Description Why do some hardware subscription models scale successfully—while others stall or disappear? In this episode, we unpack the article and explore what it really takes to build and grow subscriptions around physical products. Drawing on cross-industry case studies from appliances, fitness, electronics, and mobility, we discuss why hardware subscriptions follow very different growth logics than digital ones. The conversation introduces three distinct paths to growth—service-centric, e...
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Description Why do some hardware subscription models scale successfully—while others stall or disappear? In this episode, we unpack the article and explore what it really takes to build and grow subscriptions around physical products. Drawing on cross-industry case studies from appliances, fitness, electronics, and mobility, we discuss why hardware subscriptions follow very different growth logics than digital ones. The conversation introduces three distinct paths to growth—service-centric, e...
#07 Unpacking Tetra Pak’s Transformation: From Products to Services
The Digital Servitization Exchange Podcast
15 minutes
4 weeks ago
#07 Unpacking Tetra Pak’s Transformation: From Products to Services
Description: In this episode, we explore how Tetra Pak transformed from a global packaging giant into a service-led innovator. What triggered this shift? How did they move from selling cartons to delivering performance? We unpack the company’s journey through digital transformation, outcome-based contracts, and predictive services—highlighting both the challenges and the strategic breakthroughs. A must-listen for anyone interested in the future of industrial services and servitization. Keywor...
The Digital Servitization Exchange Podcast
Description Why do some hardware subscription models scale successfully—while others stall or disappear? In this episode, we unpack the article and explore what it really takes to build and grow subscriptions around physical products. Drawing on cross-industry case studies from appliances, fitness, electronics, and mobility, we discuss why hardware subscriptions follow very different growth logics than digital ones. The conversation introduces three distinct paths to growth—service-centric, e...
