The Digital Servitization Exchange Podcast

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Heiko Gebauer

7 episodes

1 week ago

Description: In this episode, we explore how Tetra Pak transformed from a global packaging giant into a service-led innovator. What triggered this shift? How did they move from selling cartons to delivering performance? We unpack the company’s journey through digital transformation, outcome-based contracts, and predictive services—highlighting both the challenges and the strategic breakthroughs. A must-listen for anyone interested in the future of industrial services and servitization. Keywor...

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Episodes (7/7)

The Digital Servitization Exchange Podcast

#07 Unpacking Tetra Pak’s Transformation: From Products to Services

1 week ago

15 minutes

The Digital Servitization Exchange Podcast

#06 Navigating the Shift from Products to Services

Description In this episode, we unpack how industrial firms navigate the complex journey from selling products to delivering integrated services and solutions. We explore why servitization offers long-term competitive advantage—and why so many companies struggle to make the shift. We examine the organizational and cultural challenges and discuss how firms must gradually build service capabilities, redesign structures, and rethink the role of their installed base. Building on this, we l...

1 week ago

13 minutes

The Digital Servitization Exchange Podcast

#04 Reimagining Services: How Agentic AI Is Transforming Digital Servitization

Description: In this episode, we dive into the transformative potential of agentic AI for digital servitization in industrial equipment. What happens when autonomous AI agents—not humans—monitor machines, schedule maintenance, personalize services, and optimize customer outcomes 24/7? Join us as we explore how agentic enterprises are reshaping service delivery, accelerating innovation, and unlocking scalable, data-driven business models. From predictive maintenance to outcome-based contracts,...

1 month ago

12 minutes

The Digital Servitization Exchange Podcast

#05 From Scanners to Smart Platforms: Siemens Healthineers’ Digital Reinvention

Description What happens when one of the world’s largest medtech companies pivots from selling MRI machines to building a global digital health platform? In this episode, we explore Siemens Healthineers’ digital servitization journey through the lens of Teamplay, their cloud-based solution designed to transform healthcare operations, diagnostics, and decision-making. We dive into the strategy behind shifting from hardware-centric business models to data-driven services, how platform economics...

1 month ago

11 minutes

The Digital Servitization Exchange Podcast

#03 Reinventing Light — Philips (Signify) and the Rise of Light-as-a-Service

Description In this episode, we explore how Philips Lighting (now Signify) broke away from its century-old product business to pioneer Light-as-a-Service (LaaS) — a radical shift from selling lamps to delivering guaranteed illumination. Using rich insights from their early experiments with architect Thomas Rau and transformative installations at Schiphol Airport and The Edge, we uncover how Philips moved toward a circular economy model that keeps ownership of lighting systems, cuts energy cos...

1 month ago

5 minutes

The Digital Servitization Exchange Podcast

#02 Digital Servitization - Convergence of servitization and digitalization

Description This episode provides a comprehensive overview of digital servitization, which describes the convergence of servitization (the shift from product-centric to service-centric business models) and digitalization (the adoption of digital technologies). We explore how product companies utilize digital technologies, such as the Internet of Things (IoT), to expand their service offerings and achieve revenue growth. One source introduces a special issue, illustrating company growth paths—...

1 month ago

15 minutes

The Digital Servitization Exchange Podcast

#01 Aligning Services with Sustainability

Description: In this episode of The Digital Servitization Exchange, we dive into how manufacturers are reshaping their service offerings to support eco-friendly product innovations — with a special focus on the transition from combustion to electric vehicles. Drawing on recent research by Heiko Gebauer and colleagues, we explore how companies adjust financial services, fleet management, connectivity, and maintenance strategies to align with sustainable technologies and shifting market expecta...

1 month ago

9 minutes