
4 months ago
38 minutes 4 seconds

The Difference Maker Revolution Podcast
What Is Really Killing Your Sales – The Hidden Habits Holding You Back

Are your sales mysteriously stagnating—even though your work is strong? You’re not alone. In this powerful and honest episode, Jeanine and Steve unpack the silent killers lurking in your daily habits that are sabotaging your photography business—often without you even realizing it.

Tune in to discover:

  • The #1 sales killer most photographers avoid (hint: it’s in your pocket)
  • Why automating too much is costing you real connections—and real money
  • How “just checking email” is destroying your revenue goals
  • The mindset shift that can 10x your results—regardless of your location
  • Why your current clients are your most overlooked goldmine
  • The real reason no-shows and reschedules keep happening (and how to fix it)
  • The deadly mistake photographers make during in-person sales—and what to say instead
  • What clients are actually buying—and it’s not a canvas

This episode will challenge your habits, change your mindset, and give you the tools to reconnect—with your clients and your purpose.

🎧 Listen now and start eliminating the habits that are holding you back.

Join the Difference Maker Revolution!

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

  • Generate highly targeted leads.
  • Increase conversions with ideal clients.
  • Build long-term client relationships.
  • Create consistent, predictable revenue.

This show is hosted by industry experts:

  • Steve Saporito: Serial portrait studio owner and photography educator.
  • Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Tune In for Real-World Strategies

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Show more...
4 months ago
32 minutes 20 seconds

The Difference Maker Revolution Podcast
The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.