if you're using the holiday break to plan for a strong Q1, this conversation will reshape how you think about pipeline. [this is an Encore Episode originally aired December 3, 2025] Nick Petroski, founder of Promethean Research and the industry's go-to source for agency market data, spent years studying what actually drives growth for digital agencies. Not best practices or guru advice, but real numbers from real shops. What he found challenges conventional wisdom. The agencies getting th...
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if you're using the holiday break to plan for a strong Q1, this conversation will reshape how you think about pipeline. [this is an Encore Episode originally aired December 3, 2025] Nick Petroski, founder of Promethean Research and the industry's go-to source for agency market data, spent years studying what actually drives growth for digital agencies. Not best practices or guru advice, but real numbers from real shops. What he found challenges conventional wisdom. The agencies getting th...
How We Built an Irrigation System for Agency Referrals
The Digital Agency Growth Podcast
30 minutes
3 months ago
How We Built an Irrigation System for Agency Referrals
Most agencies live and die by referrals. But here’s the catch: They usually happen randomly.When you do ask for intros, it feels like giving people homework.And even if you’re consistent, it’s hard to know where the real opportunities actually are.In this solo episode, I share my journey from the “analog networking” days of wandering trade shows… to running hundreds of cold campaigns during the trust recession… to finally cracking the code on how to make referrals systematic, scalable, and pr...
The Digital Agency Growth Podcast
if you're using the holiday break to plan for a strong Q1, this conversation will reshape how you think about pipeline. [this is an Encore Episode originally aired December 3, 2025] Nick Petroski, founder of Promethean Research and the industry's go-to source for agency market data, spent years studying what actually drives growth for digital agencies. Not best practices or guru advice, but real numbers from real shops. What he found challenges conventional wisdom. The agencies getting th...
