Description: In this episode, we explore how Tetra Pak transformed from a global packaging giant into a service-led innovator. What triggered this shift? How did they move from selling cartons to delivering performance? We unpack the company’s journey through digital transformation, outcome-based contracts, and predictive services—highlighting both the challenges and the strategic breakthroughs. A must-listen for anyone interested in the future of industrial services and servitization. Keywor...
All content for The Digital Servitization Exchange Podcast is the property of Heiko Gebauer and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Description: In this episode, we explore how Tetra Pak transformed from a global packaging giant into a service-led innovator. What triggered this shift? How did they move from selling cartons to delivering performance? We unpack the company’s journey through digital transformation, outcome-based contracts, and predictive services—highlighting both the challenges and the strategic breakthroughs. A must-listen for anyone interested in the future of industrial services and servitization. Keywor...
#06 Navigating the Shift from Products to Services
The Digital Servitization Exchange Podcast
13 minutes
4 weeks ago
#06 Navigating the Shift from Products to Services
Description In this episode, we unpack how industrial firms navigate the complex journey from selling products to delivering integrated services and solutions. We explore why servitization offers long-term competitive advantage—and why so many companies struggle to make the shift. We examine the organizational and cultural challenges and discuss how firms must gradually build service capabilities, redesign structures, and rethink the role of their installed base. Building on this, we l...
The Digital Servitization Exchange Podcast
Description: In this episode, we explore how Tetra Pak transformed from a global packaging giant into a service-led innovator. What triggered this shift? How did they move from selling cartons to delivering performance? We unpack the company’s journey through digital transformation, outcome-based contracts, and predictive services—highlighting both the challenges and the strategic breakthroughs. A must-listen for anyone interested in the future of industrial services and servitization. Keywor...
