Marketing is getting noisier. Audiences are getting smarter. Budgets are tighter.So in 2026, success isn’t about doing more — it’s about doing what actually works. In this episode of the Digital Success for Business Podcast, Leanne Cohens, Founder of Marketing Leap, walks you through how to build a clear, focused marketing game plan for 2026 by identifying what to keep, what to drop, and where to double down for real results. Drawing on 12+ years running a digital agency and hands-on experience across finance, tech, health, manufacturing, tourism, and professional services, Leanne breaks down the patterns she sees repeatedly in businesses that grow — and those that stay stuck. This is a strategic, no-hype episode designed to help business owners simplify their marketing, cut wasted effort, and enter 2026 with clarity instead of chaos. ✅ What You’ll Learn in This Episode The core marketing foundations that still work — and why you should protect them The tactics draining your time, energy, and budget that need to be retired How SEO, AI, and search behaviour are evolving in 2026 (and what actually matters now) Where to double down for the highest ROI without corporate-sized budgets How to simplify your tech stack, content, and follow-up systems What winning businesses are doing differently as they head into 2026 🔑 Key Quotes to Remember “2026 isn’t about doing more marketing — it’s about doing what actually works.” “The businesses that grow in 2026 won’t chase trends. They’ll double down on clarity.” “If your marketing feels overwhelming, the problem isn’t effort — it’s focus.” ⏱️ Episode Timestamps 00:00 Introduction: The Marketing Landscape in 202600:41 Welcome to the Digital Successful Business Podcast01:25 Key Marketing Strategies for 202602:07 Foundations That Still Matter02:48 The Importance of Brand Story and Customer Understanding04:20 SEO and Search Evolution with AI06:06 The Power of Follow-Up and Email Marketing07:10 Paid Ads and Offline Integration08:26 What to Drop in 202611:34 Doubling Down on Effective Strategies15:50 Conclusion: Simplify and Amplify Your Marketing 📣 Final Takeaway + CTA Your 2026 marketing plan doesn’t need to be complicated — it needs to be clear. If listening to this episode has you thinking “I need help implementing this”, that’s exactly what we do at Marketing Leap. Whether you need: a Fractional CMO to lead strategy and execution a Done-For-You marketing team or a 90-Day Strategy Intensive to map your 2026 roadmap We help businesses move from overwhelm to momentum. 👉 Learn more or book your strategy session at https://marketingleap.net 🎧 While You Relax Over Christmas Week This episode is intentionally reflective, its a pause-and-plan listen you can come back to between Christmas and New Year as you shape your 2026 priorities. If you enjoyed this please Subscribe & Take the Marketing Leap today...Facebook: https://www.facebook.com/MarketingLeap LinkedIn: https://www.linkedin.com/in/marketingleap/YouTube: http://bit.ly/SubscribeMarketingLeapTwitter: https://twitter.com/marketingleapInstagram: https://instagram.com/marketingleapPinterest: https://www.pinterest.com/MarketingLeap/My FB Group: https://www.facebook.com/groups/DigitalSuccessWithStyle  

In an age where AI can generate thousands of posts in seconds, the brands breaking through aren’t the ones posting the most — they’re the ones telling the most human stories. In this episode of the Digital Success for Business Podcast, we explore why emotional connection is still the number one driver of buying behaviour, and why storytelling outperforms even the smartest AI-generated content.Drawing on more than 30 years in business and 12 years running a digital agency, Leanne Cohens explains how human-led messaging creates trust, loyalty, and long-term visibility — and why your story is your most powerful marketing asset. You’ll learn how to move beyond bland, informational content and start sharing stories that resonate, differentiate you from competitors, and convert your audience into long-term clients. Whether you’re a coach, consultant, founder or service-based business owner, this episode shows you how to use human-led storytelling as a strategic advantage in 2026 ... not just a creative flourish. What You’ll Learn / Key Takeaways: Why emotional resonance drives the majority of buying decisions How human stories build trust in a way AI simply can’t replicate The psychology behind narrative-driven marketing Why facts alone don’t sell — but stories do The storytelling frameworks that actually work (without sounding cheesy) Real-world client examples that transformed connection and conversions How to make your customer the hero of the story — not your brand The difference between informational content and emotional content How to use storytelling across your website, socials, emails and funnels Why consistency in your story builds long-term loyalty What to avoid when using AI in your content creation Key Quotes: “Facts inform people. Stories move them.” “Your audience won’t remember your features, but they’ll remember how your story made them feel.” “In 2026, human-led storytelling isn’t optional — it’s the only way to cut through the noise.” Timestamps: 00:00 – Why emotional connection drives purchasing 00:33 – Today’s episode overview 01:01 – The power of storytelling in modern marketing 01:38 – The science of emotional resonance 03:20 – Where brands go wrong with AI-generated content 04:30 – Case study: Transforming a financial services business with story 05:59 – How to apply the Hero’s Journey to your own messaging 08:40 – Building emotional loyalty beyond the first sale 11:38 – Episode wrap + next steps If you want marketing that actually connects — and converts At Marketing Leap, we help founders and SMEs build message-led, human-first marketing systems that generate clarity, visibility and clients. If you’re done blending in and ready to build a brand people remember: 👉 Book Your Strategy Session https://marketingleap.net Let’s shape your story into the strategic engine behind your business growth. P.S. If you enjoy the show, please follow, rate, and subscribe on your favourite platform — and hit Subscribe on YouTube for the full video version each Saturday. ✅ Download the free Social Media Infographic for platform insights: https://marketingleap.net/resources🎯 Ready to plan your next 90 days? Book your VIP Intensive: 90-Day Roadmap: https://digitalsuccess.global/vip-planning🎧 Listen to more episodes: https://marketingleap.net/podcast About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleap

In a world obsessed with 3-second scrolls, fleeting Reels, and AI-generated everything, podcasting has become one of the most reliable ways to build visibility and trust that actually compounds over time.In this episode, I break down why podcasting still matters in 2025 and into 2026 and how to use it as the central pillar of your marketing strategy to grow your authority, nurture leads, and move people towards your offers with confidence. Whether you're building a brand, growing a service-based business, or trying to generate consistent leads, podcasting is the long-game strategy most founders are overlooking. What You’ll Learn in This Episode Why podcasting outperforms short-form content for long-term brand growth The psychology behind voice, connection, and trust How podcast episodes become evergreen visibility assets The real reason podcast listeners convert faster than social followers How to repurpose one episode into a month of content (the Marketing Leap method) Why “influencer culture” is dying — and why expert authority now wins How to use your podcast as a strategic funnel, not just another channel Key Quotes “Your voice is your secret sauce — don’t outsource the one thing that builds real connection.” “Trust doesn’t start at the checkout — it starts with your voice in someone’s ear.” “Your podcast isn’t content — it’s your strategy, your sales funnel, and your authority all rolled into one.” Episode Timestamps 00:00 — Introduction: Why podcasting is more powerful than ever01:23 — The evolution of marketing & why attention has changed02:51 — Podcast episodes as evergreen visibility assets03:53 — Your authentic voice: the real trust builder05:17 — Why podcast listeners convert faster than social followers07:03 — Repurposing: turning one episode into a month of content09:28 — The shift from influencers → experts10:37 — Final thoughts: building a brand that lasts Podcasting works because it gives you what social media can’t: time, trust, and deep connection. If you're ready to turn your ideas into influence — and build a content engine that supports your entire marketing strategy — Marketing Leap can help. 👉 Book your Strategy Session: https://marketingleap.netLet’s build the visibility, systems, and authority your business deserves. P.S. If you enjoy the show, please follow, rate, and subscribe on your favourite platform — and hit Subscribe on YouTube for the full video version each Saturday. ✅ Download the free Social Media Infographic for platform insights: https://marketingleap.net/resources🎯 Ready to plan your next 90 days? Book your VIP Intensive: 90-Day Roadmap: https://digitalsuccess.global/vip-planning🎧 Listen to more episodes: https://marketingleap.net/podcast About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle   

The countdown to Christmas isn’t just about decorations and deadlines — it’s about strategy. In this episode of Digital Success for Business, Leanne Cohens, Founder of Marketing Leap, shares how changing buyer behaviour across generations is reshaping holiday marketing. From Gen Z discovering products on TikTok to Gen X relying on Facebook, Leanne explains how to meet your audience where they are and plan your most profitable Christmas campaign yet. What You’ll Learn How Gen Z, Millennials, and Gen X shop and make decisions differently this Christmas Why discovery now starts on TikTok and Instagram ... not Google How to align your social content, ads, and funnels for each generation The right way to prepare for Black Friday and Christmas promotions How to finish the year strong with strategy, not stress Key Quotes “If you’re throwing up posts hoping for last-minute sales, you’ve already lost the race.” “Connection is the new conversion — and that starts long before the checkout page.” “You don’t need more content; you need the right content at the right time for the right people.” Timestamps 00:00 – Introduction: The New Christmas Countdown00:10 – Generational Shopping Trends02:21 – Understanding the Shift in Buyer Behaviour04:27 – The Role of Social Media in Modern Marketing07:47 – Effective Paid Ad Strategies09:29 – Preparing for the Holiday Season10:54 – Strategy Over Stress: How to Plan Ahead The end of the year isn’t the time to scramble — it’s the time to strategise.Whether you’re a service-based business or an eCommerce brand, success this Christmas starts with clarity, connection, and consistency. ✅ Download the free Social Media Infographic for platform insights: https://marketingleap.net/resources🎯 Ready to plan your next 90 days? Book your VIP Intensive: 90-Day Roadmap: https://digitalsuccess.global/vip-planning🎧 Listen to more episodes: https://marketingleap.net/podcast About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle    

AI can start the conversation — but only you can keep it human.In this episode, Leanne Cohens shares how to use conversational AI tools like ManyChat and Meta Messaging to enhance connection instead of replacing it. Learn how to design trust-led funnels that sound like you, build genuine relationships, and automate with empathy and intention. What You’ll Learn • The right way to use conversational AI tools like ManyChat & Meta Messaging• The four trust-killing mistakes most brands make with automation — and how to fix them• How to make your chatbot feel like an extension of your brand voice• When to hand over from bot → human for higher conversions• How to create a lead-gen funnel that builds connection and credibility Key Quotes “AI isn’t your voice — it’s your assistant.” “Automation should enhance the human experience, not replace it.” “If your AI messages don’t sound like you, they won’t build trust.” Timestamps 00 : 00 – Introduction: Why “human-first” automation wins01 : 12 – The right way to use conversational AI tools03 : 19 – Four mistakes killing trust in automation05 : 55 – Practical steps to integrate AI into your funnels08 : 04 – AI as your digital assistant, not your voice10 : 38 – Closing: Human connection > tech perfection Overview Smart funnels don’t just automate — they connect.If you’re ready to build marketing systems that work while you sleep — without sounding robotic — Marketing Leap can help.We design trust-led funnels, email sequences, and AI workflows that sound like you and convert with clarity.👉 Book your strategy session → www.marketingleap.net   About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

Overnight success is a myth. In this episode, I share the real story behind building sustainable marketing success. From handing out flyers at Pacific Fair to rebranding a global company and creating Marketing Leap, we’ll reflect on the timeless principles that have stood the test of time: consistency, clarity, and human connection.

Most businesses don’t need more leads. They need better systems to nurture and convert the leads they already have. Funnels fail not at the start but between steps — this episode shows you how to fix funnel leaks and convert more leads.

Tired of sounding like everyone else online? In a world where AI can generate endless content, your power lies in showing up with purpose and personality. If you’re ready to stop chasing visibility and start earning trust and influence with content that connects — let’s build a brand that feels as real as it is remarkable.

You’re Great at What You Do - Now Get Recognised for It Online. Host Leanne Cohens walks you through the 7 proven steps to build authority online — from crafting a consistent personal brand, to showing real results, collaborating with other industry voices, and scaling with AI tools the right way. If you’re ready to go from invisible to influential, this episode is your blueprint.

Tired of creating content that doesn’t convert? In this episode, we reveal the difference between content marketing and content strategy — and show you how to build a long-term content plan that actually works.

In this episode of the Digital Success for Business Podcast, Leanne Cohens, founder of Marketing Leap, reveals how to transform your website from a static “online brochure” into a powerful, AI‑ready marketing tool that works for you around the clock. Discover why most small business websites fail to convert, how to structure content for both humans and AI, and the essential tactics for optimising product pages, blog content, and your overall site strategy. Packed with real client examples, this episode gives you the practical roadmap to make your website your hardest‑working asset. ✅ What You’ll Learn The biggest mistakes small businesses make with their websites — and how to fix them How to structure content so it works for both people and AI search engines Why schema markup and internal linking are now critical for visibility How to turn product and blog pages into conversion powerhouses Real‑world examples of websites transformed into lead‑generating machines How Marketing Leap streamlines websites, tech stacks, and content strategies for measurable results 🔑 Key Quotes “Your website should be working harder than any other marketing tool you own — 24/7.” “If your website isn’t answering your audience’s questions and guiding them to take action, it’s not doing its job.” “AI can’t use what it can’t understand — structure and clarity are now non‑negotiable.” ⏱️ Timestamps 00:00 – Introduction: Is Your Website Working for You?01:16 – Common Website Pitfalls03:00 – Optimising for Humans and AI05:05 – Enhancing Product Pages09:18 – Boosting Blog Content11:49 – Marketing Leap’s Proven Strategy14:36 – Conclusion and Next Steps 📣 If your website isn’t generating leads or sales, it’s time to change that. Book a Website Strategy Session with Marketing Leap and discover exactly what’s holding your site back — and how to turn it into a 24/7 marketing asset that attracts, engages, and converts. If you want to learn more about Descript as mentioned in this episode click here: https://get.descript.com/6j2c3jivcay4 🎧 Listen now, or visit marketingleap.net to book your strategy session. https://marketingleap.net About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

In this episode of the Digital Success for Business Podcast, host Leanne Cohens addresses one of the biggest productivity killers in small business marketing: tech overload. If you're using too many disconnected tools—or paying for software that adds more confusion than clarity—this episode is for you. Leanne breaks down how SMEs fall into the trap of adding more tools than they need, shares real-life examples (like Jeff’s overwhelmed tech stack), and explains how to simplify your setup with platforms that actually work for you. From websites and CRMs to social media schedulers and analytics, you’ll get a streamlined roadmap to reclaim your time, cut costs, and finally see results. ✅ What You’ll Learn The hidden cost of managing too many marketing tools Why tech overwhelm is common for SMEs—and what to do about it The core marketing platforms every small business actually needs Real-world examples of how simplifying tech improved outcomes How to audit and optimise your tech stack for business growth Marketing Leap’s simplified model for tool integration and strategy 🔑 Key Quotes “You didn’t start your business to become a full-time tech manager—your tools should support your growth, not slow it down.”“If your tech stack is costing you more in time and energy than it returns in results, it’s time to simplify.”“It’s not about using more tools. It’s about using the right ones—intentionally, and with a strategy.” ⏱️ Timestamps 00:00 – Introduction: Are You Using the Right Marketing Tools?00:26 – The Problem: Tech Overload in Small Business Marketing01:47 – Why SMEs Fall into the Tech Trap03:43 – Real-Life Example: Jeff's Tech Overload Story05:12 – Simplifying Your Tech Stack: Essential Tools for SMEs05:34 – Recommended Platforms for Websites, Email, and More08:36 – Social Media Scheduling and Calendar Management09:33 – Course Delivery and Analytics Tools11:35 – How Marketing Leap Can Help Simplify Your Tech13:07 – Conclusion: Overcoming Tech Overload 📣 Ready to Simplify Your Marketing Tech?Stop letting your tools run your business. If you’re tired of managing disconnected systems, bloated subscriptions, and constant tech frustration—this is your roadmap back to clarity. 🎧 Listen now, or visit marketingleap.net to book your strategy session.We’ll help you streamline your tools, cut wasted costs, and refocus on what you do best: growing your business.   About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

🎧 Episode Overview In this episode of the Digital Success for Business Podcast, host Leanne Cohens, Digital Success Coach and founder of Marketing Leap, shares the essential digital marketing foundations every SME needs to build a credible and visible online presence. If you feel like your business is invisible online—even though you're posting content, running ads, or updating your website—this episode is your blueprint for clarity. Leanne walks through the five digital foundations that matter, the most common mistakes SMEs make, and how to avoid digital burnout while getting real results. Whether you’re just starting out or ready to refine your digital strategy, this episode is packed with practical, step-by-step advice to grow online with purpose. ✅ What You’ll Learn / Key Takeaways Why a strong online presence still matters (and how it builds trust) The 5 essential digital marketing foundations every SME needs A website that works SEO and Google Business Social media that’s consistent Simple email marketing Clear, cohesive branding The top 5 digital marketing mistakes most SMEs make How to focus your energy and avoid spreading yourself too thin Why done-for-you and fractional support may be the fastest way to grow 🔑 Key Quotes “Your online presence is your digital handshake—it's the first impression and trust signal for your business.”“You don’t need to be everywhere, just consistently present where it matters most to your audience.”“Most SMEs don’t need more tools—they need better focus and foundational strategy.” ⏱️ Timestamps 00:00 – Introduction: Why Your Business Feels Invisible Online01:04 – The Importance of a Strong Online Presence03:00 – Five Essential Digital Foundations for SMEs07:17 – Common Digital Marketing Mistakes to Avoid10:33 – How Marketing Leap Can Help Your Business11:49 – Conclusion and Next Episode Teaser 📣 Description  Still feel like your business is invisible online—despite all the effort you’re putting in? In this episode of the Digital Success for Business Podcast, Leanne Cohens outlines the 5 digital marketing foundations every SME must have to build visibility, trust, and traction. Learn what to focus on first, how to align your efforts, and which mistakes are costing you time and customers. Whether you're just starting out or need to rebuild your presence, you'll walk away with an actionable checklist for digital success—without the fluff or overwhelm. 🎯 Perfect for SMEs ready to level up without burning out.💡 Learn what to expect, how to start, and whether it’s right for your business. About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

Are you a growing SME feeling stuck between DIY marketing and the high cost of hiring a full-time team? In this episode of the Digital Success for Business Podcast, host Leanne Cohens reveals how hiring a Fractional CMO could be the game-changing solution you didn’t know existed. Leanne breaks down what a Fractional Chief Marketing Officer is, how it compares to traditional agency models and in-house hires, and why more Australian businesses are turning to this flexible model to unlock consistent, strategic marketing without the full-time overhead. You’ll hear a real-life case study of how this approach helped Richard, a tech founder, go from scattered marketing to his biggest sales month in 12 years—all with a clear strategy, consistent execution, and no bloated retainers. ✅ What You’ll Learn What a Fractional CMO is and how it differs from agencies and full-time hires When to consider hiring a Fractional CMO based on your stage of business growth How to unify your marketing strategy, execution, and outcomes with one point of leadership The benefits of integrated planning—strategy, SEO, content, paid ads, and reporting—under one roof Why SMEs need clarity, not complexity, in their marketing leadership 🔑 Key Quotes “You’re not just buying time—you’re buying clarity, consistency, and a plan.”“We don’t get paid to do busy work—we get paid to move the needle.”“If you’re asking, ‘Do I need a full-time marketer or an agency?’—this might be the option you’ve never considered.” ⏱️ Timestamps 00:00 – Introduction: The Marketing Dilemma for SMEs00:29 – What is a Fractional CMO?04:42 – Key Benefits of the Fractional CMO Model07:44 – Case Study: Richard’s Business Transformation10:30 – How to Know if This Is Right for Your Business11:53 – Conclusion and Next Steps 📣 Description Is your business outgrowing DIY marketing—but not quite ready to hire in-house or commit to a long-term agency? Discover why the Fractional CMO model is fast becoming the go-to solution for growth-focused SMEs. In this episode, Leanne Cohens, Digital Success Coach and founder of Marketing Leap, explains how a part-time Chief Marketing Officer can deliver strategic clarity, marketing leadership, and hands-on execution—without the full-time overhead. Hear how one client went from marketing chaos to their biggest month in 12 years, thanks to a focused strategy and cross-channel consistency—all powered by a fractional marketing service. 🎯 Perfect for SMEs ready to level up without burning out.💡 Learn what to expect, how to start, and whether it’s right for your business.   About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:  https://www.facebook.com/groups/digitalsuccesswithstyle  

🎙️ Episode Overview In this episode of the Digital Success for Business Podcast, host Leanne Cohens breaks down the seismic shift in digital marketing triggered by Google’s latest AI-powered updates, revealed at the Google IO 2025 event. From AI Overviews and multi-step queries to sponsored answers and shopping partners, these new features are changing how consumers search, shop, and interact with brands online. This episode reveals why traditional SEO strategies are becoming obsolete and what SMEs must do to maintain visibility, trust, and traffic. Leanne explores the rise of topical authority, the growing importance of structured data, and how product information, reviews, and visual content are shaping AI-driven search results. You'll also gain insight into how platforms like ChatGPT, Microsoft Copilot, and Google Gemini are influencing user behaviour—and how to ensure your content and ads show up where it matters most. ✅ What You’ll Learn / Key Takeaways Why Google’s new AI Overviews are reducing traditional click-throughs and what it means for SEO How to structure your content for AI tools to pick up and prioritise The rise of topical authority and how to build it across your site Why product data, media assets, and reviews now influence ad visibility and organic reach What platforms like ChatGPT, Microsoft Copilot, and Google Gemini mean for your digital presence How to adapt your Google Ads and website content to align with AI search expectations 🔑 Key Quotes “If you're not helping AI help you—you're invisible.”“Ranking for keywords isn’t enough anymore. You need to be the brand AI trusts.”“Search is no longer about clicks, it's about context, quality, and relevance at scale.” ⏱️ Timestamps 00:00 – Introduction to Google's New AI Search Mode01:03 – Impact of Google IO 2025 on SEO01:31 – The Shift to Topical Authority04:09 – AI's Influence on Google Ads05:45 – Adapting Your Content for AI07:18 – The Role of Structured Data and Rich Media10:12 – The Broader AI Landscape12:45 – Conclusion and Next Step Is your SEO strategy future-proof? Learn why AI Overviews, multi-step queries, and AI shopping partners are changing how consumers find and engage with your business. Discover how to adapt with topical authority, improve your structured content, and optimise your product data and Google Ads for visibility in a world where AI answers come first. Plus, understand the impact of tools like ChatGPT, Microsoft Copilot, and Google Gemini on your online presence. Whether you're an SME owner, marketer, or agency looking to stay ahead, this episode is packed with actionable insights to help your business stay visible, trusted, and competitive in the AI-first era. About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? 👉 Want to know where your customers are hanging out online? Maybe you need some tips on creating a better marketing strategy or branding? Check out our library of Resources & Downloads to help you grow your business!https://marketingleap.net/resources/👉 Need a Strategy Session to get clear on your marketing? http://bit.ly/2AIMo5m If you enjoyed this please Subscribe & Take the Marketing Leap today...Facebook:   / marketingleap   LinkedIn:   / marketingleap  YouTube: http://bit.ly/SubscribeMarketingLeapTwitter:   / marketingleap  Instagram:   / marketingleap  Pinterest:   / marketingleap  My FB Group:   / digitalsuccesswithstyle  

In this episode of the Digital Success for Business Podcast, host Leanne Cohens shares practical insights from 11+ years of running her digital marketing agency, Marketing Leap. Learn how to build a strong, consistent, and trustworthy online brand across all platforms—and why this is essential in today’s fast-moving digital world. Leanne shares a real-world client case study, explains the pillars of effective brand identity and visibility, and breaks down what it really takes to develop a standout digital presence that drives engagement, trust, and sales. Whether you're just getting started or ready to refine your brand strategy, this episode gives you the blueprint to build and grow online with purpose. ✅ What You’ll Learn How to maintain consistent branding across digital platforms to build trust and recognition The power of storytelling and content creation in connecting with your audience How to audit and overhaul a fragmented brand to drive engagement and sales Which social media platforms suit which industries—and how to maximise them Why SEO now means Search Everywhere Optimisation and how to prepare for AI search The 3 core success principles from 11.5 years in digital marketing: adaptability, client-centricity, and continuous learning 🔑 Key Quotes “Consistency builds trust—without it, your audience is left confused or worse, disengaged.”“You don’t need to be everywhere, just everywhere your ideal client expects to find you.”“Branding is no longer a ‘nice-to-have’—it’s your foundation for visibility, credibility, and growth.” ⏱️ Timestamps 00:00 – Introduction to Building a Robust Online Brand00:44 – What Makes a Strong Online Brand02:49 – Case Study: Transforming a Client’s Online Presence04:44 – Key Strategies for Building an Online Brand10:05 – Lessons Learned from 11.5 Years in Digital Marketing13:01 – Recap and Final Thoughts Ready to build a strong brand that gets noticed, remembered—and drives results? In this episode, Leanne Cohens, Digital Success Coach and founder of Marketing Leap, walks you through how to build a powerful online brand. Discover the core strategies behind consistent visual identity, clear messaging, engaging content, and platform-specific social media. You’ll hear how one brand transformation turned fragmented messaging into increased trust, visibility, and sales—plus what lessons you can apply to your own brand today. With practical advice drawn from 11+ years of experience, this episode is your roadmap to growing a brand that stands out in a crowded digital marketplace. About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle    

In this episode of the Digital Success for Business Podcast, your host Leanne Cohens, Digital Success Coach and founder of Marketing Leap, breaks down the core services of a digital marketing agency and how each one can transform your online presence. From strategy and content creation to SEO, paid advertising, and website optimisation — this episode is a practical guide for business owners looking to understand the real value of partnering with a digital marketing agency. Leanne also shares success stories from Marketing Leap clients and clears up the confusion between web designers and developers. 💡 What You’ll Learn / Key Takeaways: The 7 core services most digital marketing agencies offer (and why they matter) How strategy development shapes all your marketing efforts The difference between web design and web development Why content creation, social media, SEO and analytics are critical for growth Real-world examples of how small businesses transformed through digital marketing ✨ Key Quotes: “Understanding what a digital agency does is the first step to unlocking your business's growth online.” “You don’t need a full-time team — you need a strategy, consistency, and the right experts on your side.” “A great website isn’t just pretty—it must perform, convert, and grow with your business.” ⏱ Timestamps: 00:00 – Introduction to Digital Marketing Agencies01:44 – Core Services of Digital Marketing Agencies02:02 – Strategy Development: The Foundation of Success04:33 – Content Creation and Management06:34 – Social Media Marketing09:11 – Search Engine Optimization (SEO)10:33 – Paid Advertising and Lead Generation11:33 – Website Optimization11:46 – Analytics and Reporting13:32 – Web Design vs. Web Development14:59 – Conclusion and Final Thoughts Curious what a digital marketing agency really does—and how it could transform your business? This episode breaks down the services, strategies, and behind-the-scenes systems that help agencies build brands, generate leads, and drive online growth. Whether you're considering outsourcing or just want to better understand what goes into an effective marketing plan, you'll gain clarity on how each moving part—from SEO to content to web design—works together to build visibility and sales. With real-world examples and practical tips, this episode is your inside look at how to make digital marketing work for you—not just happen around you.   About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle  

In this episode of the Digital Success for Business Podcast, Leanne Cohens breaks down one of the most misunderstood areas in marketing: Return on Investment (ROI). If you’ve ever wondered what’s actually working in your digital marketing strategy—or worse, felt like you’re throwing money at ads without results—this episode is your roadmap to clarity. From understanding what ROI truly means in the digital space, to the tools, formulas, and real-world examples you need to measure success, this is a must-listen for any business owner wanting to grow with purpose. ✅ What You’ll Learn / Key Takeaways How to define and calculate ROI for your marketing campaigns The 8 most important metrics to track (conversion rate, CPL, CAC, CLV and more) Which tools and platforms help you accurately measure ROI How to turn data into insights that fuel your business growth ROI examples across industries—from eCommerce and real estate to service-based businesses 🔑 Key Quotes “Understanding ROI is essential for any business investing in digital marketing. What gets measured gets improved.”“You're in business to make money—not bleed it. ROI helps you stop wasting time and start investing smarter.”“Marketing isn’t about guesswork anymore. It’s about tracking the data that matters—and using it to grow.” ⏱️ Timestamps 00:00 – Introduction to Measuring ROI in Digital Marketing00:36 – Welcome to the Digital Success for Business Podcast02:24 – Defining ROI and Its Importance05:31 – Key Metrics to Track for ROI10:49 – Tools and Techniques for Measuring ROI13:26 – Industry-Specific Examples of ROI15:47 – Conclusion and Final Thoughts How do you really know if your marketing is working? Discover how to measure ROI (Return on Investment) in your digital marketing, the most valuable metrics to track, how to calculate ROI step-by-step, and the tools to simplify your data analysis. Whether you're running ads, building an email list, or posting on social media, understanding ROI is your key to spending smarter and scaling faster. Packed with examples and easy-to-apply insights, this episode will help you stop guessing—and start growing. About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle  

In this episode of the Digital Success for Business podcast, host Leanne Cohens—Digital Success Coach and founder of Marketing Leap—breaks down the power of social selling and how small business owners across Australia can use it to build genuine relationships, generate leads, and grow their brand online. Unlike traditional sales tactics, social selling is about creating conversations, not pushing offers. Leanne explains why it's one of the most cost-effective strategies to improve engagement, build credibility, and ultimately increase conversions—without a massive ad spend. You’ll hear how to choose the right platforms, create content that connects, and use social tools that help you listen to and serve your audience better. Whether you're a solo operator or building a brand with a team, this episode gives you actionable tools to connect authentically and drive results using social media. What You’ll Learn / Key Takeaways What social selling is—and why it works in today’s market Key benefits of social selling for Australian small businesses How to choose the right platforms and create meaningful content Practical steps to build connections that lead to real sales Tools and tips for social listening, audience engagement, and growth Key Quotes “Social selling isn’t about pushing sales. It’s about positioning yourself as a helpful resource where your customers already spend their time.”“People don’t want another sales pitch—they want connection, conversation, and trust.”“Start conversations, not sales scripts. Relationships are the foundation of consistent business growth.” Timestamps 00:00 – Introduction to Social Selling02:17 – Understanding Social Selling05:16 – Key Benefits for Australian Businesses07:46 – Implementing Social Selling Tactics10:17 – Practical Strategies for Building Relationships12:46 – Conclusion and Next Steps 📌 Want to learn how to connect with your audience, build trust, and turn conversations into conversions?Subscribe to the Digital Success for Business podcast and follow us on YouTube, Instagram, TikTok and LinkedIn for practical strategies to help you grow online. About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle

Welcome to the 'Digital Success for Business' podcast! If you run a small business and feel like you’re constantly up against big brands with seemingly endless budgets, this episode is for you. Yes large corporations have the advantage of scale, bigger marketing teams, and bigger marketing budgets. But small businesses have something even more powerful - agility, personalisation, and ability to develop community engagement. Discover the unique advantages you  as a small businesses can make the most of to get better results from your marketing than big business. What You’ll Learn / Key Takeaways Distinctive Marketing Approaches: Understand the fundamental contrasts between small business marketing and big brand strategies, particularly in terms of budget, audience targeting, and marketing channels. Effective Marketing Channels: Explore which digital-first strategies can help small businesses thrive, including social media, SEO, and content marketing. Building Brand Loyalty: Learn how small businesses can cultivate deep customer loyalty and community engagement through personalised interactions and exceptional service. Cost-Effective Strategies: Gain insights into how niche marketing, influencer partnerships, and data-driven marketing can level the playing field against bigger competitors. Key Quotes "Tailor your messaging to speak directly to your ideal customer. It’s not about the size of your budget but the strength of your connections." "Community engagement and personalised service are your best tools to build a brand that resonates well with your audience." "Utilise data-driven insights to refine your marketing strategies and enhance customer engagement, ensuring that every dollar spent is an investment towards your business growth." Timestamps 00:00 - Introduction to Digital Success for Business 01:06 - Comparing Small Business and Big Brand Marketing 02:58 - Identifying Effective Marketing Channels for Small Enterprises 03:50 - Techniques for Building Brand Loyalty and Community Engagement 05:17 - Discussing Cost-Effective Marketing Strategies 09:11 - Benefits of Leveraging Personalisation in Marketing 10:58 - Emphasising the Importance of Data-Driven Marketing Approaches 12:22 - Conclusion and Key Actions to Implement This episode offers actionable insights into how small businesses can effectively compete with big brands by leveraging their unique strengths and implementing strategic marketing practices. About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/https://marketingleap.net/marketing-resources/https://marketingleap.net/contact-marketing-leap/ If you enjoyed this, please Subscribe & Take the Marketing Leap today! Let's Connect:Facebook:  https://www.facebook.com/MarketingLeapLinkedIn:  https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeapInstagram:  https://www.instagram.com/marketingleap/  TikTok: https://www.tiktok.com/@marketingleapMy FB Group:   /digitalsuccesswithstyle