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The Digital Agency Growth Podcast
Sales Schema
289 episodes
5 days ago
if you're using the holiday break to plan for a strong Q1, this conversation will reshape how you think about pipeline. [this is an Encore Episode originally aired December 3, 2025] Nick Petroski, founder of Promethean Research and the industry's go-to source for agency market data, spent years studying what actually drives growth for digital agencies. Not best practices or guru advice, but real numbers from real shops. What he found challenges conventional wisdom. The agencies getting th...
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if you're using the holiday break to plan for a strong Q1, this conversation will reshape how you think about pipeline. [this is an Encore Episode originally aired December 3, 2025] Nick Petroski, founder of Promethean Research and the industry's go-to source for agency market data, spent years studying what actually drives growth for digital agencies. Not best practices or guru advice, but real numbers from real shops. What he found challenges conventional wisdom. The agencies getting th...
Show more...
Marketing
Business
Episodes (20/289)
The Digital Agency Growth Podcast
Holiday Thought Exercise: "Is it Me or the Market?"
if you're using the holiday break to plan for a strong Q1, this conversation will reshape how you think about pipeline. [this is an Encore Episode originally aired December 3, 2025] Nick Petroski, founder of Promethean Research and the industry's go-to source for agency market data, spent years studying what actually drives growth for digital agencies. Not best practices or guru advice, but real numbers from real shops. What he found challenges conventional wisdom. The agencies getting th...
Show more...
1 week ago
40 minutes

The Digital Agency Growth Podcast
Storytelling, Trust, and the Long Game of Agency Growth (with Alex Marshall)
What actually drives agency growth when pipelines are noisy, buyers are skeptical, and everyone sounds the same? In this episode, Dan Englander sits down with Alex Marshall, a longtime agency growth leader with two decades of experience across holding companies and independents, to unpack what really moves the needle. They explore why trust and relevance matter more than tactics, how storytelling shows up late in the sales cycle, and why relationships compound over time even when results aren...
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2 weeks ago
51 minutes

The Digital Agency Growth Podcast
Why Most Agencies Lose Q1 (And How You Won't)
What if the agencies that crush Q1 aren't working harder in January, they're making one or two critical decisions right now, in December? In this solo episode, Dan reveals why Q1 consistently catches agencies off-guard and what separates those who stumble into the new year from those who hit the ground running. The secret isn't about working through the holidays or setting ambitious goals—it's about installing a systematic referral system during Q4's quieter moments. What You'll L...
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3 weeks ago
35 minutes

The Digital Agency Growth Podcast
The Data You Need BEFORE You Build Your 2026 Biz Dev Plan (with Nick Petroski)
If you’re planning your 2026 biz dev strategy without real market data, you’re guessing. In this episode, I talk with friend of the show Nicholas Petroski, founder of Promethean Research and creator of the Digital Agency Referral Playbook, about what the numbers actually say—and how top agencies are using referrals, account growth, and GTM clarity to build next year’s plan. This is the clearest look you’ll get at what’s really moving the needle heading into 2026. 🧭 What You’ll Learn The refer...
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1 month ago
39 minutes

The Digital Agency Growth Podcast
The New Reality of Agency Outreach: Signals, Trust, and Small TAMs
Most agencies try to fix pipeline by working harder, but not by working smarter. This conversation digs into why outbound has gotten tougher, what’s changed in the last decade, and how agencies can build a healthier, more defensible acquisition motion. We cover the shift from brute-force outreach to signal-driven, trust-based systems, why TAM size changes everything, and how sales and marketing need to operate as a single unit for mid-market deals. It’s a clear look at the mechanics behind wi...
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1 month ago
39 minutes

The Digital Agency Growth Podcast
How to Build a Real GTM System for Your Agency with Garrett Jestice
In this episode, Dan Englander sits down with Garrett Jestice, former CMO and founder of Prelude, to unpack how to turn that randomness into a repeatable Go-To-Market (GTM) system that actually compounds. Garrett helps B2B agencies and service businesses replace scattered marketing efforts with a focused GTM strategy built on customer proof — clarifying audience, offer, messaging, and channels so growth stops being a guessing game. They break down why most agencies start with the wrong things...
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1 month ago
35 minutes

The Digital Agency Growth Podcast
How Brooke MacLean Built an 80-Person Agency with Zero Debt
👉 Want to build referrals systematically instead of relying on luck? Grab my book 📘 Relationship Sales at Scale: https://salesschema.com/book -- In this episode, Dan Englander talks with Brooke MacLean, CEO of Marketwake, one of the Southeast’s fastest-growing digital agencies and a five-time Inc. 5000 honoree. Brooke shares how she bootstrapped Marketwake from a solo consulting gig into an 80-person powerhouse serving clients like Yamaha, University of Georgia, and Machete Jewelry — all thr...
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1 month ago
43 minutes

The Digital Agency Growth Podcast
The Great Mismatch: Why Most Agency Sales Advice Doesn’t Apply to You
In this solo episode, Dan Englander breaks down a truth most agency owners quietly suspect: the majority of sales and marketing advice out there was never written for firms like yours. Most “agency growth” tactics are built for high-volume, productized services with large addressable markets—not for boutique, complex-service agencies selling trust, nuance, and strategy to a few hundred ideal clients. Dan calls this dynamic “The Great Mismatch.” He unpacks why the standard playbooks fail, what...
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2 months ago
31 minutes

The Digital Agency Growth Podcast
LinkedIn Roundup - Lessons on Trust, Data, and Growth from the Agency Trenches
Every few months, I like to pause and look back at the ideas that resonated most with agency owners on LinkedIn — the ones that got people talking, DM’ing, and quietly saying yeah, that’s been my experience too. This episode isn’t about tactics. It’s a quick tour through the lessons that seem to keep coming up again and again in our world, the stuff we all wrestle with if we’ve been selling complex services for a long time. Stuff I cover The trouble with the awkward commission pitch and...
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2 months ago
14 minutes

The Digital Agency Growth Podcast
Carl Smith on the Future of Agencies
In this episode, Dan Englander welcomeed Carl Smith, community builder and leader of The Bureau, for a wide-ranging, no-BS conversation on where the agency world is headed. 🧭 What You’ll Learn The “Philosophical Futurist” Mindset How to face rapid change—especially around AI—without fear or cynicism.Inside The Bureau The story behind one of the most influential agency communities and how it evolved from a 24-person retreat to a 1,400-member ecosystem.The New Agency Model: Guilds & Partn...
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2 months ago
51 minutes

The Digital Agency Growth Podcast
More Than New: Unlocking Growth From Your Agency's Existing Assets
Most agencies don’t have a lead generation problem—they have a leverage problem. In this episode of The Digital Agency Growth Podcast, Dan Englander dives deep into how agencies can grow faster by amplifying what they already have: past clients, case studies, frameworks, and relationships. Forget chasing the latest marketing fad or new sales channels; sometimes the fastest path to growth is working smarter with the assets already in your hands. What You’ll Learn in This Episode: What “leverag...
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2 months ago
16 minutes

The Digital Agency Growth Podcast
Agency adaptation, gym-sized markets, and why your best new business channel is obvious
In this episode, I sat down with @Sharon Toerek from Innovative Agency to talk about the real shifts happening in agency business development — and the constant evolution that comes with them. We unpacked why 2025 is the year agencies need to get honest about their positioning, how trust — not information — has become the key currency, and why specialization isn’t just smart, it’s essential for survival. ⏱️ Timestamps 0:00 – Welcome and introduction: why the agency landscape feels confusing i...
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2 months ago
39 minutes

The Digital Agency Growth Podcast
Scaling Past 50 Employees: How seoplus+ Built a Global Agency
In this episode of the Digital Agency Growth Podcast, I’m joined by Brock Murray, co-founder of seoplus+, a digital marketing agency he launched back in 2012 that has grown into a 50+ person team serving clients across North America and beyond. Brock shares the arc of his journey, from launching his first web hosting business at 14, to building seoplus+ with his partner Eddie, to scaling through multiple growth stages while navigating the challenges of delegation, client specialization, and l...
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3 months ago
38 minutes

The Digital Agency Growth Podcast
How We Built an Irrigation System for Agency Referrals
Most agencies live and die by referrals. But here’s the catch: They usually happen randomly.When you do ask for intros, it feels like giving people homework.And even if you’re consistent, it’s hard to know where the real opportunities actually are.In this solo episode, I share my journey from the “analog networking” days of wandering trade shows… to running hundreds of cold campaigns during the trust recession… to finally cracking the code on how to make referrals systematic, scalable, and pr...
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3 months ago
30 minutes

The Digital Agency Growth Podcast
Trust Over Tactics: The Agency Growth Lever You’re Overlooking (Dan on The Small But Mighty Agency Podcast with Audrey Kwan)
In this episode, I talk with @Audrey Kwan in the Small But Mighty Agency, to tackle one of the most misunderstood growth levers in agency land: referrals. Together, they unpack how trust is the new currency in a cold-lead-saturated market—and how smart agencies are building systems around referrals, not just hoping they happen. ⏱️ Timestamps 0:00 – Why cold outreach is failing and trust is everything 2:10 – The rise of trust-based selling in the agency world 5:40 – Why personalization alone i...
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3 months ago
36 minutes

The Digital Agency Growth Podcast
How Eric Baum Turned Plumbing Ads Into a Multi 7-Figure Agency
In this episode of the Digital Agency Growth Podcast, I’m joined by Eric Baum, founder and CEO of Blue Leads—one of the top HubSpot Solutions Partners globally. Eric shares the full arc of his journey, from accidentally starting an agency after hacking Yellow Pages spend for his plumbing business, to scaling a team of 40+, to building one of the most successful HubSpot implementations agencies in the world. We dig into what it actually takes to get out of the sales seat, build second-layer le...
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3 months ago
34 minutes

The Digital Agency Growth Podcast
Turn Proposals Into a Q4 Growth Engine: How Agencies Can Unlock Upsells & Faster Closes
Proposals can make or break your agency’s Q4 pipeline. Too vague, and prospects don’t see the value. Too detailed, and they get stuck in analysis paralysis. In this episode, Dan is joined by Joe Ardeeser, founder of Smart Pricing Table, to talk about how agencies can strike the right balance, upsell strategically, and close deals faster as the year wraps up. Whether you’re facing slow proposals, scope creep, or undercharging, this conversation gives you practical steps to turn proposals into ...
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4 months ago
44 minutes

The Digital Agency Growth Podcast
From Summer Slowdown to Q4 Pipeline: An Outreach Reset for Agencies
As summer winds down, many agencies face the same problem: pipelines that dried up in July and August, and a mad dash to generate momentum before year-end. In this episode, Dan lays out a practical action plan for September outreach — how to reset your business development, stand out to brands, and build the right conversations that lead to Q4 results. This is from Dan’s conversation with Stephen Woessner on the Sell With Authority podcast. what you’ll learn: Why most agencies waste energy ch...
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4 months ago
44 minutes

The Digital Agency Growth Podcast
Roger Nairn on Sales, Systems & Landing Dream Clients
In this episode, I sit down with Roger Nairn, CEO of JAR Podcast Solutions, to talk about how he’s grown a top-tier production agency working with brands like Amazon, Lululemon, Amex, and Cirque du Soleil. We get into the systems, sales strategies, and creative positioning that helped him go from “no name, no business plan” to building a client list most agencies dream about. ⏱ Timestamps 00:00 – From hobbyist to first client in four days 02:35 – Why “just starting” beats overplanning every t...
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4 months ago
47 minutes

The Digital Agency Growth Podcast
Why Most Agency Sales Plans Fail (and What to Do Instead)
In this episode, I sat down with the Happy Clients Podcast to talk about what’s working in agency sales right now, without the cringe, without the outdated playbooks, and without turning you into a full-time cold caller. Most agencies can sell for their clients all day, but when it comes to their growth, things can get messy. I’ve spent the better part of a decade helping agencies stop relying on “hope and referrals” and start building sales systems that work. ⏱ Timestamps 00:00 – The “spar...
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4 months ago
21 minutes

The Digital Agency Growth Podcast
if you're using the holiday break to plan for a strong Q1, this conversation will reshape how you think about pipeline. [this is an Encore Episode originally aired December 3, 2025] Nick Petroski, founder of Promethean Research and the industry's go-to source for agency market data, spent years studying what actually drives growth for digital agencies. Not best practices or guru advice, but real numbers from real shops. What he found challenges conventional wisdom. The agencies getting th...