Description Why do some hardware subscription models scale successfully—while others stall or disappear? In this episode, we unpack the article and explore what it really takes to build and grow subscriptions around physical products. Drawing on cross-industry case studies from appliances, fitness, electronics, and mobility, we discuss why hardware subscriptions follow very different growth logics than digital ones. The conversation introduces three distinct paths to growth—service-centric, e...
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Description Why do some hardware subscription models scale successfully—while others stall or disappear? In this episode, we unpack the article and explore what it really takes to build and grow subscriptions around physical products. Drawing on cross-industry case studies from appliances, fitness, electronics, and mobility, we discuss why hardware subscriptions follow very different growth logics than digital ones. The conversation introduces three distinct paths to growth—service-centric, e...
Description: In this episode of The Digital Servitization Exchange, we dive into how manufacturers are reshaping their service offerings to support eco-friendly product innovations — with a special focus on the transition from combustion to electric vehicles. Drawing on recent research by Heiko Gebauer and colleagues, we explore how companies adjust financial services, fleet management, connectivity, and maintenance strategies to align with sustainable technologies and shifting market expecta...
The Digital Servitization Exchange Podcast
Description Why do some hardware subscription models scale successfully—while others stall or disappear? In this episode, we unpack the article and explore what it really takes to build and grow subscriptions around physical products. Drawing on cross-industry case studies from appliances, fitness, electronics, and mobility, we discuss why hardware subscriptions follow very different growth logics than digital ones. The conversation introduces three distinct paths to growth—service-centric, e...
